{"id":3028,"date":"2017-10-12T00:00:00","date_gmt":"2017-10-12T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/reteaua-magazinelor-gerovital-a-ajuns-la-11-puncte-de-vanzare-la-numai-1-an-de-la-inaugurarea-primului-magazin\/"},"modified":"2020-07-28T14:58:14","modified_gmt":"2020-07-28T14:58:14","slug":"reteaua-magazinelor-gerovital-a-ajuns-la-11-puncte-de-vanzare-la-numai-1-an-de-la-inaugurarea-primului-magazin","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/reteaua-magazinelor-gerovital-a-ajuns-la-11-puncte-de-vanzare-la-numai-1-an-de-la-inaugurarea-primului-magazin\/","title":{"rendered":"Re\u0163eaua magazinelor Gerovital a ajuns la 11 puncte de v\u00e2nzare, la numai 1 an de la inaugurarea primului magazin"},"content":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, marcheaz\u0103 <strong>un an de la &icirc;nfiin\u0163area re\u0163elei proprii de magazine Gerovital<\/strong>, cunosc&acirc;nd &icirc;n acest interval o expansiune impresionant\u0103 la nivel na\u0163ional. Compania clujean\u0103 este primul juc\u0103tor local din aceast\u0103 industrie care \u015fi-a creat propria re\u0163ea de magazine de brand Gerovital \u015fi Farmec (19 magazine) \u015fi care, &icirc;n prima jum\u0103tate a anului 2017, a &icirc;nregistrat o <strong>cifr\u0103 de afaceri de peste 1 milion de euro.<br \/> <\/strong><br \/> &bdquo;Acum un an, din dorin\u0163a de a oferi consumatorilor no\u015ftri o experien\u0163\u0103 de brand des\u0103v&acirc;r\u015fit\u0103, am deschis primul magazin Gerovital din Rom&acirc;nia, la Bucure\u015fti. Au urmat alte dou\u0103 deschideri p&acirc;n\u0103 la final de 2016 &#8211; Constan\u0163a \u015fi al doilea magazin din capital\u0103. &Icirc;n 2017 am crescut acest num\u0103r p&acirc;n\u0103 la 11 magazine proprii, din dorin\u0163a de a transforma Rom&acirc;nia &icirc;ntr-o zon\u0103 a excelen\u0163ei &icirc;n cosmetic\u0103, prin aducerea \u015fi mai aproape de rom&acirc;ni a brandului Gerovital. De jum\u0103tate de secol, identitatea Gerovital a fost definit\u0103 de &icirc;ncredere, eficien\u0163\u0103, inova\u0163ie \u015fi re\u0163ete elaborate de speciali\u015fti. Toate aceste elemente au fost integrate &icirc;n conceptul de &ldquo;<strong>Doctor &icirc;n frumuse\u0163e<\/strong>&rdquo;, pe care l-am transpus cu aten\u0163ie &icirc;n fiecare magazin inaugurat. Astfel, am creat un concept de magazin unic pe pia\u0163a rom&acirc;neasc\u0103, care se distinge printr-un design inovator \u015fi interactiv, consiliere \u015fi recomand\u0103ri personalizate, dar \u015fi facilit\u0103\u0163i specifice, dedicate tuturor consumatorilor. Ne propunem s\u0103 ducem acest concept &icirc;n toate marile ora\u015fe din \u0163ar\u0103. Astfel, pentru 2018 am planificat <strong>inaugurarea altor 8 magazine de brand Gerovital<\/strong>&rdquo;, a declarat <strong>Mircea Turdean, Director General Farmec. <\/strong><br \/> Expansiunea masiv\u0103 a magazinelor &icirc;n primul an face parte din strategia de extindere na\u0163ional\u0103 a companiei clujene. &Icirc;n 2017, pentru deschiderea noilor puncte de v&acirc;nzare Gerovital, care &icirc;nsumeaz\u0103 <strong>o suprafa\u0163\u0103 total\u0103 de aproape 400 de metri p\u0103tra\u0163i<\/strong>, a fost <strong>investit\u0103<\/strong> suma de <strong>jum\u0103tate de milion de euro<\/strong>, iar principalele zone de investi\u0163ii au fost: amenajarea spa\u0163iilor, trainingul consultan\u0163ilor, achizi\u0163ionarea aparatelor de dermoanaliz\u0103 \u015fi promovare.<br \/> Cu un num\u0103r de vizitatori &icirc;n continu\u0103 cre\u015ftere, de la sfar\u015fitul anului 2016, p&acirc;n\u0103 &icirc;n cea de-a doua jum\u0103tate a anului 2017, <strong>valoarea medie a co\u015fului de cump\u0103r\u0103turi <\/strong>&icirc;n magazine a &icirc;nregistrat <strong>o<\/strong> <strong>cre\u015ftere cu 25%<\/strong>. <br \/> Toate magazinele Gerovital sunt amplasate &icirc;n marile centre comerciale din \u0163ar\u0103. Dintre acestea, <strong>cele mai mari v&acirc;nz\u0103ri<\/strong> sunt &icirc;nregistrate de spa\u0163iul comercial din <strong>Veranda Mall din Bucure\u015fti<\/strong>, inaugurat &icirc;n noiembrie 2016, &icirc;n cadrul unui eveniment desf\u0103\u015furat sub titlul &ldquo;Lec\u0163ia de frumuse\u0163e&rdquo;. <br \/> &Icirc;n cadrul tuturor spa\u0163iilor Gerovital, vizitatorii au la dispozi\u0163ie o palet\u0103 vast\u0103 de produse din gamele Gerovital \u015fi Aslavital. &Icirc;n topul celor mai v&acirc;ndute game se afl\u0103 <strong><a href='https:\/\/www.farmec.ro\/produse\/criterii-13-gerovital-h3-evolution\/1.html' target='_blank' rel=\"noopener noreferrer\">Gerovital H3 Evolution<\/a><\/strong>, <strong><a href='https:\/\/www.farmec.ro\/produse\/criterii-586-gerovital-h3-derma-premium-care\/1.html' target='_blank' rel=\"noopener noreferrer\">Gerovital H3 Derma+ Premium Care<\/a><\/strong>, prima linie premium din portofoliul companiei, clasamentul preferin\u0163elor rom&acirc;nilor fiind completat de gama <a href='https:\/\/www.farmec.ro\/produse\/criterii-562-gerovital-h3-equilibrium\/1.html' target='_blank' rel=\"noopener noreferrer\"><strong>Gerovital Equilibrium. <\/strong><br \/> <\/a><br \/> De asemenea, <strong>cei care trec pragul magazinelor de brand ale companiei beneficiaz\u0103 \u015fi de o alt\u0103 facilitate <\/strong>&ndash;<strong> testele de dermoanaliz\u0103<\/strong>. Folosind anumite m\u0103sur\u0103tori instrumentale specifice care analizeaz\u0103 nivelul de hidratare, elasticitate, nivelul de sebum \u0219i gradul de pigmentare al pielii, dermonaliza ajut\u0103 la stabilirea tipului de ten. &Icirc;n func\u0163ie de acest rezultat, consumatorii primesc asisten\u0163\u0103 dedicat\u0103 \u015fi scheme de &icirc;ntre\u0163inere personalizate, stabilite de Consultan\u0163ii de Frumuse\u0163e prezen\u0163i &icirc;n magazine. <br \/> <a href='https:\/\/www.farmec.ro\/magazine.html' target='_blank' rel=\"noopener noreferrer\">Lan\u0163ul de spa\u0163ii comerciale Gerovital<\/a> are o vast\u0103 acoperire na\u0163ional\u0103, cuprinz&acirc;nd cele mai importante centre urbane din \u0163ar\u0103: Bucure\u015fti (3 magazine), Cluj-Napoca, Constan\u0163a, Timi\u015foara, Ia\u015fi, Suceava, Piatra-Neam\u0163, Craiova \u015fi Ploie\u015fti. <br \/> <strong>Despre Farmec S.A. Cluj-Napoca<br \/> <\/strong><br \/> Farmec S.A. Cluj-Napoca &#8211; <strong>cel mai mare produc\u0103tor rom&acirc;n de cosmetice<\/strong> &#8211; este un brand emblem\u0103 pentru Rom&acirc;nia. Portofoliul companiei impresioneaz\u0103 o lume &icirc;ntreag\u0103 prin produse moderne, concepute &icirc;n laboratoare performante. Compania are certificare interna\u0163ional\u0103 GMP \u0219i comercializeaz\u0103 produsele din portofoliu &icirc;n aproximativ 30 \u021b\u0103ri. <br \/> &Icirc;n 2017, Farmec marcheaz\u0103 <strong>50 de ani de la prima industrializare a cremei Gerovital<\/strong>. &Icirc;n ultimii ani, brandul Gerovital a de\u0163inut &icirc;n mod constant primele locuri &icirc;n topuri importante, aduc&acirc;nd &icirc;n palmaresul companiei numeroase premii \u015fi distinc\u0163ii. <br \/> La finalul lunii august 2017, re\u0163eaua de spa\u0163ii comerciale de\u0163inute de Farmec este format\u0103 din <strong>8 magazine Farmec,<\/strong> amplasate la Cluj-Napoca, Arad, Bra\u0219ov, Sibiu, T&acirc;rgu Mure\u0219 \u0219i Timi\u0219oara \u015fi <strong>11 magazine Gerovital <\/strong>ce se g\u0103sesc la Bucure\u0219ti (3 magazine), Constan\u021ba, Cluj-Napoca, Timi\u0219oara, Craiova, Ploie\u0219ti, Suceava, Ia\u0219i \u0219i Piatra Neam\u021b. <br \/> Pentru a fi la curent cu nout\u0103\u0163i legate de brandurile din portofoliul Farmec, sfaturi utile din partea speciali\u015ftilor, surprize \u015fi concursuri, pute\u0163i urm\u0103ri conturile de social media:<br \/> Facebook: <a href='http:\/\/www.facebook.com\/farmec.romania' target='_blank' rel=\"noopener noreferrer\">facebook.com\/farmec.romania<\/a><br \/> Instagram:<a href='https:\/\/www.instagram.com\/farmec\/' target='_blank' rel=\"noopener noreferrer\"> instagram.com\/farmec\/ <\/a><br \/> Site \u015fi magazin online: <a href='http:\/\/www.farmec.ro' target='_blank' rel=\"noopener noreferrer\">www.farmec.ro <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, marcheaz\u0103 un an de la &icirc;nfiin\u0163area re\u0163elei proprii de magazine Gerovital, cunosc&acirc;nd &icirc;n acest interval o expansiune impresionant\u0103 la nivel na\u0163ional. Compania clujean\u0103 este primul juc\u0103tor local din aceast\u0103 industrie care \u015fi-a creat propria re\u0163ea de magazine de brand Gerovital \u015fi Farmec (19 magazine) \u015fi care, &icirc;n [&hellip;]<\/p>\n","protected":false},"featured_media":3029,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Re\u0163eaua magazinelor Gerovital a ajuns la 11 puncte de v\u00e2nzare, la numai 1 an de la inaugurarea primului magazin<\/title>\n<meta name=\"description\" content=\"Re\u0163eaua magazinelor Gerovital a ajuns la 11 puncte de v\u00e2nzare, la numai 1 an de la inaugurarea primului magazin\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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