{"id":3327,"date":"2011-07-22T00:00:00","date_gmt":"2011-07-22T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/cel-mai-bun-produs-nou-in-categoria-cosmetice-la-premiile-piata-2010\/"},"modified":"2020-07-28T14:58:34","modified_gmt":"2020-07-28T14:58:34","slug":"cel-mai-bun-produs-nou-in-categoria-cosmetice-la-premiile-piata-2010","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/cel-mai-bun-produs-nou-in-categoria-cosmetice-la-premiile-piata-2010\/","title":{"rendered":"Cel mai bun produs nou \u00een categoria cosmetice, la Premiile Pia\u0163a 2010"},"content":{"rendered":"<div style='text-align: justify;'><strong>Gama Gerovital H3 Evolution, lansat\u0103 la &icirc;nceputul anului printr-o campanie integrat\u0103 de comunicare, a impulsionat v&acirc;nz\u0103rile produselor Gerovital pe primele opt luni, pe segmentul de &icirc;ngrijire facial\u0103.<br \/> Cluj-Napoca, 22 octombrie 2010<\/strong> &#8211;&nbsp; <strong>Farmec Cluj-Napoca, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, a ob\u0163inut miercuri, &icirc;n cadrul galei de decernare a Premiilor Pia\u0163a, edi\u0163ia a V-a, distinc\u0163ia pentru cel mai bun produs cosmetic lansat &icirc;n 2010 &#8211; gama Gerovital H3 Evolution, realizat\u0103 dup\u0103 o formul\u0103 revolu\u0163ionar\u0103 bazat\u0103 pe cele mai noi descoperiri ale cosmeticii moleculare.<\/strong><br \/> Premiul are la baz\u0103 votul comercian\u0163ilor \u015fi reflect\u0103 inclusiv felul &icirc;n care Gerovital H3 Evolution a fost apreciat prin prisma volumului \u015fi a valorii v&acirc;nz\u0103rilor &icirc;nregistrate dup\u0103 lansarea produsului pe pia\u0163\u0103.<br \/> &ldquo;Ne bucur\u0103 acest premiu, care recompenseaz\u0103 inova\u0163ia \u015fi reu\u015fita de a face din Gerovital, o marc\u0103 100% rom&acirc;neasc\u0103, un produs lider de pia\u0163\u0103&rdquo;, declar\u0103 Ioana Borza, Marketing Manager Farmec Cluj-Napoca. &ldquo;Gerovital H3 Evolution este o gam\u0103 complex\u0103, cu rol &icirc;n &icirc;ncetinirea mecanismelor de &icirc;mb\u0103tr&acirc;nire a pielii, care a fost foarte bine primit\u0103 de pia\u0163\u0103, &icirc;n ciuda unui context economic dificil pentru toat\u0103 lumea. Gerovital s-a impus ca un produs revolu\u0163ionar &icirc;n industria cosmetic\u0103, a\u015fa &icirc;nc&acirc;t, pentru a putea vorbi despre o evolu\u0163ie, nu puteam dec&acirc;t s\u0103 miz\u0103m \u015fi de aceast\u0103 dat\u0103 pe noutate \u015fi cercetarea de laborator.&rdquo;<br \/> Nou\u0103 gama Gerovital H3 Evolution folose\u015fte complexul revolu\u0163ionar anti-&icirc;mb\u0103tr&acirc;nire SOD-Tylagen-GP4G, care ac\u0163ioneaz\u0103 la nivel celular pentru atenuarea ridurilor, regenerarea colagenului responsabil de elasticitatea pielii \u015fi re&icirc;nnoirea energiei celulelor. Gama con\u0163ine zece produse structurate pe dou\u0103 grupe de v&acirc;rst\u0103, care sunt perfect adaptate nevoilor pielii. <strong>Eficien\u0163a acestora a fost testat\u0103 senzorial \u015fi instrumental&nbsp; &icirc;n cadrul Laboratoarelor Dermscan Fran\u0163a<\/strong>.<br \/> Lansarea gamei a beneficiat &icirc;n prim\u0103vara de o campanie integrat\u0103 de comunicare, care a contribuit la cre\u015fterea v&acirc;nz\u0103rilor pentru toate produsele de &icirc;ngrijire facial\u0103 aflate sub brandul Gerovital. <strong>&Icirc;n intervalul ianuarie-august 2010, brandul Gerovital a &icirc;nregistrat, cumulat, o cot\u0103 cantitativ\u0103 de 15,73% &icirc;n segmentul produselor de &icirc;ngrijire a fe\u0163ei, men\u0163in&acirc;ndu-se lider de pia\u0163\u0103, \u015fi o cot\u0103 valoric\u0103 de 13,10%, &icirc;n cre\u015ftere fa\u0163\u0103 de perioada similar\u0103 a lui 2009.&nbsp; Anul trecut, Gerovital a fost lider &icirc;n volum, pe segmentul <em>face care<\/em>, cu o cot\u0103 de 12,45%<\/strong>.<\/p>\n<p> <strong>Despre Farmec SA Cluj-Napoca<\/strong><br \/> Farmec SA Cluj-Napoca, cel mai mare produc\u0103tor 100% rom&acirc;nesc de cosmetice, de\u0163ine m\u0103rci recunoscute interna\u0163ional, printre care Gerovital H3 Evolution, Gerovital H3 prof. dr. Ana Aslan, Gerovital Plant, Aslavital, Farmec, Aslamed, Doina, Obsesie \u015fi Athos. Produsele Farmec sunt prezente &icirc;n \u0163\u0103ri de pe toate continentele lumii, cum ar fi Japonia, Iran, Spania, Italia, Portugalia, Grecia, Ungaria, Slovacia, Republica Moldova, Cehia, Norvegia, Croa\u0163ia, Thailanda, Liban, Iordania, Kuwait, EAU, Coreea de Sud, SUA. Din 2002, drept recunoa\u015ftere a calit\u0103\u0163ii produselor sale, compania de\u0163ine Certificatul Interna\u0163ional de Calitate ISO 9001. Din iunie 2008, Farmec de\u0163ine drepturile integrale asupra m\u0103rcii Gerovital.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gama Gerovital H3 Evolution, lansat\u0103 la &icirc;nceputul anului printr-o campanie integrat\u0103 de comunicare, a impulsionat v&acirc;nz\u0103rile produselor Gerovital pe primele opt luni, pe segmentul de &icirc;ngrijire facial\u0103. Cluj-Napoca, 22 octombrie 2010 &#8211;&nbsp; Farmec Cluj-Napoca, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, a ob\u0163inut miercuri, &icirc;n cadrul galei de decernare a Premiilor Pia\u0163a, edi\u0163ia a V-a, [&hellip;]<\/p>\n","protected":false},"featured_media":3328,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cel mai bun produs nou \u00een categoria cosmetice, la Premiile Pia\u0163a 2010<\/title>\n<meta name=\"description\" content=\"Cel mai bun produs nou \u00een categoria cosmetice, la Premiile Pia\u0163a 2010\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/cel-mai-bun-produs-nou-in-categoria-cosmetice-la-premiile-piata-2010\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta 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