{"id":3325,"date":"2011-07-22T00:00:00","date_gmt":"2011-07-22T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/crestere-de-9-a-cifrei-de-afaceri-in-primele-noua-luni\/"},"modified":"2020-07-28T14:58:34","modified_gmt":"2020-07-28T14:58:34","slug":"crestere-de-9-a-cifrei-de-afaceri-in-primele-noua-luni","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-9-a-cifrei-de-afaceri-in-primele-noua-luni\/","title":{"rendered":"Cre\u015ftere de 9% a cifrei de afaceri \u00een primele nou\u0103 luni"},"content":{"rendered":"<div style='text-align: justify;'><strong>Compania &icirc;\u015fi men\u0163ine pozitia de lider de pia\u0163\u0103 cantitativ &icirc;n segmentul produselor de &icirc;ngrijire facial\u0103 \u015fi al demachiantelor.<br \/> Cluj-Napoca, 8 noiembrie 2010<\/strong> &#8211;  Farmec Cluj-Napoca, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, a &icirc;nregistrat &icirc;n primele nou\u0103 luni o cifr\u0103 de afaceri de 72 milioane lei, &icirc;n cre\u015ftere cu 9% fa\u0163\u0103 de aceea\u015fi perioad\u0103 a anului trecut \u015fi r\u0103m&acirc;ne prima alegere a consumatorilor rom&acirc;ni, pe diferite segmente de pia\u0163\u0103. Rezultatele &icirc;nregistrate se datoreaz\u0103 &icirc;n mare parte inova\u0163iilor de produs \u015fi investi\u0163iilor &icirc;n marketing, compania lans&acirc;nd pe parcursul anului numeroase nout\u0103\u0163i.<br \/> Conform datelor companiei de cercet\u0103ri de pia\u0163\u0103 Nielsen, raportate pentru intervalul ianuarie-august 2010, <strong>Farmec este lider de pia\u0163\u0103 &icirc;n segmentul de &icirc;ngrijire facial\u0103, cu o cot\u0103 cantitativ\u0103 de 25,78%<\/strong>. Brandul Gerovital a &icirc;nregistrat, cumulat, o cot\u0103 cantitativ\u0103 de 15,73% &icirc;n segmentul produselor de &icirc;ngrijire a fe\u0163ei, men\u0163in&acirc;ndu-se lider de pia\u0163\u0103, \u015fi o cot\u0103 valoric\u0103 de 13,10%, &icirc;n timp ce Laptele Doina este &icirc;n continuare lider pe segmentul demachiantelor, cu o cot\u0103 cantitativ\u0103 de 17,33%.<br \/> Gerovital H3 Evolution, gama lansat\u0103 la &icirc;nceputul anului, a fost recompensat\u0103 &icirc;n octombrie, &icirc;n cadrul &ldquo;Premiilor Pia\u0163a 2010&rdquo;, cu premiul pentru cel mai bun produs nou &icirc;n categoria de &icirc;ngrijire personal\u0103, ca urmare a volumului \u015fi valorii v&acirc;nz\u0103rilor &icirc;nregistrate dup\u0103 lansarea pe pia\u0163\u0103. Gama a fost bine primit\u0103 \u015fi pe pie\u0163ele externe \u015fi reprezint\u0103 un element important &icirc;n strategia de a cre\u015fte cifra de export &icirc;n urm\u0103torii ani, al\u0103turi de alte nout\u0103\u0163i pe care compania le are &icirc;n vedere.<br \/> &ldquo;Ne-am consolidat pozi\u0163ia pe diferite segmente, &icirc;n ciuda faptului c\u0103 efectele crizei asupra pie\u0163ei cosmetice \u015fi comportamentului de consum au fost mai vizibile anul acesta&rdquo;, declar\u0103 Mircea Turdean, Director General Farmec Cluj-Napoca. &ldquo;Ne-am construit strategia &icirc;n jurul inova\u0163iei, a\u015fa &icirc;nc&acirc;t am ie\u015fit pe pia\u0163\u0103 cu numeroase nout\u0103\u0163i adaptate nevoilor consumatorilor rom&acirc;ni, care au fost foarte bine primite de pia\u0163\u0103. &Icirc;n acela\u015fi timp, eforturile de comunicare au fost mai intense anul acesta \u015fi s-au reflectat &icirc;n v&acirc;nz\u0103ri. &Icirc;n prezent derul\u0103m, pentru gam\u0103 de &icirc;ngrijire a p\u0103rului Gerovital Plant Tratament, o nou\u0103 campanie integrat\u0103, care are o importan\u0163\u0103 componenta online&rdquo;.<br \/> <strong>Gama Gerovital Plant Tratament este lider de pia\u0163\u0103 valoric la opt luni, &icirc;n categoria tratamentelor pentru p\u0103r, cu o cot\u0103 de 16%<\/strong>. &Icirc;n segmentul cremelor de m&acirc;ini, brandul Farmec ocup\u0103, de asemenea, prima pozi\u0163ie, cu o cot\u0103 de pia\u0163\u0103 cantitativ\u0103 de 26%. Farmec este lider de pia\u0163\u0103, &icirc;n volum \u015fi valoare, \u015fi pe segmentul produselor de cur\u0103\u0163are pentru buc\u0103t\u0103rie, cu produsele Triumf \u015fi pe segmentul detartran\u0163ilor, cu brandul Nuf\u0103r.<br \/> <strong>Despre Farmec SA Cluj-Napoca<\/strong><br \/> Farmec SA Cluj-Napoca, cel mai mare produc\u0103tor 100% rom&acirc;nesc de cosmetice, de\u0163ine m\u0103rci recunoscute interna\u0163ional, printre care Gerovital H3 Evolution, Gerovital H3 prof. dr. Ana Aslan, Gerovital Plant, Aslavital, Farmec, Aslamed, Doina, Obsesie \u015fi Athos. Produsele Farmec sunt prezente &icirc;n \u0163\u0103ri de pe toate continentele lumii, cum ar fi Japonia, Iran, Spania, Italia, Portugalia, Grecia, Ungaria, Slovacia, Republica Moldova, Cehia, Norvegia, Croa\u0163ia, Thailanda, Liban, Iordania, Kuwait, EAU, Coreea de Sud, SUA. Din 2002, drept recunoa\u015ftere a calit\u0103\u0163ii produselor sale, compania de\u0163ine Certificatul Interna\u0163ional de Calitate ISO 9001. Din iunie 2008, Farmec de\u0163ine drepturile integrale asupra m\u0103rcii Gerovital.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Compania &icirc;\u015fi men\u0163ine pozitia de lider de pia\u0163\u0103 cantitativ &icirc;n segmentul produselor de &icirc;ngrijire facial\u0103 \u015fi al demachiantelor. Cluj-Napoca, 8 noiembrie 2010 &#8211; Farmec Cluj-Napoca, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, a &icirc;nregistrat &icirc;n primele nou\u0103 luni o cifr\u0103 de afaceri de 72 milioane lei, &icirc;n cre\u015ftere cu 9% fa\u0163\u0103 de aceea\u015fi perioad\u0103 a [&hellip;]<\/p>\n","protected":false},"featured_media":3326,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cre\u015ftere de 9% a cifrei de afaceri \u00een primele nou\u0103 luni<\/title>\n<meta name=\"description\" content=\"Cre\u015ftere de 9% a cifrei de afaceri \u00een primele nou\u0103 luni\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-9-a-cifrei-de-afaceri-in-primele-noua-luni\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cre\u015ftere de 9% a cifrei de afaceri \u00een primele nou\u0103 luni\" \/>\n<meta property=\"og:description\" content=\"Cre\u015ftere de 9% a cifrei de afaceri \u00een primele nou\u0103 luni\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-9-a-cifrei-de-afaceri-in-primele-noua-luni\/\" \/>\n<meta property=\"og:site_name\" content=\"FARMEC\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-28T14:58:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2020\/07\/SetWidth193-Sigla-FarmecRGB4-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"193\" \/>\n\t<meta property=\"og:image:height\" content=\"114\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.farmec.ro\/compania\/#website\",\"url\":\"https:\/\/www.farmec.ro\/compania\/\",\"name\":\"FARMEC\",\"description\":\"Brand Rom\u00e2nesc\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.farmec.ro\/compania\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-9-a-cifrei-de-afaceri-in-primele-noua-luni\/#primaryimage\",\"inLanguage\":\"ro-RO\",\"url\":\"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2020\/07\/SetWidth193-Sigla-FarmecRGB4-4.jpg\",\"contentUrl\":\"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2020\/07\/SetWidth193-Sigla-FarmecRGB4-4.jpg\",\"width\":193,\"height\":114},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-9-a-cifrei-de-afaceri-in-primele-noua-luni\/#webpage\",\"url\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-9-a-cifrei-de-afaceri-in-primele-noua-luni\/\",\"name\":\"Cre\u015ftere de 9% a cifrei de afaceri \u00een primele nou\u0103 luni\",\"isPartOf\":{\"@id\":\"https:\/\/www.farmec.ro\/compania\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-9-a-cifrei-de-afaceri-in-primele-noua-luni\/#primaryimage\"},\"datePublished\":\"2011-07-22T00:00:00+00:00\",\"dateModified\":\"2020-07-28T14:58:34+00:00\",\"description\":\"Cre\u015ftere de 9% a cifrei de afaceri \u00een primele nou\u0103 luni\",\"breadcrumb\":{\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-9-a-cifrei-de-afaceri-in-primele-noua-luni\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-9-a-cifrei-de-afaceri-in-primele-noua-luni\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-9-a-cifrei-de-afaceri-in-primele-noua-luni\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Acas\u0103\",\"item\":\"https:\/\/www.farmec.ro\/compania\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Presa\",\"item\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Cre\u015ftere de 9% a cifrei de afaceri \u00een primele nou\u0103 luni\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cre\u015ftere de 9% a cifrei de afaceri \u00een primele nou\u0103 luni","description":"Cre\u015ftere de 9% a cifrei de afaceri \u00een primele nou\u0103 luni","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-9-a-cifrei-de-afaceri-in-primele-noua-luni\/","og_locale":"ro_RO","og_type":"article","og_title":"Cre\u015ftere de 9% a cifrei de afaceri \u00een primele nou\u0103 luni","og_description":"Cre\u015ftere de 9% a cifrei de afaceri \u00een primele nou\u0103 luni","og_url":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-9-a-cifrei-de-afaceri-in-primele-noua-luni\/","og_site_name":"FARMEC","article_modified_time":"2020-07-28T14:58:34+00:00","og_image":[{"width":193,"height":114,"url":"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2020\/07\/SetWidth193-Sigla-FarmecRGB4-4.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.farmec.ro\/compania\/#website","url":"https:\/\/www.farmec.ro\/compania\/","name":"FARMEC","description":"Brand Rom\u00e2nesc","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.farmec.ro\/compania\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ro-RO"},{"@type":"ImageObject","@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-9-a-cifrei-de-afaceri-in-primele-noua-luni\/#primaryimage","inLanguage":"ro-RO","url":"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2020\/07\/SetWidth193-Sigla-FarmecRGB4-4.jpg","contentUrl":"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2020\/07\/SetWidth193-Sigla-FarmecRGB4-4.jpg","width":193,"height":114},{"@type":"WebPage","@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-9-a-cifrei-de-afaceri-in-primele-noua-luni\/#webpage","url":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-9-a-cifrei-de-afaceri-in-primele-noua-luni\/","name":"Cre\u015ftere de 9% a cifrei de afaceri \u00een primele nou\u0103 luni","isPartOf":{"@id":"https:\/\/www.farmec.ro\/compania\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-9-a-cifrei-de-afaceri-in-primele-noua-luni\/#primaryimage"},"datePublished":"2011-07-22T00:00:00+00:00","dateModified":"2020-07-28T14:58:34+00:00","description":"Cre\u015ftere de 9% a cifrei de afaceri \u00een primele nou\u0103 luni","breadcrumb":{"@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-9-a-cifrei-de-afaceri-in-primele-noua-luni\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-9-a-cifrei-de-afaceri-in-primele-noua-luni\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-9-a-cifrei-de-afaceri-in-primele-noua-luni\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Acas\u0103","item":"https:\/\/www.farmec.ro\/compania\/"},{"@type":"ListItem","position":2,"name":"Presa","item":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/"},{"@type":"ListItem","position":3,"name":"Cre\u015ftere de 9% a cifrei de afaceri \u00een primele nou\u0103 luni"}]}]}},"_links":{"self":[{"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/presa\/3325"}],"collection":[{"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/presa"}],"about":[{"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/types\/presa"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/media\/3326"}],"wp:attachment":[{"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/media?parent=3325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}