{"id":20673,"date":"2021-04-09T00:00:00","date_gmt":"2021-04-09T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-extinde-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine-la-nivel-national\/"},"modified":"2021-09-15T12:37:00","modified_gmt":"2021-09-15T12:37:00","slug":"farmec-extinde-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine-la-nivel-national","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-extinde-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine-la-nivel-national\/","title":{"rendered":"Farmec extinde campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d la nivel na\u021bional"},"content":{"rendered":"<p><strong>Farmec extinde campania &bdquo;Ai grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine&rdquo; la nivel na\u021bional<\/strong><br \/>\n, <em>&Icirc;n 2020, programul-pilot al campaniei a fost derulat &icirc;n cinci magazine de brand Farmec \u0219i Gerovital       din Cluj-Napoca, T&acirc;rgu Mure\u0219 \u0219i Oradea \u0219i s-a &icirc;ncheiat cu peste 5.200 de ambalaje colectate \u0219i reciclate<\/em><br \/>\n, <br \/>\n, <strong>Cluj-Napoca, 7 aprilie 2021 <\/strong>&#8211; <strong>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice,<\/strong> extinde la nivel na\u021bional, &icirc;n toate magazinele proprii, campania de responsabilitate social\u0103 &bdquo;Ai grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine&rdquo;. &Icirc;ncep&acirc;nd cu luna aprilie, clien\u021bii vor putea recicla ambalajele din h&acirc;rtie, plastic, sticl\u0103 \u0219i aluminiu ale produselor din portofoliul Farmec la punctele de colectare dedicate din magazinele Farmec \u0219i Gerovital din toat\u0103 \u021bara.<br \/>\n, <br \/>\n, &bdquo;<em>Suntem unul dintre pu\u021binii produc\u0103tori din Rom&acirc;nia care ofer\u0103 clien\u021bilor s\u0103i posibilitatea de returnare a ambalajelor produselor pe care le-au folosit. Ne propunem s\u0103 limit\u0103m c&acirc;t mai mult impactul activit\u0103\u021bii noastre asupra mediului prin integrarea principiilor economiei circulare, a\u0219a cum este &icirc;nchiderea ciclului de via\u021b\u0103 al produselor odat\u0103 cu recuperarea ambalajelor pe care le punem pe pia\u021b\u0103. Vrem s\u0103 contribuim astfel la un mediu mai curat &icirc;mpreun\u0103 cu clien\u021bii no\u0219tri, pe care &icirc;i &icirc;ncuraj\u0103m s\u0103 fie responsabili al\u0103turi de noi&rdquo;, <\/em><strong>a declarat Andra \u0218umandea, Specialist Marketing.<\/strong><br \/>\n, <br \/>\n, Campania &bdquo;Ai grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine&rdquo; a fost lansat\u0103 sub form\u0103 de program-pilot &icirc;n 2020, &icirc;n cinci magazine de brand Farmec \u0219i Gerovital din Cluj-Napoca, T&acirc;rgu Mure\u0219 \u0219i Oradea. &Icirc;n total, peste 5.200 de ambalaje au fost aduse de consumatori, colectate \u0219i reciclate &icirc;n mod responsabil &icirc;n magazinele incluse &icirc;n program, &icirc;ntr-un an &icirc;n care programul magazinelor a fost deseori restric\u021bionat ca urmare a pandemiei. Feedbackul pozitiv primit de la consumatori &icirc;n magazine \u0219i &icirc;n social media despre proiectul-pilot a fost un semnal important &icirc;n decizia de a extinde programul la nivel na\u021bional \u0219i a dezvolta mai multe activit\u0103\u021bi &icirc;n cadrul acestei campanii. <br \/>\n, <br \/>\n, Toate cele 8 magazine Farmec \u0219i 22 de magazine Gerovital, precum \u0219i magazinul &icirc;n franciz\u0103 din Pite\u0219ti, sunt incluse &icirc;n campanie. Acestea sunt dotate cu puncte de colectare pentru ambalajele de h&acirc;rtie \u0219i carton (cutii de crem\u0103), de plastic (recipiente de crem\u0103, \u0219ampon, gel de du\u0219 sau produse de cur\u0103\u021benie din gamele Nuf\u0103r \u0219i Triumf), de sticl\u0103 (borcane de crem\u0103) \u0219i de metal (doze de spray). Pentru a putea fi reciclate, recipientele trebuie golite de con\u021binut, cl\u0103tite \u0219i cur\u0103\u021bate de clien\u021bii care le aduc &icirc;n magazine.<br \/>\n, &Icirc;n plus, la fiecare patru ambalaje reciclate, clien\u021bii primesc un produs cadou din partea Farmec, pe baza unui cartona\u0219 unde se cumuleaz\u0103 c&acirc;te o \u0219tampil\u0103 la fiecare ambalaj returnat <br \/>\n, <br \/>\n, <strong>Despre Farmec S.A.<\/strong><br \/>\n, <strong>Farmec S.A.<\/strong> &#8211; <strong>cel mai mare produc\u0103tor de cosmetice cu capital 100% rom&acirc;nesc<\/strong> &#8211; r\u0103m&acirc;ne un brand emblem\u0103 pentru Rom&acirc;nia. Portofoliul companiei impresioneaz\u0103 o lume &icirc;ntreag\u0103 prin produse moderne, concepute &icirc;n laboratoare performante. Compania are certificare interna\u021bional\u0103 GMP \u0219i comercializeaz\u0103 produsele din portofoliu &icirc;n aproximativ 30 \u021b\u0103ri.<br \/>\n, <br \/>\n, &Icirc;n martie 2021, re\u021beaua de magazine de brand de\u021binute de Farmec cuprinde 8 magazine Farmec, localizate &icirc;n Cluj-Napoca, Arad, Bra\u0219ov, Sibiu, T&acirc;rgu Mure\u0219 \u0219i Timi\u0219oara, 22 magazine Gerovital care se g\u0103sesc &icirc;n Bucure\u0219ti, Bra\u0219ov, Constan\u021ba, Cluj-Napoca, Timi\u0219oara, Craiova, Ploie\u0219ti, Suceava, Ia\u0219i, Piatra Neam\u021b, Gala\u021bi, Oradea, Sibiu, T&acirc;rgu Mure\u0219 \u0219i R&acirc;mnicu V&acirc;lcea.<br \/>\n, Pentru a fi la curent cu nout\u0103\u021bi legate de brandurile din portofoliul Farmec, sfaturi utile din partea speciali\u0219tilor, surprize \u0219i concursuri, pute\u021bi urm\u0103ri conturile de social media:<br \/>\n, <br \/>\n, <em>Facebook: www.facebook.com\/farmec.romania<br \/>\n, Instagram: www.instagram.com\/farmec<br \/>\n, Site \u015fi magazin online: www.farmec.ro<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec extinde campania &bdquo;Ai grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine&rdquo; la nivel na\u021bional , &Icirc;n 2020, programul-pilot al campaniei a fost derulat &icirc;n cinci magazine de brand Farmec \u0219i Gerovital din Cluj-Napoca, T&acirc;rgu Mure\u0219 \u0219i Oradea \u0219i s-a &icirc;ncheiat cu peste 5.200 de ambalaje colectate \u0219i reciclate , , Cluj-Napoca, 7 aprilie [&hellip;]<\/p>\n","protected":false},"featured_media":20674,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farmec extinde campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d la nivel na\u021bional<\/title>\n<meta name=\"description\" content=\"Farmec extinde campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de 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