{"id":3313,"date":"2011-07-22T00:00:00","date_gmt":"2011-07-22T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/trimestrul-1-din-2011-a-adus-o-crestere-de-156-pentru-farmec-cluj-napoca\/"},"modified":"2020-07-28T14:58:33","modified_gmt":"2020-07-28T14:58:33","slug":"trimestrul-1-din-2011-a-adus-o-crestere-de-156-pentru-farmec-cluj-napoca","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/trimestrul-1-din-2011-a-adus-o-crestere-de-156-pentru-farmec-cluj-napoca\/","title":{"rendered":"Trimestrul 1 din 2011 a adus o cre\u015ftere de 15,6% pentru Farmec Cluj-Napoca"},"content":{"rendered":"<div style='text-align: justify;'><strong>Cluj-Napoca, 16 mai 2011 &ndash; Farmec Cluj-Napoca, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, a &icirc;nregistrat &icirc;n primul trimestru al anului venituri de 24,4 milioane de lei (5,8 milioane euro), cu 15,6% mai mult dec&acirc;t &icirc;n aceea\u015fi perioad\u0103 a anului trecut, pe fondul cre\u015fterii v&acirc;nz\u0103rilor produselor din gama Gerovital Plant, Gerovital H3 Evolution, Gerovital Plant Tratament.<br \/> &Icirc;n 2010, compania Farmec a avut v&acirc;nz\u0103ri de 95,9 milioane de lei  (22,8 milioane euro), cu 10% mai mult dec&acirc;t &icirc;n 2009, iar pentru acest an  se preconizeaz\u0103 o cre\u015ftere de cel pu\u0163in 7%.<br \/> <\/strong><br \/> &bdquo;Consumatorii  au r\u0103spuns pozitiv la demersurile noastre de a oferi pe pia\u0163\u0103 produse  inovatoare, de calitate, adaptate nevoilor \u015fi cerin\u0163elor lor. Pe de alt\u0103  parte, noua gam\u0103 Gerovital Plant, lansat\u0103 la &icirc;nceputul acestui an \u015fi  urmat\u0103 de o campanie puternic\u0103 de promovare, at&acirc;t &icirc;n mediile de  comunicare clasice, TV \u015fi print, c&acirc;t \u015fi &icirc;n mediul online, &icirc;ncepe s\u0103  confirme a\u015ftept\u0103rile \u015fi s\u0103 urce puternic &icirc;n v&acirc;nz\u0103ri&rdquo;, a declarat Mircea  Turdean, Director General Farmec Cluj-Napoca.<br \/> <strong>&Icirc;n primul trimestru al anului,<\/strong>  cele mai dinamice game de produse, din punct de vedere al v&acirc;nz\u0103rilor,  au fost Gerovital Plant, Gerovital H3 Evolution, Gerovital Plant  Tratament.<br \/> Farmec SA produce \u015fi vinde &icirc;n Rom&acirc;nia \u015fi alte peste 30  de \u0163\u0103ri un num\u0103r de peste 400 m\u0103rci de produse, at&acirc;t pe segmentul  cosmeticelor, c&acirc;t \u015fi pe cel de cur\u0103\u0163enie \u015fi &icirc;ngrijire a locuin\u0163ei. Cele  mai bine v&acirc;ndute game la export sunt Gerovital H3, Gerovital H3  Evolution &ndash; ambele fiind game antiaging \u015fi Gerovital Plant sau  AslaVital. <br \/> <strong>Conform datelor Nielsen, &icirc;n 2010,<\/strong> pe  segmentul de &icirc;ngrijire a fe\u0163ei, brandul Gerovital se men\u0163ine lider de  pia\u0163\u0103 cantitativ, &icirc;nregistr&acirc;nd o cot\u0103 de 16,10%. Laptele Doina, este &icirc;n  continuare cel mai bine v&acirc;ndut demachiant pe pia\u0163a din Rom&acirc;nia, av&acirc;nd o  cot\u0103 cantitativ\u0103 de 17,32%. De asemenea, cremele de m&acirc;ini sub brandul  Farmec sunt lider de pia\u0163\u0103 cantitativ \u015fi valoric. &Icirc;n segmentul  tratamentelor de p\u0103r, Gerovital este lider valoric, cu o cot\u0103 de pia\u0163\u0103  de 18,3%.<br \/> <strong>Gamele Nuf\u0103r \u015fi Triumf,<\/strong> destinate  cur\u0103\u0163\u0103rii b\u0103ii \u015fi buc\u0103t\u0103riei, se men\u0163in de c&acirc;\u0163iva ani ca lideri absolu\u0163i  pe segmentele aferente, &icirc;n volum \u015fi valoare, fiind foarte diversificate  \u015fi oferind un raport foarte bun calitate-pre\u0163.<br \/> &bdquo;Al doilea  trimestru al anului a &icirc;nceput de asemenea sub auspicii bune pentru noi,  \u015fi ne a\u015ftept\u0103m ca produsele de &icirc;ngrijire specifice sezonului de var\u0103 s\u0103  impulsioneze \u015fi mai mult v&acirc;nz\u0103rile Farmec. Pe termen mediu \u015fi lung,  investi\u0163iile realizate &icirc;n primul trimestru al anului pentru achizi\u0163ia de  noi echipamente, c&acirc;t \u015fi faptul c\u0103 o nou\u0103 sec\u0163ie de produse de  cur\u0103\u0163enie, &icirc;n conformitate cu standardele GMP, este &icirc;n curs de  finalizare, ceea ce &icirc;nseamn\u0103 c\u0103 vom beneficia de o tehnologie de  fabrica\u0163ie de ultim\u0103 genera\u0163ie, de spa\u0163ii mai moderne de lucru \u015fi de  cre\u015fterea fluxului de produc\u0163ie, vor duce cu siguran\u0163\u0103 la cre\u015fterea  performan\u0163ei &icirc;n munc\u0103 dar \u015fi la cre\u015fterea calit\u0103\u0163ii produselor, ceea ce  se va reflecta \u015fi &icirc;n cifra de afaceri&rdquo;, a declarat Mircea Turdean.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cluj-Napoca, 16 mai 2011 &ndash; Farmec Cluj-Napoca, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, a &icirc;nregistrat &icirc;n primul trimestru al anului venituri de 24,4 milioane de lei (5,8 milioane euro), cu 15,6% mai mult dec&acirc;t &icirc;n aceea\u015fi perioad\u0103 a anului trecut, pe fondul cre\u015fterii v&acirc;nz\u0103rilor produselor din gama Gerovital Plant, Gerovital H3 Evolution, Gerovital Plant [&hellip;]<\/p>\n","protected":false},"featured_media":3314,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trimestrul 1 din 2011 a adus o cre\u015ftere de 15,6% pentru Farmec Cluj-Napoca<\/title>\n<meta name=\"description\" content=\"Trimestrul 1 din 2011 a adus o cre\u015ftere de 15,6% pentru Farmec Cluj-Napoca\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/trimestrul-1-din-2011-a-adus-o-crestere-de-156-pentru-farmec-cluj-napoca\/\" \/>\n<meta property=\"og:locale\" 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