{"id":2966,"date":"2018-07-31T00:00:00","date_gmt":"2018-07-31T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/farmec-prezinta-gamele-tratament-expert-si-farmec-ultrarezistent-in-formate-modernizate\/"},"modified":"2020-07-28T13:56:58","modified_gmt":"2020-07-28T13:56:58","slug":"farmec-prezinta-gamele-tratament-expert-si-farmec-ultrarezistent-in-formate-modernizate","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-prezinta-gamele-tratament-expert-si-farmec-ultrarezistent-in-formate-modernizate\/","title":{"rendered":"Farmec prezint\u0103 gamele Tratament Expert \u0219i Farmec Ultrarezistent \u00een formate modernizate"},"content":{"rendered":"<p>Farmec, cel mai important produc\u0103tor rom&acirc;n de cosmetice, anun\u021b\u0103 lansarea gamelor pentru &icirc;ngrijirea unghiilor <strong>Farmec Tratament Expert \u0219i Ultrarezistent <\/strong>&icirc;n noi forme de prezentare, &icirc;mbun\u0103t\u0103\u021bite din punct de vedere design \u0219i ambalaj. &Icirc;n urma procesului de modernizare, au fost p\u0103strate formulele produselor, care au c&acirc;\u0219tigat de-a lungul timpului &icirc;ncrederea \u0219i aprecierea rom&acirc;nilor. <br \/> <em>&ldquo;Ne bucur\u0103m s\u0103 venim pe pia\u021b\u0103 cu o nou\u0103 imagine a celor dou\u0103 game rom&acirc;ne\u0219ti pentru &icirc;ngrijirea \u0219i tratarea unghiilor, recunoscute \u0219i apreciate de consumatori. Decizia de a lansa &icirc;n noi forme de prezentare gamele Farmec Tratament Expert \u0219i Farmec Ultrarezistent vine pe fondul inten\u021biei noastre de a p\u0103stra designul unitar al tuturor gamelor Farmec, stabilit &icirc;n urma procesului de modernizare a brandului din 2016, c&acirc;t \u0219i de a oferi consumatorilor no\u0219tri produse de actualitate, &icirc;n conformitate cu ultimele trenduri de consum. Am p\u0103strat, &icirc;ns\u0103, re\u021betele \u0219i formulele care le-au adus notorietate celor dou\u0103 game pe pia\u021ba local\u0103, dar \u0219i raportul corect calitate &ndash; pre\u021b. Ne propunem ca prin aceast\u0103 modernizare s\u0103 ne cre\u0219tem cota de pia\u021b\u0103 pe segmentul de &icirc;ngrijire a unghiilor \u0219i s\u0103 oferim consumatorilor no\u0219tri produse care se ridic\u0103 la cele mai &icirc;nalte exigen\u021be. Suntem siguri c\u0103 cele dou\u0103 game vor bucura admiratorii brandurilor noastre, mai ales &icirc;n sezonul estiv<\/em>al&rdquo;, a declarat <strong>Aura Carabiber, Manager de Produs Farmec.<\/strong><br \/> Gamele Farmec Tratament Expert \u0219i Farmec Ultrarezistent sunt disponibile acum &icirc;n noi forme de prezentare, integr&acirc;nd ambalaje dinamice, care vor asigura o mai bun\u0103 vizibilitate la raft, dar \u0219i recipiente moderne, practice \u0219i comode &icirc;n utilizare. Mai mult, modernizarea celor dou\u0103 game a presupus \u0219i respectarea unei linii de design uniformizate a brandului Farmec.<br \/> Toate produsele <strong>Farmec Ultrarezistent<\/strong> pot fi reg\u0103site &icirc;n sticlu\u021be noi, p\u0103trate, adaptate ultimelor tendin\u021be din acest sector. De asemenea, noile sticlu\u021be sunt dotate cu pensule mai late, care faciliteaz\u0103 aplicarea lacurilor pe unghii. <br \/> Linia <strong>Farmec Tratament Expert<\/strong> a fost conceput\u0103 pentru a asigura cre\u0219terea s\u0103n\u0103toas\u0103 a unghiilor \u0219i include cinci produse eficiente. Astfel, gama este format\u0103 dintr-un <strong>program de tratament<\/strong>, &icirc;n componen\u021ba c\u0103ruia se reg\u0103sesc Lo\u021biunea cu vitamina B5, Peelingul cuticular \u0219i Uleiul pentru cuticule \u0219i dintr-un <strong>program de &icirc;ngrijir<\/strong>e, format din Baz\u0103 complex fortifiant \u0219i Gel TopCoat. <br \/> <strong>Lo\u021biunea cu vitamina B5<\/strong> este destinat\u0103 &icirc;nt\u0103ririi unghiilor moi \u0219i fragile \u0219i este unul dintre produsele cele mai apreciate de consumatorii rom&acirc;ni de-a lungul timpului. Datorit\u0103 combina\u021biei unei serii de uleiuri vegetale naturale, precum uleiul de migdale dulci, de m\u0103sline, de soia, uleiul esen\u021bial de l\u0103m&acirc;ie, cu vitamina A, <strong>Uleiul pentru Cuticule<\/strong> hr\u0103ne\u0219te, hidrateaz\u0103, emoliaz\u0103, dar \u0219i protejeaz\u0103 cuticulele &icirc;n procesul de &icirc;nt\u0103rire a unghiilor. Se poate aplica zilnic, prin masare, p&acirc;n\u0103 la absorb\u021bie &icirc;n piele \u0219i unghii. <br \/> <strong>Peelingul cuticular<\/strong> dizolv\u0103 \u021besutul cuticular de pe suprafa\u021ba unghiei, fiind o alternativ\u0103 foarte eficient\u0103 \u0219i practic\u0103 de &icirc;nl\u0103turare a cuticulelor. Acesta &icirc;nmoaie rapid cuticulele, care dup\u0103 1 minut pot fi &icirc;mpinse u\u0219or la baza unghiei. <br \/> Programul de &icirc;ngrijire Farmec Tratament Expert este format din <strong>Baz\u0103 complex fortifiant<\/strong>, care reduce efectul de exfoliere al unghiilor, protej&acirc;nd unghia de pigmen\u021bii din lacurile colorate \u0219i din <strong>Gelul TopCoat,<\/strong> care &icirc;mprosp\u0103teaz\u0103 \u0219i protejeaz\u0103 culoarea ojei, conferindu-i unghiei un luciu intens \u0219i un volum instant datorit\u0103 efectului de gel, ob\u021binut f\u0103r\u0103 utilizarea l\u0103mpii UV. Baz\u0103 complex fortifiant se aplic\u0103 de p&acirc;n\u0103 la dou\u0103 ori pe s\u0103pt\u0103m&acirc;n\u0103, &icirc;ntr-un strat sau dou\u0103, iar Gelul TopCoat se aplic\u0103 &icirc;ntr-un singur strat, peste lacul de unghii. <br \/> Linia <strong>Farmec &ndash; Lacuri de unghii Ultrarezistent <\/strong>cuprinde o palet\u0103 extrem de variat\u0103 de nuan\u021be \u0219i culori, fiind disponibile 40 de sortimente cromatice, adecvate tuturor preferin\u021belor \u0219i nevoilor consumatorilor. <br \/> Produsele din cele dou\u0103 game recunoscute ale produc\u0103torului clujean, Farmec Tratament Expert \u0219i Farmec Ultrarezistent, pot fi achizi\u021bionate din re\u021beaua de magazine de brand Gerovital \u0219i Farmec, din magazinul online www.farmec.ro, precum \u0219i din farmaciile, supermarketurile, hipermarketurile \u0219i magazinele de profil din \u021bar\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, cel mai important produc\u0103tor rom&acirc;n de cosmetice, anun\u021b\u0103 lansarea gamelor pentru &icirc;ngrijirea unghiilor Farmec Tratament Expert \u0219i Ultrarezistent &icirc;n noi forme de prezentare, &icirc;mbun\u0103t\u0103\u021bite din punct de vedere design \u0219i ambalaj. &Icirc;n urma procesului de modernizare, au fost p\u0103strate formulele produselor, care au c&acirc;\u0219tigat de-a lungul timpului &icirc;ncrederea \u0219i aprecierea rom&acirc;nilor.<\/p>\n","protected":false},"featured_media":2967,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farmec prezint\u0103 gamele Tratament Expert \u0219i Farmec Ultrarezistent \u00een formate modernizate<\/title>\n<meta name=\"description\" content=\"Farmec prezint\u0103 gamele Tratament Expert \u0219i Farmec Ultrarezistent \u00een formate modernizate\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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