{"id":3174,"date":"2015-09-15T00:00:00","date_gmt":"2015-09-15T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/gerovital-tratament-expert-noua-gama-tratament-pentru-ingrijirea-completa-a-parului\/"},"modified":"2020-07-28T14:58:25","modified_gmt":"2020-07-28T14:58:25","slug":"gerovital-tratament-expert-noua-gama-tratament-pentru-ingrijirea-completa-a-parului","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/gerovital-tratament-expert-noua-gama-tratament-pentru-ingrijirea-completa-a-parului\/","title":{"rendered":"Gerovital Tratament Expert, noua gam\u0103 tratament pentru \u00eengrijirea complet\u0103 a p\u0103rului"},"content":{"rendered":"<div style='text-align: justify;'><strong>Cluj-Napoca, 15 septembrie 2015: <\/strong>Farmec, cel mai important produc\u0103tor rom&acirc;n de cosmetice, lanseaz\u0103 Gerovital Tratament Expert, o gam\u0103 inovatoare dedicat\u0103 &icirc;ngrijirii complete a p\u0103rului. <br \/> Pornind de la produsele \u0219i tratamentele de p\u0103r a liderului de pia\u021b\u0103 Gerovital Plant Tratament, pe care exper\u021bii Gerovital le-au &icirc;mbog\u0103\u021bit cu noi complexe hr\u0103nitoare, noua gam\u0103 ajut\u0103 p\u0103rul s\u0103 fac\u0103 fa\u021b\u0103 ac\u021biunilor distructive la care este supus \u0219i &icirc;l men\u021bine frumos \u0219i s\u0103n\u0103tos zi de zi. <br \/> <strong>Gerovital Tratament Expert <\/strong>este format\u0103 din 8 sub-game, cuprinz&acirc;nd &icirc;n total 22 de produse ce r\u0103spund diferitelor probleme specifice scalpului \u0219i firului de p\u0103r. Astfel, sub-gamele <strong>Gerovital Tratament Expert Antic\u0103dere,<\/strong> <strong>Gerovital Tratament Expert Regenerare<\/strong>, <strong>Gerovital Tratament Expert Antim\u0103trea\u021b\u0103<\/strong> \u0219i Sebum Control de la Gerovital ofer\u0103 solu\u021bii pentru cele mai sup\u0103r\u0103toare probleme ale p\u0103rului sub form\u0103 de tratamente intensive. &Icirc;n acela\u0219i timp, &icirc;n sub-gamele <strong>Gerovital Tratament Expert Pro Color<\/strong>, <strong>Gerovital Tratament Expert Smart Volume<\/strong>, <strong>Gerovital Tratament Expert Thermo-protect<\/strong> \u0219i <strong>Gerovital Tratament Expert Nutri-complex<\/strong> se reg\u0103sesc produse de &icirc;ntre\u021binere a s\u0103n\u0103t\u0103\u021bii \u0219i frumuse\u021bii de zi cu zi a p\u0103rului. Folosite cu regularitate, produsele ac\u021bioneaz\u0103 la nivelul scalpului \u0219i al firului de p\u0103r pentru a asigura un p\u0103r s\u0103n\u0103tos \u0219i str\u0103lucitor &icirc;n fiecare zi. <br \/> Astfel, Gerovital Tratament Expert Antic\u0103dere reprezint\u0103 solu\u021bia ideal\u0103 pentru a stopa c\u0103derea excesiv\u0103 a p\u0103rului. \u0218amponul \u0219i serul antic\u0103dere din aceast\u0103 sub-gam\u0103 au la baz\u0103 un complex de elemente active ce ac\u021bioneaz\u0103 dual asupra firului de p\u0103r, &icirc;nt\u0103rind r\u0103d\u0103cina acestuia \u0219i stimul&acirc;ndu-i, totodat\u0103, cre\u0219terea. <br \/> &Icirc;n acela\u0219i timp, Gerovital Tratament Expert Regenerare r\u0103spunde eficient problemelor specifice p\u0103rului degradat \u0219i lipsit de vitalitate, hr\u0103nindu-l &icirc;n profunzime \u0219i red&acirc;ndu-i str\u0103lucirea de la r\u0103d\u0103cin\u0103 p&acirc;n\u0103 la v&acirc;rf. Produsele cu tradi\u021bie precum lo\u021biunea cu petroleum, kitul de regenerare a p\u0103rului  sub form\u0103 de fiole \u0219i serul pentru v&acirc;rfuri despicate au fost &icirc;mbog\u0103\u021bite cu noi principii active, asigur&acirc;nd un aspect s\u0103n\u0103tos pe toat\u0103 lungimea firului de p\u0103r. <br \/> <strong>Gerovital Tratament Expert Antim\u0103trea\u021b\u0103<\/strong> reprezint\u0103 o solu\u021bie extrem de eficient\u0103 &icirc;n lupta cu unul dintre cei mai mari inamici ai p\u0103rului frumos: m\u0103trea\u021ba. Cu o re\u021bet\u0103 &icirc;mbun\u0103t\u0103\u021bit\u0103, \u0219amponul antim\u0103trea\u021b\u0103 cu ichtiol ac\u021bioneaz\u0103 direct la nivelul scalpului, normaliz&acirc;nd secre\u021bia de sebum \u0219i rata de &icirc;nnoire a celulelor epidermice, elimin&acirc;nd astfel apari\u021bia m\u0103tre\u021bii. O noutate absolut\u0103, al doilea \u0219ampon antim\u0103trea\u021b\u0103 din sub-gam\u0103 poate fi folosit cu succes pentru formele u\u0219oare de m\u0103trea\u021b\u0103 \u0219i pentru &icirc;ntre\u021binerea p\u0103rului dup\u0103 &icirc;ncheierea tratamentului cu ichtiol. <br \/> &Icirc;n acela\u0219i timp, noile formul\u0103ri ale produselor Sebum Control de la Gerovital vizeaz\u0103 direct problema p\u0103rului gras, regl&acirc;nd secre\u021bia glandelor sebacee de la nivelul pielii capului. Astfel, \u0219amponul Sebum Control, folosit &icirc;mpreun\u0103 cu spuma omonim\u0103, ea &icirc;ns\u0103\u0219i un produs inovator pe pia\u021b\u0103, p\u0103streaz\u0103 p\u0103rul curat \u0219i proasp\u0103t pentru mai mult timp. <br \/> <strong>Gerovital Tratament Expert Pro Colo<\/strong>r r\u0103spunde cu succes celor dou\u0103 nevoi esen\u021biale ale p\u0103rului vopsit. Astfel, \u0219amponul de protec\u021bie pentru p\u0103r vopsit \u0219i masca pentru p\u0103r vopsit p\u0103streaz\u0103 intensitatea culorii pentru mai mult timp \u0219i &icirc;mpiedic\u0103 degradarea firului de p\u0103r &icirc;n urma vopsirilor repetate. <br \/> Produsele <strong>Gerovital Tratament Expert Smart Volume<\/strong> sunt special concepute pentru a ajuta p\u0103rul tern \u0219i lipsit de volum s\u0103 &icirc;\u0219i recapete str\u0103lucirea \u0219i s\u0103 arate mai bogat. \u0218amponul \u0219i balsamul pentru volum au o formul\u0103 lejer\u0103, care nu &icirc;ngreuneaz\u0103 firul de p\u0103r, p\u0103str&acirc;nd volumul coafurii pentru mai mult timp. &Icirc;n acela\u0219i timp, serul cu efect no-frizz &icirc;mpiedic\u0103 electrizarea p\u0103rului \u0219i &icirc;l face mai u\u0219or de aranjat &icirc;n fiecare zi. <br \/> Pentru persoanele care utilizeaz\u0103 des placa, ondulatorul sau feonul, <strong>Gerovital Tratament Expert Thermo-protect <\/strong>reprezint\u0103 o metod\u0103 simpl\u0103 \u0219i eficient\u0103 de a proteja \u0219i hidrata p\u0103rul. Serul termoprotector suplimenteaz\u0103 rezervele de ap\u0103 din structura fibrei capilare, devenind un aliat zilnic &icirc;n protejarea \u0219i hidratarea firului de p\u0103r. <br \/> Nu &icirc;n ultimul r&acirc;nd, pentru c\u0103 p\u0103rul are &icirc;n permanen\u021b\u0103 nevoie de hidratare \u0219i tonifiere, \u0219amponul \u0219i masca <strong>Gerovital Tratament Expert Nutri-complex<\/strong> &icirc;nglobeaz\u0103 toate elementele nutritive necesare pentru ca acesta s\u0103-\u0219i recapete str\u0103lucirea &icirc;n fa\u021ba factorilor nocivi care &icirc;l atac\u0103 zi de zi. &Icirc;n acela\u0219i timp, uleiul nutritiv din aceea\u0219i linie &icirc;mbin\u0103 inedit calit\u0103\u021bile uleiurilor de m\u0103sline, avocado, c\u0103tin\u0103 \u0219i argan pentru a compune o solu\u021bie eficient\u0103 pentru un p\u0103r m\u0103t\u0103sos \u0219i plin de luciu.<br \/> Beneficiind de ambalaje practice, cu un design modern, produsele Gerovital Tratament Expert sunt disponibile consumatorilor la pre\u021buri extrem de accesibile &icirc;n magazine \u0219i pe www.farmec.ro.<br \/> <strong>Despre Farmec SA Cluj-Napoca<\/strong><br \/> Farmec SA Cluj-Napoca, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, este un brand emblem\u0103 pentru Rom&acirc;nia, al c\u0103rui portofoliu impresioneaz\u0103 o lume &icirc;ntreag\u0103 prin produse mereu actuale \u0219i moderne, concepute &icirc;n laboratoare performante. Compania are acredit\u0103ri interna\u021bionale ale proceselor de fabrica\u021bie \u0219i comercializeaz\u0103 produsele din portofoliu &icirc;n peste 30 \u021b\u0103ri.<br \/> <strong>Pentru a fi la curent cu ultimele nout\u0103\u0163i legate de brand, sfaturi utile din partea speciali\u015ftilor no\u015ftri, surprize \u015fi concursuri ne pute\u0163i urm\u0103ri \u015fi pe conturile noastre de social media.<br \/> Twitter: https:\/\/twitter.com\/farmec<br \/> Facebook: facebook.com\/farmec.company<br \/> <\/strong><br \/> &nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cluj-Napoca, 15 septembrie 2015: Farmec, cel mai important produc\u0103tor rom&acirc;n de cosmetice, lanseaz\u0103 Gerovital Tratament Expert, o gam\u0103 inovatoare dedicat\u0103 [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":3175,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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