{"id":2948,"date":"2018-10-16T00:00:00","date_gmt":"2018-10-16T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/farmec-valorifica-ingredientele-naturale-locale-si-le-integreaza-in-productie\/"},"modified":"2020-07-28T13:56:33","modified_gmt":"2020-07-28T13:56:33","slug":"farmec-valorifica-ingredientele-naturale-locale-si-le-integreaza-in-productie","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-valorifica-ingredientele-naturale-locale-si-le-integreaza-in-productie\/","title":{"rendered":"Farmec valorific\u0103 ingredientele naturale locale \u0219i le integreaz\u0103 \u00een produc\u021bie"},"content":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, este <strong>prima companie local\u0103<\/strong> care utilizeaz\u0103 &icirc;n produc\u021bia proprie <strong>argila natural\u0103 din mun\u021bii P\u0103durea Craiului<\/strong>. De peste 17 ani, acest ingredient st\u0103 la baza dezvolt\u0103rii gamei <strong>Aslavital Mineralactiv<\/strong>, disponibil\u0103 de la sf&acirc;r\u0219itul lunii septembrie &icirc;ntr-o formul\u0103 modernizat\u0103. <br \/> <em>&bdquo;Suntem foarte aten\u021bi la ingredientele pe care le folosim &icirc;n crearea \u0219i dezvoltarea gamelor din portofoliu, &icirc;ntruc&acirc;t ac\u021biunea sinergic\u0103 a acestora asigur\u0103 at&acirc;t eficien\u021ba produselor noastre, dar \u0219i competitivitatea &icirc;n categorie, din punct de vedere pre\u021b. Aslavital este un brand care se eviden\u021biaz\u0103 fa\u021b\u0103 de celelalte m\u0103rci existente prin integrarea &icirc;n compozi\u021bie a argilei 100% naturale, provenit\u0103 din Mun\u021bii P\u0103durea Craiului, din Apuseni. Datorit\u0103 propriet\u0103\u021bilor sale terapeutice \u0219i cosmetice extrem de valoroase, c&acirc;t \u0219i a puternicelor efecte detoxifiante, mineralizante \u0219i regenerante, argila r\u0103spunde foarte bine nevoilor actuale ale consumatorilor, inclusiv celor de protec\u021bie &icirc;mpotriva polu\u0103rii urbane. Valorificarea ingredientelor naturale, de provenien\u021b\u0103 local\u0103 este o m&acirc;ndrie, dar \u0219i o real\u0103 responsabilitate pentru Farmec, &icirc;n calitate de cel mai mare produc\u0103tor rom&acirc;n de cosmetice. Astfel, &icirc;n func\u021bie de noile trenduri cosmetice, vom continua s\u0103 dezvolt\u0103m gamele brandului Aslavital pe baza acestei argile naturale, dar \u0219i s\u0103 integr\u0103m alte ingrediente locale procurate &icirc;n produc\u021bie&rdquo;<\/em>, a declarat <strong>Claudia P\u0103l\u0103cian, Manager  Produs Farmec.<\/strong><br \/> Printre principalele beneficii ale argilei se num\u0103r\u0103 remarcabila putere de absorb\u021bie \u0219i de echilibrare a corpului, propriet\u0103\u021bile cicatrizante, calmante \u0219i antistres c&acirc;t \u0219i de revigorare a celulelor \u0219i revitalizare a metabolismului celular. Datorit\u0103 acestora, gama Aslavital Mineralactiv asigur\u0103 un <strong>program eficient de &icirc;ngrijire a tenului<\/strong>, aduc&acirc;ndu-i o infuzie de tinere\u021be \u0219i naturale\u021be. <br \/> Mai mult, argila din mun\u021bii P\u0103durea Craiului ac\u021bioneaz\u0103 ca un remineralizant puternic asupra organismului, datorit\u0103 celor peste <strong>20 de minerale naturale <\/strong>incluse: Fier, Potasiu, Sodiu, Calciu, Galiu, Nichel, Magneziu, Mangan, Cupru, Zinc, Sulf, Cobalt, Siliciu, Aluminiu, Fosfor, Titan, \u0219.a. <br \/> Procesul de selec\u021bie al ingredientelor este unul complex, ce poate dura p&acirc;n\u0103 la 3 luni. Acesta include partea de cercetare \u0219i de studiu al literaturii de specialitate, analiza plajei de ingrediente active, selec\u021bia celor mai adecvate, testarea acestora, elaborarea re\u021betelor produselor \u0219i demararea produc\u021biei propriu-zise. <br \/> Cele 15 produse din gam\u0103 cu formul\u0103ri inovatoare r\u0103spund nevoilor actuale impuse de stilul urban \u0219i se adreseaz\u0103 tuturor tipurilor de ten, inclusiv celor sensibile  \u0219i u\u0219or iritabile. Datorit\u0103 asocierii unice dintre <strong>argila provenit\u0103 din mun\u021bii P\u0103durea Craiului, Cobiodefender-ul EMR,<\/strong> un agent antistres specific, cu un rol esen\u021bial &icirc;n revitalizarea metabolismului celular \u0219i repararea epidermic\u0103, \u0219i <strong>complexul Ferulan, bogat &icirc;n acid Ferulic<\/strong>, unul dintre cei mai puternici antioxidan\u021bi cunoscu\u021bi, sunt reduse efectele polu\u0103rii generate de stresul urban, ale polu\u0103rii electronice \u0219i ale radia\u021biilor UV.<br \/> Produsele pot fi &icirc;ncadrate &icirc;n programe personalizate de &icirc;ngrijire, &icirc;n func\u021bie de nevoile specifice ale consumatorilor.<br \/> De la finalul lunii septembrie, noua gam\u0103 poate fi achizi\u021bionat\u0103 din magazinul online www.farmec.ro, din re\u021beaua magazinelor de brand Gerovital \u0219i Farmec \u0219i din hypermarketurile, supermarketurile din \u021bar\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, este prima companie local\u0103 care utilizeaz\u0103 &icirc;n produc\u021bia proprie argila natural\u0103 din mun\u021bii P\u0103durea Craiului. De peste 17 ani, acest ingredient st\u0103 la baza dezvolt\u0103rii gamei Aslavital Mineralactiv, disponibil\u0103 de la sf&acirc;r\u0219itul lunii septembrie &icirc;ntr-o formul\u0103 modernizat\u0103.<\/p>\n","protected":false},"featured_media":2949,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farmec valorific\u0103 ingredientele naturale locale \u0219i le integreaz\u0103 \u00een produc\u021bie<\/title>\n<meta name=\"description\" content=\"Farmec valorific\u0103 ingredientele naturale locale \u0219i le integreaz\u0103 \u00een produc\u021bie\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-valorifica-ingredientele-naturale-locale-si-le-integreaza-in-productie\/\" \/>\n<meta property=\"og:locale\" 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