{"id":2982,"date":"2018-06-08T00:00:00","date_gmt":"2018-06-08T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/farmec-isi-consolideaza-pozitia-de-lider-pe-piata-produselor-depilatoare\/"},"modified":"2020-07-28T14:58:11","modified_gmt":"2020-07-28T14:58:11","slug":"farmec-isi-consolideaza-pozitia-de-lider-pe-piata-produselor-depilatoare","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-isi-consolideaza-pozitia-de-lider-pe-piata-produselor-depilatoare\/","title":{"rendered":"Farmec \u00ee\u0219i consolideaz\u0103 pozi\u021bia de lider pe pia\u021ba produselor depilatoare"},"content":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, &icirc;\u0219i men\u021bine pozi\u021bia de lider pe segmentul &icirc;n plin\u0103 ascensiune al produselor depilatoare, de\u021bin&acirc;nd &icirc;n 2017 o cot\u0103 de 48,4% &icirc;n valoare \u0219i de 50,9% &icirc;n volum*, conform datelor Nielsen. Gama Farmec Depilatoare se situeaz\u0103 &icirc;n ultimii ani pe prima pozi\u021bie a acestui segment, cele mai v&acirc;ndute produse fiind benzile \u0219i cremele depilatoare, alternative rapide din punct de vedere utilizare. <br \/> &bdquo;<em>Men\u021binerea unei pozi\u021bii de top &icirc;n industria cosmetic\u0103 presupune adaptarea la preferin\u021bele \u0219i necesit\u0103\u021bile consumatorilor, prin lansarea de produse performante \u0219i de &icirc;ncredere. Iar reconfirmarea statutului de lider de pia\u021b\u0103 al gamei Farmec Depilatoare reprezint\u0103 o dovad\u0103 a activit\u0103\u021bilor noastre de modernizare \u0219i dezvoltare continu\u0103 a liniei, pe baza ingredientelor de ultim\u0103 genera\u021bie \u0219i a inova\u021biilor &icirc;n ceea ce prive\u0219te modul de utilizare \u0219i prezentare. Pia\u021ba produselor depilatoare este una dinamic\u0103, &icirc;n plin\u0103 expansiune, iar exigen\u021bele tot mai accentuate ale consumatorilor contribuie la ridicarea standardelor din acest sector. Baz&acirc;ndu-ne pe ultimele trenduri de consum, preconiz\u0103m o evolu\u021bie a subcategoriei de produse care con\u021bin cear\u0103 cu aplicare la rece \u0219i cear\u0103 cu &icirc;nc\u0103lzire &icirc;n cuptorul cu microunde. &Icirc;n dezvoltarea pe care o planific\u0103m pentru gama Farmec Depilatoare vom viza \u0219i aceste subsegmente. Ne propunem s\u0103 revenim c&acirc;t mai cur&acirc;nd cu nout\u0103\u021bi, de care s\u0103 se bucure consumatorii no\u0219tri<\/em>&rdquo;, a declarat Claudia P\u0103l\u0103cian, Manager de Produs Farmec. <br \/> Gama Farmec Depilatoare con\u021bine produse variate, adresate tuturor tipurilor de epilare. Astfel, consumatorii pot opta pentru creme depilatoare, benzi pentru fa\u021b\u0103 sau corp, cear\u0103 cu &icirc;nc\u0103lzire &icirc;n cuptorul cu microunde, cear\u0103 cu &icirc;nc\u0103lzire pe foc, perle de cear\u0103, roll-on geluri \u0219i solu\u021bii de cur\u0103\u021bare a cerii dup\u0103 epilare, c&acirc;t \u0219i accesorii pentru epilare. <br \/> Toate produsele Farmec Depilatoare au ac\u021biune rapid\u0103 \u0219i eficien\u021b\u0103 sporit\u0103, con\u021binut ridicat de ingrediente active care contribuie la &icirc;mbun\u0103t\u0103\u021birea toleran\u021bei la nivelul pielii, conferind dermei hidratare, catifelare \u0219i protec\u021bie. Mai mult, &icirc;n componen\u021ba gamei exist\u0103 produse cu o vitez\u0103 de ac\u021biune avansat\u0103, l\u0103s&acirc;nd o senza\u021bie de prospe\u021bime \u0219i un parfum pl\u0103cut &icirc;n doar trei minute de la aplicare.<br \/> Farmec Depilatoare con\u021bine 3 subgame distincte, destinate diverselor tipuri de piele: linia de depilatoare cu extract de Orhidee pentru pielea normal\u0103, cu extract de argan pentru pielea deshidratat\u0103 \u0219i cu extract vanilie, destinat\u0103 pielii sensibile. Mai mult, Gama Farmec cuprinde at&acirc;t produse destinate pielii sensibile a adolescen\u021bilor, care au la baz\u0103 extract de zmeur\u0103, c&acirc;t \u0219i produse adresate b\u0103rba\u021bilor, precum Crema depilatoare cu extract de boswellia serrata.<br \/> &Icirc;n ceea ce prive\u0219te forma de prezentare, produsele Farmec Depilatoare se reg\u0103sesc &icirc;n formate ergonomice, adaptate &icirc;n func\u021bie de zona de aplicare, astfel &icirc;nc&acirc;t s\u0103 fie extrem de u\u0219or de utilizat. <br \/> &Icirc;n sezonul estival 2018, Farmec &icirc;\u0219i a\u0219teapt\u0103 consumatorii &icirc;n cadrul magazinelor de brand Farmec, magazinului online farmec.ro, dar \u0219i &icirc;n hipermarketuri \u0219i alte puncte de comercializare, cu oferte promo\u021bionale \u0219i activ\u0103ri speciale pentru gama Farmec Depilatoare. <br \/> <em>* &#8211; Calcul realizat pe baza datelor Nielsen din serviciul de retail audit realizat pentru categoriile produselor depilatoare pe piata din Romania, valoare vanzari pentru ultimele 12 luni (perioade cumulate Noiembrie\/Decembrie 2016 &ndash; Septembrie\/Octombrie 2017). (Copyright &copy; 2018, The Nielsen Company.)&rdquo;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, &icirc;\u0219i men\u021bine pozi\u021bia de lider pe segmentul &icirc;n plin\u0103 ascensiune al produselor depilatoare, de\u021bin&acirc;nd &icirc;n 2017 o cot\u0103 de 48,4% &icirc;n valoare \u0219i de 50,9% &icirc;n volum*, conform datelor Nielsen. Gama Farmec Depilatoare se situeaz\u0103 &icirc;n ultimii ani pe prima pozi\u021bie a acestui segment, cele mai v&acirc;ndute produse fiind benzile \u0219i cremele depilatoare, alternative rapide din punct de vedere utilizare<\/p>\n","protected":false},"featured_media":2983,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farmec \u00ee\u0219i consolideaz\u0103 pozi\u021bia de lider pe pia\u021ba produselor depilatoare<\/title>\n<meta name=\"description\" content=\"Farmec \u00ee\u0219i consolideaz\u0103 pozi\u021bia de lider pe pia\u021ba produselor depilatoare\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-isi-consolideaza-pozitia-de-lider-pe-piata-produselor-depilatoare\/\" \/>\n<meta property=\"og:locale\" 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