{"id":3104,"date":"2016-11-11T00:00:00","date_gmt":"2016-11-11T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/farmec-a-descoperit-secretul-frumusetii-romancelor-si-a-castigat-premiul-pentru-cea-mai-eficienta-promotie-la-premiile-piata\/"},"modified":"2020-07-28T14:58:20","modified_gmt":"2020-07-28T14:58:20","slug":"farmec-a-descoperit-secretul-frumusetii-romancelor-si-a-castigat-premiul-pentru-cea-mai-eficienta-promotie-la-premiile-piata","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-a-descoperit-secretul-frumusetii-romancelor-si-a-castigat-premiul-pentru-cea-mai-eficienta-promotie-la-premiile-piata\/","title":{"rendered":"Farmec a descoperit \u201eSecretul frumuse\u021bii rom\u00e2ncelor\u201d \u0219i a c\u00e2\u0219tigat premiul pentru cea mai eficient\u0103 promo\u021bie la Premiile Pia\u021ba"},"content":{"rendered":"<p><strong>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, a c&acirc;\u0219tigat premiul pentru cea mai eficient\u0103 promo\u021bie a anului 2016. Distinc\u021bia a fost acordat\u0103 pentru &ldquo;Secretul frumuse\u021bii rom&acirc;ncelor&rdquo;, o promo\u021bie ampl\u0103, conceput\u0103 pentru noua gam\u0103 de produse cosmetice Gerovital Plant.<\/strong><br \/> Performan\u021ba companiei Farmec a fost anun\u021bat\u0103 &icirc;n cadrul Premiilor Pia\u021ba, competi\u021bie anual\u0103 a industriei bunurilor de larg consum, fiind recunoscut\u0103 pe baza voturilor &icirc;ncruci\u0219ate: retailerii (marile re\u021bele comerciale \u0219i comercian\u021bii independen\u021bi) au votat pentru candidaturile depuse de c\u0103tre produc\u0103tori \u0219i distribuitori, iar ace\u0219tia au votat candidaturile retailerilor. Categoria la care compania clujean\u0103 a fost desemnat\u0103 c&acirc;\u0219tig\u0103toare s-a num\u0103rat printre primele trei cele mai competitive, &icirc;nsum&acirc;nd cei mai mul\u021bi participan\u021bi. <br \/> <strong>Promo\u021bia &ldquo;Secretul frumuse\u021bii rom&acirc;ncelor&rdquo; a avut loc &icirc;n 4 etape, &icirc;n perioada 1 martie &ndash; 25 mai<\/strong> \u0219i s-a desf\u0103\u0219urat at&acirc;t &icirc;n hypermarketuri, c&acirc;t \u0219i &icirc;n comer\u021bul tradi\u021bional, &icirc;nsum&acirc;nd peste 1000 de loca\u021bii. Clien\u021bii care au cump\u0103rat produse Gerovital Plant, dar \u0219i cei care s-au fotografiat cu Floarea de Mac, simbolul noii game, au fost r\u0103spl\u0103ti\u021bi cu premii const&acirc;nd &icirc;n cosmetice create de compania clujean\u0103, precum \u0219i cu alte cadouri. \u0218i cump\u0103r\u0103torii care nu au ales produsele companiei au primit cadouri const&acirc;nd &icirc;n minikit-uri Gerovital Plant.<br \/> <strong>&ldquo;Premiul oferit de revista Pia\u021ba ne onoreaz\u0103 \u0219i ne &icirc;nc&acirc;nt\u0103. Aceast\u0103 distinc\u021bie reprezint\u0103 recunoa\u0219terea faptului c\u0103 Gerovital &icirc;nseamn\u0103 excelen\u021ba rom&acirc;neasc\u0103 &icirc;n cosmetic\u0103 at&acirc;t din punct de vedere al calit\u0103\u021bii produselor, c&acirc;t \u0219i al rela\u021biei speciale pe care o avem cu consumatorii \u0219i partenerii de business, aceasta fiind construite &icirc;n timp, prin astfel de promo\u021bii creative \u0219i generoase. Brandul Gerovital s-a inspirat &icirc;ntotdeauna din frumuse\u021bea rom&acirc;ncelor, a\u0219a c\u0103 prin aceast\u0103 promo\u021bie am dorit s\u0103 le surprindem \u0219i, totodat\u0103, s\u0103 le ar\u0103t\u0103m aprecierea noastr\u0103 \u0219i mul\u021bumirea pentru fidelitatea lor. De asemenea, prin promo\u021bia Secretul frumuse\u021bii rom&acirc;ncelor, am reu\u0219it s\u0103 aducem &icirc;n aten\u021bia iubitoarelor brandului noua gam\u0103 Gerovital Plant, lansat\u0103 &icirc;n aceast\u0103 prim\u0103var\u0103 \u0219i care se bucur\u0103 de un real succes. Aceast\u0103 popularitate se datoreaz\u0103 faptului c\u0103 speciali\u0219tii Gerovital &icirc;mbin\u0103 de aproape 50 de ani tradi\u021bia \u0219i inova\u021bia, cre&acirc;nd produsele cosmetice aflate pe primul loc &icirc;n topul preferin\u021belor rom&acirc;ncelor&rdquo;<\/strong>, a declarat Ioana Borza, Director Marketing, Farmec. <br \/> Gerovital Plant 2016 cuprinde 14 produse cosmetice, ce au la baz\u0103 uleiul ecocertificat din Flori de Mac, fiind prima gam\u0103 din Rom&acirc;nia care folose\u0219te acest ingredient. Noua gam\u0103 reune\u0219te creme, produse de demachiere \u0219i produse de &icirc;ngrijire a p\u0103rului adaptate fiec\u0103rei v&acirc;rste. Gerovital este brandul num\u0103rul 1 &icirc;n Rom&acirc;nia, &icirc;n categoria &Icirc;ngrijirea fe\u021bei, conform datelor Nielsen, iar anul acesta o ob\u021binut locul 1 &icirc;n topul BrandRo &ldquo;100 cele mai puternice branduri rom&acirc;ne\u0219ti&rdquo;.<br \/> <strong>Despre Farmec SA Cluj-Napoca<br \/> <\/strong><br \/> Farmec SA Cluj-Napoca, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, este un brand emblem\u0103 pentru Rom&acirc;nia, al c\u0103rui portofoliu impresioneaz\u0103 o lume &icirc;ntreag\u0103 prin produse mereu actuale \u0219i moderne, concepute &icirc;n laboratoare performante. Compania are acredit\u0103ri interna\u021bionale ale proceselor de fabrica\u021bie \u0219i comercializeaz\u0103 produsele din portofoliu &icirc;n peste 30 \u021b\u0103ri.<br \/> Pentru a fi la curent cu ultimele nout\u0103\u0163i legate de brand, sfaturi utile din partea speciali\u015ftilor no\u015ftri, surprize \u015fi concursuri ne pute\u0163i urm\u0103ri \u015fi pe conturile noastre de social media.<br \/> Twitter:<a href='https:\/\/twitter.com\/farmec' target='_blank' rel=\"noopener noreferrer\"> www.twitter.com\/farmec<\/a><br \/> Facebook: <a href='https:\/\/www.facebook.com\/farmec.romania' target='_blank' rel=\"noopener noreferrer\">facebook.com\/farmec.romania<\/a><br \/> Site: <a href='https:\/\/www.farmec.ro\/' target='_blank' rel=\"noopener noreferrer\">www.farmec.ro <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, a c&acirc;\u0219tigat premiul pentru cea mai eficient\u0103 promo\u021bie a anului 2016. Distinc\u021bia a fost acordat\u0103 pentru &ldquo;Secretul frumuse\u021bii rom&acirc;ncelor&rdquo;, o promo\u021bie ampl\u0103, conceput\u0103 pentru noua gam\u0103 de produse cosmetice Gerovital Plant. Performan\u021ba companiei Farmec a fost anun\u021bat\u0103 &icirc;n cadrul Premiilor Pia\u021ba, competi\u021bie anual\u0103 a industriei bunurilor de [&hellip;]<\/p>\n","protected":false},"featured_media":3105,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farmec a descoperit \u201eSecretul frumuse\u021bii rom\u00e2ncelor\u201d \u0219i a c\u00e2\u0219tigat premiul pentru cea mai eficient\u0103 promo\u021bie la Premiile Pia\u021ba<\/title>\n<meta name=\"description\" content=\"Farmec a descoperit \u201eSecretul frumuse\u021bii rom\u00e2ncelor\u201d \u0219i a c\u00e2\u0219tigat premiul pentru cea mai eficient\u0103 promo\u021bie la Premiile Pia\u021ba\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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