{"id":3333,"date":"2011-07-22T00:00:00","date_gmt":"2011-07-22T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/crestere-de-10-in-prima-jumatate-a-anului\/"},"modified":"2020-07-28T14:58:35","modified_gmt":"2020-07-28T14:58:35","slug":"crestere-de-10-in-prima-jumatate-a-anului","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-10-in-prima-jumatate-a-anului\/","title":{"rendered":"Cre\u015ftere de 10% \u00een prima jum\u0103tate a anului"},"content":{"rendered":"<div style='text-align: justify;'><strong>Farmec Cluj-Napoca, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, a &icirc;ncheiat prima jum\u0103tate a anului cu o cre\u015ftere de 10% a cifrei de afaceri, comparativ cu aceea\u015fi perioad\u0103 a anului trecut, men\u0163in&acirc;nd ritmul de cre\u015ftere stabilit la finele primului trimestru. Astfel, v&acirc;nz\u0103rile companiei la \u015fase luni au ajuns la 46,7 milioane RON.<\/strong><br \/> Conform rezultatelor Nielsen, raportate pentru intervalul martie-aprilie 2010, cota de pia\u0163\u0103&nbsp; cantitativ\u0103 &icirc;n segmentul produselor de &icirc;ngrijire a fe\u0163ei a crescut la 25,3 %, fa\u0163\u0103 de 23% la &icirc;nceputul anului, &icirc;n timp ce cot\u0103 valoric\u0103, pe acela\u015fi segment, a crescut cu dou\u0103 puncte procentuale, la 18,8%, &icirc;n perioada martie-aprilie 2010. Cre\u015fterea a fost sus\u0163inut\u0103 &icirc;n primul r&acirc;nd de reinventarea brandului Gerovital, prin lansarea gamei revolu\u0163ionare Gerovital H3 Evolution, care a fost foarte bine primit\u0103 de pia\u0163\u0103, dar \u015fi de v&acirc;nz\u0103rile produselor Aslavital.<br \/> &Icirc;n primele 4 luni ale anului 2010, brandul Gerovital \u015fi-a consolidat pozi\u0163ia de lider de pia\u0163\u0103 pe segmentul cremelor de fa\u0163\u0103, de\u0163in&acirc;nd o cot\u0103 cantitativ\u0103 de 13,8%, &icirc;n timp ce pe segmentul demachiantelor, laptele Doina se men\u0163ine pe prima pozi\u0163ie, cu o cot\u0103 cantitativ\u0103 de 15,5 %. &Icirc;n categoria produselor body care, Farmec este lider de pia\u0163\u0103 pe segmentul cremelor de m&acirc;ini, cu o cot\u0103 cantitativ\u0103 de&nbsp; 18,9%.<br \/> Compania \u015fi-a consolidat, de asemenea, pozi\u0163ia de lider pe segmentele de demachiante, produse de &icirc;ngrijire a m&acirc;inilor, produse depilatoare, produse pentru buc\u0103t\u0103rie \u015fi produse anti-calcar.<br \/> &bdquo;Am &icirc;nceput anul cu numeroase nout\u0103\u0163i, dar \u015fi cu misiunea de a ne men\u0163ine pozi\u0163ia pe pia\u0163\u0103, &icirc;ntr-un context economic tot mai imprevizibil&quot;, explica Mircea Turdean, Director General Farmec Cluj-Napoca. &bdquo;Am &icirc;ncheiat primele \u015fase luni pe plus, principala noastr\u0103 resurs\u0103 de cre\u015ftere fiind dezvoltarea constant\u0103 de produse, fie pentru a completa gamele existente, fie pentru a crea altele noi. Unul dintre cele mai importante succese ale primului semestru este nou\u0103 gam\u0103 Gerovital H3 Evolution, ale c\u0103rei v&acirc;nz\u0103ri &icirc;n primele luni de la lansare au dep\u0103\u015fit a\u015ftept\u0103rile noastre. Avem &icirc;ncredere c\u0103 impactul acestei lans\u0103ri se va reflecta \u015fi &icirc;n rezultatele celui de-al doilea semestru.&quot;<br \/> &quot;Pentru a doua jum\u0103tate a anului, preg\u0103tim alte lans\u0103ri \u015fi o campanie de comunicare despre care vom vorbi din toamn\u0103. Lansarea Gerovital H3 Evolution ne-a adus o prezen\u0163\u0103 mai vizibil\u0103 pe canalele de promovare \u015fi ne dorim s\u0103 investim &icirc;n continuare &icirc;n aceast\u0103 direc\u0163ie.&quot;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Farmec Cluj-Napoca, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, a &icirc;ncheiat prima jum\u0103tate a anului cu o cre\u015ftere de 10% a cifrei de afaceri, comparativ cu aceea\u015fi perioad\u0103 a anului trecut, men\u0163in&acirc;nd ritmul de cre\u015ftere stabilit la finele primului trimestru. Astfel, v&acirc;nz\u0103rile companiei la \u015fase luni au ajuns la 46,7 milioane RON. Conform rezultatelor Nielsen, [&hellip;]<\/p>\n","protected":false},"featured_media":3334,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cre\u015ftere de 10% \u00een prima jum\u0103tate a anului<\/title>\n<meta name=\"description\" content=\"Cre\u015ftere de 10% \u00een prima jum\u0103tate a anului\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-10-in-prima-jumatate-a-anului\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cre\u015ftere de 10% \u00een prima jum\u0103tate a anului\" \/>\n<meta property=\"og:description\" content=\"Cre\u015ftere de 10% \u00een prima jum\u0103tate a anului\" \/>\n<meta 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