{"id":23583,"date":"2021-11-02T13:21:46","date_gmt":"2021-11-02T13:21:46","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/?post_type=presa&p=23583"},"modified":"2022-12-05T07:35:40","modified_gmt":"2022-12-05T07:35:40","slug":"farmec-a-ajuns-la-50-de-mii-de-ambalaje-in-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-a-ajuns-la-50-de-mii-de-ambalaje-in-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/","title":{"rendered":"Farmec a ajuns la 50 de mii de ambalaje colectate selectiv \u00een campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d"},"content":{"rendered":"\n

Farmec, una dintre cele mai mari companii rom\u00e2ne\u0219ti din pia\u021b\u0103, a ajuns la 50 de mii de ambalaje colectate selectiv \u00een campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d. Din luna aprilie, c\u00e2nd demersul de responsabilitate social\u0103 a fost extins la nivel na\u021bional, cele mai multe ambalaje au fost colectate \u00een Cluj-Napoca \u2013 15.700, Bucure\u0219ti \u2013 6.580 \u0219i Bra\u0219ov \u2013 6.272.<\/p>\n\n\n\n

Campania a fost lansat\u0103 sub form\u0103 de program-pilot \u00een 2020, \u00een cinci magazine de brand Farmec \u0219i Gerovital din Cluj-Napoca, T\u00e2rgu Mure\u0219 \u0219i Oradea \u0219i extins\u0103 la \u00eenceputul acestui an \u00een peste 30 de unit\u0103\u021bi din toat\u0103 \u021bara.<\/p>\n\n\n\n

Cele mai multe ambalaje aduse de consumatori la punctele de colectare au fost din materiale de plastic \u2013 geluri de du\u0219, s\u0103punuri, tuburi de creme \u2013 \u0219i din h\u00e2rtie \u2013 ambalajele secundare ale produselor din gamele Farmec, Gerovital, Nuf\u0103r \u0219i Triumf.<\/p>\n\n\n\n

\u201e\u00abAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u00bb a fost invita\u021bia noastr\u0103 la a reduce impactul asupra mediului, iar rezultatele de care ne bucur\u0103m ast\u0103zi sunt datorate interesului \u0219i implic\u0103rii active ale consumatorilor no\u0219tri. Suntem m\u00e2ndri s\u0103 fim <\/em>unul dintre pu\u021binii produc\u0103tori din Rom\u00e2nia care ofer\u0103 clien\u021bilor posibilitatea de a returna ambalajele produselor pe care le-au folosit \u0219i s\u0103 ducem acest demers mai departe \u00een toate unit\u0103\u021bile din \u021bar\u0103, pentru a asigura astfel \u00eenchiderea ciclului de via\u021b\u0103 al produselor din portofoliul Farmec\u201d, <\/em>a declarat Andra \u0218umandea, Specialist Marketing.<\/p>\n\n\n\n

Dup\u0103 ce ambalajele sunt aduse la punctele de colectare din magazinele de brand, acestea sunt ridicate de firmele de colectare \u0219i duse la sta\u021biile de sortare, unde ambalajele care con\u021bin urme de produs sunt sp\u0103late \u0219i tratate chimic. Mai departe, sticla este spart\u0103 \u00een cioburi \u0219i separat\u0103 pe culori, iar plasticul este topit \u0219i transformat \u00een granule. Aceste materiale sunt folosite pentru a da via\u021b\u0103 unor ambalaje sau produse noi, din materie reciclat\u0103 \u0219i reintroduse \u00een economie. Prin colectarea lor, fiecare contibuie la p\u0103strarea unui mediu c\u00e2t mai curat, lipsit de de\u0219euri, care se degradeaz\u0103 \u00eentr-un timp \u00eendelungat \u0219i pot afecta \u00eentregul ecosistem.<\/p>\n\n\n\n

\u201eNe bucur\u0103m s\u0103 fim al\u0103turi de partenerul nostru, Farmec, \u00een acest eco-proiect \u0219i \u00eencuraj\u0103m c\u00e2t mai mul\u021bi participan\u021bi s\u0103 fie mai responsabili fa\u021b\u0103 de mediul \u00eenconjur\u0103tor. S\u0103 colect\u0103m separat \u0219i curat c\u00e2t mai multe de\u0219euri din ambalaje, numai a\u0219a vom reu\u0219i s\u0103 recicl\u0103m o cantitate \u0219i mai mare de de\u0219euri \u0219i, \u00eencet dar sigur, fiecare dintre noi \u00ee\u0219i va aduce aportul \u00een cre\u0219eterea gradului de reciclare \u00een Rom\u00e2nia. Reciclad`OR, \u00eempreun\u0103 cu partenerii colectori \u0219i reciclatori, se asigur\u0103 ca, la nivel na\u021bional, toate de\u0219eurile colectate \u00een cadrul campaniei, s\u0103 fie reciclate. Contribu\u021bia fiec\u0103ruia la reutilizarea, valorificarea \u0219i reciclarea ambalajelor \u0219i a de\u0219eurilor din ambalaje este extrem de important\u0103. De noi depinde ce l\u0103s\u0103m genera\u021biilor viitoare. S\u0103 ac\u021bion\u0103m acum pentru un m\u00e2ine mai sustenabil<\/em>\u201d, declarat Adriana Calcan, PR &CSR Manager Reciclad`OR, partener Farmec \u00een campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d.<\/p>\n\n\n\n

La patru ambalaje din portofoliul Farmec aduse spre reciclare \u00een magazine de brand din \u021bar\u0103, consumatorii sunt r\u0103spl\u0103ti\u021bi cu un produs cadou. Pentru a putea fi reciclate, recipientele trebuie golite de con\u021binut, cl\u0103tite \u0219i cur\u0103\u021bate.<\/p>\n\n\n\n


Despre Farmec S.A.<\/strong><\/p>\n\n\n\n

Farmec S.A. este una dintre cele mai mari \u0219i cu tradi\u021bie companii din Rom\u00e2nia. Portofoliul companiei impresioneaz\u0103 o lume \u00eentreag\u0103 prin produse moderne, concepute \u00een laboratoare performante. Compania are certificare interna\u021bional\u0103 GMP \u0219i comercializeaz\u0103 produsele din portofoliu \u00een aproximativ 30 \u021b\u0103ri.<\/p>\n\n\n\n

\u00cen martie 2021, re\u021beaua de magazine de brand de\u021binute de Farmec cuprinde 8 magazine Farmec, localizate \u00een Cluj-Napoca, Arad, Bra\u0219ov, Sibiu, T\u00e2rgu Mure\u0219 \u0219i Timi\u0219oara, 22 magazine Gerovital, care se g\u0103sesc \u00een Bucure\u0219ti, Bra\u0219ov, Constan\u021ba, Cluj-Napoca, Timi\u0219oara, Craiova, Ploie\u0219ti, Suceava, Ia\u0219i, Piatra Neam\u021b, Gala\u021bi, Oradea, Sibiu, T\u00e2rgu Mure\u0219 \u0219i R\u00e2mnicu V\u00e2lcea.<\/p>\n\n\n\n

Pentru a fi la curent cu nout\u0103\u021bi legate de brandurile din portofoliul Farmec, sfaturi utile din partea speciali\u0219tilor, surprize \u0219i concursuri, pute\u021bi urm\u0103ri conturile de social media:<\/p>\n\n\n\n

Facebook:<\/strong> www.facebook.com\/farmec.romania<\/a>  <\/p>\n\n\n\n

Instagram<\/strong>: www.instagram.com\/farmec<\/a>   <\/p>\n\n\n\n

Website and e-shop: <\/strong>www.farmec.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Farmec, una dintre cele mai mari companii rom\u00e2ne\u0219ti din pia\u021b\u0103, a ajuns la 50 de mii de ambalaje colectate selectiv \u00een campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d. Din luna aprilie, c\u00e2nd demersul de responsabilitate social\u0103 a fost extins la nivel na\u021bional, cele mai multe ambalaje au fost colectate \u00een Cluj-Napoca […]<\/p>\n","protected":false},"featured_media":23584,"template":"","meta":[],"yoast_head":"\nFarmec a ajuns la 50 de mii de ambalaje colectate selectiv \u00een campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d — FARMEC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-a-ajuns-la-50-de-mii-de-ambalaje-in-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Farmec a ajuns la 50 de mii de ambalaje colectate selectiv \u00een campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d — FARMEC\" \/>\n<meta property=\"og:description\" content=\"Farmec, una dintre cele mai mari companii rom\u00e2ne\u0219ti din pia\u021b\u0103, a ajuns la 50 de mii de ambalaje colectate selectiv \u00een campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d. Din luna aprilie, c\u00e2nd demersul de responsabilitate social\u0103 a fost extins la nivel na\u021bional, cele mai multe ambalaje au fost colectate \u00een Cluj-Napoca […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-a-ajuns-la-50-de-mii-de-ambalaje-in-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/\" \/>\n<meta property=\"og:site_name\" content=\"FARMEC\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-05T07:35:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2021\/11\/Infografic-situatie-produse-reciclate-in-campania-Ai-grija-de-natura-asa-cum-ai-grija-de-tine.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.farmec.ro\/compania\/#website\",\"url\":\"https:\/\/www.farmec.ro\/compania\/\",\"name\":\"FARMEC\",\"description\":\"Brand Rom\u00e2nesc\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.farmec.ro\/compania\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-a-ajuns-la-50-de-mii-de-ambalaje-in-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/#primaryimage\",\"inLanguage\":\"ro-RO\",\"url\":\"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2021\/11\/Infografic-situatie-produse-reciclate-in-campania-Ai-grija-de-natura-asa-cum-ai-grija-de-tine.jpg\",\"contentUrl\":\"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2021\/11\/Infografic-situatie-produse-reciclate-in-campania-Ai-grija-de-natura-asa-cum-ai-grija-de-tine.jpg\",\"width\":1280,\"height\":853},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-a-ajuns-la-50-de-mii-de-ambalaje-in-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/#webpage\",\"url\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-a-ajuns-la-50-de-mii-de-ambalaje-in-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/\",\"name\":\"Farmec a ajuns la 50 de mii de ambalaje colectate selectiv \u00een campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d — FARMEC\",\"isPartOf\":{\"@id\":\"https:\/\/www.farmec.ro\/compania\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-a-ajuns-la-50-de-mii-de-ambalaje-in-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/#primaryimage\"},\"datePublished\":\"2021-11-02T13:21:46+00:00\",\"dateModified\":\"2022-12-05T07:35:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-a-ajuns-la-50-de-mii-de-ambalaje-in-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-a-ajuns-la-50-de-mii-de-ambalaje-in-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-a-ajuns-la-50-de-mii-de-ambalaje-in-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Acas\u0103\",\"item\":\"https:\/\/www.farmec.ro\/compania\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Presa\",\"item\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Farmec a ajuns la 50 de mii de ambalaje colectate selectiv \u00een campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Farmec a ajuns la 50 de mii de ambalaje colectate selectiv \u00een campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d — FARMEC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-a-ajuns-la-50-de-mii-de-ambalaje-in-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/","og_locale":"ro_RO","og_type":"article","og_title":"Farmec a ajuns la 50 de mii de ambalaje colectate selectiv \u00een campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d — FARMEC","og_description":"Farmec, una dintre cele mai mari companii rom\u00e2ne\u0219ti din pia\u021b\u0103, a ajuns la 50 de mii de ambalaje colectate selectiv \u00een campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d. Din luna aprilie, c\u00e2nd demersul de responsabilitate social\u0103 a fost extins la nivel na\u021bional, cele mai multe ambalaje au fost colectate \u00een Cluj-Napoca […]","og_url":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-a-ajuns-la-50-de-mii-de-ambalaje-in-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/","og_site_name":"FARMEC","article_modified_time":"2022-12-05T07:35:40+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2021\/11\/Infografic-situatie-produse-reciclate-in-campania-Ai-grija-de-natura-asa-cum-ai-grija-de-tine.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.farmec.ro\/compania\/#website","url":"https:\/\/www.farmec.ro\/compania\/","name":"FARMEC","description":"Brand Rom\u00e2nesc","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.farmec.ro\/compania\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ro-RO"},{"@type":"ImageObject","@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-a-ajuns-la-50-de-mii-de-ambalaje-in-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/#primaryimage","inLanguage":"ro-RO","url":"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2021\/11\/Infografic-situatie-produse-reciclate-in-campania-Ai-grija-de-natura-asa-cum-ai-grija-de-tine.jpg","contentUrl":"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2021\/11\/Infografic-situatie-produse-reciclate-in-campania-Ai-grija-de-natura-asa-cum-ai-grija-de-tine.jpg","width":1280,"height":853},{"@type":"WebPage","@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-a-ajuns-la-50-de-mii-de-ambalaje-in-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/#webpage","url":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-a-ajuns-la-50-de-mii-de-ambalaje-in-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/","name":"Farmec a ajuns la 50 de mii de ambalaje colectate selectiv \u00een campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d — FARMEC","isPartOf":{"@id":"https:\/\/www.farmec.ro\/compania\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-a-ajuns-la-50-de-mii-de-ambalaje-in-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/#primaryimage"},"datePublished":"2021-11-02T13:21:46+00:00","dateModified":"2022-12-05T07:35:40+00:00","breadcrumb":{"@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-a-ajuns-la-50-de-mii-de-ambalaje-in-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-a-ajuns-la-50-de-mii-de-ambalaje-in-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-a-ajuns-la-50-de-mii-de-ambalaje-in-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Acas\u0103","item":"https:\/\/www.farmec.ro\/compania\/"},{"@type":"ListItem","position":2,"name":"Presa","item":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/"},{"@type":"ListItem","position":3,"name":"Farmec a ajuns la 50 de mii de ambalaje colectate selectiv \u00een campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d"}]}]}},"_links":{"self":[{"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/presa\/23583"}],"collection":[{"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/presa"}],"about":[{"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/types\/presa"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/media\/23584"}],"wp:attachment":[{"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/media?parent=23583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}