{"id":3082,"date":"2017-03-06T00:00:00","date_gmt":"2017-03-06T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/farmec-lanseaza-o-noua-gama-de-produse-pe-baza-de-extracte-naturale\/"},"modified":"2022-02-02T09:11:30","modified_gmt":"2022-02-02T09:11:30","slug":"farmec-lanseaza-o-noua-gama-de-produse-pe-baza-de-extracte-naturale","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-lanseaza-o-noua-gama-de-produse-pe-baza-de-extracte-naturale\/","title":{"rendered":"Farmec lanseaz\u0103 o nou\u0103 gam\u0103 de produse pe baz\u0103 de extracte naturale"},"content":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom\u00e2n de cosmetice, \u00eent\u00e2mpin\u0103 prim\u0103vara cu <strong>lansarea a 27 de noi produse<\/strong>, cuprinse \u00een <strong>3 subgame<\/strong> destinate \u00eengrijirii tenului, corpului \u015fi p\u0103rului. Fiecare dintre acestea con\u0163ine o serie complex\u0103 de produse, toate av\u00e2nd la baz\u0103 ingrediente naturale, cu eficien\u0163\u0103 demonstrat\u0103.<br \/>\n\u201cFarmec este un brand dedicat \u00eentregii familii, un brand de \u00eencredere, rom\u00e2nesc, care a crescut \u00eempreun\u0103 cu consumatorii s\u0103i, oferind mereu cele mai bune produse de \u00eengrijire, la un raport corect calitate-pre\u021b. Noua linie de produse are la baz\u0103 ingrediente naturale ce asigur\u0103 eficien\u021ba produselor, o absorb\u021bie rapid\u0103 \u0219i o foarte bun\u0103 compatibilitate cu pielea. Formul\u0103rile sunt u\u0219oare, f\u0103r\u0103 parabeni \u0219i cu parfumuri hipoalergenice. Este o gam\u0103 adaptat\u0103 perfect necesit\u0103\u0163ilor unei familii, iar prin intermediul acesteia ne dorim s\u0103 fim prezen\u0163i \u00een casele c\u00e2t mai multor rom\u00e2ni\u201d, <strong>a declarat Ioana Borza, Director de Marketing al companiei Farmec.<\/strong><br \/>\n<strong>Pentru \u00eengrijirea tenului<\/strong> au fost create 3 categorii de produse, adaptate necesit\u0103\u0163ilor tuturor tipurilor de ten \u2013 normal, mixt \u015fi uscat. Pentru persoanele cu <strong>tenul normal<\/strong>, Farmec a lansat <strong>Apa micelar\u0103 \u015fi <a href=\"https:\/\/www.farmec.ro\/ten\/creme-hidratante\">Crema hidratant\u0103<\/a><\/strong> cu extract de orhidee, care stimuleaz\u0103 capacitatea celulelor de a re\u0163ine apa timp \u00eendelungat, oferind o hidratare instant\u0103 \u015fi restabilind echilibrul natural al pielii. Produsele pentru \u00eengrijirea <strong>tenului mixt<\/strong> au la baz\u0103 extractul de bambus \u015fi includ <strong>Crema pete \u0219i pistrui <\/strong>\u015fi <strong>Crema gel matifiant\u0103<\/strong>, care regleaz\u0103 secre\u0163ia sebumului \u015fi optimizeaz\u0103 rezervele de ap\u0103.<br \/>\nCategoria de produse pentru <strong>tenul uscat<\/strong> se bazeaz\u0103 pe beneficiile uleiului de argan \u0219i este format\u0103 din <strong>Demachiant pentru ochi \u015fi buze, Demachiant 2 \u00een 1 \u0219i \u0218erve\u0163ele demachiante<\/strong>, care \u00eendep\u0103rteaz\u0103 rapid chiar \u015fi machiajul rezistent la ap\u0103. <strong>Crema antirid<\/strong> previne apari\u0163ia \u015fi ad\u00e2ncirea ridurilor, cu ajutorul vitaminei E care combate \u00eemb\u0103tr\u00e2nirea cutanat\u0103, iar <strong>Crema contur pentru ochi<\/strong>, care protejeaz\u0103 conturul ochilor, con\u021bine Vitamina A \u0219i E, antioxidante naturale care contribuie la combaterea proceselor de \u00eemb\u0103tr\u00e2nire. \u00cen plus, Vitamina E protejeaz\u0103 fibrele de colagen \u0219i elastin\u0103.<br \/>\nPentru <strong>hidratarea \u015fi catifelarea m\u00e2inilor<\/strong>, speciali\u015ftii Farmec au elaborat <strong>cremele cu 24% glicerin\u0103 <\/strong><strong>pentru o emoliere instant\u0103 a m\u00e2inilor<\/strong>, <strong>cremele cu dubl\u0103 protec\u0163ie<\/strong> \u015fi <strong>lo\u0163iunea pentru \u00eengrijirea pielii uscate<\/strong>, precum \u015fi <strong>cremele hidratante pentru piele non-gras\u0103<\/strong>. De asemenea, sunt disponibile \u00een 3 variante \u015fi <strong>s\u0103punurile ce combat uscarea m\u00e2inilor<\/strong>, create pe baz\u0103 de flori de orhidee, glicerin\u0103 \u015fi ulei de bambus.<br \/>\nNoua subgam\u0103 de <strong>\u00eengrijire a corpului<\/strong> include <strong>Crema cu ulei de argan, Crema pentru \u00eengrijirea c\u0103lc\u00e2ielor cu ulei de bambus, Antiperspirantul pentru picioare<\/strong> \u015fi <strong>\u0218erve\u0163elele umede<\/strong>. Farmec a dezvoltat \u015fi subgama de \u00eengrijire a p\u0103rului: <strong>\u0218amponul antim\u0103trea\u0163\u0103<\/strong> cu extract de busuioc \u015fi cimbri\u015for, <strong>\u0218amponul clasic<\/strong>, ce hidrateaz\u0103 \u015fi protejeaz\u0103 firul de p\u0103r cu ajutorul extractului de urzic\u0103 \u015fi gr\u00e2u \u015fi <strong>\u0218amponul Activ+<\/strong> pentru un p\u0103r suplu \u015fi m\u0103t\u0103sos, care, datorit\u0103 uleiului de argan \u015fi keratin\u0103, cre\u015fte rezisten\u0163a firelor de p\u0103r. Alte dou\u0103 produse, <strong>\u0218amponul multivitamine<\/strong> cu extract de flori de orhidee, ghimbir, catin\u0103 \u0219i provitamina B5, precum \u015fi <strong>\u0218amponul energizant <\/strong>cu extract de bambus \u0219i 5 plante au fost create pentru suplimentarea aportului de vitamine \u015fi energie a p\u0103rului. \u00cen completarea acestei linii, vine \u015fi <strong>Balsmul Activ+ <\/strong>cu ulei de argan \u015fi keratin\u0103, care las\u0103 p\u0103rul m\u0103t\u0103sos \u015fi hr\u0103nit \u00een profunzime.<br \/>\nNoile produse pot fi achizi\u0163ionate din toate supermarketurile, hipermarketurile \u0219i magazinele de profil din \u021bar\u0103, precum \u0219i din <strong>magazinele Farmec<\/strong> din Cluj-Napoca, Sibiu, Timi\u0219oara, Bra\u0219ov, T\u00e2rgu-Mure\u0219 \u0219i Arad. De asemenea, acestea pot fi comandate pe www.farmec.ro.<\/p>\n<p><strong>Despre Farmec S.A. Cluj-Napoca<br \/>\n<\/strong>Farmec SA Cluj-Napoca, cel mai mare produc\u0103tor rom\u00e2n de cosmetice, este un brand emblem\u0103 pentru Rom\u00e2nia, al c\u0103rui portofoliu impresioneaz\u0103 o lume \u00eentreag\u0103 prin produse mereu actuale \u0219i moderne, concepute \u00een laboratoare performante. Compania are acredit\u0103ri interna\u021bionale ale proceselor de fabrica\u021bie \u0219i comercializeaz\u0103 produsele din portofoliu \u00een peste 30 \u021b\u0103ri.<br \/>\nPentru a fi la curent cu ultimele nout\u0103\u0163i legate de brand, sfaturi utile din partea speciali\u015ftilor no\u015ftri, surprize \u015fi concursuri ne pute\u0163i urm\u0103ri \u015fi pe conturile noastre de social media.<br \/>\nTwitter: <a href=\"https:\/\/twitter.com\/farmec\" target=\"_blank\" rel=\"noopener noreferrer\">www.twitter.com\/farmec<\/a><br \/>\nFacebook: <a href=\"http:\/\/www.facebook.com\/farmec.romania\" target=\"_blank\" rel=\"noopener noreferrer\">facebook.com\/farmec.romania <\/a><br \/>\nSite: <a href=\"https:\/\/www.farmec.ro\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.farmec.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom\u00e2n de cosmetice, \u00eent\u00e2mpin\u0103 prim\u0103vara cu lansarea a 27 de noi produse, cuprinse \u00een 3 [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":3083,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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