{"id":3006,"date":"2018-01-26T00:00:00","date_gmt":"2018-01-26T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/farmec-incepe-2018-cu-o-premiera-lansarea-gamei-de-cosmetica-decorativa-gerovital-beauty\/"},"modified":"2020-07-28T14:58:12","modified_gmt":"2020-07-28T14:58:12","slug":"farmec-incepe-2018-cu-o-premiera-lansarea-gamei-de-cosmetica-decorativa-gerovital-beauty","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-incepe-2018-cu-o-premiera-lansarea-gamei-de-cosmetica-decorativa-gerovital-beauty\/","title":{"rendered":"Farmec \u00eencepe 2018 cu o premier\u0103: lansarea gamei de cosmetic\u0103 decorativ\u0103 Gerovital Beauty"},"content":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, continu\u0103 seria premierelor majore din punct de vedere portofoliu propriu \u015fi p\u0103trunde pe segmentul produselor de machiaj, prin lansarea gamei <strong><a href='https:\/\/www.farmec.ro\/produse\/criterii-610-gerovital-beauty\/1.html' target='_blank' rel=\"noopener noreferrer\">Gerovital Beauty<\/a><\/strong>. Astfel, lansarea acestei <strong>game complete de produse pentru fiecare etap\u0103 de machiaj <\/strong>marcheaz\u0103 un nou pas important &icirc;n evolu\u0163ia brandului Gerovital. <br \/> &bdquo;<em>Pentru Farmec, 2018 a &icirc;nceput cu o premier\u0103 deosebit de important\u0103: intrarea strategic\u0103 pe un segment complet nou pentru noi &ndash; cosmetica decorativ\u0103. P\u0103trundem pe un sector &icirc;n plin\u0103 evolu\u0163ie \u015fi expansiune, caracterizat de o cre\u015ftere a v&acirc;nz\u0103rilor produselor de machiaj \u015fi un interes tot mai accentuat din partea consumatoarelor, &icirc;n special &icirc;n r&acirc;ndul tinerelor. Astfel, &icirc;n urm\u0103torii ani se preconizeaz\u0103 o cre\u015ftere cu circa 4% a pie\u0163ei produselor de cosmetic\u0103 decorativ\u0103. Suntem siguri c\u0103 linia Gerovital Beauty ne va reprezenta excelent pe acest segment \u015fi se va bucura de aceea\u015fi primire ca toate produsele noi marca Gerovital. &Icirc;n elaborarea primei game de machiaj din portofoliul Gerovital am investit extrem de multe resurse \u015fi know-how pe care &icirc;l de\u0163inem &icirc;n zona de &icirc;ngrijire performant\u0103 a tenului, astfel &icirc;nc&acirc;t s\u0103 p\u0103str\u0103m acelea\u015fi standarde de calitate \u015fi eficien\u0163\u0103 ale brand-ului Gerovital. &Icirc;n func\u0163ie de noile trenduri \u015fi de preferin\u0163ele rom&acirc;nilor, pe parcursul anului vom extinde \u015fi dezvolta gama cu noi produse, dar vom lansa \u015fi colec\u0163ii sezoniere sau tematice<\/em>&rdquo;,<strong> a declarat Mircea Turdean, Director General Farmec. <\/strong><br \/> Gama de cosmetic\u0103 decorativ\u0103 a Farmec a fost dezvoltat\u0103 pe baza ingredientelor active, printre care <strong>acidul hialuronic, pudra de diamant sau Vitamina E<\/strong>, cu beneficii recunoscute precum hidratare, protec\u021bie, rezisten\u0163\u0103 &icirc;ndelungat\u0103 \u015fi matifiere.<br \/> Reunite sub sloganul &bdquo;<em>Mai mult dec&acirc;t culoare<\/em>&rdquo;, <strong>primele 74 de produse<\/strong> din gam\u0103 confer\u0103 lejeritate tenului, p\u0103streaz\u0103 aspectul s\u0103u natural, f\u0103r\u0103 a-l &icirc;nc\u0103rca. Acestea se reg\u0103sesc &icirc;ntr-o <strong>varietate<\/strong> generoas\u0103 <strong>de <\/strong><strong>nuan\u0163e \u015fi texturi<\/strong> \u015fi au un ambalaj elegant, ergonomic \u015fi modern. <br \/> Gerovital Beauty acoper\u0103 toate necesit\u0103\u0163ile unui machiaj complet \u015fi include produse pentru ochi, buze \u015fi obraji. Pentru buze, a fost creat <strong>Rujul cremos cu Acid Hialuronic<\/strong>, disponibil &icirc;n 18 nuan\u0163e, <strong>Rujul mat cu Acid Hialuronic <\/strong>(7 nuan\u0163e), <strong>Rujul lichid cu rezisten\u0163\u0103 &icirc;ndelungat\u0103<\/strong> (5 nuan\u0163e) \u015fi <strong>Balsamul de buze<\/strong>. Toate au o textur\u0103 bogat\u0103, hidrateaz\u0103 intens \u015fi confer\u0103 o culoare intens\u0103.<br \/> Din categoria produselor de machiaj pentru ochi fac parte <strong>Mascara Supreme Lash, Mascara Devilash, Kit-ul pentru spr&acirc;ncene<\/strong> ce con\u021bine dou\u0103 nuan\u021be, <strong>Creionul dermatograf <\/strong>disponibil &icirc;n 4 nuan\u0163e \u015fi <strong>3 palete de Farduri de pleoape<\/strong> (Nude, Rose \u015fi Smokey). <br \/> De asemenea, sunt disponibile <strong>Pudra compact\u0103 \u015fi Fardurile de obraz<\/strong>, ambele av&acirc;nd c&acirc;te 3 variante cromatice, un <strong>Iluminator<\/strong> care asigur\u0103 luciul natural \u015fi uniform, datorit\u0103 pudrei de diamant din compozi\u0163ie \u015fi un <strong>Anticearc\u0103n<\/strong> ce confer\u0103 fermitate \u0219i tonicitate zonei din jurul ochilor. <br \/> Gama Gerovital Beauty ofer\u0103 \u015fi o varietate generoas\u0103 de<strong> lacuri de unghii Magic Gel Effect<\/strong>, cu 20 de nuan\u021be de culoare, care pentru rezisten\u0163\u0103 &icirc;ndelungat\u0103, pot fi combinate cu Gelurile <strong>UV Top coat<\/strong> \u015fi <strong>Matt Top Coat<\/strong>. <br \/> Consumatorii pot achizi\u0163iona produsele Gerovital Beauty doar &icirc;n <strong><a href='https:\/\/www.farmec.ro\/magazine.html' target='_blank' rel=\"noopener noreferrer\">re\u0163eaua proprie de magazine de brand Gerovital \u015fi Farmec<\/a><\/strong>, dar \u015fi din <strong><a href='https:\/\/www.farmec.ro\/' target='_blank' rel=\"noopener noreferrer\">magazinul online www.farmec.ro<\/a><\/strong>. De asemenea, gama este destinat\u0103 \u015fi serviciilor profesionale, fiind utilizat\u0103 &icirc;n cabinetele cosmetice \u015fi \u015fcolile de machiaj. <br \/> <strong>Despre Farmec S.A. Cluj-Napoca<br \/> <\/strong><br \/> Farmec S.A. Cluj-Napoca &#8211; <strong>cel mai mare produc\u0103tor de cosmetice cu capital 100% rom&acirc;nesc<\/strong> &#8211; r\u0103m&acirc;ne un brand emblem\u0103 pentru Rom&acirc;nia. Portofoliul companiei impresioneaz\u0103 o lume &icirc;ntreag\u0103 prin produse moderne, concepute &icirc;n laboratoare performante. Compania are certificare interna\u0163ional\u0103 GMP \u0219i comercializeaz\u0103 produsele din portofoliu &icirc;n aproximativ 30 \u021b\u0103ri. <br \/> &Icirc;n 2017, Farmec marcheaz\u0103 <strong>50 de ani de la prima industrializare a cremei Gerovital<\/strong>. &Icirc;n ultimii ani, brandul Gerovital a de\u0163inut &icirc;n mod constant primele locuri &icirc;n topuri importante, aduc&acirc;nd &icirc;n palmaresul companiei numeroase premii \u015fi distinc\u0163ii. <br \/> La sf&acirc;r\u015fitul anului 2017, re\u0163eaua de magazine de brand de\u0163inute de Farmec cuprindea <strong>8 magazine Farmec<\/strong>, amplasate &icirc;n Cluj-Napoca, Arad, Bra\u0219ov, Sibiu, T&acirc;rgu-Mure\u0219 \u0219i Timi\u0219oara \u015fi <strong>13 magazine Gerovital <\/strong>care se g\u0103sesc &icirc;n Cluj-Napoca, Bucure\u0219ti (3 magazine), Constan\u021ba, Timi\u0219oara, Craiova, Ploie\u0219ti, Suceava, Ia\u0219i, Piatra Neam\u021b, Gala\u021bi \u015fi R&acirc;mnicu V&acirc;lcea. <br \/> Pentru a fi la curent cu nout\u0103\u0163i legate de brand-urile din portofoliul Farmec, sfaturi utile din partea speciali\u015ftilor, surprize \u015fi concursuri, pute\u0163i urm\u0103ri conturile de social media:<br \/> Facebook: <a href='http:\/\/www.facebook.com\/farmec.romania' target='_blank' rel=\"noopener noreferrer\">facebook.com\/farmec.romania<\/a><br \/> Instagram: <a href='http:\/\/www.instagram.com\/farmec\/' target='_blank' rel=\"noopener noreferrer\">instagram.com\/farmec\/ <\/a><br \/> Site \u015fi magazin online: <a href='http:\/\/www.farmec.ro' target='_blank' rel=\"noopener noreferrer\">www.farmec.ro <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, continu\u0103 seria premierelor majore din punct de vedere portofoliu propriu \u015fi p\u0103trunde pe segmentul produselor de machiaj, prin lansarea gamei Gerovital Beauty. Astfel, lansarea acestei game complete de produse pentru fiecare etap\u0103 de machiaj marcheaz\u0103 un nou pas important &icirc;n evolu\u0163ia brandului Gerovital. &bdquo;Pentru Farmec, 2018 a [&hellip;]<\/p>\n","protected":false},"featured_media":3007,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farmec \u00eencepe 2018 cu o premier\u0103: lansarea gamei de cosmetic\u0103 decorativ\u0103 Gerovital Beauty<\/title>\n<meta name=\"description\" content=\"Farmec \u00eencepe 2018 cu o premier\u0103: lansarea gamei de cosmetic\u0103 decorativ\u0103 Gerovital Beauty\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-incepe-2018-cu-o-premiera-lansarea-gamei-de-cosmetica-decorativa-gerovital-beauty\/\" \/>\n<meta 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