{"id":2986,"date":"2018-04-27T00:00:00","date_gmt":"2018-04-27T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/in-ultimii-2-ani-vanzarile-farmec-pe-segmentul-produselor-de-protectie-solara-au-crescut-cu-circa-67\/"},"modified":"2020-07-28T14:58:11","modified_gmt":"2020-07-28T14:58:11","slug":"in-ultimii-2-ani-vanzarile-farmec-pe-segmentul-produselor-de-protectie-solara-au-crescut-cu-circa-67","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/in-ultimii-2-ani-vanzarile-farmec-pe-segmentul-produselor-de-protectie-solara-au-crescut-cu-circa-67\/","title":{"rendered":"\u00cen ultimii 2 ani, v\u00e2nz\u0103rile Farmec pe segmentul produselor de protec\u021bie solar\u0103 au crescut cu circa 67%"},"content":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, anun\u021b\u0103 o <strong>cre\u0219tere accelerat\u0103 a v&acirc;nz\u0103rilor pe segmentul produselor de protec\u021bie solar\u0103 de circa 67%<\/strong>, &icirc;n intervalul 2016 &ndash; 2018. Pe aceast\u0103 categorie, produc\u0103torul clujean este prezent cu dou\u0103 game: <strong>Gerovital Sun <\/strong>\u0219i<strong> Gerovital H3 Derma+ Sun.<\/strong><br \/> &Icirc;n topul preferin\u021belor rom&acirc;nilor, se afl\u0103 produsele cu <strong>factor ridicat de protec\u021bie solar\u0103<\/strong> \u0219i de <strong>&icirc;ngrijire a pielii dup\u0103 expunerea la soare<\/strong>, acestea fiind cele mai v&acirc;ndute produse ale companiei din acest segment. Pe urm\u0103toarele pozi\u021bii, &icirc;n topul celor mai solicitate produse de protec\u021bie solar\u0103 se afl\u0103 <strong>uleiurile de plaj\u0103<\/strong> Gerovital Sun \u0219i produsele de <strong>protec\u021bie solar\u0103 destinate copiilor <\/strong>din gama <strong>Gerovital H3 Derma+ Sun<\/strong>. <br \/> <strong>Ponderea celor patru sortimente de produse <\/strong>din fruntea clasamentului este de circa <strong>66.78%<\/strong> din valoarea total\u0103 a v&acirc;nz\u0103rilor din categoria de protec\u021bie solar\u0103. <br \/> <em>&bdquo;Ca urmare a ini\u021biativelor de modernizare \u0219i dezvoltare constant\u0103, cele dou\u0103 game de protec\u021bie solar\u0103 ale Farmec s-au men\u021binut pe un curs puternic ascendent. Rata de cre\u0219tere &icirc;nregistrat\u0103 doar &icirc;n ultimii 2 ani se datoreaz\u0103, printre altele, relans\u0103rii gamei Gerovital Sun &icirc;n anul 2016 \u0219i proceselor de modernizare \u0219i inovare a ambelor game de protec\u021bie solar\u0103 din perioada 2016 &ndash; 2018. De asemenea, rezultatele remarcabile ale Farmec pe acest segment reprezint\u0103 o confirmare a orient\u0103rii rom&acirc;nilor c\u0103tre produse mai elaborate, avansate din punct de vedere propriet\u0103\u021bi \u0219i efecte demonstrate. Actualul consumator rom&acirc;n este unul tot mai educat, bine informat &icirc;n privin\u021ba protec\u021biei solare adecvate, care nu se limiteaz\u0103 la achizi\u021bia de produse de baz\u0103 \u0219i caut\u0103 solu\u021bii c&acirc;t mai performante \u0219i eficiente, care s\u0103 aib\u0103 grij\u0103 de s\u0103n\u0103tatea \u0219i aspectul s\u0103u. &Icirc;n func\u021bie de tendin\u021bele \u0219i preferin\u021bele &icirc;n schimbare ale rom&acirc;nilor, avem grij\u0103 s\u0103 moderniz\u0103m constant cele dou\u0103 game \u0219i s\u0103 lans\u0103m produse inovatoare, care s\u0103 se ridice la cele mai &icirc;nalte standarde de calitate la nivel de compozi\u021bie \u0219i ambalaj&rdquo;<\/em>, a declarat <strong>R\u0103zvan Alistar, PR Manager Farmec.<\/strong> <br \/> Linia <strong>Gerovital Sun <\/strong>este format\u0103 din 21 de produse, care asigur\u0103 o <strong>dubl\u0103 fotoprotec\u0163ie<\/strong> (UVA \u0219i UVB). Acestea au formul\u0103ri u\u0219oare \u0219i confer\u0103 o reparti\u021bie uniform\u0103 \u0219i o absorb\u021bie rapid\u0103 &icirc;n piele. Produsele sunt adresate tuturor categoriilor de consumatori, inclusiv copiilor \u0219i b\u0103rba\u021bilor \u0219i sunt adaptate cerin\u021belor specifice ale pielii acestora. Gama Gerovital Sun are la baz\u0103 <strong>ingrediente naturale<\/strong>, precum <strong>ulei organic de rodie, ulei de m\u0103sline \u015fi vitamina E<\/strong>, care asigur\u0103 un bronz rapid \u0219i s\u0103n\u0103tos.<br \/> <strong>Gerovital H3 Derma+ Sun<\/strong> este prima linie de produse solare dermatocosmetice din portofoliul Farmec, care a fost conceput\u0103 &icirc;n colaborare cu speciali\u0219ti din domeniul s\u0103n\u0103t\u0103\u021bii, purt&acirc;nd emblema Pharmaceutical Concept. Aceasta este adresat\u0103 persoanelor cu piele sensibil\u0103, predispuse c\u0103tre alergii solare.<br \/> Gama este comercializat\u0103 exclusiv &icirc;n magazinele de brand Farmec \u0219i Gerovital, &icirc;n magazinul online <a href='http:\/\/www.farmec.ro' target='_blank' rel=\"noopener noreferrer\">www.farmec.ro<\/a> \u0219i &icirc;n re\u021beaua na\u021bional\u0103 de farmacii, astfel &icirc;nc&acirc;t achizi\u021bia acestor produse s\u0103 fie asistat\u0103 de speciali\u0219tii Farmec \u0219i Gerovital, \u0219i de cei din domeniul medical. <br \/> Toate produsele din cele dou\u0103 game au un ambalaj ergonomic, care p\u0103streaz\u0103 intacte propriet\u0103\u021bile ingredientelor din compozi\u021bie. De asemenea, solu\u021biile de protec\u021bie solar\u0103 din gamele Gerovital sunt disponibile &icirc;ntr-o varietate generoas\u0103 de formate, precum lo\u021biuni, emulsii, creme, geluri sau spray, astfel &icirc;nc&acirc;t s\u0103 asigure o utilizare u\u0219oar\u0103 \u0219i eficient\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, anun\u021b\u0103 o cre\u0219tere accelerat\u0103 a v&acirc;nz\u0103rilor pe segmentul produselor de protec\u021bie solar\u0103 de circa 67%, &icirc;n intervalul 2016 &ndash; 2018. Pe aceast\u0103 categorie, produc\u0103torul clujean este prezent cu dou\u0103 game: Gerovital Sun \u0219i Gerovital H3 Derma+ Sun.<\/p>\n","protected":false},"featured_media":2987,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00cen ultimii 2 ani, v\u00e2nz\u0103rile Farmec pe segmentul produselor de protec\u021bie solar\u0103 au crescut cu circa 67%<\/title>\n<meta name=\"description\" content=\"\u00cen ultimii 2 ani, v\u00e2nz\u0103rile Farmec pe segmentul produselor de protec\u021bie solar\u0103 au crescut cu circa 67%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/in-ultimii-2-ani-vanzarile-farmec-pe-segmentul-produselor-de-protectie-solara-au-crescut-cu-circa-67\/\" \/>\n<meta property=\"og:locale\" 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