{"id":3208,"date":"2014-08-19T00:00:00","date_gmt":"2014-08-19T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/vanzarile-farmec-au-crescut-cu-peste-6-in-prima-jumatate-a-anului\/"},"modified":"2020-07-28T14:58:26","modified_gmt":"2020-07-28T14:58:26","slug":"vanzarile-farmec-au-crescut-cu-peste-6-in-prima-jumatate-a-anului","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/vanzarile-farmec-au-crescut-cu-peste-6-in-prima-jumatate-a-anului\/","title":{"rendered":"V\u00e2nz\u0103rile Farmec au crescut cu peste 6% \u00een prima jum\u0103tate a anului"},"content":{"rendered":"<div style='text-align: justify;'><strong>Cluj-Napoca, 19 august 2014: <\/strong><strong>Farmec a &icirc;nregistrat o cre\u0219tere cu peste 6% a cifrei de afaceri  &icirc;n prima jum\u0103tate a anului 2014, comparativ cu aceea\u0219i perioad\u0103 a anului trecut. <\/strong>Astfel, principalul produc\u0103tor rom&acirc;n de cosmetice, men\u0163ine \u015fi &icirc;n  acest an tendin\u0163a unei evolu\u0163ii pozitive a cifrei de afaceri, a\u015fa cum   s-a &icirc;nt&acirc;mplat \u015fi &icirc;n 2013. In primele 6 luni ale acestui an societatea Farmec a realizat o  cifr\u0103 de afaceri  de 75,2 mil. lei, &icirc;n cre\u0219tere cu 6,13% fa\u021b\u0103 de aceea\u0219i perioad\u0103 a anului trecut, c&acirc;nd s-au realizat 70,8 mil. lei. <br \/> &bdquo;<strong>Rezultatele constant favorabile ob\u021binute de Farmec se datoreaz\u0103 at&acirc;t interesului nostru permanent de a le oferi consumatorilor noi produse \u0219i servicii de cea mai bun\u0103 calitate, precum \u0219i strategiei de consolidare a re\u021belei de parteneri de distribu\u021bie. Investim constat &icirc;n cele mai noi tehnologii \u0219i acord\u0103m o aten\u021bie deosebit\u0103 formul\u0103rilor produselor, dar \u0219i modalit\u0103\u021bii de prezentare a acestora&rdquo;, a spus Mircea Tudean, Director General Farmec.<\/strong><br \/> &Icirc;n 2014, Farmec a alocat un buget de investi\u021bii de 10,7 milioane lei. Din aceast\u0103 sum\u0103  6,8 milioane lei sunt direc\u021bionate c\u0103tre lucr\u0103ri de retehnologizare, care includ linii de umplere pentru produsele  cosmetice \u015fi produsele de &icirc;ntre\u0163inere \u015fi cur\u0103\u0163are a locuin\u0163ei, dou\u0103 malaxoare, o linie pentru sec\u0163ia de mase plastice, precum \u0219i alte tehnologii performante. Av&acirc;nd &icirc;n vedere strategia societa\u0163ii  Farmec de a &icirc;mbun\u0103t\u0103\u021bi permanent standardele activit\u0103\u021bii de cercetare \u015fi laborator, &icirc;n cursul acestui an se  implementeaz\u0103 un proces de modernizare a laboratoarelor  de control al calit\u0103\u021bii.<br \/> V&acirc;nz\u0103rile &icirc;nregistrate &icirc;n prima jum\u0103tate a anului au fost impulsionate &icirc;n mare m\u0103sur\u0103 de lansarea unor noi produse sau extinderea unor game de succes &icirc;n r&acirc;ndul consumatorilor. Astfel, &icirc;n perioada februarie &ndash; iunie, au avut loc extinderea gamelor de produse de cur\u0103\u021benie Nuf\u0103r \u0219i Triumf, lansarea produselor noi de depilare pe baz\u0103 de cear\u0103 alb\u0103 \u0219i argan, extinderea gamei Farmec Natural, lansarea colec\u021biei de var\u0103 a lacurilor de unghii Farmec Collection, precum \u0219i &icirc;mbog\u0103\u021birea gamei de oje Farmec Ultrarezistent \u0219i lansarea gamei ArganPlus, destinat\u0103 exclusiv &icirc;ngrijirii p\u0103rului. &Icirc;n plus, pe plan local, Farmec a investit &icirc;n diversificarea serviciilor oferite &icirc;n cadrul Centrului de Frumuse\u021be din Cluj-Napoca, prin deschiderea unui salon de cosmetic\u0103, unde vizitatorii pot beneficia de tratamente de ultim\u0103 genera\u021bie.<br \/> <strong>Nout\u0103\u021bile planificate pentru anul 2014 includ lansarea gamei complete de produse de &icirc;ngrijire pentru b\u0103rba\u021bi, Gerovital H3 MEN, precum \u0219i p\u0103trunderea pe segmente noi de pia\u021b\u0103 prin lansarea de game ample,  la cele mai &icirc;nalte standarde de calitate.<\/strong><br \/> <strong>Despre Farmec SA Cluj-Napoca<\/strong><br \/> Farmec SA Cluj-Napoca, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, de\u0163ine m\u0103rci recunoscute interna\u0163ional, printre care Gerovital H3 Evolution, Gerovital H3 prof. dr. Ana Aslan, Gerovital Plant, Aslavital \u015fi Farmec. Din luna decembrie 2011, peste 200 de produse din portofoliul Farmec pot fi achizi\u0163ionate \u015fi online, direct de pe site-ul www.farmec.ro. <br \/> Produsele companiei ajung &icirc;n peste 30 de \u0163\u0103ri, principalele pie\u0163e fiind: Japonia, Ungaria, Polonia, Republica Moldova, Irak, Kuwait, Grecia, Canada. &Icirc;n ultimii doi ani, strategia de export a fost focusat\u0103 pe consolidarea distribu\u0163iei &icirc;n \u0163\u0103rile vecine.<br \/> Compania de\u0163ine Certificatul Interna\u0163ional de Calitate ISO 9001:2008,  Certificatul Interna\u0163ional pentru Managementul de Mediu ISO14001:2004 \u015fi  Certificatul de Bun\u0103 Practic\u0103 de Fabrica\u021bie, conform cu cerin\u021bele standardului ISO 22716:2007. Din iunie 2008, Farmec de\u0163ine drepturile integrale de utilizare a m\u0103rcii Gerovital. <br \/> <strong>Pentru a fi la curent cu ultimele nout\u0103\u0163i legate de brand, sfaturi utile din partea speciali\u015ftilor no\u015ftri, surprize \u015fi concursuri ne pute\u0163i urm\u0103ri \u015fi pe conturile noastre de social media.<br \/> Twitter: https:\/\/twitter.com\/farmec <br \/> Facebook: facebook.com\/farmec.company<\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cluj-Napoca, 19 august 2014: Farmec a &icirc;nregistrat o cre\u0219tere cu peste 6% a cifrei de afaceri &icirc;n prima jum\u0103tate a anului 2014, comparativ cu aceea\u0219i perioad\u0103 a anului trecut. Astfel, principalul produc\u0103tor rom&acirc;n de cosmetice, men\u0163ine \u015fi &icirc;n acest an tendin\u0163a unei evolu\u0163ii pozitive a cifrei de afaceri, a\u015fa cum s-a &icirc;nt&acirc;mplat \u015fi &icirc;n 2013. 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