{"id":2944,"date":"2018-10-31T00:00:00","date_gmt":"2018-10-31T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/farmec-modernizeaza-si-extinde-gama-gerovital-tratament-expert\/"},"modified":"2020-07-28T13:56:27","modified_gmt":"2020-07-28T13:56:27","slug":"farmec-modernizeaza-si-extinde-gama-gerovital-tratament-expert","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-modernizeaza-si-extinde-gama-gerovital-tratament-expert\/","title":{"rendered":"Farmec modernizeaz\u0103 \u0219i extinde gama Gerovital Tratament Expert"},"content":{"rendered":"
Farmec, cel mai mare produc\u0103tor român de cosmetice, modernizeaz\u0103 \u0219i extinde gama de produse pentru îngrijirea p\u0103rului Gerovital Tratament Exper<\/strong>t<\/strong>.<\/a>
Pentru a se distinge pe pia\u021ba competitiv\u0103 a cosmeticelor, gama aduce în prim plan în 2018 formule \u0219i ambalaje noi<\/strong>, cât \u0219i 6 produse care reprezint\u0103 inova\u021bii absolute<\/strong> în portofoliul produc\u0103torului clujean.
Tratamentele pentru p\u0103r Gerovital Tratament Expert<\/a> au fost create pentru a preveni \u0219i rezolva eficient probleme specifice ale tuturor tipurilor de p\u0103r, fiind adaptate necesit\u0103\u021bilor, preferin\u021belor \u0219i obiceiurilor locale de consum. În materie de pre\u021b, gama se pozi\u021bioneaz\u0103 pe categoria mediu spre înalt.
“Am decis s\u0103 inov\u0103m gama Gerovital Tratament Expert pentru c\u0103 am sim\u021bit în pia\u021b\u0103 o real\u0103 nevoie de produse care s\u0103 solu\u021bioneze rapid \u0219i eficient problemele diverse ale p\u0103rului, cauzate fie de obiceiurile periodice care pot stresa p\u0103rul (vopsit, styling, utilizarea frecvent\u0103 a aparatelor de coafat), fie de factorii externi la care ne expunem zilnic (agita\u021bie, stres, poluare, radia\u021bii UV etc). Eficien\u021ba noilor formul\u0103ri \u0219i a noilor produse a fost demonstrat\u0103 prin diverse m\u0103sur\u0103tori instrumentale, din cadrul testelor realizate atât în \u021bar\u0103, cât \u0219i peste hotare, asigurându-ne c\u0103 oferim tratamente de încredere, performante \u0219i de ultim\u0103 genera\u021bie. Mai mult, inova\u021biile din punct de vedere al beneficiilor pentru p\u0103r \u0219i modalit\u0103\u021bilor de utilizare aduse de noile produse (Balsamul nutritiv cu Keratin\u0103 Leave-in, \u0218amponul uscat cu efect condi\u021bionat sau Tratamentul cu Keratin\u0103 lichid\u0103) ne vor permite s\u0103 cre\u0219tem cota de pia\u021b\u0103 pe segmentul produselor de îngrijire a p\u0103rului, unul foarte important pentru Farmec”,<\/em> a declarat Natalia Musc\u0103, Manager Produs Farmec. <\/strong>
Din punct de vedere al formul\u0103rilor, acestea îmbin\u0103 armonios inova\u021biile din sectorul cosmetic cu re\u021betele tradi\u021bionale române\u0219ti,<\/strong> prin ac\u021biunea sinergic\u0103 a unor ingrediente active, extracte vegetale, complexe de vitamine (Keratina, Vitamina B5, A \u0219i E, proteine din grâu, etc.) cu ingredientele locale, precum petroleumul.
Printre principalele inova\u021bii cu care vine pe pia\u021b\u0103 gama Gerovital Tratament Expert<\/a> se num\u0103r\u0103 Fiolele cu Keratin\u0103 lichid\u0103<\/strong><\/a>– o solu\u021bie complex\u0103 de tratament intensiv pentru prevenirea \u0219i combaterea c\u0103derii p\u0103rului \u0219i refacerea deterior\u0103rii sale, \u0219i Fiolele Intensiv Antim\u0103trea\u021b\u0103<\/strong><\/a>, care datorit\u0103 complexului de ingrediente active naturale, elimin\u0103 rapid m\u0103trea\u021ba uscat\u0103, reduce secre\u021bia de sebum, redând str\u0103lucirea p\u0103rului.
Alte produse inovatoare din gam\u0103 sunt \u0218amponul Revitalizant cu Keratin\u0103, Co-wash<\/strong><\/a>, un balsam îmbun\u0103t\u0103\u021bit cu agen\u021bi de cur\u0103\u021bare, care permite sp\u0103larea p\u0103rului f\u0103r\u0103 spum\u0103, integrând în acela\u0219i produs \u0219ampon \u0219i balsam – un trend tot mai accentuat la nivel interna\u021bional, adaptat de c\u0103tre produc\u0103torul clujean specificului local, \u0219i \u0218amponul uscat cu efect condi\u021bionant<\/a><\/strong>, utilizat ca \u0219i solu\u021bie eficient\u0103 între dou\u0103 sp\u0103l\u0103ri. Acesta reîmprosp\u0103teaz\u0103, revitalizeaz\u0103 p\u0103rul \u0219i elimin\u0103 rapid excesul de sebum, f\u0103r\u0103 a fi nevoie de sp\u0103larea cu ap\u0103.
Balsamul Nutritiv cu Keratin\u0103 Leave-in<\/strong><\/a> ac\u021bioneaz\u0103 în profunzimea firului de p\u0103r, hidrateaz\u0103 p\u0103rul uscat, acesta devenind mai flexibil \u0219i elastic. Datorit\u0103 tehnicii leave-in, acesta nu necesit\u0103 cl\u0103tire \u0219i se poate aplica atât pe p\u0103rul umed, cât \u0219i pe cel uscat. Masca Intensiv Regenerant\u0103 cu Petroleum<\/strong><\/a> activeaz\u0103 circula\u021bia sangvin\u0103 la nivelul scalpului, reface firul de p\u0103r deteriorat \u0219i fragil \u0219i îl înt\u0103re\u0219te de la r\u0103d\u0103cin\u0103 \u0219i pân\u0103 la vârf.
Produsele Gerovital Tratament Expert <\/a>fac parte din diverse scheme de tratament \u0219i sunt grupate în 7 subgame, fiecare cu propria sa ac\u021biune specific\u0103: prevenire, nutritiv, sebum control, volum, antic\u0103dere, regenerare \u0219i antim\u0103trea\u021b\u0103. <\/strong>
Gama este disponibil\u0103 în toate supermarketurile, hipermarketurile \u0219i magazinele de profil din \u021bar\u0103, în magazinele de brand Gerovital \u0219i Farmec, precum \u015fi în magazinul online www.farmec.ro.
Despre Farmec S.A. Cluj-Napoca
<\/strong>
Farmec S.A. Cluj-Napoca – cel mai mare produc\u0103tor de cosmetice cu capital 100% românesc<\/strong> – r\u0103mâne un brand emblem\u0103 pentru România. Portofoliul companiei impresioneaz\u0103 o lume întreag\u0103 prin produse moderne, concepute în laboratoare performante. Compania are certificare interna\u0163ional\u0103 GMP \u0219i comercializeaz\u0103 produsele din portofoliu în aproximativ 30 \u021b\u0103ri.
În martie 2018, re\u0163eaua de magazine de brand de\u0163inute de Farmec cuprindea 8 magazine Farmec<\/strong>, amplasate în Cluj-Napoca (3 magazine), Arad, Bra\u0219ov, Sibiu, Târgu-Mure\u0219 \u0219i Timi\u0219oara \u015fi 13 magazine Gerovital care se g\u0103sesc în Cluj-Napoca, Bucure\u0219ti (3 magazine), Constan\u021ba, Timi\u0219oara, Craiova, Ploie\u0219ti, Suceava, Ia\u0219i, Piatra Neam\u021b, Gala\u021bi \u015fi Râmnicu Vâlcea.
Pentru a fi la curent cu nout\u0103\u0163i legate de brand-urile din portofoliul Farmec, sfaturi utile din partea speciali\u015ftilor, surprize \u015fi concursuri, pute\u0163i urm\u0103ri conturile de social media:
Facebook: <\/em>facebook.com\/farmec.romania<\/em><\/a>
Instagram: <\/em>www.instagram.com\/farmec\/ <\/em><\/a>
Site \u015fi magazin online: <\/em>www.farmec.ro <\/em><\/a>
Site campanie Unirea la Feminin: <\/em>http:\/\/www.unirealafeminin.ro\/ <\/em><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Farmec, cel mai mare produc\u0103tor român de cosmetice, modernizeaz\u0103 \u0219i extinde gama de produse pentru îngrijirea p\u0103rului Gerovital Tratament Expert. Pentru a se distinge pe pia\u021ba competitiv\u0103 a cosmeticelor, gama aduce în prim plan în 2018 formule \u0219i ambalaje noi, cât \u0219i 6 produse care reprezint\u0103 inova\u021bii absolute în portofoliul produc\u0103torului clujean. Tratamentele pentru p\u0103r […]<\/p>\n","protected":false},"featured_media":2945,"template":"","meta":[],"yoast_head":"\nFarmec modernizeaz\u0103 \u0219i extinde gama Gerovital Tratament Expert<\/title>\n<meta name=\"description\" content=\"Farmec modernizeaz\u0103 \u0219i extinde gama Gerovital Tratament Expert\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-modernizeaza-si-extinde-gama-gerovital-tratament-expert\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Farmec modernizeaz\u0103 \u0219i extinde gama Gerovital Tratament Expert\" \/>\n<meta property=\"og:description\" content=\"Farmec modernizeaz\u0103 \u0219i extinde gama Gerovital Tratament Expert\" \/>\n<meta property=\"og:url\" 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