Vision of beauty
Just like the artistic trends, beauty changes its rules from one century to another, sometimes even more often. This is why we, with over 120 years of tradition, have called ourselves Farmec. The charm is much more than beauty, you cannot define it, it is another word for the fascination which a smile, a confident look, a warm voice or a colour which lightens your eyes can bring. You can be charming by being yourself, without becoming part of the beauty standards from today or from tomorrow.
When we have created the Farmec products, we didn’t think about rules, like how to have voluptuous lips, darker skin and perfect symmetries, we thought about you and about your natural beauty. We have chosen to show you that you are beautiful and you have to put into value those little details which make you different from all those other women. This is why in our products you will find the ingredients which will uncover your personality, which add light, colour and contrast to your characteristics.
The active principles that we use come mostly from nature: fruits which are also good for your beauty not only for eating, traditional medicinal plants which you thought you would find only in teas, but which regenerate your skin and hair, the clay from the mountains which would still be considered just sand if we would have not found out about its miraculous properties. To these we add synthetically processed ingredients from the latest discoveries which our specialists test and combine so that you would receive the best for your health and beauty.
We believe that beauty means health, that make-up cannot make your skin and eyes shine when you do not feel good in your skin and you do not take care of yourself. The Farmec products are dermatologically tested, in order to obtain a good compatibility with the skin and in order to check their efficacy, while the ingredients used are not modified genetically, respecting the trends in the cosmetic industry. Because we are worried about your health, we invest in research and we create the products that arrive to you based upon original recipes, which we develop and test in our own laboratories, which often means a few years of work, until we reach the desired results.
We invite you to try Farmec and discover your individuality and natural charm, say no to the artificial and impersonal beauty. Choose, together with us, to be beautiful because it’s you, the women with charm. We can already tell you that the result will surprise you.
