{"id":2909,"date":"2019-06-28T00:00:00","date_gmt":"2019-06-28T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/in-2019-farmec-investeste-peste-2-milioane-de-euro-in-modernizarea-liniei-de-productie\/"},"modified":"2020-07-28T13:54:47","modified_gmt":"2020-07-28T13:54:47","slug":"in-2019-farmec-investeste-peste-2-milioane-de-euro-in-modernizarea-liniei-de-productie","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/in-2019-farmec-investeste-peste-2-milioane-de-euro-in-modernizarea-liniei-de-productie\/","title":{"rendered":"\u00cen 2019, Farmec investe\u0219te peste 2 milioane de euro \u00een modernizarea liniei de produc\u021bie"},"content":{"rendered":"<div style='text-align: justify;'>Farmec, cel mai mare produc\u0103tor de cosmetice cu capital 100% rom&acirc;nesc, continu\u0103 <strong>investi\u0163iile &icirc;n modernizarea echipamentelor \u0219i liniilor de produc\u021bie<\/strong>, preg\u0103tind constant fabrica pentru dezvoltarea portofoliului multibrand, unul dintre cele mai complexe de pe pia\u021ba local\u0103 de profil. <br \/> &Icirc;n 2019, Farmec aloc\u0103 <strong>peste 2 milioane de euro pentru modernizarea proceselor de produc\u021bie<\/strong>, pl\u0103nuie\u0219te s\u0103 deschid\u0103 <strong>noi magazine de brand<\/strong> \u0219i s\u0103 dezvolte <strong>re\u021beaua proprie de distribu\u021bie<\/strong>, astfel &icirc;nc&acirc;t s\u0103 asigure produse de calitate superioar\u0103, dar \u0219i acces mai u\u0219or la acestea, prin eficientizarea &icirc;ntregului proces.<br \/> <em>&ldquo;Pentru a oferi consumatorilor no\u0219tri cosmetice rom&acirc;ne\u0219ti capabile s\u0103 concureze \u0219i s\u0103 dep\u0103\u0219easc\u0103 m\u0103rcile str\u0103ine, Farmec investe\u0219te continuu &icirc;n extinderea portofoliului de produse \u0219i &icirc;n deschiderea de noi unit\u0103\u021bi de v&acirc;nzare \u0219i distribu\u021bie. Inova\u021bia, eficien\u021ba \u0219i calitatea stau la baza fiec\u0103rei strategii de dezvoltare, acestea fiind valorile ce caracterizeaz\u0103 businessul Farmec. &Icirc;n 2019, ghida\u021bi de angajamentul de a realiza cosmetice extraordinare fabricate &icirc;n Rom&acirc;nia, aloc\u0103m un buget de peste 2 milioane de euro &icirc;n retehnologizarea unor procese de fabrica\u021bie, &icirc;n vederea cre\u0219terii productivit\u0103\u021bii muncii. De asemenea, vom dezvolta re\u021beaua proprie de distribu\u021bie, astfel &icirc;nc&acirc;t s\u0103 avem o acoperire c&acirc;t mai bun\u0103 la nivel na\u021bional \u0219i s\u0103 atingem noi standarde de performan\u0163\u0103 pe pia\u021ba rom&acirc;neasc\u0103 \u0219i nu numai&rdquo;<\/em>, a declarat <strong>Mircea St&acirc;nceanu, Director Economic Farmec. <\/strong><br \/> De-a lungul anilor, Farmec a investit permanent &icirc;n <strong>retehnologizarea \u0219i modernizarea proceselor de fabrica\u021bie,<\/strong> cum ar fi: linia automat\u0103 de ambalare cu sistem robotizat, tehnologia nou\u0103 de etichetare, sistemele moderne de paletizare, noile malaxoare \u0219i alte echipamente ce asigur\u0103 at&acirc;t func\u021bionarea eficient\u0103 a fabricii din Cluj, c&acirc;t \u0219i realizarea unor produse la standarde &icirc;nalte. <br \/> Aceste investi\u021bii anuale au condus la lansarea unor noi game de produse \u0219i la actualizarea gamelor existente pe pia\u021b\u0103, prin introducerea unor formule inovatoare din domeniul medicinei regenerative, &icirc;n linii precum: <strong>Gerovital Luxury, Gerovital H3 Derma+ \u0219i Premium Care sau Aslavital<\/strong>. Farmec este una dintre pu\u021binele companii rom&acirc;ne\u0219ti care ofer\u0103 acces la un portofoliu extins de produse multibrand, adaptat nevoilor \u0219i dorin\u021belor actuale ale consumatorilor. <br \/> Anual, Farmec lanseaz\u0103 \u015fi modernizeaz\u0103 circa 100 de produse, iar capacitatea total\u0103 de produc\u0163ie este de 27 milioane de produse. Tehnologiile integrate de Farmec &icirc;n ultimii ani contribuie la<strong> succesul cosmeticelor fabricate &icirc;n Rom&acirc;nia<\/strong>, apreciate at&acirc;t &icirc;n \u021bar\u0103, c&acirc;t \u0219i &icirc;n afar\u0103.<br \/> Mai mult, Farmec continu\u0103 planurile pentru deschiderea de noi magazine pentru a fi mai aproape de consumatorii din toat\u0103 \u021bara. &Icirc;n prezent, re\u0163eaua magazinelor de\u0163inute de Farmec cuprinde <strong>8 magazine Farmec <\/strong>\u015fi <strong>19 magazine Gerovital <\/strong>\u0219i, p&acirc;n\u0103 la finalul anului, compania are &icirc;n plan inaugurarea altor<strong> 4 unit\u0103\u021bi.<\/strong><br \/> Tot &icirc;n acest an, produc\u0103torul clujean va moderniza \u0219i parcul auto, pas necesar eficientiz\u0103rii distribu\u021biei produselor c\u0103tre magazinele proprii \u0219i c\u0103tre retailerii parteneri.<br \/> <strong>Despre Farmec S.A. Cluj-Napoca<\/strong><br \/> Farmec S.A. Cluj-Napoca &#8211;<strong> cel mai mare produc\u0103tor de cosmetice cu capital 100% rom&acirc;nesc <\/strong>&#8211; r\u0103m&acirc;ne un brand emblem\u0103 pentru Rom&acirc;nia. Portofoliul companiei impresioneaz\u0103 o lume &icirc;ntreag\u0103 prin produse moderne, concepute &icirc;n laboratoare performante. Compania are certificare interna\u0163ional\u0103 GMP \u0219i comercializeaz\u0103 produsele din portofoliu &icirc;n aproximativ 30 \u021b\u0103ri. <br \/> &Icirc;n iunie 2019, re\u0163eaua de magazine de brand de\u0163inute de Farmec cuprinde <strong>8 magazine Farmec<\/strong>, amplasate &icirc;n Cluj-Napoca (3 magazine), Arad, Bra\u0219ov, Sibiu, T&acirc;rgu-Mure\u0219 \u0219i Timi\u0219oara \u015fi <strong>19 magazine Gerovital<\/strong> care se g\u0103sesc &icirc;n Cluj-Napoca, Bucure\u0219ti (6 magazine), Constan\u021ba, Timi\u0219oara, Craiova, Ploie\u0219ti, Suceava, Ia\u0219i, Piatra Neam\u021b, Gala\u021bi, Oradea \u015fi R&acirc;mnicu V&acirc;lcea. <br \/> Pentru a fi la curent cu nout\u0103\u0163i legate de brand-urile din portofoliul Farmec, sfaturi utile din partea speciali\u015ftilor, surprize \u015fi concursuri, pute\u0163i urm\u0103ri conturile de social media: <br \/> <em>Facebook: <\/em><a href='https:\/\/www.facebook.com\/farmec.romania\/'><em>facebook.com\/farmec.romania<\/em><\/a><em><br \/> Instagram: <\/em><a href='https:\/\/www.instagram.com\/farmec\/'><em>www.instagram.com\/farmec\/ <\/em><\/a><em><br \/> Site \u015fi magazin online: <\/em><a href='https:\/\/www.farmec.ro\/'><em>www.farmec.ro <\/em><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor de cosmetice cu capital 100% rom&acirc;nesc, continu\u0103 investi\u0163iile &icirc;n modernizarea echipamentelor \u0219i liniilor de produc\u021bie, [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":2910,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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