{"id":2871,"date":"2020-02-05T00:00:00","date_gmt":"2020-02-05T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/farmec-lanseaza-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/"},"modified":"2020-07-28T13:53:05","modified_gmt":"2020-07-28T13:53:05","slug":"farmec-lanseaza-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-lanseaza-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/","title":{"rendered":"Farmec lanseaz\u0103 campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d"},"content":{"rendered":"<p><strong>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, <\/strong>lanseaz\u0103 campania <strong>&bdquo;Ai grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine&rdquo;,<\/strong> un demers de responsabilitate social\u0103 pentru <strong>reciclarea ambalajelor produselor din portofoliul  propriu<\/strong>. Organizat\u0103 sub forma unui proiect pilot, campania se va derula &icirc;n patru magazine de brand din Cluj-Napoca, unde vor fi amplasate <strong>recipiente de colectare pentru de\u0219eurile de ambalaje din h&acirc;rtie, plastic, sticl\u0103, metal \u0219i aluminiu.<\/strong> <br \/> <em>&bdquo;Aceast\u0103 ini\u021biativ\u0103 reprezint\u0103 angajamentul nostru pentru dezvoltarea unor practici sustenabile &icirc;n domeniul cosmeticelor. Prin intermediul acestui proiect pilot ne dorim s\u0103 asigur\u0103m &icirc;nchiderea ciclului de via\u021b\u0103 al produselor din portofoliul Farmec \u0219i s\u0103 limit\u0103m impactul lor asupra mediului. &Icirc;ncuraj\u0103m consumatorii no\u0219tri s\u0103 participe la acest proiect \u0219i &icirc;i &icirc;ndemn\u0103m s\u0103 recicleze c&acirc;t mai mult, &icirc;n general, fie c\u0103 vorbim de produse cosmetice sau alt tip de produse. Suntem &icirc;ncrez\u0103tori c\u0103 vom avea succes cu aceast\u0103 campanie, care se aliniaz\u0103 cu obiectivul nostru pe termen lung de a fi un business responsabil&ldquo;,<\/em> a declarat <strong>Tudor David, Director Marketing. <\/strong><br \/> Magazinele &icirc;n care se desf\u0103\u0219oar\u0103 campania &bdquo;Ai grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine&rdquo; sunt: <strong>Gerovital din Platinia Shopping Center, Gerovital din Iulius Mall, Farmec de pe str. Bucure\u0219ti \u0219i Farmec de pe str. Napoca.<\/strong> Clien\u021bii pot aduce la aceste puncte de colectare de\u0219euri de ambalaje de <strong>h&acirc;rtie<\/strong> (cutii creme), de<strong> plastic<\/strong> (cutii creme, recipiente \u0219ampoane \u0219i gel de du\u0219, dar \u0219i recipiente ale produselor de cur\u0103\u021benie din gamele Nuf\u0103r \u0219i Triumf), de <strong>sticl\u0103<\/strong> (borcane creme), de <strong>metal<\/strong> \u0219i de <strong>aluminiu <\/strong>(doze spray aluminiu). Pentru a putea fi reciclate, recipientele trebuie<strong> golite de con\u021binut, cl\u0103tite \u0219i cur\u0103\u021bate.<br \/> <\/strong><br \/> La patru ambalaje din portofoliul Farmec reciclate, consumatorii vor primi un <strong>produs cadou<\/strong> pe baza unui cartona\u0219 care va fi \u0219tampilat la fiecare ambalaj adus &icirc;n magazin.<br \/> <strong>Despre Farmec S.A. Cluj-Napoca<br \/> <\/strong><br \/> Farmec S.A. Cluj-Napoca &#8211; <strong>cel mai mare produc\u0103tor de cosmetice cu capital 100% rom&acirc;nesc<\/strong> &#8211; r\u0103m&acirc;ne un brand emblem\u0103 pentru Rom&acirc;nia. Portofoliul companiei impresioneaz\u0103 o lume &icirc;ntreag\u0103 prin produse moderne, concepute &icirc;n laboratoare performante. Compania are certificare interna\u0163ional\u0103 GMP \u0219i comercializeaz\u0103 produsele din portofoliu &icirc;n aproximativ 30 \u021b\u0103ri. <br \/> &Icirc;n ianuarie, re\u0163eaua de magazine de brand de\u0163inute de Farmec cuprinde <strong>8 magazine Farmec<\/strong>, localizate &icirc;n Cluj-Napoca, Arad, Bra\u0219ov, Sibiu, T&acirc;rgu-Mure\u0219 \u0219i Timi\u0219oara, <strong>20 magazine Gerovital<\/strong> care se g\u0103sesc &icirc;n Cluj-Napoca, Bucure\u0219ti, Constan\u021ba, Timi\u0219oara, Craiova, Ploie\u0219ti, Suceava, Ia\u0219i, Piatra Neam\u021b, Gala\u021bi, Oradea, Sibiu \u015fi R&acirc;mnicu V&acirc;lcea \u0219i <strong>2 magazine Gerovital deschise prin sistemul de franciz\u0103, <\/strong>la Bac\u0103u \u0219i Pite\u0219ti<strong>.<\/strong><br \/> Pentru a fi la curent cu nout\u0103\u0163i legate de brandurile din portofoliul Farmec, sfaturi utile din partea speciali\u015ftilor, surprize \u015fi concursuri, pute\u0163i urm\u0103ri conturile de social media:<br \/> <em>Facebook: facebook.com\/farmec.romania<br \/> Instagram: www.instagram.com\/farmec\/ <br \/> Site \u015fi magazin online: www.farmec.ro<\/em> <br \/> <br type='_moz' \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, lanseaz\u0103 campania &bdquo;Ai grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine&rdquo;, un demers de responsabilitate social\u0103 pentru reciclarea ambalajelor produselor din portofoliul propriu. Organizat\u0103 sub forma unui proiect pilot, campania se va derula &icirc;n patru magazine de brand din Cluj-Napoca, unde vor fi amplasate recipiente de [&hellip;]<\/p>\n","protected":false},"featured_media":2872,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farmec lanseaz\u0103 campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d<\/title>\n<meta name=\"description\" content=\"Farmec lanseaz\u0103 campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-lanseaza-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" 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