{"id":3321,"date":"2011-07-22T00:00:00","date_gmt":"2011-07-22T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/crestere-de-10-a-cifrei-de-afaceri-pentru-farmec-cluj-napoca-la-finalul-lui-2010\/"},"modified":"2020-07-28T14:58:34","modified_gmt":"2020-07-28T14:58:34","slug":"crestere-de-10-a-cifrei-de-afaceri-pentru-farmec-cluj-napoca-la-finalul-lui-2010","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-10-a-cifrei-de-afaceri-pentru-farmec-cluj-napoca-la-finalul-lui-2010\/","title":{"rendered":"Cre\u015ftere de 10% a cifrei de afaceri pentru Farmec Cluj-Napoca, la finalul lui 2010"},"content":{"rendered":"<p style='text-align: justify;'><strong>Compania \u015fi-a men\u0163inut ritmul de cre\u015ftere pe parcursul anului \u015fi vizeaz\u0103 o evolu\u0163ie similar\u0103 \u015fi &icirc;n 2011.<br \/> Cluj-Napoca, 2 februarie 2011 <\/strong>&#8211;&nbsp; Farmec Cluj-Napoca,  cel mai mare produc\u0103tor rom&acirc;n de cosmetice, a &icirc;ncheiat anul 2010 cu o  cifr\u0103 de afaceri de 95,9 milioane lei, &icirc;n cre\u015ftere cu 10% fa\u0163\u0103 de 2009.  M\u0103rcile din portofoliul companiei continu\u0103 s\u0103 fie prima alegere a  consumatorilor rom&acirc;ni, Farmec fiind lider &icirc;n volum pe segmentele de  &icirc;ngrijire a fe\u0163ei, demachiere, creme de m&acirc;ini \u015fi, valoric, pe segmentul  tratamentelor pentru p\u0103r.<\/p>\n<p style='text-align: justify;'><strong>&ldquo;Am &icirc;ncheiat un an dificil cu rezultate peste a\u015ftept\u0103ri, &icirc;n  condi\u0163iile &icirc;n care, &icirc;n primele luni, obiectivul nostru de cre\u015ftere era  de 5%&rdquo;<\/strong>, declar\u0103 Mircea Turdean, Director General Farmec  Cluj-Napoca. &ldquo;Motorul cre\u015fterii au fost lans\u0103rile, sus\u0163inute de  investi\u0163ii &icirc;n marketing \u015fi de o prezen\u0163\u0103 mai vizibil\u0103 &icirc;n principalele  canale de distribu\u0163ie. Pentru acest an, avem &icirc;n vedere consolidarea  pozi\u0163iei pe pia\u0163\u0103 \u015fi un avans al afacerilor de &icirc;nc\u0103 5%, &icirc;n condi\u0163iile &icirc;n  care vom avea un mare num\u0103r de nout\u0103\u0163i cu care vom sus\u0163ine v&acirc;nz\u0103rile.  Inten\u0163ion\u0103m, de asemenea, s\u0103 p\u0103trundem&nbsp; &icirc;n re\u0163elele moderne de retail  din afara \u0163\u0103rii, primii pa\u015fi &icirc;n aceast\u0103 direc\u0163ie fiind deja realiza\u0163i  anul trecut, prin intrarea pe&nbsp; pia\u0163a din Ungaria.&rdquo;<\/p>\n<p style='text-align: justify;'><strong>Conform datelor furnizate de compania de cercet\u0103ri de pia\u0163\u0103 Nielsen<\/strong>,<strong>  &icirc;n segmentul de &icirc;ngrijire a fe\u0163ei, Farmec este lider cantitativ &icirc;n  2010, ca produc\u0103tor, cu o cot\u0103 de pia\u0163\u0103 de 26,2%, &icirc;n timp ce valoric  de\u0163ine o cot\u0103 de 20,64%. <\/strong>Pe acela\u015fi segment, brandul Gerovital  se men\u0163ine lider de pia\u0163\u0103 cantitativ, &icirc;nregistr&acirc;nd o cot\u0103 de 16,10%, &icirc;n  cre\u015ftere fa\u0163\u0103 de anul 2009. Evolu\u0163ia a fost influen\u0163at\u0103 de extinderea  m\u0103rcii prin lansarea, la &icirc;nceputul lui 2010, a gamei Gerovital H3  Evolution, care a fost bine primit\u0103 pe pia\u0163\u0103 \u015fi a &icirc;nregistrat v&acirc;nz\u0103ri  peste a\u015ftept\u0103ri.<br \/> <strong>Laptele Doina<\/strong> ocup\u0103 &icirc;n continuare  primul loc &icirc;n clasamentul demachiantelor din Rom&acirc;nia, av&acirc;nd o cot\u0103  cantitativ\u0103 de 17,32%. Rezultate foarte bune au &icirc;nregistrat \u015fi <strong>cremele de m&acirc;ini<\/strong> marca Farmec (lider de pia\u0163\u0103 cantitativ), dar \u015fi tratamentele de p\u0103r, care sunt lider valoric, cu o cot\u0103 de 18,3%. <br \/> Farmec a extins anul trecut <strong>gama de &icirc;ngrijire a p\u0103rului Gerovital Plant Tratament<\/strong>  cu \u015fapte produse specializate, dezvoltate &icirc;n laboratoarele proprii \u015fi a  derulat o campanie &icirc;n care componenta online a jucat un rol important.&nbsp;<br \/> <strong>M\u0103rcile Nuf\u0103r \u015fi Triumf<\/strong> r\u0103m&acirc;n liderii absolu\u0163i ai segmentelor detartran\u0163i \u015fi produse de cur\u0103\u0163enie pentru buc\u0103t\u0103rie, &icirc;n volum \u015fi valoare. <br \/> <strong>Despre Farmec SA Cluj-Napoca<\/strong><br \/> Farmec  SA Cluj-Napoca, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, de\u0163ine  m\u0103rci recunoscute interna\u0163ional, printre care Gerovital H3 Evolution,  Gerovital H3 prof. dr. Ana Aslan, Gerovital Plant, Aslavital \u015fi Farmec.  Produsele Farmec sunt prezente &icirc;n peste 40 de \u0163\u0103ri din &icirc;ntreaga lume, ca  Japonia, Iran, Spania, Italia, Portugalia, Grecia, Ungaria, Slovacia,  Republica Moldova, Cehia, Norvegia, Croa\u0163ia, Thailanda, Liban, Iordania,  Kuwait, EAU, Coreea de Sud, SUA. Din 2002, drept recunoa\u015ftere a  calit\u0103\u0163ii produselor sale, compania de\u0163ine Certificatul Interna\u0163ional de  Calitate ISO 9001. Din iunie 2008, Farmec de\u0163ine drepturile integrale  de utilizare a m\u0103rcii Gerovital. Competitorii direc\u0163i ai companiei sunt  L&rsquo;Oreal Paris, Beiersdorf , Unilever, Elmi Prodfarm,  Johnson&amp;Johnson.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compania \u015fi-a men\u0163inut ritmul de cre\u015ftere pe parcursul anului \u015fi vizeaz\u0103 o evolu\u0163ie similar\u0103 \u015fi &icirc;n 2011. Cluj-Napoca, 2 februarie 2011 &#8211;&nbsp; Farmec Cluj-Napoca, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, a &icirc;ncheiat anul 2010 cu o cifr\u0103 de afaceri de 95,9 milioane lei, &icirc;n cre\u015ftere cu 10% fa\u0163\u0103 de 2009. M\u0103rcile din portofoliul companiei [&hellip;]<\/p>\n","protected":false},"featured_media":3322,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cre\u015ftere de 10% a cifrei de afaceri pentru Farmec Cluj-Napoca, la finalul lui 2010<\/title>\n<meta name=\"description\" content=\"Cre\u015ftere de 10% a cifrei de afaceri pentru Farmec Cluj-Napoca, la finalul lui 2010\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-10-a-cifrei-de-afaceri-pentru-farmec-cluj-napoca-la-finalul-lui-2010\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cre\u015ftere de 10% a cifrei de afaceri pentru Farmec Cluj-Napoca, la 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