{"id":2988,"date":"2018-04-27T00:00:00","date_gmt":"2018-04-27T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/farmec-estimeaza-o-noua-crestere-a-businessului-in-acest-an-dupa-ce-si-a-marit-cifra-de-afaceri-cu-9-12-in-2017\/"},"modified":"2020-07-28T14:58:11","modified_gmt":"2020-07-28T14:58:11","slug":"farmec-estimeaza-o-noua-crestere-a-businessului-in-acest-an-dupa-ce-si-a-marit-cifra-de-afaceri-cu-9-12-in-2017","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-estimeaza-o-noua-crestere-a-businessului-in-acest-an-dupa-ce-si-a-marit-cifra-de-afaceri-cu-9-12-in-2017\/","title":{"rendered":"Farmec estimeaz\u0103 o nou\u0103 cre\u0219tere a businessului \u00een acest an, dup\u0103 ce \u0219i-a m\u0103rit cifra de afaceri cu 9.12% \u00een 2017"},"content":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, anun\u021b\u0103 un avans al <strong>cifrei de afaceri &icirc;n 2017, &icirc;n cre\u0219tere cu 9.12% <\/strong> fa\u021b\u0103 de 2016. Astfel, businessul Farmec de anul trecut s-a ridicat la peste <strong>214 milioane lei (45.8 milioane Euro)<\/strong>. <br \/> Pentru 2018, a fost stabilit un <strong>program investi\u021bional de peste 11 milioane lei (2.4 milioane Euro)<\/strong>, o sum\u0103 considerabil\u0103 fiind alocat\u0103 proceselor de retehnologizare \u0219i modernizare a produc\u021biei, dar \u0219i dezvolt\u0103rii re\u021belei magazinelor de brand, at&acirc;t la nivel na\u021bional, c&acirc;t \u0219i interna\u021bional. <br \/> &bdquo;<em>Businessul Farmec a crescut constat, pe fondul expansiunii sus\u021binute \u0219i dezvolt\u0103rii portofoliului propriu, &icirc;n conformitate cu ultimele tendin\u021be din domeniul cosmetic, dar adaptate pie\u021bei locale. An de an, am atins noi \u021binte de dezvoltare, care ne-au reconfirmat statutul de lider local al acestui sector. Suntem <strong>primul \u0219i singurul produc\u0103tor rom&acirc;n de cosmetice care dispune de o re\u021bea proprie de magazine de brand<\/strong> \u0219i, dup\u0103 dublarea num\u0103rului de spa\u021bii &icirc;n 2017 (de la 11 la 21 de centre na\u021bionale), ne propunem s\u0103 deschidem <strong>alte 10 magazine &icirc;n 2018, &icirc;n toat\u0103 \u021bara.<\/strong> Baz&acirc;ndu-ne pe un plan s\u0103n\u0103tos de investi\u021bii \u0219i pe un model propriu de business, anul 2017 a fost unul curajos din punct de vedere strategic, fiind anul &icirc;n care am lansat primele game pe 2 segmente de pia\u021b\u0103 noi pentru Farmec &ndash; cosmeticele de lux \u0219i cosmetica decorativ\u0103<\/em>&rdquo;, a declarat <strong>Mircea Turdean, Director General Farmec<\/strong>.<br \/> Cre\u0219terea cu peste 9% a Farmec din 2017 s-a datorat mai multor factori: modernizarea \u0219i extinderea portofoliului, p\u0103trunderea pe noi segmente de pia\u021b\u0103, dar \u0219i evolu\u021bia semnificativ\u0103 at&acirc;t a re\u021belei magazinelor de brand Farmec \u0219i Gerovital, c&acirc;t \u0219i a platformei online www.farmec.ro.<br \/> <strong>V&acirc;nz\u0103rile din magazinul online<\/strong> s-au ridicat la peste <strong>7.1 milioane lei (1.5 milioane Euro)<\/strong>, &icirc;n cre\u0219tere cu circa 23% fa\u021b\u0103 de anul 2016. Dezvoltarea zonei de e-commerce a fost asigurat\u0103 de strategia de marketing digital, care a vizat o serie de modific\u0103ri comerciale \u0219i de func\u021bionalitate, dar \u0219i extinderea ofertei produselor disponibile. <br \/> Traficul de clien\u021bi din centrele comerciale fizice \u0219i magazinul online s-a aflat, de asemenea, pe un trend ascendent. Cu un total de peste 120.000 de vizitatori ai magazinelor de brand &icirc;n 2017, valoarea medie a bonului de cump\u0103r\u0103turi a fost dublat\u0103 anul trecut. &Icirc;n ceea ce prive\u0219te platforma online, a fost &icirc;nregistrat\u0103 o medie de 5.000-6.500 de clien\u021bi lunari, iar valoarea medie a co\u0219ului de cump\u0103r\u0103turi a fost de 150 de lei (32 Euro).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, anun\u021b\u0103 un avans al cifrei de afaceri &icirc;n 2017, &icirc;n cre\u0219tere cu 9.12%  fa\u021b\u0103 de 2016. Astfel, businessul Farmec de anul trecut s-a ridicat la peste 214 milioane lei (45.8 milioane Euro).<\/p>\n","protected":false},"featured_media":2989,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farmec estimeaz\u0103 o nou\u0103 cre\u0219tere a businessului \u00een acest an, dup\u0103 ce \u0219i-a m\u0103rit cifra de afaceri cu 9.12% \u00een 2017<\/title>\n<meta name=\"description\" content=\"Farmec estimeaz\u0103 o nou\u0103 cre\u0219tere a businessului \u00een acest an, dup\u0103 ce \u0219i-a m\u0103rit cifra de afaceri cu 9.12% \u00een 2017\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-estimeaza-o-noua-crestere-a-businessului-in-acest-an-dupa-ce-si-a-marit-cifra-de-afaceri-cu-9-12-in-2017\/\" 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