{"id":2915,"date":"2019-04-23T00:00:00","date_gmt":"2019-04-23T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/mircea-turdean-director-general-farmec-ce-inseamna-sa-fii-singura-companie-romaneasca-in-topul-celor-mai-mari-producatori-de-cosmetice-din-piata\/"},"modified":"2020-07-28T13:54:55","modified_gmt":"2020-07-28T13:54:55","slug":"mircea-turdean-director-general-farmec-ce-inseamna-sa-fii-singura-companie-romaneasca-in-topul-celor-mai-mari-producatori-de-cosmetice-din-piata","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/mircea-turdean-director-general-farmec-ce-inseamna-sa-fii-singura-companie-romaneasca-in-topul-celor-mai-mari-producatori-de-cosmetice-din-piata\/","title":{"rendered":"Mircea Turdean, Director General Farmec: Ce \u00eenseamn\u0103 s\u0103 fii singura companie rom\u00e2neasc\u0103 \u00een topul celor mai mari produc\u0103tori de cosmetice din pia\u021b\u0103"},"content":{"rendered":"
Odat\u0103 cu dezvoltarea industriei de produse cosmetice, a crescut \u0219i num\u0103rul actorilor din pia\u021b\u0103. Pentru a-\u0219i consolida pozi\u021bia de lider de pia\u021b\u0103, Farmec, companie cu capital 100% românesc, a vizat trei piloni de dezvoltare: afirmarea calit\u0103\u021bii produselor, dezvoltarea constant\u0103 a portofoliului \u0219i modernizarea liniilor de produc\u0163ie – investi\u0163ie de peste 22 milioane de lei doar în ultimii trei ani.
“Competi\u021bia este cea care te motiveaz\u0103 s\u0103 faci lucrurile mai bine, s\u0103 evoluezi \u0219i s\u0103 te dezvol\u021bi cât mai mult. S\u0103 fii singura companie româneasc\u0103 din topul celor mai mari produc\u0103tori de cosmetice ce activeaz\u0103 în \u021bar\u0103 este o adev\u0103rat\u0103 provocare, dar \u0219i o responsabilitate mare – aceea de a p\u0103stra valorile române\u0219ti”,<\/em> a declarat Mircea Turdean, Director General Farmec. <\/strong>
Farmec a fost, înc\u0103 de la început, un pionier pe pia\u021ba româneasc\u0103 de cosmetice, înregistrând de-a lungul timpului mai multe premiere, care au revolu\u021bionat pia\u021ba. Înainte de 1989, produc\u021bia Farmec asigura circa 90% din necesarul de consum local al perioadei respective. Din 1990, compania din Cluj-Napoca a intrat în procesul firesc de trecere la o economie de pia\u021b\u0103, confruntându-se pentru prima dat\u0103 cu provoc\u0103ri, precum concuren\u021ba, distribu\u021bia sau marketingul.
“Ne-am adaptat constant condi\u021biilor de pia\u021b\u0103, creând strategii de business de succes, printre care dezvoltarea unei re\u021bele proprii de distribu\u021bie Farmec, care a facilitat o analiz\u0103 aprofundat\u0103 a pie\u021bei \u0219i elaborarea unor campanii de promovare cât mai eficiente. Ast\u0103zi, Farmec are propria sa re\u021bea de magazine de brand, care cuprinde 8 magazine Farmec \u0219i 18 magazine Gerovital. Un alt pas a fost investirea constant\u0103 în cercetare \u0219i în modernizarea liniilor de produc\u021bie. În ultimii trei ani, Farmec a investit peste 22 milioane de lei pentru a oferi consumatorilor produse cosmetice române\u0219ti, la un nivel care s\u0103 concureze \u0219i chiar s\u0103 dep\u0103\u0219easc\u0103 brandurile interna\u0163ionale.<\/strong> Astfel, îmbinând tradi\u021bia cu inova\u021bia, Farmec a demonstrat c\u0103 \u0219i companiile române\u0219ti sunt capabile de performan\u021be deosebite în cosmetic\u0103, atât în \u021bar\u0103, cât \u0219i la extern. 2019 continu\u0103 cu lans\u0103ri importante de noi game \u0219i deschideri de magazine proprii \u0219i în sistem franciz\u0103”<\/em>, a adaugat Mircea Turdean, Director General Farmec.<\/strong>
Produc\u0103torul clujean \u0219i-a p\u0103strat pozi\u021bia de lider în ultimii ani, înregistrând în medie cre\u0219teri anuale ale cifrei de afaceri cu 10%, ajungând în 2018 la o cifr\u0103 de peste 236 milioane lei. Acest lucru se poate observa \u0219i din calculele realizate pe baza datelor Nielsen, care indic\u0103 Farmec lider de pia\u021b\u0103 pe segmentele de produse cosmetice: Face Care (Îngrijirea fe\u021bei), cu o cot\u0103 de pia\u021b\u0103 valoric\u0103 de 29,7%* \u0219i Depilatoare, cu o cot\u0103 de pia\u021b\u0103 valoric\u0103 de 52%**<\/strong>. De asemenea, produsele solare ale gamei Gerovital Sun sunt printre cele mai caut\u0103te de români, ocupând locul 2 cu o cot\u0103 de pia\u021b\u0103 valoric\u0103 de 15,8%***.
Farmec promite s\u0103-\u0219i p\u0103streze infuzia de valori române\u0219ti \u0219i sper\u0103 c\u0103 autorit\u0103\u021bile vor sus\u021bine mediul de business privat cu 100% capital românesc pentru a face fa\u021b\u0103 concuren\u021bei multina\u021bionalelor \u0219i vor implementa ac\u021biuni guvernamentale pentru stimularea antreprenoriatului autohton.
Planurile Farmec ramân în continuare concentrate pe extinderea re\u021belei magazinelor de brand proprii \u0219i în franciz\u0103 \u0219i inovarea portofoliului de produse. În acela\u0219i timp, compania î\u0219i propune s\u0103 transmit\u0103 \u0219i genera\u021biilor viitoare încrederea în for\u021bele proprii, în posibilit\u0103\u021bile de cre\u0219tere \u0219i în spiritul antreprenorial românesc.<\/div>\n

Despre Farmec S.A. Cluj-Napoca<\/strong>
Farmec S.A. Cluj-Napoca – cel mai mare produc\u0103tor de cosmetice cu capital 100% românesc<\/strong> – r\u0103mâne un brand emblem\u0103 pentru România. Portofoliul companiei impresioneaz\u0103 o lume întreag\u0103 prin produse moderne, concepute în laboratoare performante. Compania are certificare interna\u0163ional\u0103 GMP \u0219i comercializeaz\u0103 produsele din portofoliu în aproximativ 30 \u021b\u0103ri.
În martie 2019, re\u0163eaua de magazine de brand de\u0163inute de Farmec cuprinde 8 magazine Farmec<\/strong>, amplasate în Cluj-Napoca (3 magazine), Arad, Bra\u0219ov, Sibiu, Târgu-Mure\u0219 \u0219i Timi\u0219oara \u015fi 18 magazine Gerovital<\/strong> care se g\u0103sesc în Cluj-Napoca, Bucure\u0219ti (5 magazine), Constan\u021ba, Timi\u0219oara, Craiova, Ploie\u0219ti, Suceava, Ia\u0219i, Piatra Neam\u021b, Gala\u021bi, Oradea \u015fi Râmnicu Vâlcea. <\/p>\n

Pentru a fi la curent cu nout\u0103\u0163i legate de brand-urile din portofoliul Farmec, sfaturi utile din partea speciali\u015ftilor, surprize \u015fi concursuri, pute\u0163i urm\u0103ri conturile de social media:<\/em>
Facebook: <\/em>facebook.com\/farmec.romania<\/em><\/a>
Instagram: <\/em>www.instagram.com\/farmec\/ <\/em><\/a>
Site \u015fi magazin online: <\/em>www.farmec.ro
<\/em>*Calcul realizat pe baza datelor Nielsen din serviciul de retail audit realizat pentru categoriile produselor pentru îngrijirea fe\u021bei, segmentul ANTIRID pe pia\u021ba din România, valoare vânz\u0103ri pentru ultimele 12 luni (perioade cumulate Ianuarie 2018 – Decembrie 2018). (Copyright © 2019, The Nielsen Company.)
** Calcul realizat pe baza datelor Nielsen din serviciul de retail audit realizat pentru categoriile produselor depilatoare pe piata din Romania, valoare vanzari pentru ultimele 12 luni (perioade cumulate Ianuarie 2018 – Decembrie 2018). (Copyright © 2019, The Nielsen Company.)
*** Calcul realizat pe baza datelor Nielsen din serviciul de retail audit realizat pentru categoria produselor solare pe piata din Romania, valoare vanzari pentru ultimele 12 luni (perioade cumulate Noiembrie 2017 – Octombrie 2018). (Copyright © 2019, The Nielsen Company.)
<\/em><\/div>\n","protected":false},"excerpt":{"rendered":"

Odat\u0103 cu dezvoltarea industriei de produse cosmetice, a crescut \u0219i num\u0103rul actorilor din pia\u021b\u0103. Pentru a-\u0219i consolida pozi\u021bia de lider 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