{"id":2950,"date":"2018-10-04T00:00:00","date_gmt":"2018-10-04T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/farmec-dezvolta-aslavital-un-brand-unic-pe-piata-locala-prin-modernizarea-gamei-aslavital-mineralactiv\/"},"modified":"2020-07-28T13:56:35","modified_gmt":"2020-07-28T13:56:35","slug":"farmec-dezvolta-aslavital-un-brand-unic-pe-piata-locala-prin-modernizarea-gamei-aslavital-mineralactiv","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-dezvolta-aslavital-un-brand-unic-pe-piata-locala-prin-modernizarea-gamei-aslavital-mineralactiv\/","title":{"rendered":"Farmec dezvolt\u0103 Aslavital, un brand unic pe pia\u021ba local\u0103, prin modernizarea gamei Aslavital Mineralactiv"},"content":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, <strong>modernizeaz\u0103 gama Aslavital Mineralactiv <\/strong>prin adaptarea la <strong>noile trenduri &icirc;n domeniul cosmetic<\/strong> \u0219i la nevoile actuale de <strong>protec\u021bie &icirc;mpotriva polu\u0103rii urbane<\/strong> ale consumatorilor. Astfel, prima gama rom&acirc;neasc\u0103 creat\u0103 pe baza <strong>Argilei 100% naturale, provenit\u0103 din mun\u021bii P\u0103durea Craiului<\/strong>, un ingredient local unic, con\u021bine <strong>15 produse cu formul\u0103ri inovatoare<\/strong>. <br \/> <em><br \/> &bdquo;Aslavital este un brand unic &icirc;n Rom&acirc;nia, datorit\u0103 valorific\u0103rii unui ingredient special &ndash; Argila natural\u0103 de provenien\u021b\u0103 local\u0103, cu efecte terapeutice extrem de valoroase &icirc;n medicina alternativ\u0103, cosmetic\u0103, c&acirc;t \u0219i multiple alte domenii. Brandul este unul foarte apreciat de c\u0103tre consumatorii no\u0219tri, decizia de a moderniza &icirc;n acest an &icirc;ntreaga gam\u0103 Aslavital Mineralactiv venind firesc \u0219i natural. Am inovat formul\u0103rile produselor, p\u0103str&acirc;nd ingredientele naturale, pentru a oferi consumatorilor no\u0219tri solu\u021bii extrem de sigure &icirc;n utilizare, cu o eficacitate sporit\u0103, demonstrat\u0103 prin m\u0103sur\u0103tori instrumentale \u0219i am modernizat ambalajele, care acum integreaz\u0103 un design mai dinamic \u0219i memorabil. La nivel de compozi\u021bie, principalul element de noutate &icirc;n gam\u0103 este <strong>Cobiodefender-ul EMR<\/strong>, primul ingredient activ care ac\u021bioneaz\u0103 &icirc;n vederea reducerii alter\u0103rilor biologice din piele, asigur&acirc;nd protec\u021bia tenului &icirc;mpotriva stresului urban \u0219i a polu\u0103rii. Noile formul\u0103ri protejeaz\u0103 foarte bine tenul de poluarea \u0219i agresiunile mediului &icirc;nconjur\u0103tor, fiind concepute special pentru a veni &icirc;n &icirc;nt&acirc;mpinarea celor mai elaborate necesit\u0103\u021bi \u0219i cerin\u021be ale consumatorilor no\u0219tri&rdquo;<\/em>, a declarat<strong> Claudia P\u0103l\u0103cian, Manager de Produs Farmec<\/strong>.<br \/> Gama Aslavital Mineralactiv asigur\u0103 un program de &icirc;ngrijire a tenului prin mineralizare, regenerare, detoxifiere \u0219i antipoluare urban\u0103, aduc&acirc;nd o infuzie de tinere\u021be \u0219i naturale\u021be tenului. Aceste beneficii se datoreaz\u0103 asocierii unice dintre <strong>Argila provenit\u0103 din mun\u021bii P\u0103durea Craiului<\/strong>, un regenerator fizic deosebit de puternic, <strong>Cobiodefender-ul EMR<\/strong>, un agent antistres specific, cu un rol esen\u021bial &icirc;n revitalizarea metabolismului celular \u0219i repararea epidermic\u0103 \u0219i <strong>complexul Ferulan<\/strong>, bogat &icirc;n acid Ferulic, unul dintre cei mai puternici antioxidan\u021bi cunoscu\u021bi. <br \/> Produsele din gama Aslavital Mineralactiv, create toate pe baza Argilei 100% naturale, netratate chimic, &icirc;n componen\u021ba c\u0103reia se reg\u0103sesc peste 20 minerale naturale, solu\u021bioneaz\u0103 problemele distincte ale tenului, &icirc;n special ale celor sensibile, u\u0219or iritabile, \u0219i se adreseaz\u0103 unei plaje largi de consumatori, cu v&acirc;rste cuprinse <strong>&icirc;ntre 25 \u0219i 40-55 ani.<\/strong><br \/> Noile produse lansate fac parte dintr-un <strong>program de &icirc;ngrijire Aslavital Mineralacti<\/strong>v, care include produse pentru fiecare etap\u0103 de &icirc;ngrijire, adresate tuturor categoriilor de v&acirc;rst\u0103. Astfel, pentru demachiere \u0219i tonifiere, gama ofer\u0103 <strong>Apa micelar\u0103 cu Argil\u0103<\/strong> \u0219i <strong>Emulsia demachiant\u0103 detox,<\/strong> iar <strong>Fiolele hidratante detox<\/strong> \u0219i <strong>Crema hidratant\u0103 antipoluare SPF 10<\/strong> sunt, prev\u0103zute pentru hidratarea, detoxifierea tenului \u0219i protejarea sa &icirc;mpotriva efectelor stresului urban. <br \/> Din categoria produselor antirid, fac parte <strong>Crema antirid poluare SPF 10, Elixirul antirid \u0219i antipoluare, Fiolele cu colagen Aslavital Mineralactiv, Crema antirid cu calciu, Fiolele regenerare celular\u0103 \u0219i Crema netezire riduri de noapt<\/strong><strong>e<\/strong>, care previn &icirc;mb\u0103tr&acirc;nirea cutanat\u0103, sus\u021bin regenerarea celular\u0103 natural\u0103 \u0219i elimin\u0103 toxinele din piele, asigur&acirc;nd cre\u0219terea elasticit\u0103\u021bii pielii. Gama mai include \u0219i o <strong>Masc\u0103 detoxifiant\u0103 cu c\u0103rbune peel-off <\/strong>\u0219i <strong>Pudra de Argil\u0103 pentru tratamente cosmetice<\/strong>. <br \/> Gama Aslavital Mineralactiv este deja disponibil\u0103 &icirc;n magazinul online www.farmec.ro \u0219i &icirc;n re\u021beaua de magazine de brand Farmec \u0219i Gerovital, urm&acirc;nd ca de la mijlocul lunii octombrie s\u0103 poat\u0103 fi achizi\u021bionat\u0103 \u0219i din hypermarketuri, supermarketuri \u0219i magazinele de specialitate din \u021bar\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, modernizeaz\u0103 gama Aslavital Mineralactiv prin adaptarea la noile trenduri &icirc;n domeniul cosmetic \u0219i la nevoile actuale de protec\u021bie &icirc;mpotriva polu\u0103rii urbane ale consumatorilor. Astfel, prima gama rom&acirc;neasc\u0103 creat\u0103 pe baza Argilei 100% naturale, provenit\u0103 din mun\u021bii P\u0103durea Craiului, un ingredient local unic, con\u021bine 15 produse cu formul\u0103ri inovatoare.<\/p>\n","protected":false},"featured_media":2951,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farmec dezvolt\u0103 Aslavital, un brand unic pe pia\u021ba local\u0103, prin modernizarea gamei Aslavital Mineralactiv<\/title>\n<meta name=\"description\" content=\"Farmec dezvolt\u0103 Aslavital, un brand unic pe pia\u021ba local\u0103, prin modernizarea gamei Aslavital Mineralactiv\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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