{"id":2996,"date":"2018-04-27T00:00:00","date_gmt":"2018-04-27T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/farmec-prezinta-unirea-la-feminin-manifestul-gerovital-din-anul-centenarului-care-uneste-romancele-in-frumusete\/"},"modified":"2020-07-28T14:58:12","modified_gmt":"2020-07-28T14:58:12","slug":"farmec-prezinta-unirea-la-feminin-manifestul-gerovital-din-anul-centenarului-care-uneste-romancele-in-frumusete","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-prezinta-unirea-la-feminin-manifestul-gerovital-din-anul-centenarului-care-uneste-romancele-in-frumusete\/","title":{"rendered":"Farmec prezint\u0103 Unirea la Feminin \u2013 manifestul Gerovital din anul Centenarului, care une\u0219te rom\u00e2ncele \u00een frumuse\u021be"},"content":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, anun\u021b\u0103 campania de responsabilitate social\u0103 corporativ\u0103 <strong>&bdquo;Unirea la feminin&rdquo;<\/strong>, dedicat\u0103<strong> ridic\u0103rii nivelului de solidaritate, empatie \u0219i coeziune &icirc;n r&acirc;ndul comunit\u0103\u021bii de femei <\/strong>din Rom&acirc;nia. Proiectul de CSR, prin care rom&acirc;ncele sunt &icirc;ncurajate s\u0103 acorde sprijin femeilor din anumite comunit\u0103\u021bi vulnerabile reprezint\u0103 o continuare a ini\u021biativelor dedicate publicului feminin \u0219i a activit\u0103\u021bilor de implicare social\u0103 ale Farmec. <br \/> &Icirc;n cadrul <strong>campaniei de marketing asociate unei cauze sociale<\/strong> &ldquo;Unirea la feminin&rdquo;, desf\u0103\u0219urat\u0103 &icirc;ntre <strong>1 martie \u0219i 1 decembrie 2018<\/strong>, o parte din valoarea produselor Gerovital achizi\u021bionate din orice punct comercial va fi transformat\u0103 &icirc;n <strong>seturi de produse de &icirc;ngrijire personal\u0103<\/strong>, destinate femeilor din grupuri vulnerabile, defavorizate sau celor care au acces limitat la acest tip de produse. <br \/> <em>&ldquo;Gerovital este brandul 100% rom&acirc;nesc, care s-a inspirat \u0219i a sus\u021binut mereu femeile din Rom&acirc;nia, precum \u0219i evolu\u021bia lor. Anul Centenarului ne ofer\u0103 un prilej deosebit pentru a s\u0103rb\u0103tori unirea &icirc;n r&acirc;ndul femeilor, printr-un manifest Gerovital care promoveaz\u0103 solidaritatea feminin\u0103 \u0219i bun\u0103tatea, ca cele mai &icirc;nalte forme ale frumuse\u021bii. Astfel, campania Unirea la feminin reprezint\u0103<strong> materializarea &icirc;ndemnului nostru c\u0103tre rom&acirc;nce de a fi unite &icirc;n \u0219i pentru frumuse\u021be<\/strong>: cump\u0103r&acirc;nd produse Gerovital, consumatoarele dau \u0219ansa la &icirc;ngrijire personal\u0103 unor femei din grupuri vulnerabile&rdquo;<\/em>, a declarat <strong>Ioana Borza, Marketing Director Farmec.<\/strong> <br \/> Seturile Gerovital donate &icirc;n cadrul campaniei Unirea la feminin con\u021bin o crem\u0103 de fa\u021b\u0103, dou\u0103 deodorante, un gel de du\u0219 \u0219i un \u0219ampon. Kit-urile de &icirc;ngrijire personal\u0103 vor fi oferite femeilor din anumite zone ale \u021b\u0103rii, &icirc;n special rurale. <strong>Beneficiarele campaniei<\/strong> vor fi identificate prin implicarea diviziei <strong>The Sisterhood<\/strong> a ONG-ului <strong>Beard Brothers<\/strong> din Cluj-Napoca.<br \/> &ldquo;<em>Noi, The Sisterhood, divizia feminin\u0103 a asocia\u021biei Beard Brothers, credem &icirc;n oameni \u0219i, de aceea, &icirc;ncerc\u0103m s\u0103 &icirc;i sprijinim prin toate ac\u021biunile noastre. Mai mult, credem &icirc;n femei, &icirc;n puterea lor de a valorifica frumuse\u021bea natural\u0103, care este capabil\u0103 s\u0103 le redea curajul pentru a dep\u0103\u0219i orice barier\u0103 impus\u0103 de contextul social &icirc;n care s-ar afla. Astfel, &icirc;n acest an al Centenarului, sus\u021binem campania Unirea la Feminin demarat\u0103 de Farmec \u0219i ne propunem s\u0103 contribuim la cre\u0219terea &icirc;ncrederii &icirc;n sine \u0219i la &icirc;nt\u0103rirea leg\u0103turilor din comunitatea feminin\u0103<\/em>&rdquo;, au declarat <strong>reprezentan\u021bii diviziei The Sisterhood, ONG-ul Beard Brothers<\/strong>. <br \/> Detalii despre campania de responsabilitate social\u0103 sunt comunicate pe platforma <a href='http:\/\/www.unirealafeminin.ro\/' target='_blank' rel=\"noopener noreferrer\">Unirea la feminin<\/a>. Aceasta va fi activ\u0103 pe tot parcursul anului 2018, timp &icirc;n care va fi actualizat\u0103 constat cu nout\u0103\u021bi din proiect, rezultate &icirc;nregistrate pe parcurs, prezentarea purt\u0103torilor de cuv&acirc;nt ai campaniei \u0219i testimoniale ale beneficiarelor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, anun\u021b\u0103 campania de responsabilitate social\u0103 corporativ\u0103 &bdquo;Unirea la feminin&rdquo;, dedicat\u0103 ridic\u0103rii nivelului de solidaritate, empatie \u0219i coeziune &icirc;n r&acirc;ndul comunit\u0103\u021bii de femei din Rom&acirc;nia. Proiectul de CSR, prin care rom&acirc;ncele sunt &icirc;ncurajate s\u0103 acorde sprijin femeilor din anumite comunit\u0103\u021bi vulnerabile reprezint\u0103 o continuare a ini\u021biativelor dedicate publicului [&hellip;]<\/p>\n","protected":false},"featured_media":2997,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farmec prezint\u0103 Unirea la Feminin \u2013 manifestul Gerovital din anul Centenarului, care une\u0219te rom\u00e2ncele \u00een frumuse\u021be<\/title>\n<meta name=\"description\" content=\"Farmec prezint\u0103 Unirea la Feminin \u2013 manifestul Gerovital din anul Centenarului, care une\u0219te rom\u00e2ncele \u00een frumuse\u021be\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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