{"id":3026,"date":"2017-10-26T00:00:00","date_gmt":"2017-10-26T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/specialistii-farmec-lanseaza-anual-circa-100-de-produse-dezvoltand-unul-dintre-cele-mai-valoroase-portofolii-multibrand\/"},"modified":"2020-07-28T14:58:14","modified_gmt":"2020-07-28T14:58:14","slug":"specialistii-farmec-lanseaza-anual-circa-100-de-produse-dezvoltand-unul-dintre-cele-mai-valoroase-portofolii-multibrand","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/specialistii-farmec-lanseaza-anual-circa-100-de-produse-dezvoltand-unul-dintre-cele-mai-valoroase-portofolii-multibrand\/","title":{"rendered":"Speciali\u015ftii Farmec lanseaz\u0103 anual circa 100 de produse, dezvolt\u00e2nd unul dintre cele mai valoroase portofolii multibrand"},"content":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, va lansa p&acirc;n\u0103 la final de 2017 <strong>cel pu\u0163in 3 game noi<\/strong>, ca urmare a strategiei de extindere a portofoliului propriu. Dezvoltarea constant\u0103 a unuia dintre cele mai valoroase \u015fi extinse portofolii multibrand de pe pia\u0163a local\u0103 presupune anual lansarea \u015fi modernizarea a minim 100 de produse, to\u0163i speciali\u015ftii din cadrul Farmec fiind implica\u0163i &icirc;n acest amplu proces de produc\u0163ie. <br \/> &bdquo;Prin expertiza cumulat\u0103 \u0219i curajul de a explora cele mai inovatoare teritorii, set\u0103m standardele &icirc;n industria rom&acirc;neasc\u0103 de cosmetic\u0103. Provocarea de a cre\u015fte cota de pia\u0163\u0103 a produc\u0163iei autohtone ne-a determinat s\u0103 cre\u0103m unul dintre cele mai complexe \u0219i puternice portofolii multibrand. <strong>Anual fabric\u0103m 27 milioane de produse<\/strong>, o cifr\u0103 impresionant\u0103, datorit\u0103 c\u0103reia am fost plasa\u0163i &icirc;n clasamentul primelor 10 companii rom&acirc;ne\u015fti care de\u0163in un portofoliu vast \u015fi valoros de branduri. Aceast\u0103 recunoa\u015ftere se datoreaz\u0103 extinderii constante a brandurilor noastre, introducerii de noi game \u0219i linii de produse, adaptate unei pie\u021be tot mai dinamice \u0219i exigente, prin care suntem mai aproape de fiecare rom&acirc;n. &Icirc;n perioada urm\u0103toare, c&acirc;t \u015fi pe termen mediu \u015fi lung vom continua &icirc;n for\u0163\u0103 aceast\u0103 direc\u0163ie, urm\u0103toarele lans\u0103ri surpriz\u0103 fiind programate p&acirc;n\u0103 la finalul acestui an&rdquo;, a declarat <strong>Ioana Borza, Director Marketing Farmec. <br \/> <\/strong><br \/> <strong>Capacitatea de produc\u0163ie<\/strong> a Farmec atinge <strong>peste 3.500.000 unit\u0103\u0163i\/lun\u0103<\/strong>. &Icirc;n <strong>medie<\/strong>, &icirc;n func\u0163ie de planificare \u015fi comenzi, <strong>peste 2.000.000 de produse <\/strong>sunt distribuite c\u0103tre loca\u021biile de v&acirc;nzare din comer\u021bul tradi\u021bional \u0219i modern. Astfel, produsele din portofoliul companiei ajung &icirc;n peste 24.000 puncte de v&acirc;nzare din toat\u0103 \u021bara, &icirc;n cele 19 magazine de brand \u0219i la clien\u021bii magazinului online www.farmec.ro. <br \/> Activitatea de creare a unei noi game este un proces elaborat, care poate dura \u015fi <strong>p&acirc;n\u0103 la 2 ani<\/strong>. &Icirc;n func\u0163ie de amploarea gamei, <strong>investi\u0163ia<\/strong> alocat\u0103 <strong>poate fi amortizat\u0103 &icirc;n 3-4 ani<\/strong>. Bugetul de investi\u0163ii este direc\u0163ionat cu preponderen\u0163\u0103 c\u0103tre activitatea de cercetare, produc\u0163ie \u015fi testare, dar \u015fi pentru penetrarea pie\u0163ei \u015fi promovare.<br \/> &Icirc;n func\u0163ie de complexitatea sa, &icirc;n dezvoltarea unei noi linii de produse sunt implica\u0163i speciali\u015fti din multiple arii de expertiz\u0103, precum chimie, farmacie, dermatologie, economie, marketing. <br \/> Prima etap\u0103 din procesul de elaborare a noilor game este partea de planificare \u015fi cercetare. &Icirc;n cadrul acestui stadiu sunt examinate multiple analize \u015fi studii de pia\u0163\u0103, astfel &icirc;nc&acirc;t noile produse s\u0103 corespund\u0103 necesit\u0103\u0163ilor consumatorilor, inclusiv &icirc;n termeni de calitate \u015fi eficien\u0163\u0103. Urm\u0103toarele 7 luni sunt dedicate etapei de inovare \u015fi definitivare a formulelor. Aceasta presupune cercetarea &icirc;n laboratoare, alegerea celor mai potrivite \u015fi active ingrediente, care sunt dozate \u015fi echilibrate astfel &icirc;nc&acirc;t s\u0103 activeze &icirc;mpreun\u0103 &icirc;n vederea ob\u0163inerii rezultatului dorit.<br \/> Alte c&acirc;teva luni sunt alocate proceselor de design \u0219i ambalare, &icirc;n cadrul c\u0103rora sunt testate \u0219i selectate formatele \u0219i metodele de ambalare, potrivite \u0219i adaptate fiec\u0103rui produs. Dup\u0103 aceste etape urmeaz\u0103 realizarea testelor de eficien\u021b\u0103, &icirc;n cadrul c\u0103rora produsele Farmec sunt expediate c\u0103tre laboratoare de prestigiu de peste hotare pentru a fi certificate \u015fi a ob\u0163ine acredit\u0103ri interna\u0163ionale. Dup\u0103 aprovizionarea cu materii prime este demarat\u0103 produc\u0163ia &icirc;n mas\u0103 \u015fi, implicit lansarea pe pia\u0163\u0103 a noilor solu\u0163ii.<br \/> <strong>Despre Farmec S.A. Cluj-Napoca<br \/> <\/strong><br \/> Farmec S.A. Cluj-Napoca &#8211; <strong>cel mai mare produc\u0103tor rom&acirc;n de cosmetice <\/strong>&#8211; este un brand emblem\u0103 pentru Rom&acirc;nia. Portofoliul companiei impresioneaz\u0103 o lume &icirc;ntreag\u0103 prin produse moderne, concepute &icirc;n laboratoare performante. Compania are certificare interna\u0163ional\u0103 GMP \u0219i comercializeaz\u0103 produsele din portofoliu &icirc;n aproximativ 30 \u021b\u0103ri. <br \/> &Icirc;n 2017, Farmec marcheaz\u0103 <strong>50 de ani de la prima industrializare a cremei Gerovital<\/strong>. &Icirc;n ultimii ani, brandul Gerovital a de\u0163inut &icirc;n mod constant primele locuri &icirc;n topuri importante, aduc&acirc;nd &icirc;n palmaresul companiei numeroase premii \u015fi distinc\u0163ii. <br \/> La finalul lunii august 2017, re\u0163eaua de spa\u0163ii comerciale de\u0163inute de Farmec este format\u0103 din <strong>8 magazine Farmec<\/strong>, amplasate la Cluj-Napoca, Arad, Bra\u0219ov, Sibiu, T&acirc;rgu Mure\u0219 \u0219i Timi\u0219oara \u015fi <strong>11 magazine Gerovital <\/strong>ce se g\u0103sesc la Bucure\u0219ti (3 magazine), Constan\u021ba, Cluj-Napoca, Timi\u0219oara, Craiova, Ploie\u0219ti, Suceava, Ia\u0219i \u0219i Piatra Neam\u021b. <br \/> Pentru a fi la curent cu nout\u0103\u0163i legate de brandurile din portofoliul Farmec, sfaturi utile din partea speciali\u015ftilor, surprize \u015fi concursuri, pute\u0163i urm\u0103ri conturile de social media:<br \/> Facebook: <a href='http:\/\/www.facebook.com\/farmec.romania '>facebook.com\/farmec.romania<\/a><br \/> Instagram: <a href='https:\/\/www.instagram.com\/farmec\/ '>https:\/\/www.instagram.com\/farmec\/ <\/a><br \/> Site \u015fi magazin online: <a href='http:\/\/www.farmec.ro' target='_blank' rel=\"noopener noreferrer\">www.farmec.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, va lansa p&acirc;n\u0103 la final de 2017 cel pu\u0163in 3 game noi, ca urmare a strategiei de extindere a portofoliului propriu. Dezvoltarea constant\u0103 a unuia dintre cele mai valoroase \u015fi extinse portofolii multibrand de pe pia\u0163a local\u0103 presupune anual lansarea \u015fi modernizarea a minim 100 de produse, [&hellip;]<\/p>\n","protected":false},"featured_media":3027,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Speciali\u015ftii Farmec lanseaz\u0103 anual circa 100 de produse, dezvolt\u00e2nd unul dintre cele mai valoroase portofolii multibrand<\/title>\n<meta name=\"description\" content=\"Speciali\u015ftii Farmec lanseaz\u0103 anual circa 100 de produse, dezvolt\u00e2nd unul dintre cele mai valoroase portofolii multibrand\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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