{"id":3008,"date":"2018-01-08T00:00:00","date_gmt":"2018-01-08T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/in-2017-farmec-a-alocat-un-buget-de-peste-650-000-de-euro-in-modernizarea-si-retehnologizarea-productiei\/"},"modified":"2020-07-28T14:58:12","modified_gmt":"2020-07-28T14:58:12","slug":"in-2017-farmec-a-alocat-un-buget-de-peste-650-000-de-euro-in-modernizarea-si-retehnologizarea-productiei","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/in-2017-farmec-a-alocat-un-buget-de-peste-650-000-de-euro-in-modernizarea-si-retehnologizarea-productiei\/","title":{"rendered":"\u00cen 2017, Farmec a alocat un buget de peste 650.000 de euro \u00een modernizarea \u015fi retehnologizarea produc\u0163iei"},"content":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, continu\u0103 s\u0103 dezvolte unul dintre cele mai extinse \u015fi puternice portofolii multibrand de pe pia\u0163a local\u0103 prin investi\u0163iile &icirc;n retehnologizare \u015fi modernizare a proceselor de produc\u0163ie. &Icirc;n anul 2017, compania a investit &icirc;n aceste activit\u0103\u021bi de inovare un buget de peste<strong> 650.000 de euro<\/strong>.<br \/> &bdquo;<em>Anul 2017 a &icirc;nscris definitiv inova\u0163ia \u015fi performan\u0163a &icirc;n istoria Farmec, orient&acirc;ndu-ne pe un curs ascendent, pe care ne-am propus s\u0103 &icirc;l men\u0163inem &icirc;n continuare. Sunt dou\u0103 elemente care stau la baza strategiei noastre de business \u015fi care ne-au ajutat s\u0103 set\u0103m tendin\u0163ele industriei locale de cosmetic\u0103. Am mizat pe inova\u0163ie &icirc;n fiecare etap\u0103 de dezvoltare a produselor noastre: concept, selectarea ingredientelor active \u0219i dozarea optim\u0103 a acestora, alegerea ambalajelor ergonomice \u0219i sigure &icirc;n utilizare, perfect adaptate formul\u0103rilor lor. Acest fapt ne-a permis, &icirc;ntr-un ritm extrem de alert, s\u0103 lans\u0103m game &icirc;ntregi de produse de maxim\u0103 eficien\u0163\u0103, unice pe pia\u0163\u0103, care s\u0103 ne consolideze pozi\u0163ia de lider local de cosmetice. Este un statut pe care, &icirc;l vom reconfirma \u015fi &icirc;n 2018 prin planurile noastre de dezvoltare<\/em>&rdquo;, <strong>a declarat Mircea Turdean, Director General Farmec.<\/strong> <br \/> Anul trecut, Farmec a &icirc;nregistrat mai multe premiere la nivel de procese de fabrica\u0163ie. Astfel, unitatea de produc\u0163ie de la Cluj a fost dotat\u0103 cu o nou\u0103 <strong>linie automat\u0103 de ambalare cu sistem robotizat<\/strong>. Aceasta contribuie la cre\u015fterea calit\u0103\u0163ii produselor \u015fi m\u0103re\u015fte substan\u0163ial productivitatea \u015fi randamentul companiei. <br \/> De asemenea, a fost inovat\u0103 \u015fi<strong> tehnologia de etichetare a produselor <\/strong>de cur\u0103\u0163enie, prin trecerea de la modalitatea clasic\u0103 cu etichete autoadezive, la metoda de etichetare shrink sleeve, care permite consumatorilor s\u0103 identifice mai rapid beneficiile principale ale produselor.<br \/> Din punct de vedere al dezvolt\u0103rii ambalajelor, principalele direc\u0163ii au fost inovarea design-ului, care se eviden\u0163ieze beneficiile produsului, ergonomia &icirc;n utilizare \u015fi sustenabilitatea. Produsele Farmec sunt etichetate pe &icirc;ntreaga lor suprafa\u0163\u0103, utiliz&acirc;nd o folie ecologic\u0103, u\u015for de reciclat. Mai mult dec&acirc;t at&acirc;t, designul se distinge prin culori vibrante, proaspete, cu un impact puternic la raft. <br \/> Procesele \u015fi tehnologiile inovatoare integrate de produc\u0103torul clujean &icirc;n ultima perioad\u0103 contribuie la <strong>dezvoltarea industriei locale de cosmetice<\/strong>, &icirc;mpun&acirc;nd noi standarde de calitate \u015fi performan\u0163\u0103. Printre exemplele elocvente &icirc;n acest sens se num\u0103r\u0103 produsele &icirc;nchise etan\u015f &icirc;n fiole de sticl\u0103, care nu permit existen\u0163a interac\u0163iunii &icirc;ntre produs \u015fi ambalaj, precum Fiolele cu acid Hialuronic din gamele <strong><a href='https:\/\/www.farmec.ro\/produse\/criterii-13-gerovital-h3-evolution\/1.html' target='_blank' rel=\"noopener noreferrer\">Gerovital H3 Evolution<\/a><\/strong> \u015fi <strong><a href='https:\/\/www.farmec.ro\/produse\/criterii-597-gerovital-h3-hyaluron-c\/1.html' target='_blank' rel=\"noopener noreferrer\">Gerovital H3 Hyaluron C<\/a><\/strong>, dar \u015fi lansarea tratamentelor complexe personalizate, precum programul intensiv de &icirc;ngrijire <strong><a href='https:\/\/www.farmec.ro\/produse\/criterii-586-gerovital-h3-derma-premium-care\/1.html' target='_blank' rel=\"noopener noreferrer\">Gerovital H3 Derma+ Premium Care<\/a><\/strong>.<br \/> Anual, Farmec lanseaz\u0103 \u015fi modernizeaz\u0103 minim 100 de produse noi, iar capacitatea total\u0103 de produc\u0163ie este de circa 27 milioane de produse. <br \/> <strong>Despre Farmec S.A. Cluj-Napoca<br \/> <\/strong><br \/> Farmec S.A. Cluj-Napoca &#8211; <strong>cel mai mare produc\u0103tor de cosmetice cu capital 100% rom&acirc;nesc<\/strong> &#8211; r\u0103m&acirc;ne un brand emblem\u0103 pentru Rom&acirc;nia. Portofoliul companiei impresioneaz\u0103 o lume &icirc;ntreag\u0103 prin produse moderne, concepute &icirc;n laboratoare performante. Compania are certificare interna\u0163ional\u0103 GMP \u0219i comercializeaz\u0103 produsele din portofoliu &icirc;n aproximativ 30 \u021b\u0103ri. <br \/> &Icirc;n 2017, Farmec marcheaz\u0103 <strong>50 de ani de la prima industrializare a cremei Gerovital<\/strong>. &Icirc;n ultimii ani, brandul Gerovital a de\u0163inut &icirc;n mod constant primele locuri &icirc;n topuri importante, aduc&acirc;nd &icirc;n palmaresul companiei numeroase premii \u015fi distinc\u0163ii. <br \/> La &icirc;nceputul lunii decembrie 2017, re\u0163eaua de magazine de brand de\u0163inute de Farmec cuprindea <strong>8 magazine Farmec<\/strong>, amplasate &icirc;n Cluj-Napoca, Arad, Bra\u0219ov, Sibiu, T&acirc;rgu-Mure\u0219 \u0219i Timi\u0219oara \u015fi <strong>13 magazine Gerovital<\/strong> care se g\u0103sesc &icirc;n Cluj-Napoca, Bucure\u0219ti (3 magazine), Constan\u021ba, Timi\u0219oara, Craiova, Ploie\u0219ti, Suceava, Ia\u0219i, Piatra Neam\u021b, Gala\u021bi \u015fi R&acirc;mnicu V&acirc;lcea. <br \/> Pentru a fi la curent cu nout\u0103\u0163i legate de brand-urile din portofoliul Farmec, sfaturi utile din partea speciali\u015ftilor, surprize \u015fi concursuri, pute\u0163i urm\u0103ri conturile de social media:<br \/> Facebook: <a href='http:\/\/www.facebook.com\/farmec.romania' target='_blank' rel=\"noopener noreferrer\">facebook.com\/farmec.romania<\/a><br \/> Instagram: <a href='http:\/\/www.instagram.com\/farmec\/' target='_blank' rel=\"noopener noreferrer\">www.instagram.com\/farmec\/ <\/a><br \/> Site \u015fi magazin online: <a href='http:\/\/www.farmec.ro' target='_blank' rel=\"noopener noreferrer\">www.farmec.ro <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, continu\u0103 s\u0103 dezvolte unul dintre cele mai extinse \u015fi puternice portofolii multibrand de pe pia\u0163a local\u0103 prin investi\u0163iile &icirc;n retehnologizare \u015fi modernizare a proceselor de produc\u0163ie. &Icirc;n anul 2017, compania a investit &icirc;n aceste activit\u0103\u021bi de inovare un buget de peste 650.000 de euro. &bdquo;Anul 2017 a [&hellip;]<\/p>\n","protected":false},"featured_media":3009,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00cen 2017, Farmec a alocat un buget de peste 650.000 de euro \u00een modernizarea \u015fi retehnologizarea produc\u0163iei<\/title>\n<meta name=\"description\" content=\"\u00cen 2017, Farmec a alocat un buget de peste 650.000 de euro \u00een modernizarea \u015fi retehnologizarea produc\u0163iei\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/in-2017-farmec-a-alocat-un-buget-de-peste-650-000-de-euro-in-modernizarea-si-retehnologizarea-productiei\/\" \/>\n<meta property=\"og:locale\" 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