{"id":3076,"date":"2017-03-29T00:00:00","date_gmt":"2017-03-29T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/frumusetea-si-increderea-se-cultiva-in-familie-este-mesajul-noii-campanii-de-comunicare-farmec\/"},"modified":"2020-07-28T14:58:17","modified_gmt":"2020-07-28T14:58:17","slug":"frumusetea-si-increderea-se-cultiva-in-familie-este-mesajul-noii-campanii-de-comunicare-farmec","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/frumusetea-si-increderea-se-cultiva-in-familie-este-mesajul-noii-campanii-de-comunicare-farmec\/","title":{"rendered":"\u201eFrumuse\u021bea \u0219i \u00eencrederea se cultiv\u0103 \u00een familie\u201d este mesajul noii campanii de comunicare Farmec"},"content":{"rendered":"<p>Farmec, cel mai important produc\u0103tor de cosmetice din Rom&acirc;nia, a creat cea mai recent\u0103 gam\u0103 de produse baz&acirc;ndu-se pe rezultatele cercet\u0103rii conform c\u0103reia, pentru majoritatea rom&acirc;nilor, <strong>familia este principala surs\u0103 de formare a deprinderilor de &icirc;ngrijire personal\u0103<\/strong>. Astfel, noile produse sunt menite s\u0103 acopere nevoile de &icirc;ngrijire ale &icirc;ntregii familii.<br \/> &Icirc;n <a href='https:\/\/www.farmec.ro\/produse\/produse-noi-29\/criterii-131-farmec\/sort-opinii\/1.html' target='_blank' rel=\"noopener noreferrer\">noua gam\u0103 Farmec<\/a> se reg\u0103sesc <strong>27 de tipuri de produse<\/strong>, cuprinse &icirc;n <strong>3 subgame<\/strong> destinate &icirc;ngrijirii tenului, corpului \u0219i p\u0103rului. Toate solu\u0163iile oferite sunt naturale, f\u0103r\u0103 parabeni \u015fi au &icirc;n componen\u0163\u0103 parfumuri hipoalergenice. Liniile de produse con\u0163in extracte naturale, cu o eficien\u0163\u0103 demonstrat\u0103, precum <strong>flori de orhidee, bambus, urzic\u0103 \u015fi gr&acirc;u, busuioc \u015fi cimbri\u015for, ulei de argan sau glicerin\u0103. <\/strong><br \/> Campania de comunicare a <a href='https:\/\/www.farmec.ro\/produse\/produse-noi-29\/criterii-131-farmec\/sort-opinii\/1.html' target='_blank' rel=\"noopener noreferrer\">noii game Farmec<\/a> se deruleaza sub mesajul &ldquo;Frumuse\u021bea \u0219i &icirc;ncrederea se cultiv\u0103 &icirc;n familie&rdquo; \u0219i are la baz\u0103 un sondaj derulat la nivel na\u021bional pe un e\u0219antion de <strong>11,106 persoane<\/strong>. Conform r\u0103spunsurilor &icirc;nregistrate, 39% dintre consumatori consider\u0103 c\u0103 mama a fost persoana de la care au &icirc;nv\u0103\u0163at ce &icirc;nseamn\u0103 frumuse\u0163ea \u015fi &icirc;ncrederea, &icirc;n timp ce 23% din totalul celor chestiona\u0163i au r\u0103spuns c\u0103 bunica este persoana de la care au preluat cele mai importante ritualuri de &icirc;nfrumuse\u021bare. Pentru 21% dintre participan\u021bii la sondaj, acest rol l-a avut sora.<br \/> &ldquo;Am demarat acest sondaj din dorin\u0163a de a descoperi cine sunt personele care ne-au &icirc;mp\u0103rt\u0103\u0219it adev\u0103ratele secrete de &icirc;nfrumuse\u0163are \u015fi ne-au oferit cele mai importante lec\u0163ii de &icirc;ncredere &icirc;n sine. Pentru consumatorii no\u0219tri, acestea sunt cele mai importante femei din vie\u0163ile lor &ndash; mama, bunica \u015fi sora. Baz&acirc;ndu-ne pe r\u0103spunsurile primite, ne-am propus s\u0103 sprijinim femeile care ne inspir\u0103 \u015fi s\u0103 le devenim un partener de n\u0103dejde &icirc;n a-i &icirc;nv\u0103\u0163a &icirc;n continuare pe cei dragi ritualurile autentice de frumuse\u0163e. <a href='https:\/\/www.farmec.ro\/produse\/produse-noi-29\/criterii-131-farmec\/sort-opinii\/1.html' target='_blank' rel=\"noopener noreferrer\">Noua gam\u0103 Farmec<\/a> este conceput\u0103 pentru &icirc;ntreaga familie \u0219i reprezint\u0103 un sprijin pentru rom&acirc;nce &icirc;n ghidarea pa\u0219ilor celor dragi spre frumuse\u021be \u0219i &icirc;ngrijire personal\u0103. &Icirc;n plus, a\u015fa cum ne-am obi\u015fnuit deja consumatorii, Farmec ofer\u0103, \u0219i de aceast\u0103 dat\u0103, cel mai bun raport pre\u021b-calitate&rdquo;, a declarat <strong>Ioana Borza, Director de Marketing al companiei Farmec. <\/strong><br \/> Campania de promovare demarat\u0103 la &icirc;nceputul lunii februarie a inclus activ\u0103ri speciale &icirc;n <a href='https:\/\/www.farmec.ro\/magazine.html' target='_blank' rel=\"noopener noreferrer\">magazinele de brand<\/a>, &icirc;n supermarketuri \u015fi hiperamarketuri, \u015fedin\u0163e de testare a produselor din noua gam\u0103,  precum \u0219i concursuri cu premii pentru consumatori. Circa <strong>11,000 de persoane au fost premiate<\/strong> <strong>cu seturi de produse din noua gam\u0103 Farmec, precum \u015fi cu accesorii<\/strong>. De asemenea, cu ocazia zilei de 8 martie, &icirc;n magazinele de brand \u0219i &icirc;n hipermarketuri, iubitoarele brandului \u0219i cei apropia\u021bi lor au beneficiat de sesiuni foto speciale. &Icirc;n cadrul acestora, peste dou\u0103 mii de femei s-au fotografiat al\u0103turi de copiii, so\u0163ii \u0219i alte persoane dragi lor, primind totodat\u0103 cadou o crem\u0103 de m&acirc;ini.<br \/> Campania a fost extins\u0103, prin promo\u0163ii, &icirc;n cadrul <a href='https:\/\/www.farmec.ro\/' target='_blank' rel=\"noopener noreferrer\">magazinului online Farmec<\/a>. Astfel, pentru orice comand\u0103 de minimum 49 de lei, vizitatorii site-ului au primit cadou un produs din noua gam\u0103 Farmec. &Icirc;n luna aprilie, va fi demarat\u0103 componenta TV \u0219i digital\u0103 a campaniei &ldquo;Frumuse\u021bea \u015fi &icirc;ncrederea se cultiv\u0103 &icirc;n familie&rdquo;.<br \/> <strong>Despre Farmec S.A. Cluj-Napoca<br \/> <\/strong>Farmec SA Cluj-Napoca, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, este un brand emblem\u0103 pentru Rom&acirc;nia, al c\u0103rui portofoliu impresioneaz\u0103 o lume &icirc;ntreag\u0103 prin produse mereu actuale \u0219i moderne, concepute &icirc;n laboratoare performante. Compania are acredit\u0103ri interna\u021bionale ale proceselor de fabrica\u021bie \u0219i comercializeaz\u0103 produsele din portofoliu &icirc;n aproximativ 30 \u021b\u0103ri.<br \/> Pentru a fi la curent cu ultimele nout\u0103\u0163i legate de brand, sfaturi utile din partea speciali\u015ftilor no\u015ftri, surprize \u015fi concursuri ne pute\u0163i urm\u0103ri \u015fi pe conturile noastre de social media.<br \/> Twitter: <a href='https:\/\/twitter.com\/farmec' target='_blank' rel=\"noopener noreferrer\">@farmec<\/a><br \/> Facebook: <a href='http:\/\/www.facebook.com\/farmec.romania'>facebook.com\/farmec.romania<\/a><br \/> Site: <a href='https:\/\/www.farmec.ro\/' target='_blank' rel=\"noopener noreferrer\">www.farmec.ro<br \/> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, cel mai important produc\u0103tor de cosmetice din Rom&acirc;nia, a creat cea mai recent\u0103 gam\u0103 de produse baz&acirc;ndu-se pe rezultatele [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":3077,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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