{"id":3260,"date":"2013-02-25T00:00:00","date_gmt":"2013-02-25T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/vanzarile-farmec-au-crescut-cu-10-in-2012\/"},"modified":"2020-07-28T14:58:30","modified_gmt":"2020-07-28T14:58:30","slug":"vanzarile-farmec-au-crescut-cu-10-in-2012","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/vanzarile-farmec-au-crescut-cu-10-in-2012\/","title":{"rendered":"V\u00e2nz\u0103rile FARMEC au crescut cu 10% \u00een 2012"},"content":{"rendered":"<div style='text-align: justify;'><strong>Cluj-Napoca, 25 februarie 2013 &ndash; Farmec Cluj-Napoca<\/strong> a &icirc;nregistrat &icirc;n anul 2012 o cifr\u0103 de afaceri de peste 121 milioane lei, &icirc;n cre\u0219tere cu 10% fa\u021b\u0103 de rezultatele &icirc;nregistrate &icirc;n 2011. Compania \u0219i-a dep\u0103\u0219it astfel estim\u0103rile anterioare, av&acirc;nd o performan\u021b\u0103 financiar\u0103 solid\u0103 &icirc;ntr-un mediu economic provocator.<br \/> <strong>&ldquo;Avem un portofoliu de produse puternic \u0219i echilibrat, <\/strong>&icirc;n care integr\u0103m constant inova\u021bii din laboratoarele noastre, \u0219i cred c\u0103 acesta este argumentul principal pentru care ne aleg consumatorii no\u0219tri&rdquo;, spune Mircea Turdean, Director General al Farmec Cluj-Napoca. &ldquo;<strong>Suntem bucuro\u0219i c\u0103 eforturile noastre de eficientizare a activit\u0103\u021bii, &icirc;n paralel cu modernizarea tehnologic\u0103 a fabricii \u0219i cu investi\u021biile importante &icirc;n marketing \u0219i comunicare de brand, au avut rezultate excelente pentru business-ul Farmec&rdquo;, adaug\u0103 acesta.<\/strong><br \/> La rezultatele companiei au contribuit lans\u0103rile de noi game de produse, cele mai importante fiind produsele pentru ten sensibil Aslavital Mineralactiv, gama de produse pentru &icirc;ngrijire oral\u0103 Aslamed, gelurile de du\u0219 Gerovital Dermoactiv \u0219i s\u0103punurile lichide spum\u0103 Gerovital Pure. <br \/> <strong>Pentru acest an, Farmec &icirc;\u0219i propune o cre\u0219tere cu cel pu\u021bin 10% a cifrei de afaceri \u0219i concentrarea eforturilor de consolidare a pozi\u021biilor de top<\/strong> &icirc;n segmentele pe care activeaz\u0103 compania, cu prec\u0103dere pe cele ale produselor de &icirc;ngrijire \u0219i cur\u0103\u021bare a tenului, de &icirc;ngrijire a m&acirc;inilor, segmentul produselor de depilare, segmentul produselor de tratament pentru p\u0103r, dar \u0219i pe segmentul produselor de &icirc;ngrijire a locuin\u021bei. <br \/> &ldquo;<strong>&Icirc;n 2013, investi\u021biile noastre vor fi direc\u021bionate c\u0103tre cercetare \u0219i dezvoltare de produse noi, c\u0103tre modernizarea \u0219i &icirc;mbun\u0103t\u0103\u021birea continu\u0103 a proceselor de fabrica\u021bie,<\/strong> dar \u0219i c\u0103tre l\u0103rgirea parcului de ma\u0219ini de distribu\u021bie \u0219i modernizarea magazinului de prezentare din Cluj-Napoca&rdquo;, men\u021bioneaz\u0103 Mircea Turdean. &ldquo;&Icirc;n plus, <strong>ne continu\u0103m strategia de cre\u0219tere a afacerii prin extinderea distribu\u021biei na\u021bionale \u0219i interna\u021bionale,<\/strong> astfel &icirc;nc&acirc;t s\u0103 consolid\u0103m la nivel global prezen\u021ba companiei Farmec cu m\u0103rci de renume din portofoliul nostru&rdquo;, mai spune acesta.<br \/> Farmec are &icirc;n prezent peste 580 de angaja\u021bi &icirc;n Cluj-Napoca \u0219i &icirc;n subsidiarele din \u021bar\u0103, produsele companiei fiind comercializate prin intermediul a peste 9.000 de comercian\u021bi din Rom&acirc;nia \u0219i din alte 40 de \u021b\u0103ri din Europa, Asia \u0219i America de Nord. <br \/> Compania a dezvoltat parteneriate cu distribuitori din Ungaria, Ucraina \u0219i Polonia, o serie de alte \u021b\u0103ri din regiune fiind luate &icirc;n considerare pentru anul 2013.<\/p>\n<p> <strong>Despre Farmec SA Cluj-Napoca<\/strong><br \/> Farmec SA Cluj-Napoca, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, de\u0163ine m\u0103rci recunoscute interna\u0163ional, printre care Gerovital H3 Evolution, Gerovital H3 prof. dr. Ana Aslan, Gerovital Plant, Aslavital \u015fi Farmec. Din luna decembrie 2011, peste 200 de produse din portofoliul Farmec pot fi achizi\u0163ionate \u015fi online, direct de pe site-ul www.farmec.ro. <br \/> &Icirc;n prezent, produsele Farmec ajung pe toate continentele, &icirc;n \u0163\u0103ri din Europa, Asia \u015fi America de Nord, unele dintre principalele pie\u0163e fiind Japonia, Liban, Emiratele Arabe Unite \u015fi \u0163\u0103ri din Europa, precum Ungaria, Spania, Italia sau Grecia. Compania de\u0163ine Certificatul Interna\u0163ional de Calitate ISO 9001:2008, Certificatul Interna\u0163ional pentru Managementul de Mediu ISO14001:2004 si din acest an Certificatul de Bun\u0103 Practic\u0103 de Fabrica\u021bie, conform cu cerin\u021bele standardului ISO 22716:2007. Din iunie 2008, Farmec de\u0163ine drepturile integrale de utilizare a m\u0103rcii Gerovital. <br \/> Pentru a fi la curent cu ultimele nout\u0103\u0163i legate de brand, sfaturi utile din partea speciali\u015ftilor no\u015ftri, surprize \u015fi concursuri ne pute\u0163i urm\u0103ri \u015fi pe conturile noastre de social media.<br \/> Twitter:https:\/\/twitter.com\/#!\/farmec<br \/> Facebook: facebook.com\/farmec.company<br \/> &nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cluj-Napoca, 25 februarie 2013 &ndash; Farmec Cluj-Napoca a &icirc;nregistrat &icirc;n anul 2012 o cifr\u0103 de afaceri de peste 121 milioane lei, &icirc;n cre\u0219tere cu 10% fa\u021b\u0103 de rezultatele &icirc;nregistrate &icirc;n 2011. Compania \u0219i-a dep\u0103\u0219it astfel estim\u0103rile anterioare, av&acirc;nd o performan\u021b\u0103 financiar\u0103 solid\u0103 &icirc;ntr-un mediu economic provocator. &ldquo;Avem un portofoliu de produse puternic \u0219i echilibrat, &icirc;n [&hellip;]<\/p>\n","protected":false},"featured_media":3261,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u00e2nz\u0103rile FARMEC au crescut cu 10% \u00een 2012<\/title>\n<meta name=\"description\" content=\"V\u00e2nz\u0103rile FARMEC au crescut cu 10% \u00een 2012\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/vanzarile-farmec-au-crescut-cu-10-in-2012\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" 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