{"id":20638,"date":"2021-09-13T09:47:17","date_gmt":"2021-09-13T09:47:17","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/?post_type=presa&#038;p=20638"},"modified":"2021-09-13T09:51:11","modified_gmt":"2021-09-13T09:51:11","slug":"farmec-modernizeaza-platforma-de-e-commerce","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-modernizeaza-platforma-de-e-commerce\/","title":{"rendered":"Farmec \u00ee\u0219i modernizeaz\u0103 platforma de e-commerce, pe fondul cre\u0219terii comenzilor online"},"content":{"rendered":"\n<p>Farmec, una dintre cele mai mari companii rom\u00e2ne\u0219ti din pia\u021b\u0103, continu\u0103 dezvoltarea platformelor de e-commerce, alimentat de cre\u0219terea comenzilor online. Compania anun\u021b\u0103 relansarea site-ului \u0219i lansarea propriei aplica\u021bii mobile, precum \u0219i diversificarea modalit\u0103\u021bilor de livrare.<\/p>\n\n\n\n<p>\u00cen primul semestru al acestui an, platforma de e-commerce a Farmec \u00eenregistrat peste 80 de mii de comenzi online, \u00een valoare total\u0103 de peste 10 milioane de lei. Cele mai c\u0103utate produse au fost cele din gamele Gerovital H3 Evolution, Gerovital Tratament Expert, Nuf\u0103r, Gerovital Sun \u0219i Aslavital. Rezultatele au fost impulsionate \u0219i de v\u00e2nz\u0103rile pe categoriile fiole \u0219i produse pentru \u00eengrijirea p\u0103rului.<\/p>\n\n\n\n<p>Astfel, Farmec vine \u00een sprijinul consumatorilor prin modernizarea site-ului farmec.ro \u0219i lansarea propriei aplica\u021bii mobile. At\u00e2t aplica\u021bia, c\u00e2t \u0219i noul site vor avea un design modern \u0219i mobile responsive, care faciliteaz\u0103 experien\u021ba utilizatorului, prin adaptarea la nevoile lor \u2013 simplitate, rapiditate \u0219i accesibilitate. Ambele platforme pun la dispozi\u021bie o nou\u0103 func\u021bionalitate \u2013 <strong>Wishlist<\/strong> \u2013, prin care utilizatorii pot salva produsele preferate, \u0219i integreaz\u0103 o sec\u021biune extins\u0103 de sfaturi din partea speciali\u0219tilor \u2013 <strong>Beauty Advisor<\/strong> \u2013, care ajut\u0103 consumatorii s\u0103 aleg\u0103 produsele potrivite. Aplica\u021bia este de tipul progressive web application \u0219i poate fi instalat\u0103 acces\u00e2nd www.farmec.ro direct \u00een browser-ul telefonului.<\/p>\n\n\n\n<p>\u00cen plus, site-ul \u0219i aplica\u021bia ofer\u0103 beneficii \u0219i surprize multiple pentru consumatorii care \u00ee\u0219i gestioneaz\u0103 comenzile dintr-un cont de utilizator, unde pot accesa oferte exclusive, primesc spre testare produse noi \u0219i minimostre \u0219i acumuleaz\u0103 puncte de fidelitate, care se transform\u0103 ulterior \u00een discount de p\u00e2n\u0103 la 15% la cump\u0103r\u0103turi online. &nbsp;<\/p>\n\n\n\n<p><em>\u201eAtunci c\u00e2nd vorbim despre produse cosmetice \u0219i de \u00eengrijire, interac\u021biunea consumatorului cu produsul \u0219i consulta\u021bia oferit\u0103 de speciali\u0219tii no\u0219tri joac\u0103 un rol important \u00een decizia de cump\u0103rare, implicit \u00een alegerea celor mai potrivite formule pentru nevoile lui. \u00cen procesul de shopping, personalizarea este unul dintre cele mai puternice trenduri. Din acest motiv, atunci c\u00e2nd am creat site-ul, am avut \u00een focus utilizatorul \u0219i c\u0103l\u0103toria lui printre produse c\u00e2t mai indivizualizat\u0103 \u0219i intuitiv\u0103. Structura site-ului ofer\u0103 o navigare facil\u0103 \u0219i permite o c\u0103utare \u0219i vizualizare rapide dup\u0103 cuvinte cheie. \u00cen plus, am acordat o aten\u021bie special\u0103 sec\u021biunii Beauty Advisor, \u00een cadrul c\u0103reia r\u0103spundem tuturor \u00eentreb\u0103rilor \u0219i oferim recomand\u0103ri de rutine de \u00eengrijire, dup\u0103 nevoile fiec\u0103ruia\u201d, <\/em>a declarat <strong>Alina Sp\u00e2nu, Manager V\u00e2nz\u0103ri Online Farmec.<\/strong><\/p>\n\n\n\n<p>Campania de lansare, care se desf\u0103\u0219oar\u0103 p\u00e2n\u0103 \u00een 30 septembrie, \u00eei \u00eencurajeaz\u0103 pe consumatori s\u0103 testeze noul site, s\u0103 activeze un cont \u0219i s\u0103 plaseze o comand\u0103, iar astfel pot intra \u00eentr-o tragere la sor\u021bi cu 50 de premii de bun venit. Premiile constau \u00een vouchere \u00een valoare de 300 lei pentru cump\u0103r\u0103turi pe site, pachete \u201dLook Modern\u201d cu produse destinate b\u0103rba\u021bilor \u0219i pachete \u201dEvolu\u021bie continu\u0103\u201d, pentru revitalizarea tenului.<\/p>\n\n\n\n<p>Lansarea aplica\u021biei \u0219i modernizarea site-ului fac parte din strategia companiei de extindere pe segmentul de e-commerce. Farmec va investi aproape 14 milioane de lei \u00een acest an, dublu fa\u0163\u0103 de 2020, \u00een diversificarea portofoliului, re\u021beaua de distribu\u021bie \u0219i \u00eembun\u0103t\u0103\u021birea modalit\u0103\u021bilor de livrare, cum ar fi&nbsp;ridicarea comenzilor din re\u021beaua proprie de magazine&nbsp;sau din re\u021beaua de lockere a firmelor de curierat partenere.<\/p>\n\n\n\n<p>Noul site \u0219i aplica\u021bia pot fi accesate la <a href=\"http:\/\/www.farmec.ro\">www.farmec.ro<\/a>.<\/p>\n\n\n\n<p><strong>Despre Farmec S.A.<\/strong><\/p>\n\n\n\n<p>Farmec S.A. este una dintre cele mai mari \u0219i cu tradi\u021bie companii din Rom\u00e2nia. Portofoliul companiei impresioneaz\u0103 o lume \u00eentreag\u0103 prin produse moderne, concepute \u00een laboratoare performante. Compania are certificare interna\u021bional\u0103 GMP \u0219i comercializeaz\u0103 produsele din portofoliu \u00een aproximativ 30 \u021b\u0103ri.<\/p>\n\n\n\n<p>\u00cen martie 2021, re\u021beaua de magazine de brand de\u021binute de Farmec cuprinde 8 magazine Farmec, localizate \u00een Cluj-Napoca, Arad, Bra\u0219ov, Sibiu, T\u00e2rgu Mure\u0219 \u0219i Timi\u0219oara, 22 magazine Gerovital, care se g\u0103sesc \u00een Bucure\u0219ti, Bra\u0219ov, Constan\u021ba, Cluj-Napoca, Timi\u0219oara, Craiova, Ploie\u0219ti, Suceava, Ia\u0219i, Piatra Neam\u021b, Gala\u021bi, Oradea, Sibiu, T\u00e2rgu Mure\u0219 \u0219i R\u00e2mnicu V\u00e2lcea.<\/p>\n\n\n\n<p>Pentru a fi la curent cu nout\u0103\u021bi legate de brandurile din portofoliul Farmec, sfaturi utile din partea speciali\u0219tilor, surprize \u0219i concursuri, pute\u021bi urm\u0103ri conturile de social media:<\/p>\n\n\n\n<p><strong>Facebook:<\/strong> <a href=\"http:\/\/www.facebook.com\/farmec.romania\">www.facebook.com\/farmec.romania<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Instagram<\/strong>: <a href=\"http:\/\/www.instagram.com\/farmec\">www.instagram.com\/farmec<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Site \u015fi magazin online: <\/strong><a href=\"http:\/\/www.farmec.ro\">www.farmec.ro<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, una dintre cele mai mari companii rom\u00e2ne\u0219ti din pia\u021b\u0103, continu\u0103 dezvoltarea platformelor de e-commerce, alimentat de cre\u0219terea comenzilor online. Compania anun\u021b\u0103 relansarea site-ului \u0219i lansarea propriei aplica\u021bii mobile, precum \u0219i diversificarea modalit\u0103\u021bilor de livrare. \u00cen primul semestru al acestui an, platforma de e-commerce a Farmec \u00eenregistrat peste 80 de mii de comenzi online, \u00een [&hellip;]<\/p>\n","protected":false},"featured_media":20642,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farmec \u00ee\u0219i modernizeaz\u0103 platforma de e-commerce, pe fondul cre\u0219terii comenzilor online &mdash; FARMEC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-modernizeaza-platforma-de-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Farmec \u00ee\u0219i modernizeaz\u0103 platforma de e-commerce, pe fondul cre\u0219terii comenzilor online &mdash; FARMEC\" \/>\n<meta property=\"og:description\" content=\"Farmec, una dintre cele mai mari companii rom\u00e2ne\u0219ti din pia\u021b\u0103, continu\u0103 dezvoltarea platformelor de e-commerce, alimentat de cre\u0219terea comenzilor online. 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