{"id":131,"date":"2020-04-27T11:55:14","date_gmt":"2020-04-27T11:55:14","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/?page_id=131"},"modified":"2026-05-04T05:20:54","modified_gmt":"2026-05-04T05:20:54","slug":"istoria-companiei","status":"publish","type":"page","link":"https:\/\/www.farmec.ro\/compania\/istoria-companiei\/","title":{"rendered":"Istoria companiei"},"content":{"rendered":"\n

Farmec are o istorie pe pia\u021ba local\u0103 de peste 130 de ani – peste un secol de tradi\u021bie \u0219i excelen\u021b\u0103 \u00een industria rom\u00e2neasc\u0103 de cosmetice.<\/p>\n\n\n\n

<\/p>\n\n\n\n

1889<\/div><\/div><\/div>
<\/div>

\u00cencepe povestea de succes a companiei Farmec<\/h3>

Sunt \u00eenfiin\u021bate la Budapesta laboratoarele Molnar Moser.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Se desprinde laboratorul Mol-Mos
la Cluj-Napoca<\/h3>

Anul care marcheaz\u0103 \u00eenceputul pove\u0219tii Farmec \u00een Rom\u00e2nia – din re\u021beaua Molnar Moser se desprinde laboratorul Mol-Mos la Cluj-Napoca.<\/p><\/div><\/div>

1943<\/div><\/div><\/div><\/div><\/div>
1949<\/div><\/div><\/div>
<\/div>

Laboratorul Mol-Mos devine Fabrica de Produse Cosmetice<\/h3>

\u00cen cadrul procesului de na\u021bionalizare, laboratorul Mol-Mos devine Fabrica de Produse Cosmetice nr. 21 Cluj, \u00een subordinea Ministerului S\u0103n\u0103t\u0103\u021bii.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Se produce pentru prima dat\u0103 laptele Doina<\/a><\/span><\/h3>

\u00cencepe produc\u021bia laptelui Doina, unul dintre cele mai apreciate \u0219i v\u00e2ndute produse pentru cur\u0103\u021barea tenului.<\/p><\/div><\/div>

1965<\/div><\/div><\/div><\/div><\/div>
1968<\/div><\/div><\/div>
<\/div>

Fabricarea primelor creme anti-age din lume, Gerovital<\/h3>

Un moment important pentru companie, care a pus bazele unei noi etape: Liviu Turdean devine director \u015fi Prof. Dr. Ana Aslan \u00eencredin\u021beaz\u0103 dreptul de produc\u021bie a cremelor \u015fi emulsiilor antirid Gerovital H3 companiei Farmec.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Produc\u021bia primului spray \u00een Rom\u00e2nia<\/h3>

O premier\u0103 na\u0163ional\u0103 \u2013 \u00eenceperea procesului de fabricare a produselor sub form\u0103 de spray. Primele produse au fost deodorantul Triumf \u0219i spuma de ras Adam. Ulterior, gama a fost dezvoltat\u0103 cu deodorantele Perla, Zefir, Cristal, Farmec.<\/p><\/div><\/div>

1969<\/div><\/div><\/div><\/div><\/div>
1972<\/div><\/div><\/div>
<\/div>

Redenumirea fabricii \u00een \u201eFarmec\u201d<\/h3>

\u00centreprinderea Industrial\u0103 de Stat \u201eFlac\u0103ra\u201d devine Fabrica de Produse Cosmetice \u201eFarmec\u201d.<\/p><\/div><\/div><\/div><\/div>

<\/div>

90% din necesarul de consum local este asigurat de Farmec<\/h3>

Produc\u021bia Farmec asigur\u0103 circa 90% din necesarul de consum local al perioadei respective.<\/p><\/div><\/div>

1989<\/div><\/div><\/div><\/div><\/div>
1995<\/div><\/div><\/div>
<\/div>

Privatizare prin metoda MEBO<\/h3>

Compania se privatizeaz\u0103 integral prin metoda MEBO, Farmec S.A. av\u00e2nd \u00een continuare capital 100% rom\u00e2nesc. Ec. Liviu Turdean devine primul Director General ales de Adunarea General\u0103 a Ac\u0163ionarilor.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Inaugurarea platformei Dezmir<\/h3>

Este inaugurat\u0103 platforma Dezmir, unde se vor produce primele deodorante din Rom\u00e2nia, pe baz\u0103 de propan butan, fabrica fiind considerat\u0103, la acea dat\u0103, cea mai mare din sud-estul Europei.<\/p><\/div><\/div>

1997<\/div><\/div><\/div><\/div><\/div>
2000<\/div><\/div><\/div>
<\/div>

Deschiderea de reprezentan\u021be \u00een cele mai importante ora\u0219e<\/h3>

Se pun bazele propriei re\u021bele de distribu\u021bie la nivel na\u021bional prin deschiderea de reprezentan\u021be \u00een cele mai importante ora\u0219e ale \u021b\u0103rii.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Farmec devine unicul proprietar al m\u0103rcii Gerovital<\/h3>

Farmec preia integral drepturile de utilizare a m\u0103rcii Gerovital, pe care le \u00eemp\u0103r\u021bea p\u00e2n\u0103 atunci cu Gerovital Cosmetics (Miraj).<\/p><\/div><\/div>

2008<\/div><\/div><\/div><\/div><\/div>
2010<\/div><\/div><\/div>
<\/div>

Lansare gama Gerovital H3 Evolution<\/a><\/span><\/h3>

Lansarea gamei Gerovital H3 Evolution, gam\u0103 de top pe segmentul antirid \u00een Rom\u00e2nia.<\/p><\/div><\/div><\/div><\/div>

\"\"\/<\/div>

\u201eLiviu Turdean, farmec \u0219i legend\u0103\u201d<\/h3>

\u00cen anul 2012 a ap\u0103rut, la Editura Scriptor din Cluj-Napoca, volumul\u00a0\u201eLiviu Turdean, farmec \u0219i legend\u0103\u201d<\/em>, care reune\u0219te o serie de pove\u0219ti captivante despre istoria companiei Farmec. Cartea reprezint\u0103 un elogiu adus tuturor celor care au contribuit la construirea \u0219i consolidarea acestei istorii.<\/p><\/div><\/div>

2012<\/div><\/div><\/div><\/div><\/div>
2013<\/div><\/div><\/div>
<\/div>

Inaugurarea primului Atelier de Frumuse\u0163e din \u0163ar\u0103, la Cluj Napoca <\/a><\/span><\/h3>

Inaugurarea primul Atelier de Frumuse\u0163e din \u0163ar\u0103, la Cluj Napoca, unde sunt oferite tratamentele faciale \u0219i corporale \u00een care se folosesc produsele Gerovital H3 Equilibrium.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Lansarea primei game de dermatocosmetice \u0219i de produse pentru b\u0103rba\u021bi<\/h3>

Lansarea primei linii de produse pentru b\u0103rba\u021bi, Gerovital H3 Men \u0219i a primei game de dermatocosmetice din portofoliu, Gerovital H3 Derma+.<\/p><\/div><\/div>

2014<\/div><\/div><\/div><\/div><\/div>
2016<\/div><\/div><\/div>
<\/div>

Inaugurarea primului magazin Gerovital din \u021bar\u0103, la Cluj-Napoca<\/h3>

Inaugurarea primului magazin Gerovital din \u021bar\u0103, la Cluj-Napoca. Magazinele Gerovital au la baz\u0103 conceptul unic de „Doctor \u00een Frumuse\u0163e”, creat \u00een armonie deplin\u0103 cu atributele brandului: inova\u0163ie, \u00eencredere \u015fi eficien\u0163\u0103. \u00cen cadrul centrelor Gerovital sunt comercializate produsele din portofoliul brandurilor Gerovital \u0219i Aslavital.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Lansare gama Gerovital Luxury <\/a><\/span><\/h3>

Lansarea primei game de cosmetice de lux, Gerovital Luxury.<\/p><\/div><\/div>

2017<\/div><\/div><\/div><\/div><\/div>
2017<\/div><\/div><\/div>
<\/div>

50 de ani de excelen\u021b\u0103 – Gerovital<\/h3>

Aniversarea Gerovital – 50 de ani de excelen\u021b\u0103 rom\u00e2neasc\u0103 \u00een cosmetic\u0103.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Lansare gama Gerovital Beauty<\/a><\/span><\/h3>

Lansarea primei game de cosmetic\u0103 decorativ\u0103, Gerovital Beauty.<\/p><\/div><\/div>

2018<\/div><\/div><\/div><\/div><\/div>
2018<\/div><\/div><\/div>
<\/div>

Lansare campanie Unirea la Feminin<\/em><\/h3>

Lansarea campaniei Unirea la Feminin<\/em> \u2013 cu ocazia anivers\u0103rii Centenarului – manifestul Gerovital prin care rom\u00e2ncele sunt \u00eencurajate s\u0103 acorde sprijin femeilor din anumite comunit\u0103\u021bi vulnerabile.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Lansare revista Gerovital<\/h3>

Lansarea revistei Gerovital, cu frecven\u021b\u0103 trimestrial\u0103, disponibil\u0103 \u00een toate magazinele de brand \u0219i online.<\/p><\/div><\/div>

2019<\/div><\/div><\/div><\/div><\/div>
2019<\/div><\/div><\/div>
<\/div>

Magazinul nr. 20<\/h3>

Inaugurarea celui de-al 20-lea magazin de brand Gerovital la Sibiu.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Lansare sistem de franciz\u0103 pentru Gerovital<\/h3>

Lansarea sistemului de franciz\u0103 pentru magazinele Gerovital, cu inaugurarea primului spa\u021biu comercial la Bac\u0103u.<\/p><\/div><\/div>

2019<\/div><\/div><\/div><\/div><\/div>
2020<\/div><\/div><\/div>
<\/div>

Lansare campanie \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d<\/a><\/span><\/h3>

Lansarea campaniei \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d, un demers de responsabilitate social\u0103 pentru reciclarea ambalajelor produselor din portofoliul propriu.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Lansarea primei linii de Dezinfectan\u021bi<\/h3>

Este lansat\u0103 gama de Dezinfectan\u021bi Farmec pentru uz personal \u0219i gama Dermofarm pentru uz medical \u0219i profesional, pe baz\u0103 de alcool.<\/p><\/div><\/div>

2020<\/div><\/div><\/div><\/div><\/div>
2022<\/div><\/div><\/div>
\"\"\/<\/div>

Modernizarea gamei Farmec<\/a><\/span><\/h3>

Farmec a relansat brandul din portofoliu cu acela\u0219i nume, printr-o investi\u021bie de peste 500 de mii de euro.<\/p><\/div><\/div><\/div><\/div>

\"\"\/<\/div>

Lansarea gamei Gerovital Must Have<\/a><\/span><\/h3>

Lansarea primei game de produse cosmetice dedicate genera\u021biei Z, Gerovital Must Have. Investi\u021bia se ridic\u0103 la 500 de mii de euro. Ambasadorul gamei este Tania Turdean.<\/p><\/div><\/div>

2022<\/div><\/div><\/div><\/div><\/div>
2023<\/div><\/div><\/div>
\"\"\/<\/div>

Relansarea gamei Gerovital H3 Derma+<\/a><\/span><\/h3>

Relansarea gamei de produse dermato-cosmetice Gerovital H3 Derma+, cu o nou\u0103 imagine \u0219i sub scheme de tratament complexe, potrivite pentru diverse afec\u021biuni ale pielii.<\/p><\/div><\/div><\/div><\/div>

\"\"\/<\/div>

Lansarea primei game de produse pentru copii Gerovital Kids<\/a><\/span><\/h3>

Lansarea primei game de produse de \u00eengrijire dedicate bebelu\u0219ilor \u0219i copiilor \u2013 Gerovital Kids.<\/p><\/div><\/div>

2023<\/div><\/div><\/div><\/div><\/div>
2023<\/div><\/div><\/div>
\"\"\/<\/div>

Gerovital Tratament Expert<\/a><\/span><\/h3>

Extinderea gamei Gerovital Tratament Expert cu produse pentru densificare \u0219i numirea lui Anne-Marie Bontea, multipl\u0103 campioan\u0103 na\u021bional\u0103 la echita\u021bie, ca ambasador al gamei Anne-Marie Bontea.<\/p><\/div><\/div><\/div><\/div>

\"\"\/<\/div>

Gerovital Men<\/a><\/span><\/h3>

Ionu\u021b Rada, fost fotbalist profesionist, devine ambasadorul gamei Gerovital Men. Asocierea marcheaz\u0103 un moment semnificativ \u00een misiunea Gerovital Men de a promova un stil de via\u021b\u0103 bazat pe performan\u021b\u0103, s\u0103n\u0103tate \u0219i excelen\u021b\u0103.<\/p><\/div><\/div>

2024<\/div><\/div><\/div><\/div><\/div>
2025<\/div><\/div><\/div>
\"\"\/<\/div>

Relansarea gamei Aslavital Mineralactiv<\/a><\/span><\/h3>

Relansarea gamei Aslavital cu ingrediente noi, potrivite pentru pielea sensibil\u0103. Noile produse sunt disponibile \u00eentr-un design nou, modern. Cunoscuta actri\u021b\u0103 Olimpia Melinte devine imaginea gamei.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Farmec are o istorie pe pia\u021ba local\u0103 de peste 130 de ani – peste un secol de tradi\u021bie \u0219i excelen\u021b\u0103 \u00een industria rom\u00e2neasc\u0103 de cosmetice.<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"\nIstoria companiei — FARMEC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/istoria-companiei\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Istoria companiei — FARMEC\" \/>\n<meta property=\"og:description\" content=\"Farmec are o istorie pe pia\u021ba local\u0103 de peste 130 de ani – peste un secol de tradi\u021bie \u0219i excelen\u021b\u0103 \u00een industria rom\u00e2neasc\u0103 de 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