{"id":24703,"date":"2022-03-18T12:35:50","date_gmt":"2022-03-18T12:35:50","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/?post_type=presa&#038;p=24703"},"modified":"2022-03-18T12:35:51","modified_gmt":"2022-03-18T12:35:51","slug":"csr-farmec-din-inima-pentru-cei-de-alaturi","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/csr-farmec-din-inima-pentru-cei-de-alaturi\/","title":{"rendered":"Farmec doneaz\u0103 60.000 de produse de igien\u0103 personal\u0103 prin campania \u201eFarmec din inim\u0103 pentru cei de al\u0103turi\u201d"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>5% din veniturile magazinelor de brand fizice \u0219i online din perioada 15 martie \u2013 15 aprilie vor fi direc\u021bionate c\u0103tre Crucea Ro\u0219ie Rom\u00e2n\u0103<\/em><\/p>\n\n\n\n<p>Farmec, una dintre cele mai mari companii rom\u00e2ne\u0219ti, lanseaz\u0103 platforma de CSR \u201eFarmec din inim\u0103 pentru cei de al\u0103turi\u201d, prin care va implementa pe termen lung ac\u021biuni de sus\u021binere a refugia\u021bilor ucraineni din Rom\u00e2nia. Programul va angrena at\u00e2t asocia\u021bii non-profit partenere, c\u00e2t \u0219i consumatorii.<\/p>\n\n\n\n<p>Compania Farmec doneaz\u0103 60.000 de produse de igien\u0103, precum geluri de du\u0219, \u0219ampoane, s\u0103punuri, past\u0103 de din\u021bi, creme pentru copii, deodorante \u0219i dezinfectan\u021bi c\u0103tre centrele de refugia\u021bi ucraineni de pe teritoriul Rom\u00e2niei, dar \u0219i c\u0103tre organiza\u021biile cu misiune umanitar\u0103 \u00een Ucraina. Primele produse au fost deja distribuite, cu ajutorul asocia\u021biilor <a>Funda\u021bia FARA, SOS Satele Copiilor, Yuppi Camp, Asocia\u021bia Umanitar\u0103 Concordia \u0219i Funda\u021bia Serafim. <\/a>\u00cen plus, 5% din veniturile \u00eenregistrate \u00een perioada 15 martie \u2013 15 aprilie pe canalele proprii, respectiv \u00een magazinele Farmec \u0219i Gerovital \u0219i prin platforma de e-commerce, vor fi donate c\u0103tre cauza cet\u0103\u021benilor ucraineni, printr-un parteneriat cu Crucea Ro\u0219ie Rom\u00e2n\u0103.<\/p>\n\n\n\n<p>Farmec lanseaz\u0103 un apel la solidaritate \u0219i c\u0103tre consumatorii magazinelor proprii \u0219i \u00eencurajeaz\u0103 donarea de s\u00e2nge, o nevoie stringent\u0103 \u0219i permanent\u0103 at\u00e2t \u00een \u021bara noastr\u0103, c\u00e2t \u0219i \u00een Ucraina. Astfel, compania r\u0103spl\u0103te\u0219te fiecare dona\u021bie de s\u00e2nge, indiferent de destina\u021bie, cu un voucher \u00een valoare de 30 lei \u00een toate cele 30 de magazine de brand din \u021bar\u0103, oferit \u00een baza dovezii de donare, \u00een lunile martie \u0219i aprilie.<\/p>\n\n\n\n<p><em>\u201eImplicarea social\u0103 face parte din valorile fundamentale ale companiei Farmec. Am \u00eencercat mereu s\u0103 ajut\u0103m acolo unde am identificat cea mai mare nevoie \u0219i unde am putut contribui eficient cu resursele noastre. La fel consider\u0103m c\u0103 avem o misiune important\u0103 \u00een criza umanitar\u0103 declan\u0219at\u0103 de r\u0103zboiul din Ucraina, care ne afecteaz\u0103 pe to\u021bi, la toate nivelurile. Astfel, am g\u00e2ndit aceast\u0103 platform\u0103 de CSR pe termen lung, prin care nu doar contribuim cu resurse materiale pentru a ameliora situa\u021bia celor direct afecta\u021bi, ci \u0219i \u00eencuraj\u0103m implicarea civic\u0103 a oamenilor, r\u0103spl\u0103tindu-i \u00een magazinele noastre\u201d<\/em>, a declarat Liliana Popa, PR Manager Farmec.<\/p>\n\n\n\n<p><strong>Despre Farmec S.A.<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Farmec S.A. este una dintre cele mai mari \u0219i cu tradi\u021bie companii din Rom\u00e2nia. Portofoliul companiei impresioneaz\u0103 o lume \u00eentreag\u0103 prin produse moderne, concepute \u00een laboratoare performante. Compania are certificare interna\u021bional\u0103 GMP \u0219i comercializeaz\u0103 produsele din portofoliu \u00een aproximativ 30 \u021b\u0103ri.<\/p>\n\n\n\n<p>\u00cen martie 2021, re\u021beaua de magazine de brand de\u021binute de Farmec cuprinde 8 magazine Farmec, localizate \u00een Cluj-Napoca, Arad, Bra\u0219ov, Sibiu, T\u00e2rgu Mure\u0219 \u0219i Timi\u0219oara, 22 magazine Gerovital, care se g\u0103sesc \u00een Bucure\u0219ti, Bra\u0219ov, Constan\u021ba, Cluj-Napoca, Timi\u0219oara, Craiova, Ploie\u0219ti, Suceava, Ia\u0219i, Piatra Neam\u021b, Gala\u021bi, Oradea, Sibiu, T\u00e2rgu Mure\u0219 \u0219i R\u00e2mnicu V\u00e2lcea.<\/p>\n\n\n\n<p>Pentru a fi la curent cu nout\u0103\u021bi legate de brandurile din portofoliul Farmec, sfaturi utile din partea speciali\u0219tilor, surprize \u0219i concursuri, pute\u021bi urm\u0103ri conturile de social media:<\/p>\n\n\n\n<p><strong>Facebook:<\/strong> <a href=\"http:\/\/www.facebook.com\/farmec.romania\">www.facebook.com\/farmec.romania<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Instagram<\/strong>: <a href=\"http:\/\/www.instagram.com\/farmec\">www.instagram.com\/farmec<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Site \u015fi magazin online: <\/strong><a href=\"http:\/\/www.farmec.ro\">www.farmec.ro<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>5% din veniturile magazinelor de brand fizice \u0219i online din perioada 15 martie \u2013 15 aprilie vor fi direc\u021bionate c\u0103tre Crucea Ro\u0219ie Rom\u00e2n\u0103 Farmec, una dintre cele mai mari companii rom\u00e2ne\u0219ti, lanseaz\u0103 platforma de CSR \u201eFarmec din inim\u0103 pentru cei de al\u0103turi\u201d, prin care va implementa pe termen lung ac\u021biuni de sus\u021binere a refugia\u021bilor ucraineni [&hellip;]<\/p>\n","protected":false},"featured_media":24704,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farmec doneaz\u0103 60.000 de produse de igien\u0103 personal\u0103 prin campania \u201eFarmec din inim\u0103 pentru cei de al\u0103turi\u201d &mdash; FARMEC<\/title>\n<meta name=\"description\" content=\"Comunicat de presa - Lansarea platformei de CSR \u201eFarmec din inim\u0103 pentru cei de al\u0103turi\u201d, ac\u021biuni de sus\u021binere a refugia\u021bilor ucraineni din Rom\u00e2nia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/csr-farmec-din-inima-pentru-cei-de-alaturi\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Farmec doneaz\u0103 60.000 de produse de igien\u0103 personal\u0103 prin campania \u201eFarmec din inim\u0103 pentru cei de al\u0103turi\u201d &mdash; FARMEC\" \/>\n<meta property=\"og:description\" content=\"Comunicat de presa - Lansarea platformei de CSR \u201eFarmec din inim\u0103 pentru cei de al\u0103turi\u201d, ac\u021biuni de sus\u021binere a refugia\u021bilor ucraineni din Rom\u00e2nia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/csr-farmec-din-inima-pentru-cei-de-alaturi\/\" \/>\n<meta property=\"og:site_name\" content=\"FARMEC\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-18T12:35:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2022\/03\/Farmec_AllBrands_8Martie_Post-FB-CSR-V8_1215x440px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.farmec.ro\/compania\/#website\",\"url\":\"https:\/\/www.farmec.ro\/compania\/\",\"name\":\"FARMEC\",\"description\":\"Brand Rom\u00e2nesc\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.farmec.ro\/compania\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/csr-farmec-din-inima-pentru-cei-de-alaturi\/#primaryimage\",\"inLanguage\":\"ro-RO\",\"url\":\"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2022\/03\/Farmec_AllBrands_8Martie_Post-FB-CSR-V8_1215x440px.jpg\",\"contentUrl\":\"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2022\/03\/Farmec_AllBrands_8Martie_Post-FB-CSR-V8_1215x440px.jpg\",\"width\":1200,\"height\":435},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/csr-farmec-din-inima-pentru-cei-de-alaturi\/#webpage\",\"url\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/csr-farmec-din-inima-pentru-cei-de-alaturi\/\",\"name\":\"Farmec doneaz\u0103 60.000 de produse de igien\u0103 personal\u0103 prin campania \u201eFarmec din inim\u0103 pentru cei de al\u0103turi\u201d &mdash; FARMEC\",\"isPartOf\":{\"@id\":\"https:\/\/www.farmec.ro\/compania\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/csr-farmec-din-inima-pentru-cei-de-alaturi\/#primaryimage\"},\"datePublished\":\"2022-03-18T12:35:50+00:00\",\"dateModified\":\"2022-03-18T12:35:51+00:00\",\"description\":\"Comunicat de presa - Lansarea platformei de CSR \u201eFarmec din inim\u0103 pentru cei de al\u0103turi\u201d, ac\u021biuni de sus\u021binere a refugia\u021bilor ucraineni din Rom\u00e2nia\",\"breadcrumb\":{\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/csr-farmec-din-inima-pentru-cei-de-alaturi\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/csr-farmec-din-inima-pentru-cei-de-alaturi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/csr-farmec-din-inima-pentru-cei-de-alaturi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Acas\u0103\",\"item\":\"https:\/\/www.farmec.ro\/compania\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Presa\",\"item\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Farmec doneaz\u0103 60.000 de produse de igien\u0103 personal\u0103 prin campania \u201eFarmec din inim\u0103 pentru cei de al\u0103turi\u201d\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Farmec doneaz\u0103 60.000 de produse de igien\u0103 personal\u0103 prin campania \u201eFarmec din inim\u0103 pentru cei de al\u0103turi\u201d &mdash; FARMEC","description":"Comunicat de presa - Lansarea platformei de CSR \u201eFarmec din inim\u0103 pentru cei de al\u0103turi\u201d, ac\u021biuni de sus\u021binere a refugia\u021bilor ucraineni din Rom\u00e2nia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/csr-farmec-din-inima-pentru-cei-de-alaturi\/","og_locale":"ro_RO","og_type":"article","og_title":"Farmec doneaz\u0103 60.000 de produse de igien\u0103 personal\u0103 prin campania \u201eFarmec din inim\u0103 pentru cei de al\u0103turi\u201d &mdash; FARMEC","og_description":"Comunicat de presa - Lansarea platformei de CSR \u201eFarmec din inim\u0103 pentru cei de al\u0103turi\u201d, ac\u021biuni de sus\u021binere a refugia\u021bilor ucraineni din Rom\u00e2nia","og_url":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/csr-farmec-din-inima-pentru-cei-de-alaturi\/","og_site_name":"FARMEC","article_modified_time":"2022-03-18T12:35:51+00:00","og_image":[{"width":1200,"height":435,"url":"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2022\/03\/Farmec_AllBrands_8Martie_Post-FB-CSR-V8_1215x440px.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.farmec.ro\/compania\/#website","url":"https:\/\/www.farmec.ro\/compania\/","name":"FARMEC","description":"Brand Rom\u00e2nesc","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.farmec.ro\/compania\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ro-RO"},{"@type":"ImageObject","@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/csr-farmec-din-inima-pentru-cei-de-alaturi\/#primaryimage","inLanguage":"ro-RO","url":"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2022\/03\/Farmec_AllBrands_8Martie_Post-FB-CSR-V8_1215x440px.jpg","contentUrl":"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2022\/03\/Farmec_AllBrands_8Martie_Post-FB-CSR-V8_1215x440px.jpg","width":1200,"height":435},{"@type":"WebPage","@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/csr-farmec-din-inima-pentru-cei-de-alaturi\/#webpage","url":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/csr-farmec-din-inima-pentru-cei-de-alaturi\/","name":"Farmec doneaz\u0103 60.000 de produse de igien\u0103 personal\u0103 prin campania \u201eFarmec din inim\u0103 pentru cei de al\u0103turi\u201d &mdash; FARMEC","isPartOf":{"@id":"https:\/\/www.farmec.ro\/compania\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/csr-farmec-din-inima-pentru-cei-de-alaturi\/#primaryimage"},"datePublished":"2022-03-18T12:35:50+00:00","dateModified":"2022-03-18T12:35:51+00:00","description":"Comunicat de presa - Lansarea platformei de CSR \u201eFarmec din inim\u0103 pentru cei de al\u0103turi\u201d, ac\u021biuni de sus\u021binere a refugia\u021bilor ucraineni din Rom\u00e2nia","breadcrumb":{"@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/csr-farmec-din-inima-pentru-cei-de-alaturi\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/csr-farmec-din-inima-pentru-cei-de-alaturi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/csr-farmec-din-inima-pentru-cei-de-alaturi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Acas\u0103","item":"https:\/\/www.farmec.ro\/compania\/"},{"@type":"ListItem","position":2,"name":"Presa","item":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/"},{"@type":"ListItem","position":3,"name":"Farmec doneaz\u0103 60.000 de produse de igien\u0103 personal\u0103 prin campania \u201eFarmec din inim\u0103 pentru cei de al\u0103turi\u201d"}]}]}},"_links":{"self":[{"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/presa\/24703"}],"collection":[{"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/presa"}],"about":[{"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/types\/presa"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/media\/24704"}],"wp:attachment":[{"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/media?parent=24703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}