{"id":2998,"date":"2018-04-27T00:00:00","date_gmt":"2018-04-27T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/in-ultimii-3-ani-farmec-a-inregistrat-o-crestere-a-vanzarilor-pe-piata-externa-de-36\/"},"modified":"2020-07-28T14:58:12","modified_gmt":"2020-07-28T14:58:12","slug":"in-ultimii-3-ani-farmec-a-inregistrat-o-crestere-a-vanzarilor-pe-piata-externa-de-36","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/in-ultimii-3-ani-farmec-a-inregistrat-o-crestere-a-vanzarilor-pe-piata-externa-de-36\/","title":{"rendered":"\u00cen ultimii 3 ani, Farmec a \u00eenregistrat o cre\u0219tere a v\u00e2nz\u0103rilor pe pia\u0163a extern\u0103 de 36%"},"content":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, anun\u021b\u0103 o <strong>cre\u0219tere a v&acirc;nz\u0103rilor pe pia\u021ba extern\u0103 de circa 36%<\/strong>, valoare &icirc;nregistrat\u0103 &icirc;ntre 2014 &ndash; 2017. Dinamica bun\u0103 se datoreaz\u0103 strategiei de extindere interna\u021bional\u0103, ce a vizat implementarea de noi politici comerciale pentru partenerii str\u0103ini, dezvoltarea de produse adaptate particularit\u0103\u021bilor anumitor pie\u021be de desfacere, c&acirc;t \u0219i extinderea portofoliului cu game inovatoare \u0219i revolu\u021bionare. <br \/> <em>&bdquo;Trendul ascendent al v&acirc;nz\u0103rilor la nivel extern reprezint\u0103 o validare a obiectivelor noastre strategice de extindere global\u0103, dar \u0219i o confirmare a poten\u021bialului brandurilor din portofoliul Farmec. <strong>Majorarea v&acirc;nz\u0103rilor cu 36% &icirc;n ultimii 3 ani <\/strong>este rezultatul unei <strong>analize aprofundate a caracteristicilor fiec\u0103rei pie\u021be<\/strong> \u0219i, &icirc;n consecin\u021b\u0103, a diversific\u0103rii gamelor cu produse ce corespund acestor cerin\u021be \u0219i nevoi distincte. De exemplu, ca r\u0103spuns la unele probleme ridicate de consumatorii din Asia \u0219i Orientul Mijlociu, precum nevoia de luminozitate \u0219i oferirea unui plus de albire tenului, anul trecut am lansat gamele Gerovital H3 Derma+ Premium Care \u0219i Gerovital Luxury, ce includ produse care vin s\u0103 satisfac\u0103 aceste cerin\u021be. &Icirc;n 2018, &icirc;n paralel cu dezvoltarea puternic\u0103 din interiorul \u021b\u0103rii, vom continua extinderea Farmec \u0219i peste hotarele Rom&acirc;niei. &Icirc;n acest sens, <strong>miz\u0103m pe stabilirea de parteneriate cu colaboratori de pe  noi pie\u021be <\/strong>de desfacere, precum \u0219i cre\u0219terea cotei de pia\u021b\u0103 &icirc;n \u021b\u0103rile &icirc;n care suntem prezen\u021bi de mai mul\u021bi ani<\/em>&rdquo;, a declarat <strong>Ioana Turdean, Manager V&acirc;nz\u0103ri Externe Farmec<\/strong>. <br \/> Cele mai <strong>solicitate tipuri de produse pe pia\u0163a extern\u0103<\/strong> sunt cele anti-age, anti-acneice \u0219i tratamentele de &icirc;ngrijire pentru p\u0103r, ce apar\u021bin gamelor <strong>Gerovital H3 Evolution, Gerovital Stop Acnee<\/strong> \u0219i, respectiv, <strong>Gerovital Tratament Expert.<\/strong> Cea mai rapid\u0103 cre\u0219tere a v&acirc;nz\u0103rilor a fost &icirc;nregistrat\u0103 de c\u0103tre gamele premium ale companiei &ndash; <strong>Gerovital H3 Derma+ Premium Care<\/strong> \u0219i <strong>Gerovital Luxury<\/strong>, ambele lansate &icirc;n 2017. <br \/> Astfel, &icirc;n <strong>topul produselor livrate &icirc;n afara Rom&acirc;niei <\/strong>se afl\u0103 Fiolele <strong>Gerovital H3 Evolution<\/strong>, apreciate pentru efectele puternice antirid, datorate sinergiei de ingrediente active utilizate, forma de ambalare modern\u0103, &icirc;n trend cu tendin\u021bele din domeniul cosmetic, dar \u0219i pentru raportul foarte bun calitate &ndash; pre\u021b.<br \/> Pe urm\u0103toarele pozi\u021bii &icirc;n clasamentul celor mai v&acirc;ndute produse la nivel extern se afl\u0103 cele din gama Gerovital Stop Acnee, cele mai multe solicit\u0103ri venind din Orientul Mijlociu \u0219i Asia. <br \/> \u0218amponul \u0219i Serul Antic\u0103dere din gama Gerovital Tratament Expert sunt alte produse care &icirc;nregistreaz\u0103 rezultate bune la nivel interna\u021bional.  O cerere deosebit\u0103 pentru aceast\u0103 gam\u0103, inclusiv pentru produsele destinate prevenirii c\u0103derii p\u0103rului \u0219i regener\u0103rii acestuia, este &icirc;nregistrat\u0103 &icirc;n zona Orientului Mijlociu (Iraq, Kuwait), dar \u0219i cea a Europei (Macedonia, Marea Britanie, Ungaria, Republica Moldova).<br \/> Strategia de expansiune pe pia\u021ba extern\u0103 a produc\u0103torului clujean vizeaz\u0103, printre altele, \u0219i deschiderea &icirc;n sistem franciz\u0103 a magazinelor de brand Farmec \u0219i Gerovital, pas estimat pentru 2018. <br \/> La nivel global, <strong>produsele Farmec sunt comercializate &icirc;n peste 30 de state<\/strong>, iar &icirc;n Europa compania este prezent\u0103 cu 7 magazine, deschise de parteneri (3 centre &icirc;n Spania, 2 &icirc;n Italia \u0219i c&acirc;te un spa\u021biu &icirc;n Grecia \u0219i Ungaria).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, anun\u021b\u0103 o cre\u0219tere a v&acirc;nz\u0103rilor pe pia\u021ba extern\u0103 de circa 36%, valoare &icirc;nregistrat\u0103 &icirc;ntre 2014 &ndash; 2017. Dinamica bun\u0103 se datoreaz\u0103 strategiei de extindere interna\u021bional\u0103, ce a vizat implementarea de noi politici comerciale pentru partenerii str\u0103ini, dezvoltarea de produse adaptate particularit\u0103\u021bilor anumitor pie\u021be de desfacere, c&acirc;t \u0219i extinderea portofoliului cu game inovatoare \u0219i revolu\u021bionare.<\/p>\n","protected":false},"featured_media":2999,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00cen ultimii 3 ani, Farmec a \u00eenregistrat o cre\u0219tere a v\u00e2nz\u0103rilor pe pia\u0163a extern\u0103 de 36%<\/title>\n<meta name=\"description\" content=\"\u00cen ultimii 3 ani, Farmec a \u00eenregistrat o cre\u0219tere a v\u00e2nz\u0103rilor pe pia\u0163a extern\u0103 de 36%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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