{"id":20683,"date":"2021-01-21T00:00:00","date_gmt":"2021-01-21T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-anunta-cresteri-semnificative-in-2020-pentru-magazinul-online\/"},"modified":"2021-09-15T12:37:04","modified_gmt":"2021-09-15T12:37:04","slug":"farmec-anunta-cresteri-semnificative-in-2020-pentru-magazinul-online","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-anunta-cresteri-semnificative-in-2020-pentru-magazinul-online\/","title":{"rendered":"Farmec anun\u021b\u0103 cre\u0219teri semnificative \u00een 2020 pentru magazinul online"},"content":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, anun\u021b\u0103 bilan\u021bul anului 2020 pentru re\u021beaua de magazinde brand \u0219i magazinul online, de la gamele \u0219i produsele cele mai v&acirc;ndute, la servicii \u0219i nout\u0103\u021bi introduse.<br \/>\n, <br \/>\n, &bdquo;<em>Anul 2020 a fost un an de con\u0219tientizare \u0219i schimbare de comportament pentru consumatori \u0219i un an al adapt\u0103rii pentru companii. Sc\u0103derea traficului din centrele comerciale \u0219i &icirc;nchiderea acestora &icirc;n prima parte a anului a fost resim\u021bit\u0103 pentru toate brandurile cu o re\u021bea proprie de magazine, pentru noi acesta fiind un canal esen\u021bial de comunicare direct\u0103. Astfel, am c\u0103utat s\u0103 implement\u0103m noi ac\u021biuni pentru clien\u021bii no\u0219tri, pentru a le oferi o experien\u021b\u0103 de shopping c&acirc;t mai pl\u0103cut\u0103 \u0219i sigur\u0103. Trendul ascendent al v&acirc;nz\u0103rilor de pe segmentul de e-commerce reprezint\u0103 o confirmare a poten\u021bialului de dezvoltare, ceea ce ne-a determinat s\u0103 preg\u0103tim pentru acest an o relansare a magazinului online, precum \u0219i lansarea propriei aplica\u021bii mobile, pentru o utilizare mai pl\u0103cut\u0103 \u0219i mai eficient\u0103. Credem c\u0103 2021 va fi un an plin de provoc\u0103ri pentru industrie, &icirc;n care vom continua s\u0103 ne adapt\u0103m pentru a r\u0103spunde nevoilor socio-economice.&rdquo;, <strong>a declarat Sebastian Biga, Director V&acirc;nz\u0103ri Farmec.<br \/>\n, <\/strong><\/em><strong> <\/strong><br \/>\n, <strong>Cre\u0219tere spectaculoas\u0103 pentru magazinul online www.farmec.ro<\/strong><br \/>\n, <br \/>\n, &Icirc;n 2020, magazinul online Farmec a &icirc;nregistrat o <strong>cre\u0219tere de peste 80% a v&acirc;nz\u0103rilor &icirc;n compara\u021bie cu anul 2019.<\/strong>&Icirc;n acest context, traficul general pe site a crescut cu <strong>45%<\/strong> fa\u021b\u0103 de 2019. Tot pe fondul volumului mare de comenzi, compania a deschis un nou punct de livrare &icirc;n Bucure\u0219ti, ce deserve\u0219te zona de sud a \u021b\u0103rii.<br \/>\n, <br \/>\n, &Icirc;n ceea ce prive\u0219te metoda de plat\u0103, din totalul comenzilor &icirc;nregistrate &icirc;n 2020, <strong>peste 42% au fost achitate cu cardul,<\/strong> o dublare a volumui &icirc;nregistrat &icirc;n anul precedent.  Totodat\u0103, clien\u021bii au preferat s\u0103 comande mai mult de pe dispozitive mobile, volumul tranzac\u021biilor efectuate pe telefonul mobil dubl&acirc;ndu-se.<br \/>\n, <br \/>\n, Cele mai apreciate game au fost<strong> Farmec <\/strong>(produsele dezinfectante), <strong>Gerovital H3 Evolution, Nuf\u0103r, Gerovital Tratement Expert, Gerovital Beauty, Aslavital, Gerovital Stop Acnee \u0219i Gerovital H3 Equilibrium.<\/strong> De asemenea, a existat un interes deosebit pentru produsele care \u021bin de igiena casei \u0219i igiena personal\u0103 de baz\u0103: dezinfectan\u021bi, s\u0103punuri, produse de cur\u0103\u021benie \u0219i creme de m&acirc;ini. Brandurile care reprezint\u0103 categoria de cur\u0103\u021benia casei, respectiv a buc\u0103t\u0103riei, <strong>Nuf\u0103r \u0219i Triumf, au &icirc;nregistrat o cre\u0219tere semnificativ\u0103 a v&acirc;nz\u0103rilor<\/strong>. Astfel, Nuf\u0103r are un avans de 250%, iar Triumf de 277% fa\u021b\u0103 de v&acirc;nz\u0103rile din 2019. <br \/>\n, <br \/>\n, &Icirc;n 2021, pe segmentul e-commerce, Farmec se va concentra pe relansarea magazinului online \u0219i lansarea unei aplica\u021bii mobile, precum \u0219i pe noi modalitati de livrare, cum ar fi ridicarea comenzilor din re\u021beaua proprie de magazine sau din re\u021beaua de lockere, disponibile la firmele de curierat partenere. Compania estimeaz\u0103 o cre\u0219tere de aproximativ 30% fa\u021b\u0103 de 2020. <br \/>\n, <br \/>\n, <strong>Re\u021beaua de magazine de brand a ajuns la 30 de unit\u0103\u021bi<\/strong><br \/>\n, <br \/>\n, Cu toate c\u0103 pentru magazinele de brand anul 2020 a fost un an destul de dificil, fiind afectate de pandemie, de sc\u0103derea traficului din centrele comerciale \u0219i de &icirc;nchiderea acestora &icirc;n prima parte a anului, Farmec \u0219i-a consolidat re\u021beaua na\u021bional\u0103 prin deschiderea a dou\u0103 noi magazine Gerovital &icirc;n Shopping City T&acirc;rgu Mure\u0219 \u0219i Afi Bra\u0219ov, ajung&acirc;nd astfel la 30 de unit\u0103\u021bi.<br \/>\n, Mai mult, compania a extins programul de colectare selectiv\u0103 a ambalajelor &icirc;n dou\u0103 noi ora\u0219e, Oradea \u0219i T&acirc;rgu Mure\u0219 \u0219i a introdus serviciul Call&amp;Collect, ce ofer\u0103 clien\u021bilor posibilitatea de a plasa comanda telefonic \u0219i de a ridica produsele din magazin, &icirc;n intervalul orar stabilit.<br \/>\n, <br \/>\n, &Icirc;n ceea ce prive\u0219te topul produselor achizi\u021bionate direct din magazin, consumatorii au preferat gama de cosmetice profesionale <strong>Gerovital H3 Equilibrium,<\/strong> dedicat\u0103 &icirc;ngrijirii tenului \u0219i &icirc;ntre\u021binerii acas\u0103 a tratamentelor efectuate &icirc;n saloane, urmat\u0103 de gama <strong>Gerovital H3 Evolution,<\/strong> bine cunoscut\u0103 datorit\u0103 con\u021binutului de acid hialuronic &icirc;n diferite propor\u021bii &icirc;n compozi\u021bia produselor de tip fiole, seruri \u0219i creme. Lista este completat\u0103 de gamele dermatocosmetice <strong>Gerovital H3 Derma+ \u0219i Gerovital H3 Dema+ Premium Care,<\/strong> precum \u0219i de<strong> produsele igienizante pentru m&acirc;ini<\/strong> <strong>Farmec \u0219i produsele pentru dezinfectarea suprafe\u021belor din gamele Dermofarm \u0219i Nuf\u0103r. <br \/>\n, <\/strong><br \/>\n, <strong>Despre Farmec S.A. Cluj-Napoca<br \/>\n, <\/strong><br \/>\n, Farmec S.A. Cluj-Napoca &#8211; <strong>cel mai mare produc\u0103tor de cosmetice cu capital 100% rom&acirc;nesc<\/strong> &#8211; r\u0103m&acirc;ne un brand emblem\u0103 pentru Rom&acirc;nia. Portofoliul companiei impresioneaz\u0103 o lume &icirc;ntreag\u0103 prin produse moderne, concepute &icirc;n laboratoare performante. Compania are certificare interna\u0163ional\u0103 GMP \u0219i comercializeaz\u0103 produsele din portofoliu &icirc;n aproximativ 30 \u021b\u0103ri. <br \/>\n, <br \/>\n, &Icirc;n ianuarie 2021, re\u0163eaua de magazine de brand de\u0163inute de Farmec cuprinde <strong>8 magazine<\/strong> Farmec, localizate &icirc;n Cluj-Napoca, Arad, Bra\u0219ov, Sibiu, T&acirc;rgu Mure\u0219 \u0219i Timi\u0219oara,<strong> 22 magazine Gerovital <\/strong>care se g\u0103sesc &icirc;n Bucure\u0219ti, Bra\u0219ov, Constan\u021ba, Cluj-Napoca, Timi\u0219oara, Craiova, Ploie\u0219ti, Suceava, Ia\u0219i, Piatra Neam\u021b, Gala\u021bi, Oradea, Sibiu, T&acirc;rgu Mure\u0219 \u015fi R&acirc;mnicu V&acirc;lcea. <br \/>\n, <br \/>\n, Pentru a fi la curent cu nout\u0103\u0163i legate de brandurile din portofoliul Farmec, sfaturi utile din partea speciali\u015ftilor, surprize \u015fi concursuri, pute\u0163i urm\u0103ri conturile de social media:<br \/>\n, <em>Facebook: facebook.com\/farmec.romania<br \/>\n, Instagram: www.instagram.com\/farmec <br \/>\n, Site \u015fi magazin online: www.farmec.ro <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, anun\u021b\u0103 bilan\u021bul anului 2020 pentru re\u021beaua de magazinde brand \u0219i magazinul online, de la gamele \u0219i produsele cele mai v&acirc;ndute, la servicii \u0219i nout\u0103\u021bi introduse. , , &bdquo;Anul 2020 a fost un an de con\u0219tientizare \u0219i schimbare de comportament pentru consumatori \u0219i un an al adapt\u0103rii pentru [&hellip;]<\/p>\n","protected":false},"featured_media":20684,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farmec anun\u021b\u0103 cre\u0219teri semnificative \u00een 2020 pentru magazinul online<\/title>\n<meta name=\"description\" content=\"Farmec anun\u021b\u0103 cre\u0219teri semnificative \u00een 2020 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