{"id":3317,"date":"2011-07-22T00:00:00","date_gmt":"2011-07-22T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/povestea-gamei-fara-conservanti-gerovital-plant\/"},"modified":"2020-07-28T14:58:33","modified_gmt":"2020-07-28T14:58:33","slug":"povestea-gamei-fara-conservanti-gerovital-plant","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/povestea-gamei-fara-conservanti-gerovital-plant\/","title":{"rendered":"Povestea gamei f\u0103r\u0103 conservan\u0163i Gerovital Plant"},"content":{"rendered":"<p><strong>Farmec Cluj-Napoca lanseaz\u0103 pe Trilulilu.ro o serie de filme care redau povestea din spatele produselor cosmetice \u015fi invit\u0103 utilizatorii s\u0103 urm\u0103reasc\u0103 cele mai importante etape din procesul de fabricare a produselor cosmetice Gerovital Plant.<br \/> Cluj-Napoca, 1 martie 2011<\/strong> &#8211;&nbsp; Farmec Cluj-Napoca,  cel mai mare produc\u0103tor rom&acirc;n de cosmetice \u015fi Trilulilu, cel mai vizitat  site rom&acirc;nesc, invit\u0103 utilizatorii site-ului s\u0103 intre &icirc;n culisele  frumuse\u0163ii, printr-o serie de filme care deschid por\u0163ile fabricii de  cosmetice Farmec. Imaginile din laboratoarele Farmec surprind modul &icirc;n  care a fost creat\u0103 noua gam\u0103 Gerovital Plant &ndash; prima gam\u0103 complet\u0103, 100%  rom&acirc;neasc\u0103, f\u0103r\u0103 conservan\u0163i.<\/p>\n<p>Seria de filme, format\u0103 din patru episoade, prezint\u0103 imagini inedite  din fabrica Farmec, testimoniale \u015fi explica\u0163ii ale speciali\u015ftilor Farmec  privind noua gam\u0103 Gerovital Plant, dar \u015fi produc\u0163ia de cosmetice, &icirc;n  general. Utilizatorii dornici s\u0103 afle povestea produselor, o vor g\u0103si se  Trilulilu, la adresa  http:\/\/www.trilulilu.ro\/povestea-gamei-gerovital-plant , unde vor mai  avea ocazia s\u0103 intre &icirc;n contact cu speciali\u015ftii din laboratoarele Farmec  \u015fi&nbsp; s\u0103 participe la un concurs.<\/p>\n<p><strong>&ldquo;Consumatorii evalueaz\u0103 un produs cosmetic &icirc;n func\u0163ie de  ingrediente, beneficii, textur\u0103, parfum, ambalaj, &icirc;ns\u0103 &icirc;ntregul proces  care se afl\u0103 &icirc;n spatele lui este foarte complex&rdquo;,<\/strong> declar\u0103 Ioana Borza, Marketing Manager Farmec Cluj-Napoca. <br \/> &ldquo;Ne  dorim ca cei care vizualizeaz\u0103 filmele s\u0103 observe minu\u0163iozitatea, grija  \u015fi rigurozitatea cu care se realizeaz\u0103 cremele cosmetice din gamele  Farmec, condi\u0163iile de strict\u0103 igien\u0103 din sec\u0163ia de produc\u0163ie, care sunt  similare celor din fabricile farmaceutice, pentru a avea &icirc;ntreaga  imagine a produselor Farmec. Am ales s\u0103 ilustr\u0103m tot acest proces prin  povestea gamei Gerovital Plant, nu numai pentru c\u0103 este cea mai recent\u0103  inova\u0163ie Farmec, ci \u015fi pentru c\u0103 este un produs original, f\u0103r\u0103  conservan\u0163i, cu extract bio de floare de col\u0163&rdquo;.<\/p>\n<p><strong>&ldquo;Suntem foarte &icirc;nc&acirc;nta\u0163i de colaborarea cu Farmec <\/strong>pentru  c\u0103 aceasta confirm\u0103 faptul c\u0103 brandurile mari mizeaz\u0103 pe video online  ca pe o component\u0103 important\u0103 &icirc;n strategia lor de comunicare. &Icirc;n  exclusivitate pe Trilulilu, prin Povestea gamei Gerovital Plant, se  poate vedea nivelul calitativ \u0219i profesionalismul cu care speciali\u0219tii  Farmec realizeaz\u0103 cele mai bine v&acirc;ndute produse de &icirc;nfrumuse\u021bare din  Rom&acirc;nia.C&acirc;nd dou\u0103 branduri clujene de succes &icirc;\u015fi dau m&acirc;na \u015fi  colaboreaz\u0103, rezultatul nu poate fi dec&acirc;t unul pozitiv. Suntem convin\u015fi  de succesul celor patru filme care prezint\u0103 povestea gamei Gerovital  Plant \u015fi v\u0103 invit s\u0103 le vizion\u0103m &icirc;mpreun\u0103&rdquo;, a declarat C\u0103lin Biri\u015f,  Directorul de Marketing Trilulilu.<\/p>\n<p><strong>Despre Farmec SA Cluj-Napoca<\/strong><br \/> Farmec SA  Cluj-Napoca, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, de\u0163ine m\u0103rci  recunoscute interna\u0163ional, printre care Gerovital H3 Evolution,  Gerovital H3 prof. dr. Ana Aslan, Gerovital Plant, Aslavital \u015fi Farmec.  Produsele Farmec sunt prezente &icirc;n peste 30 de \u0163\u0103ri din &icirc;ntreaga lume, ca  Japonia, Iran, Spania, Italia, Portugalia, Grecia, Ungaria, Slovacia,  Republica Moldova, Cehia, Norvegia, Croa\u0163ia, Thailanda, Liban, Iordania,  Kuwait, EAU, Coreea de Sud, SUA. Din 2002, drept recunoa\u015ftere a  calit\u0103\u0163ii produselor sale, compania de\u0163ine Certificatul Interna\u0163ional de  Calitate ISO 9001. Din iunie 2008, Farmec de\u0163ine drepturile integrale  de utilizare a m\u0103rcii Gerovital. Competitorii direc\u0163i ai companiei sunt  L&rsquo;Oreal Paris, Beiersdorf , Unilever, Elmi Prodfarm,  Johnson&amp;Johnson.<\/p>\n<p><strong>Despre Trilulilu<\/strong><br \/> Trilulilu este cea mai mare  comunitate online din Rom&acirc;nia, unde vizitatorii pot urm\u0103ri \u015fi contribui  cu clipuri video, audio \u015fi imagini. Trilulilu a fost lansat &icirc;n ianuarie  2007, fiind &icirc;n prezent cel mai vizitat site rom&acirc;nesc, cu peste 3  milioane de vizitatori unici lunar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Farmec Cluj-Napoca lanseaz\u0103 pe Trilulilu.ro o serie de filme care redau povestea din spatele produselor cosmetice \u015fi invit\u0103 utilizatorii s\u0103 urm\u0103reasc\u0103 cele mai importante etape din procesul de fabricare a produselor cosmetice Gerovital Plant. Cluj-Napoca, 1 martie 2011 &#8211;&nbsp; Farmec Cluj-Napoca, cel mai mare produc\u0103tor rom&acirc;n de cosmetice \u015fi Trilulilu, cel mai vizitat site rom&acirc;nesc, [&hellip;]<\/p>\n","protected":false},"featured_media":3318,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Povestea gamei f\u0103r\u0103 conservan\u0163i Gerovital Plant<\/title>\n<meta name=\"description\" content=\"Povestea gamei f\u0103r\u0103 conservan\u0163i Gerovital Plant\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/povestea-gamei-fara-conservanti-gerovital-plant\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Povestea gamei 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