{"id":2954,"date":"2018-09-18T00:00:00","date_gmt":"2018-09-18T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/la-2-ani-de-la-infiintare-reteaua-magazinelor-de-brand-gerovital-insumeaza-16-unitati-nationale\/"},"modified":"2020-07-28T13:56:42","modified_gmt":"2020-07-28T13:56:42","slug":"la-2-ani-de-la-infiintare-reteaua-magazinelor-de-brand-gerovital-insumeaza-16-unitati-nationale","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/la-2-ani-de-la-infiintare-reteaua-magazinelor-de-brand-gerovital-insumeaza-16-unitati-nationale\/","title":{"rendered":"La 2 ani de la \u00eenfiin\u021bare, re\u021beaua magazinelor de brand Gerovital \u00eensumeaz\u0103 16 unit\u0103\u021bi na\u021bionale"},"content":{"rendered":"<p><em>&nbsp;Farmec este primul produc\u0103tor local de cosmetice care dispune de o re\u021bea proprie de magazine de brand<br \/> <\/em>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, anun\u021b\u0103 c\u0103 re\u021beaua celor 16 magazine de brand Gerovital a &icirc;nregistrat o <strong>cifr\u0103 de afaceri de peste <\/strong><strong>13 milioane de lei<\/strong> (2.8 milioane Euro), &icirc;n doar 2 ani de la &icirc;nfiin\u021bare. De la &icirc;nceputul anului 2018, au avut loc 3 inaugur\u0103ri na\u021bionale, re\u021beaua de magazine Gerovital ajung&acirc;nd astfel la <strong>16 unit\u0103\u021bi<\/strong>, de la deschiderea primului magazin din Rom&acirc;nia, &icirc;n septembrie 2016. <br \/> <em><br \/> &ldquo;Este un adev\u0103rat motiv de m&acirc;ndrie s\u0103 fim primul produc\u0103tor rom&acirc;n de cosmetice cu propria re\u021bea de magazine de brand. \u0218i mai mult ne bucur\u0103 evolu\u021bia acestei re\u021bele \u0219i feedback-ul  pozitiv pe care &icirc;l primim constant de la consumatorii no\u0219tri. &Icirc;n septembrie 2016, am deschis la Bucure\u0219ti primul magazin Gerovital din \u021bar\u0103, iar rezultatele foarte bune ob\u021binute &icirc;n urma inaugur\u0103rii ne-au determinat s\u0103 investim constant &icirc;n extinderea acestei re\u021bele, transform&acirc;nd-o &icirc;ntr-o direc\u021bie strategic\u0103 prioritar\u0103 pentru dezvoltarea business-ului Farmec. De la &icirc;nceputul acestui an, am inaugurat alte 3 magazine Gerovital &icirc;n <strong>Oradea, Cluj-Napoca \u0219i Constan\u021ba <\/strong>\u0219i am trecut deja la extinderea re\u0163elei &icirc;n capital\u0103. Planific\u0103m \u0219i lucr\u0103m deja la alte inaugur\u0103ri, viz&acirc;nd doar centrele care corespund standardelor \u0219i conceptului de magazin Gerovital &#8211; &ldquo;Doctor &icirc;n frumuse\u0163e&rdquo;,<\/em> a declarat <strong>Mircea Turdean, Director General Farmec<\/strong>.<em><br \/> <\/em>Pe l&acirc;ng\u0103 deschiderea a <strong>3 magazine noi &icirc;n 2018<\/strong> la Oradea, Cluj-Napoca \u0219i Constan\u021ba, produc\u0103torul clujean a <strong>extins \u0219i spa\u021biul Gerovital din Veranda Mall Bucure\u0219ti<\/strong>. Magazinul a fost relocat la parterul centrului comercial, l&acirc;ng\u0103 intrarea principal\u0103, \u0219i are o suprafa\u021b\u0103 mai mare, de peste 50 m2. <br \/> <strong>Valoarea medie a co\u0219ului de cump\u0103r\u0103turi <\/strong>este de peste <strong>70 de lei<\/strong>, &icirc;n <strong>cre\u0219tere cu 40%<\/strong> fa\u021b\u0103 de primul an de la &icirc;nfiin\u021barea re\u021belei magazinelor de brand Gerovital. Traficul de clien\u021bi se men\u021bine, de asemenea, pe un trend pozitiv. &Icirc;n ultimul an, de exemplu, num\u0103rul lunar de vizitatori a fost de 12.000 persoane. <br \/> &Icirc;n cadrul magazinelor <strong>Gerovital<\/strong> se reg\u0103sesc toate produsele din portofoliul <strong>brandurilor Gerovital \u0219i Aslavital<\/strong>. Printre cele mai solicitate game din acest an se num\u0103r\u0103 Gerovital H3 Derma+ Premium Care, Gerovital H3 Evolution, Gerovital Tratament Expert, dar \u0219i cele mai recente linii Gerovital Beauty \u0219i Gerovital Luxury. <br \/> Produsele <strong>Aslavital<\/strong>, un brand unic pe pia\u021ba local\u0103, disponibil &icirc;n toate centrele Gerovital, sunt dezvoltate pe baza argilei pure, 100% rom&acirc;neasc\u0103, de provenien\u021b\u0103 din Mun\u021bii P\u0103durea Craiului.<br \/> Magazinele Gerovital au o acoperire na\u021bional\u0103, fiind prezente &icirc;n <strong>12 ora\u0219e din \u021bar\u0103<\/strong>. &Icirc;n <strong>Bucure\u0219ti<\/strong>, exist\u0103 &icirc;n prezent 3 magazine Gerovital, &icirc;n incinta Park Lake, Veranda Mall \u0219i Afi Palace Cotroceni. &Icirc;n <strong>Cluj-Napoca<\/strong>, se reg\u0103sesc 2 magazine Gerovital &ndash; &icirc;n cadrul Platinia Shopping Center \u0219i Iulius Mall.  Alte centre Gerovital sunt localizate &icirc;n incinta Centrului Comercial VIVO \u0219i City Park Mall din <strong>Constan\u021ba<\/strong>, &icirc;n cadrul Shopping City din <strong>Gala\u021bi<\/strong>, &icirc;n Electroputere Parc din <strong>Craiova<\/strong>, &icirc;n Iulius Mall <strong>Ia\u0219i<\/strong>, &icirc;n Lotus Center <strong>Oradea<\/strong>, &icirc;n centrul comercial Shopping City <strong>Piatra Neam\u021b<\/strong> \u0219i Shopping City <strong>R&acirc;mnicu V&acirc;lcea<\/strong>, &icirc;n Iulius Mall <strong>Suceava<\/strong>, Iulius Mall <strong>Timi\u0219oara<\/strong>, c&acirc;t \u0219i &icirc;n centrul comercial Afi Ploie\u0219ti. <br \/> <strong>Primul magazin Gerovital din \u021bar\u0103<\/strong> a fost inaugurat &icirc;n <strong>septembrie 2016<\/strong>, la Bucure\u0219ti, cu ocazia deschiderii centrului comercial Park Lake. <br \/> <em><br type='_moz' \/><br \/>\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, anun\u021b\u0103 c\u0103 re\u021beaua celor 16 magazine de brand Gerovital a &icirc;nregistrat o cifr\u0103 de afaceri de peste 13 milioane de lei (2.8 milioane Euro), &icirc;n doar 2 ani de la &icirc;nfiin\u021bare. De la &icirc;nceputul anului 2018, au avut loc 3 inaugur\u0103ri na\u021bionale, re\u021beaua de magazine Gerovital ajung&acirc;nd astfel la 16 unit\u0103\u021bi, de la deschiderea primului magazin din Rom&acirc;nia, &icirc;n septembrie 2016.<\/p>\n","protected":false},"featured_media":2955,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La 2 ani de la \u00eenfiin\u021bare, re\u021beaua magazinelor de brand Gerovital \u00eensumeaz\u0103 16 unit\u0103\u021bi na\u021bionale<\/title>\n<meta name=\"description\" content=\"La 2 ani de la \u00eenfiin\u021bare, re\u021beaua magazinelor de brand Gerovital \u00eensumeaz\u0103 16 unit\u0103\u021bi na\u021bionale\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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