{"id":2929,"date":"2019-02-06T00:00:00","date_gmt":"2019-02-06T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/cum-a-fost-anul-2018-pentru-compania-farmec\/"},"modified":"2020-07-28T13:55:16","modified_gmt":"2020-07-28T13:55:16","slug":"cum-a-fost-anul-2018-pentru-compania-farmec","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/cum-a-fost-anul-2018-pentru-compania-farmec\/","title":{"rendered":"Cum a fost anul 2018 pentru compania Farmec"},"content":{"rendered":"<div style='text-align: justify;'>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, a &icirc;nregistrat &icirc;n anul 2018 <strong>o serie de succese<\/strong>, at&acirc;t &icirc;n ceea ce prive\u0219te portofoliul de branduri, c&acirc;t \u0219i &icirc;n privin\u021ba planurilor la nivel de companie, datorit\u0103 unei <strong>strategii curajoase de expansiune.<\/strong><br \/> Farmec a &icirc;nceput 2018 &icirc;n for\u021b\u0103, marc&acirc;nd o nou\u0103 etap\u0103 &icirc;n evolu\u021bia brandului Gerovital: p\u0103trunderea pe segmentul de cosmetic\u0103 decorativ\u0103, prin lansarea <strong>gamei Gerovital Beauty<\/strong>. Pe parcursul anului, alte patru game au fost modernizate \u0219i extinse cu noi produse: <strong>Doina, Farmec Tratament Expert \u0219i Ultrarezistent, Aslavital Mineralactiv \u0219i Gerovital Tratament Expert. <\/strong><br \/> <em>&bdquo;&Icirc;n fiecare an reconfirm\u0103m excelen\u021ba rom&acirc;neasc\u0103 &icirc;n cosmetic\u0103 \u0219i ne dep\u0103\u0219im obiectivele stabilite, reu\u0219ind s\u0103 fim mai aproape de consumatorii no\u0219tri. Cursul ascendent din 2018 s-a datorat mai multor factori, precum: intrarea pe noi segmente, modernizarea constant\u0103 a portofoliului, activit\u0103\u021bile de implicare social\u0103, deschiderile de noi magazine \u0219i optimiz\u0103rile proceselor din ecommerce \u0219i din magazinele noastre de brand. Aceste decizii s-au concretizat &icirc;n rezultate foarte bune, consolid&acirc;nd pozi\u021bia Farmec de lider pe pia\u021ba din Rom&acirc;nia,&rdquo;<\/em><strong> <\/strong>a declarat <strong>Mircea Turdean, Director General Farmec.<\/strong><br \/> &Icirc;n 2018, au fost inaugurate <strong>5 magazine de brand<\/strong>, compania clujean\u0103 ajung&acirc;nd astfel la o re\u021bea de 26 de magazine Farmec \u0219i Gerovital, cu acoperire na\u021bional\u0103. Primul magazin deschis a fost cel din<strong> Oradea<\/strong>, fiind urmat de <strong>Constan\u021ba<\/strong>, <strong>Cluj-Napoca<\/strong> \u0219i alte dou\u0103 spa\u021bii &icirc;n <strong>Bucure\u0219ti: <\/strong>&icirc;n <strong>Centrul Comercial Sun-Plaza<\/strong> \u0219i &icirc;n <strong>Centrul Vechi<\/strong>. &Icirc;n cele 12 luni, &icirc;n cadrul magazinelor de brand din \u021bar\u0103 au fost eliberate &icirc;n jur de <strong>300.000 de bonur<\/strong><strong>i. <\/strong><br \/> La av&acirc;ntul businessului Farmec din 2018 au contribuit substan\u021bial v&acirc;nz\u0103rile din re\u021beaua magazinelor de brand, <strong>&icirc;n cre\u0219tere cu 40%<\/strong>, dar \u0219i v&acirc;nz\u0103rile din online, care au &icirc;nregistrat <strong>o majorare de 19%<\/strong>, comparativ cu 2017. <br \/> &Icirc;n top 3 v&acirc;nz\u0103ri ale magazinelor de brand se afl\u0103 gamele&nbsp;<strong>Gerovital H3 Evolution, Gerovital H3 Equilibrium \u0219i Gerovital Luxury<\/strong>. &Icirc;n ceea ce prive\u0219te comer\u021bul online, cele mai v&acirc;ndute 3 game au fost <strong>Aslavital Mineralactiv, Gerovital Beauty si Gerovital Tratament Expert.<br \/> <\/strong><br \/> &Icirc;n 2018, magazinul online Farmec a &icirc;nregistrat o cre\u0219tere cu <strong>peste 48% a tranzac\u021biilor efectuate pe telefonul mobil<\/strong> \u0219i un<strong> trafic lunar de peste 190.000 de vizitatori,<\/strong> cu <strong>30% mai mult dec&acirc;t &icirc;n 2017<\/strong>. De asemenea, &icirc;n 2018, clien\u021bii magazinelor proprii \u0219i ai celui online au beneficiat de noi servicii, precum <strong>serviciul de &icirc;mpachetare a cadourilor<\/strong>, <strong>\u0219edinte de machiaj gratuite &icirc;n magazine,<\/strong> realizate de make-up arti\u0219tii Gerovital \u0219i<strong> cardul cadou. <\/strong><br \/> Anul Centenarului a fost dedicat campaniei de responsabilitate social\u0103 corporativ\u0103 &bdquo;Unirea la feminin&rdquo;, cu scopul de a ridica nivelul de solidaritate, empatie \u0219i coeziune &icirc;n r&acirc;ndul comunit\u0103\u021bii de femei din Rom&acirc;nia. &Icirc;n perioada 1 martie &ndash; 1 decembrie, o parte din valoarea produselor Gerovital achizi\u021bionate a fost transformat\u0103 &icirc;n seturi de produse de &icirc;ngrijire personal\u0103. Peste 500 de femei din grupuri vulnerabile au beneficiat de kit-uri de &icirc;ngrijire Gerovital \u0219i au participat la momente artistice preg\u0103tite &icirc;n colaborare cu ONG-ul Beard Brothers.<br \/> <strong>Despre Farmec S.A. Cluj-Napoca<br \/> <\/strong><br \/> Farmec S.A. Cluj-Napoca &#8211; <strong>cel mai mare produc\u0103tor de cosmetice cu capital 100% rom&acirc;nesc<\/strong> &#8211; r\u0103m&acirc;ne un brand emblem\u0103 pentru Rom&acirc;nia. Portofoliul companiei impresioneaz\u0103 o lume &icirc;ntreag\u0103 prin produse moderne, concepute &icirc;n laboratoare performante. Compania are certificare interna\u0163ional\u0103 GMP \u0219i comercializeaz\u0103 produsele din portofoliu &icirc;n aproximativ 30 \u021b\u0103ri. <br \/> &Icirc;n ianuarie 2019, re\u0163eaua de magazine de brand de\u0163inute de Farmec cuprinde <strong>8 magazine Farmec<\/strong>, amplasate &icirc;n Cluj-Napoca (3 magazine), Arad, Bra\u0219ov, Sibiu, T&acirc;rgu-Mure\u0219 \u0219i Timi\u0219oara \u015fi <strong>18 magazine Gerovital <\/strong>care se g\u0103sesc &icirc;n Cluj-Napoca, Bucure\u0219ti (5 magazine), Constan\u021ba, Timi\u0219oara, Craiova, Ploie\u0219ti, Suceava, Ia\u0219i, Piatra Neam\u021b, Gala\u021bi, Oradea \u015fi R&acirc;mnicu V&acirc;lcea. <br \/> <em>Pentru a fi la curent cu nout\u0103\u0163i legate de brand-urile din portofoliul Farmec, sfaturi utile din partea speciali\u015ftilor, surprize \u015fi concursuri, pute\u0163i urm\u0103ri conturile de social media:<\/em><\/div>\n<p> <em> Facebook: <\/em><a href='https:\/\/www.facebook.com\/farmec.romania\/'><em>facebook.com\/farmec.romania<\/em><\/a><em><br \/> Instagram: <\/em><a href='https:\/\/www.instagram.com\/farmec\/'><em>www.instagram.com\/farmec\/ <\/em><\/a><em><br \/> Site \u015fi magazin online: <\/em><a href='https:\/\/www.farmec.ro\/'><em>www.farmec.ro&nbsp;<\/em><\/a><em><br \/> <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, a &icirc;nregistrat &icirc;n anul 2018 o serie de succese, at&acirc;t &icirc;n ceea ce prive\u0219te portofoliul de branduri, c&acirc;t \u0219i &icirc;n privin\u021ba planurilor la nivel de companie, datorit\u0103 unei strategii curajoase de expansiune. Farmec a &icirc;nceput 2018 &icirc;n for\u021b\u0103, marc&acirc;nd o nou\u0103 etap\u0103 &icirc;n evolu\u021bia brandului Gerovital: p\u0103trunderea [&hellip;]<\/p>\n","protected":false},"featured_media":2930,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cum a fost anul 2018 pentru compania Farmec<\/title>\n<meta name=\"description\" content=\"Cum a fost anul 2018 pentru compania Farmec\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/cum-a-fost-anul-2018-pentru-compania-farmec\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum a fost anul 2018 pentru compania Farmec\" \/>\n<meta property=\"og:description\" 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