{"id":3088,"date":"2017-02-15T00:00:00","date_gmt":"2017-02-15T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/cifra-de-afaceri-a-companiei-farmec-a-crescut-cu-14-in-anul-2016\/"},"modified":"2020-07-28T14:58:18","modified_gmt":"2020-07-28T14:58:18","slug":"cifra-de-afaceri-a-companiei-farmec-a-crescut-cu-14-in-anul-2016","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/cifra-de-afaceri-a-companiei-farmec-a-crescut-cu-14-in-anul-2016\/","title":{"rendered":"Cifra de afaceri a companiei Farmec a crescut cu 14% \u00een anul 2016"},"content":{"rendered":"<p>Farmec, cel mai important produc\u0103tor rom&acirc;n de cosmetice, a &icirc;ncheiat anul trecut (2016)cu o <strong>cifr\u0103 de afaceri de 196,8 milioane lei (43,8 milioane Euro)<\/strong>, &icirc;nregistr&acirc;nd o <strong>cre\u0219tere cu  14%<\/strong> fa\u021b\u0103 de cifra de afaceri realizat\u0103 &icirc;n anul 2015.<br \/> &bdquo;Rezultatele ob\u021binute &icirc;n anul 2016 demonstreaz\u0103 &icirc;nc\u0103 o dat\u0103 c\u0103 Farmec &icirc;\u0219i men\u021bine pozi\u021bia pe palierul celor mai de succes companii de pe pia\u021ba local\u0103 de cosmetice. Prin pasiune \u0219i dedicare reu\u0219im s\u0103 reconfirm\u0103m anual faptul c\u0103 reprezent\u0103m excelen\u021ba rom&acirc;neasc\u0103 &icirc;n cosmetic\u0103, cre&acirc;nd mereu produse eficiente \u0219i competitive. Printr-o strategie solid\u0103 de business, am reu\u0219it chiar s\u0103 ne dep\u0103\u0219im obiectivele stabilite pentru anul trecut. &Icirc;n 2017, <strong>ne propunem o cre\u0219tere a cifrei de afaceri cu peste 10%<\/strong> prin consolidarea brandurilor existente,  lans\u0103ri de noi produse \u0219i planurile ambi\u021bioase de extindere a re\u021belei de magazine &icirc;n &icirc;ntreaga \u021bar\u0103&rdquo;, a declarat <strong>Mircea Turdean, Director General Farmec.<\/strong><br \/> \u0218i <strong>v&acirc;nz\u0103rile &icirc;n magazinul online<\/strong> al companiei au &icirc;nregistrat o cre\u0219tere semnificativ\u0103. Astfel, acestea au fost mai <strong>mari cu 25%<\/strong> &icirc;n 2016, dup\u0103 ce &icirc;n anul precedent dep\u0103\u0219iser\u0103 1 milion de euro.<br \/> Conform datelor de pia\u021b\u0103 Nielsen, <strong>Gerovital s-a men\u021binut \u0219i &icirc;n anul 2016 &icirc;n pozi\u021bia de lider de pia\u021b\u0103<\/strong> pe segmentul produselor de &icirc;ngrijire a tenului (cu o cot\u0103 de pia\u021b\u0103 de 23,3%), c&acirc;t \u0219i pe cel de &icirc;ngrijire a firului de p\u0103r (cu o cot\u0103 de pia\u021b\u0103 de 25,9%). De asemenea, <strong>Laptele Nutritiv Vitaminizant Doina ocup\u0103 prima pozi\u021bie &icirc;n categoria personalizat\u0103 a produselor pentru &icirc;ngrijirea fe\u021bei, pe segmentul Cleansing.<\/strong> <br \/> &Icirc;n 2016, compania clujean\u0103 a inaugurat <strong>8 magazine noi<\/strong>, printre care se num\u0103r\u0103 \u0219i primele <strong>3 magazine Gerovital din Rom&acirc;nia<\/strong>, lans&acirc;nd, totodat\u0103, <strong>60 de produse \u0219i noile game Gerovital Plant, Farmec Depilatoare \u0219i Gerovital SUN. <\/strong><br \/> &Icirc;n prezent, compania de\u021bine <strong>11 magazine <\/strong>proprii la nivel na\u021bional: 3 magazine &icirc;n Cluj-Napoca, 2 magazine &icirc;n Bucure\u0219ti \u0219i c&acirc;te un magazin &icirc;n Sibiu, Timi\u0219oara, Bra\u0219ov, Constan\u021ba, Arad \u0219i T&acirc;rgu-Mure\u0219. &Icirc;n str\u0103in\u0103tate, compania a deschis, p&acirc;n\u0103 &icirc;n prezent, &icirc;n colaborare cu partenerii locali <strong>7 magazine Gerovital<\/strong> &icirc;n Italia, Spania, Ungaria, Fran\u021ba \u0219i Grecia.<br \/> <strong>Despre Farmec S.A. Cluj-Napoca<br \/> <\/strong>Farmec SA Cluj-Napoca, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, este un brand emblem\u0103 pentru Rom&acirc;nia, al c\u0103rui portofoliu impresioneaz\u0103 o lume &icirc;ntreag\u0103 prin produse mereu actuale \u0219i moderne, concepute &icirc;n laboratoare performante. Compania are acredit\u0103ri interna\u021bionale ale proceselor de fabrica\u021bie \u0219i comercializeaz\u0103 produsele din portofoliu &icirc;n peste 30 \u021b\u0103ri.<br \/> Pentru a fi la curent cu ultimele nout\u0103\u0163i legate de brand, sfaturi utile din partea speciali\u015ftilor no\u015ftri, surprize \u015fi concursuri ne pute\u0163i urm\u0103ri \u015fi pe conturile noastre de social media.<br \/> Site: <a href='http:\/\/www.farmec.ro' target='_blank' rel=\"noopener noreferrer\">www.farmec.ro<\/a><br \/> Facebook: <a href='http:\/\/www.facebook.com\/farmec.romania' target='_blank' rel=\"noopener noreferrer\">facebook.com\/farmec.romania <\/a><br \/> Twitter: <a href='http:\/\/www.twitter.com\/farmec' target='_blank' rel=\"noopener noreferrer\">www.twitter.com\/farmec<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, cel mai important produc\u0103tor rom&acirc;n de cosmetice, a &icirc;ncheiat anul trecut (2016)cu o cifr\u0103 de afaceri de 196,8 milioane lei (43,8 milioane Euro), &icirc;nregistr&acirc;nd o cre\u0219tere cu 14% fa\u021b\u0103 de cifra de afaceri realizat\u0103 &icirc;n anul 2015. &bdquo;Rezultatele ob\u021binute &icirc;n anul 2016 demonstreaz\u0103 &icirc;nc\u0103 o dat\u0103 c\u0103 Farmec &icirc;\u0219i men\u021bine pozi\u021bia pe palierul celor [&hellip;]<\/p>\n","protected":false},"featured_media":3089,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cifra de afaceri a companiei Farmec a crescut cu 14% \u00een anul 2016<\/title>\n<meta name=\"description\" content=\"Cifra de afaceri a companiei Farmec a crescut cu 14% \u00een anul 2016\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/cifra-de-afaceri-a-companiei-farmec-a-crescut-cu-14-in-anul-2016\/\" 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