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Just like artistic currents, beauty is transposed over years, in more and more expressive forms, according to the century when they are shaped. Beauty canons change at an extremely rapid pace but there are things that resist over times, just like precious art objects. The tradition of more than 120 years of existence of Farmec, as we are known by the friends of our products – has shown that there are some things beyond beauty.

Charm may be expressed in thousands of ways, it pushes through all the rules and it does not want to be defined as everyone finds his or her own meaning. From the fascination of a smile, of a glance, of a warm voice to a colour or a colour palette and an amalgam of perfumes.

When we created Farmec products, we didn’t think of rules, of how to get fuller lips, darker skin and perfect symmetries, we’ve thought about you and your natural beauty. We’ve chosen to show you that you are beautiful and to put forward those small details which make you different from the other women. This is why you’ll find among our products ingredients which will unveil your personality, adding light, colour and contrast to your natural beauty.

Started more than 120 years ago, FARMEC activity is well-known nowadays, both in Romania and worldwide, our company’s products being exported in countries from Europe, Asia and North America.

The company’s modern history begins in 1967, when FARMEC became the first manufacturer of Gerovital H3 prof. Dr. Ana Aslan creams and emulsions in Romania. The products were addressed to women in their 40s, when the skin shows the first signs of ageing. Today FARMEC produces over 400 cosmetic products, covering a large range of usage.

The originality and quality of FARMEC products was officially recognised in 2002 when the company was granted the International Quality Certificate ISO 9001:2008.

The active principles that we use mainly come from nature: nourishing fruits rich in vitamins, not only tasty but also good for the beauty, autochthonous medicinal plants that you thought you would find only in teas but which regenerate your skin and hair, clay from the mountains which would have been only dirt if we hadn’t found out what miracles it can do. Last generation ingredients are added to all these, tested and combined by our specialists so that you receive the best for your beauty and health.

The care for beauty and the respect towards tradition, health and environment, completed by the continuous research, originality and attention to its clients have turned FARMEC into a highly esteemed producer over the years. Nowadays, the company’s portfolio sums up hundreds of products, the most famous ranges of products being GEROVITAL H3 prof. dr. Ana Aslan, GEROVITAL H3 EVOLUTION, GEROVITAL PLANT, ASLAVITAL, FARMEC, ASLAMED, DOINA, ATHOS and OBSESIE.

In order to reach its performance objectives and to maintain a top quality standard, FARMEC has concluded partnerships with various famous partners: the Romanian Society of Cosmetology, Iuliu Hatieganu University of Medicine and Pharmacy of Cluj-Napoca, the Dermatology Clinics of Cluj-Napoca and Bucharest, Clinics for testing the product’s efficiency, Dermscan Laboratories form France and Evic International Romania.

We invite you to choose Farmec products and to discover your individuality and natural charm, to say no to artificial and impersonal beauty. To decide, together with us, to be beautiful because you are yourself, the woman with charm. We can tell you from right now that the result will surprise you.