{"id":3301,"date":"2012-02-14T00:00:00","date_gmt":"2012-02-14T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/vanzarile-farmec-au-crescut-cu-peste-15-in-2011\/"},"modified":"2020-07-28T14:58:33","modified_gmt":"2020-07-28T14:58:33","slug":"vanzarile-farmec-au-crescut-cu-peste-15-in-2011","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/vanzarile-farmec-au-crescut-cu-peste-15-in-2011\/","title":{"rendered":"V\u00e2nz\u0103rile Farmec au crescut  cu peste 15% \u00een 2011"},"content":{"rendered":"<div style='text-align: justify;'><strong>Cluj-Napoca, 14 februarie 2012: Farmec Cluj-Napoca a &icirc;ncheiat anul 2011 cu o cifr\u0103 de afaceri de 110.9 milioane lei (26,2 milioane Euro), &icirc;nregistr&acirc;nd astfel o cre\u015ftere a v&acirc;nz\u0103rilor cu 15,6% fa\u0163\u0103 de 2010 &icirc;n lei, respectiv 17,5% &icirc;n Euro.<br \/> &bdquo;&Icirc;n 2011, eforturile noastre s-au concentrat pe dou\u0103 direc\u0163ii<\/strong> &ndash; pe de o parte, am continuat dezvoltarea brandului GEROVITAL cu produse noi, inovatoare, iar pe de alt\u0103 parte am continuat procesul de eficientizare a procesului de produc\u0163ie, ceea ce ne-a permis s\u0103 oferim &icirc;n continuare produse de foarte bun\u0103 calitate la un pre\u0163 corect. Cheia succesului &icirc;nregistrat &icirc;ntr-un an de criz\u0103 o reprezint\u0103 &icirc;ns\u0103 consumatorii produselor noastre, c\u0103rora le mul\u021bumim c\u0103 au preferat un produs de calitate fabricat &icirc;n Romania&rdquo;, a declarat Mircea Turdean, Directorul General al Farmec Cluj-Napoca.<br \/> <strong>Relansarea gamei Gerovital Plant <\/strong>cu o formul\u0103 nou\u0103, f\u0103r\u0103 conservan\u0163i \u015fi cu extract organic de floare de col\u0163, al\u0103turi de lansarea noii game pentru protec\u0163ie solar\u0103 Gerovital Sun \u015fi a altor produse noi de &icirc;ngrijire personal\u0103, precum Gerovital Body Slim sau Gerovital Plant Tratament Pro Color, au contribuit preponderent la cre\u015fterea cifrei de afaceri a companiei &icirc;n 2011.<br \/> <strong>Pentru 2012, Farmec \u015fi-a planificat o cre\u015ftere a v&acirc;nz\u0103rilor cu 5%, precum \u015fi consolidarea pozi\u0163iei de lider pe segmentul produselor de &icirc;ngrijire a fe\u0163ei, al produselor demachiante \u015fi al celor pentru tratamentul p\u0103rului. <\/strong>Conform datelor furnizate de agentia de cercetare Nielsen, &icirc;n 2011, Farmec a fost lider de pia\u0163\u0103 pe segmentul produselor de &icirc;ngrijire a fe\u0163ei, cu o cot\u0103 de pia\u0163\u0103 de 21,8% din punct de vedere cantitativ \u015fi lider pe segmentul tratamentelor de p\u0103r, cu o cot\u0103 de pia\u0163\u0103 de 28,35% valoric \u015fi 16,05% cantitativ.<br \/> <strong>O alt\u0103 direc\u0163ie pe care Farmec &icirc;\u015fi va intensifica eforturile este pia\u0163a produselor de cur\u0103\u0163enie<\/strong> &ndash; segmentul pentru &icirc;ngrijirea buc\u0103t\u0103riei, a b\u0103ii \u0219i a obiectelor sanitare. La acestea se vor ad\u0103uga cre\u015fterea \u015fi dezvoltarea brandurilor deja consacrate ale companiei pe alte categorii, precum \u015fi lansarea de game noi de produse.<br \/> &bdquo;Chiar dac\u0103 &icirc;n ultimii doi ani, cifra de afaceri a Farmec a crescut cu peste 10%, anul acesta suntem mai pondera\u0163i &icirc;n estim\u0103ri \u015fi am bugetat o cre\u015ftere doar cu 5%. Consider\u0103m c\u0103 2012 va fi un an dificil pentru toat\u0103 economia rom&acirc;neasc\u0103, indiferent de pia\u0163a pe care activ\u0103m. Vom continua strategia de lansare de noi game de produse \u015fi avem un plan de investi\u0163ii pus la punct, dar r\u0103m&acirc;nem precau\u0163i&rdquo;, a ad\u0103ugat Mircea Turdean.<br \/> Investi\u0163iile Farmec &icirc;n 2012 se vor ridica la 600.000 de Euro \u015fi vor fi direc\u0163ionate, at&acirc;t c\u0103tre achizi\u0163ia de echipamente tehnologice noi \u015fi modernizarea liniilor de produc\u0163ie, c&acirc;t \u015fi c\u0103tre amenajarea spa\u0163iilor de birouri, achizi\u0163ia de echipamente noi de lucru, programe de reabilitate termic\u0103 a cladirilor.<br \/> <strong>Unul dintre instrumentele de cre\u015ftere a v&acirc;nz\u0103rilor &icirc;n acest an este \u015fi site-ul Farmec (www.farmec.ro), relansat &icirc;n decembrie 2011, de unde pot fi achizi\u0163ionate online peste 200 de produse. <\/strong><br \/> <strong>Despre Farmec SA Cluj-Napoca<\/strong><br \/> Farmec SA Cluj-Napoca, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, de\u0163ine m\u0103rci recunoscute interna\u0163ional, printre care Gerovital H3 Evolution, Gerovital H3 prof. dr. Ana Aslan, Gerovital Plant, Aslavital \u015fi Farmec. Din decembrie 2011, peste 200 de produse din portofoliul Farmec pot fi achizi\u0163ionate \u015fi online, direct de pe site-ul farmec.ro.<br \/> &Icirc;n prezent, produsele Farmec  ajung pe toate continentele, &icirc;n \u021b\u0103ri din Europa, Asia \u0219i America de Nord, unele dintre principalele pie\u021be fiind Japonia, Liban, Emiratele Arabe Unite \u015fi \u0163\u0103ri din Europa, cum sunt Ungaria, Spania, Italia sau Grecia. Din 2002, drept recunoa\u015ftere a calit\u0103\u0163ii produselor sale, compania de\u0163ine Certificatul Interna\u0163ional de Calitate ISO 9001. Din iunie 2008, Farmec de\u0163ine drepturile integrale de utilizare a m\u0103rcii Gerovital.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cluj-Napoca, 14 februarie 2012: Farmec Cluj-Napoca a &icirc;ncheiat anul 2011 cu o cifr\u0103 de afaceri de 110.9 milioane lei (26,2 milioane Euro), &icirc;nregistr&acirc;nd astfel o cre\u015ftere a v&acirc;nz\u0103rilor cu 15,6% fa\u0163\u0103 de 2010 &icirc;n lei, respectiv 17,5% &icirc;n Euro. &bdquo;&Icirc;n 2011, eforturile noastre s-au concentrat pe dou\u0103 direc\u0163ii &ndash; pe de o parte, am continuat [&hellip;]<\/p>\n","protected":false},"featured_media":3302,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u00e2nz\u0103rile Farmec au crescut cu peste 15% \u00een 2011<\/title>\n<meta name=\"description\" content=\"V\u00e2nz\u0103rile Farmec au crescut cu peste 15% \u00een 2011\" \/>\n<meta name=\"robots\" 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