{"id":3042,"date":"2017-07-26T00:00:00","date_gmt":"2017-07-26T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/farmec-dezvolta-categoria-de-deodorante-prin-introducerea-unei-noi-game-fara-clorhidrat-de-aluminiu-sub-brandul-gerovital\/"},"modified":"2022-02-03T10:44:32","modified_gmt":"2022-02-03T10:44:32","slug":"farmec-dezvolta-categoria-de-deodorante-prin-introducerea-unei-noi-game-fara-clorhidrat-de-aluminiu-sub-brandul-gerovital","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-dezvolta-categoria-de-deodorante-prin-introducerea-unei-noi-game-fara-clorhidrat-de-aluminiu-sub-brandul-gerovital\/","title":{"rendered":"Farmec dezvolt\u0103 categoria de deodorante prin introducerea unei noi game f\u0103r\u0103 clorhidrat de aluminiu, sub brandul Gerovital"},"content":{"rendered":"<p>Farmec, cel mai important produc\u0103tor rom\u00e2n de cosmetice, continu\u0103 s\u0103 ofere consumatorilor experien\u0163e fresh \u00een aceast\u0103 var\u0103, prin lansarea unei noi linii de deodorante sub brandul Gerovital. Noua gam\u0103 de antiperspirante Gerovital Plant nu con\u021bine clorhidrat de aluminiu, oferind astfel o protec\u0163ie s\u0103n\u0103toas\u0103, dar eficient\u0103.<br \/>\n\u201c<em>Gerovital, prezent \u00een casele rom\u00e2nilor de 50 de ani, r\u0103m\u00e2ne cel mai puternic brand de pe pia\u0163a local\u0103 prin capacitatea sa de a oferi o gam\u0103 variat\u0103 de produse, \u00een trend cu ultimele preferin\u0163e ale consumatorilor rom\u00e2ni \u015fi nu numai. Una dintre cele mai \u00eendr\u0103gite linii este cu siguran\u0163\u0103 Gerovital Plant, al c\u0103rei element definitoriu este componen\u0163a sa natural\u0103. Lansarea unor produse antiperspirante f\u0103r\u0103 clorhidrat de aluminiu a venit firesc, din dorin\u0163a de a oferi consumatorilor protec\u0163ia de care au nevoie, 100% natural\u0103<\/em>\u201d, a declarat <strong>Ioana Borza, Director Marketing Farmec. <\/strong><br \/>\nLansarea unor produse antiperspirante foarte eficiente, f\u0103r\u0103 clorhidrat de aluminiu a reprezentat o provocare pentru echipele de dezvoltare \u015fi cercetare din cadrul Farmec, astfel \u00eenc\u00e2t procesul de dezvoltare a acestora a durat circa 18 luni.<br \/>\nSe estimeaz\u0103 c\u0103 noua linie de produse va fi foarte bine primit\u0103 de consumatori \u015fi va asigura companiei o cre\u015ftere de minim 10% pe acest segment.<br \/>\nLinia de <a href=\"https:\/\/www.farmec.ro\/game\/gerovital-plant\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Deodorante Gerovital Plant<\/strong><\/a> este disponibil\u0103 \u00een patru sortimente: <strong>Fresh, Crazy, Fancy \u015fi Pure<\/strong>, toate cu note de parfum proaspete \u015fi delicate. Acestea catifeleaz\u0103 pielea, asigur\u0103 o protec\u0163ie eficient\u0103 \u00eempotriva transpira\u0163iei, dar \u015fi o senza\u0163ie de prospe\u0163ime \u015fi energie de durat\u0103.<br \/>\nIngredientul principal al noilor deodorante este <strong>Pudra natural\u0103 de Tapioca<\/strong>, cunoscut\u0103 \u015fi apreciat\u0103 pentru capacit\u0103\u0163ile sale avansate de absorb\u0163ie a gr\u0103similor, uleiurilor \u015fi a umidit\u0103\u0163ii la nivelul pielii. De asemenea, pentru crearea unor formul\u0103ri 100% naturale au fost excluse Clorhidratul de Aluminium \u015fi alcoolul.<br \/>\nAntiperspirantele pot fi achizi\u0163ionate \u00een ambalaje de 150 ml \u015fi 40 ml, din toate supermarketurile, hipermarketurile \u0219i magazinele de profil din \u021bar\u0103, precum \u015fi din cele <a href=\"https:\/\/www.farmec.ro\/compania\/magazinele-noastre\/\" target=\"_blank\" rel=\"noopener noreferrer\">11 magazine Gerovital<\/a> din \u0163ar\u0103 sau din magazinul online www.farmec.ro.<br \/>\nDin categoria de produse fresh, pe baz\u0103 de extracte naturale, lansate \u00een aceast\u0103 var\u0103 de Farmec, face parte \u015fi noua gam\u0103 de <strong><a href=\"https:\/\/www.farmec.ro\/game\/gerovital-geluri-de-dus\" target=\"_blank\" rel=\"noopener noreferrer\">Geluri de du\u015f Gerovital<\/a><\/strong>. Paleta variat\u0103 de formul\u0103ri include creme de du\u015f \u015fi <strong><a href=\"https:\/\/www.farmec.ro\/corp\/creme-de-corp\">creme de corp<\/a><\/strong> sub du\u015f, fiecare dintre ele cu efecte benefice asupra pielii.<br \/>\nBrandul Gerovital, care \u00een acest an a marcat 50 de ani de la producerea \u00een mas\u0103 a primei creme Gerovital H3, este lider de pia\u0163\u0103 pe segmentul produselor de \u00eengrijire a tenului, cu o cot\u0103 de pia\u0163\u0103 valoric\u0103 de 23.3%*, \u015fi unul dintre cele mai apreciate branduri rom\u00e2ne\u015fti.<\/p>\n<p><strong>Despre Farmec SA Cluj-Napoca<br \/>\n<\/strong>Farmec SA Cluj-Napoca, cel mai mare produc\u0103tor rom\u00e2n de cosmetice, este un brand emblem\u0103 pentru Rom\u00e2nia, al c\u0103rui portofoliu impresioneaz\u0103 o lume \u00eentreag\u0103 prin produse mereu actuale \u0219i moderne, concepute \u00een laboratoare performante. Compania are acredit\u0103ri interna\u021bionale ale proceselor de fabrica\u021bie \u0219i comercializeaz\u0103 produsele din portofoliu \u00een aproximativ 30 \u021b\u0103ri.<br \/>\nPentru a fi la curent cu ultimele nout\u0103\u0163i legate de brand, sfaturi utile din partea speciali\u015ftilor no\u015ftri, surprize \u015fi concursuri ne pute\u0163i urm\u0103ri \u015fi pe conturile noastre de social media.<br \/>\nTwitter: <a href=\"http:\/\/www.twitter.com\/farmec\" target=\"_blank\" rel=\"noopener noreferrer\">www.twitter.com\/farmec <\/a><br \/>\nFacebook: <a href=\"http:\/\/facebook.com\/farmec.romania\" target=\"_blank\" rel=\"noopener noreferrer\">facebook.com\/farmec.romania<br \/>\n<\/a>Instagram:\u00a0<a href=\"https:\/\/www.instagram.com\/farmec\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.instagram.com\/farmec<\/a><br \/>\n<em><br \/>\n*\u201cCalcul realizat pe baza datelor Nielsen din serviciul de retail audit realizat pentru categoriile produselor pentru \u00eengrijirea fe\u0163ei, segmentul CARE pe pia\u0163a din Rom\u00e2nia, valoare v\u00e2nz\u0103ri pentru ultimele 12 luni (perioade cumulate Ianuarie- Decembrie 2016). Copyright \u00a9 2017, The Nielsen Company.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, cel mai important produc\u0103tor rom\u00e2n de cosmetice, continu\u0103 s\u0103 ofere consumatorilor experien\u0163e fresh \u00een aceast\u0103 var\u0103, prin lansarea unei noi linii de deodorante sub brandul Gerovital. Noua gam\u0103 de antiperspirante Gerovital Plant nu con\u021bine clorhidrat de aluminiu, oferind astfel o protec\u0163ie s\u0103n\u0103toas\u0103, dar eficient\u0103. \u201cGerovital, prezent \u00een casele rom\u00e2nilor de 50 de ani, r\u0103m\u00e2ne [&hellip;]<\/p>\n","protected":false},"featured_media":3043,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farmec dezvolt\u0103 categoria de deodorante prin introducerea unei noi game f\u0103r\u0103 clorhidrat de aluminiu, sub brandul Gerovital<\/title>\n<meta name=\"description\" content=\"Farmec dezvolt\u0103 categoria de deodorante prin introducerea unei noi game f\u0103r\u0103 clorhidrat de aluminiu, sub brandul Gerovital\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-dezvolta-categoria-de-deodorante-prin-introducerea-unei-noi-game-fara-clorhidrat-de-aluminiu-sub-brandul-gerovital\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Farmec dezvolt\u0103 categoria de deodorante prin introducerea unei noi game f\u0103r\u0103 clorhidrat de aluminiu, sub brandul Gerovital\" \/>\n<meta property=\"og:description\" content=\"Farmec dezvolt\u0103 categoria de deodorante prin introducerea unei noi game f\u0103r\u0103 clorhidrat de aluminiu, sub brandul Gerovital\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-dezvolta-categoria-de-deodorante-prin-introducerea-unei-noi-game-fara-clorhidrat-de-aluminiu-sub-brandul-gerovital\/\" \/>\n<meta property=\"og:site_name\" content=\"FARMEC\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-03T10:44:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2020\/07\/deodorante-noi-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.farmec.ro\/compania\/#website\",\"url\":\"https:\/\/www.farmec.ro\/compania\/\",\"name\":\"FARMEC\",\"description\":\"Brand Rom\u00e2nesc\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.farmec.ro\/compania\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-dezvolta-categoria-de-deodorante-prin-introducerea-unei-noi-game-fara-clorhidrat-de-aluminiu-sub-brandul-gerovital\/#primaryimage\",\"inLanguage\":\"ro-RO\",\"url\":\"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2020\/07\/deodorante-noi-2.jpg\",\"contentUrl\":\"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2020\/07\/deodorante-noi-2.jpg\",\"width\":800,\"height\":800},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-dezvolta-categoria-de-deodorante-prin-introducerea-unei-noi-game-fara-clorhidrat-de-aluminiu-sub-brandul-gerovital\/#webpage\",\"url\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-dezvolta-categoria-de-deodorante-prin-introducerea-unei-noi-game-fara-clorhidrat-de-aluminiu-sub-brandul-gerovital\/\",\"name\":\"Farmec dezvolt\u0103 categoria de deodorante prin introducerea unei noi game f\u0103r\u0103 clorhidrat de aluminiu, sub brandul Gerovital\",\"isPartOf\":{\"@id\":\"https:\/\/www.farmec.ro\/compania\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-dezvolta-categoria-de-deodorante-prin-introducerea-unei-noi-game-fara-clorhidrat-de-aluminiu-sub-brandul-gerovital\/#primaryimage\"},\"datePublished\":\"2017-07-26T00:00:00+00:00\",\"dateModified\":\"2022-02-03T10:44:32+00:00\",\"description\":\"Farmec dezvolt\u0103 categoria de deodorante prin introducerea unei noi game f\u0103r\u0103 clorhidrat de aluminiu, sub brandul Gerovital\",\"breadcrumb\":{\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-dezvolta-categoria-de-deodorante-prin-introducerea-unei-noi-game-fara-clorhidrat-de-aluminiu-sub-brandul-gerovital\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-dezvolta-categoria-de-deodorante-prin-introducerea-unei-noi-game-fara-clorhidrat-de-aluminiu-sub-brandul-gerovital\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-dezvolta-categoria-de-deodorante-prin-introducerea-unei-noi-game-fara-clorhidrat-de-aluminiu-sub-brandul-gerovital\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Acas\u0103\",\"item\":\"https:\/\/www.farmec.ro\/compania\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Presa\",\"item\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Farmec dezvolt\u0103 categoria de deodorante prin introducerea unei noi game f\u0103r\u0103 clorhidrat de aluminiu, sub brandul Gerovital\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Farmec dezvolt\u0103 categoria de deodorante prin introducerea unei noi game f\u0103r\u0103 clorhidrat de aluminiu, sub brandul Gerovital","description":"Farmec dezvolt\u0103 categoria de deodorante prin introducerea unei noi game f\u0103r\u0103 clorhidrat de aluminiu, sub brandul Gerovital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-dezvolta-categoria-de-deodorante-prin-introducerea-unei-noi-game-fara-clorhidrat-de-aluminiu-sub-brandul-gerovital\/","og_locale":"ro_RO","og_type":"article","og_title":"Farmec dezvolt\u0103 categoria de deodorante prin introducerea unei noi game f\u0103r\u0103 clorhidrat de aluminiu, sub brandul Gerovital","og_description":"Farmec dezvolt\u0103 categoria de deodorante prin introducerea unei noi game f\u0103r\u0103 clorhidrat de aluminiu, sub brandul Gerovital","og_url":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-dezvolta-categoria-de-deodorante-prin-introducerea-unei-noi-game-fara-clorhidrat-de-aluminiu-sub-brandul-gerovital\/","og_site_name":"FARMEC","article_modified_time":"2022-02-03T10:44:32+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2020\/07\/deodorante-noi-2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.farmec.ro\/compania\/#website","url":"https:\/\/www.farmec.ro\/compania\/","name":"FARMEC","description":"Brand Rom\u00e2nesc","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.farmec.ro\/compania\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ro-RO"},{"@type":"ImageObject","@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-dezvolta-categoria-de-deodorante-prin-introducerea-unei-noi-game-fara-clorhidrat-de-aluminiu-sub-brandul-gerovital\/#primaryimage","inLanguage":"ro-RO","url":"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2020\/07\/deodorante-noi-2.jpg","contentUrl":"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2020\/07\/deodorante-noi-2.jpg","width":800,"height":800},{"@type":"WebPage","@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-dezvolta-categoria-de-deodorante-prin-introducerea-unei-noi-game-fara-clorhidrat-de-aluminiu-sub-brandul-gerovital\/#webpage","url":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-dezvolta-categoria-de-deodorante-prin-introducerea-unei-noi-game-fara-clorhidrat-de-aluminiu-sub-brandul-gerovital\/","name":"Farmec dezvolt\u0103 categoria de deodorante prin introducerea unei noi game f\u0103r\u0103 clorhidrat de aluminiu, sub brandul Gerovital","isPartOf":{"@id":"https:\/\/www.farmec.ro\/compania\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-dezvolta-categoria-de-deodorante-prin-introducerea-unei-noi-game-fara-clorhidrat-de-aluminiu-sub-brandul-gerovital\/#primaryimage"},"datePublished":"2017-07-26T00:00:00+00:00","dateModified":"2022-02-03T10:44:32+00:00","description":"Farmec dezvolt\u0103 categoria de deodorante prin introducerea unei noi game f\u0103r\u0103 clorhidrat de aluminiu, sub brandul Gerovital","breadcrumb":{"@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-dezvolta-categoria-de-deodorante-prin-introducerea-unei-noi-game-fara-clorhidrat-de-aluminiu-sub-brandul-gerovital\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-dezvolta-categoria-de-deodorante-prin-introducerea-unei-noi-game-fara-clorhidrat-de-aluminiu-sub-brandul-gerovital\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-dezvolta-categoria-de-deodorante-prin-introducerea-unei-noi-game-fara-clorhidrat-de-aluminiu-sub-brandul-gerovital\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Acas\u0103","item":"https:\/\/www.farmec.ro\/compania\/"},{"@type":"ListItem","position":2,"name":"Presa","item":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/"},{"@type":"ListItem","position":3,"name":"Farmec dezvolt\u0103 categoria de deodorante prin introducerea unei noi game f\u0103r\u0103 clorhidrat de aluminiu, sub brandul Gerovital"}]}]}},"_links":{"self":[{"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/presa\/3042"}],"collection":[{"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/presa"}],"about":[{"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/types\/presa"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/media\/3043"}],"wp:attachment":[{"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/media?parent=3042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}