{"id":3337,"date":"2011-07-22T00:00:00","date_gmt":"2011-07-22T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/crestere-de-13-a-vanzarilor-la-farmec-cluj-napoca-in-primul-semestru\/"},"modified":"2020-07-28T14:58:35","modified_gmt":"2020-07-28T14:58:35","slug":"crestere-de-13-a-vanzarilor-la-farmec-cluj-napoca-in-primul-semestru","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-13-a-vanzarilor-la-farmec-cluj-napoca-in-primul-semestru\/","title":{"rendered":"Cre\u015ftere de 13% a v\u00e2nz\u0103rilor la Farmec Cluj-Napoca, \u00een primul semestru"},"content":{"rendered":"<div style='text-align: justify;'><strong>Farmec Cluj-Napoca a &icirc;ncheiat primele \u015fase luni ale anului cu o cifr\u0103 de afaceri de 42,5 milioane ron \u015fi o cre\u015ftere de 13% a v&acirc;nz\u0103rilor pe pia\u0163a intern\u0103, care constituie 90% din totalul v&acirc;nz\u0103rilor Farmec. Pe canalele de distribu\u0163ie, compania a &icirc;nregistrat cre\u015fteri semnificative, respectiv: o cre\u015ftere de 24,86% pe canalul key account, comparativ cu aceea\u015fi perioad\u0103 a anului trecut, 18,91% &icirc;n farmacii, 10,28% &icirc;n cabinetele cosmetice, &icirc;n timp ce prezent\u0103 &icirc;n comer\u0163ul tradi\u0163ional se men\u0163ine la nivelul lui 2008.<\/strong><br \/> De la &icirc;nceputul anului, compania \u015fi-a structurat departamentele de v&acirc;nz\u0103ri \u015fi&nbsp; produc\u0163ie pentru a asigura cre\u015fterea productivit\u0103\u0163ii, un rulaj mai mare, corelarea c&acirc;t mai bun\u0103 a produc\u0163iei cu v&acirc;nz\u0103rile \u015fi o concentrare deosebit\u0103 asupra pie\u0163ei interne.<br \/> Conform datelor companiei de cercet\u0103ri de pia\u0163\u0103 Nielsen, &icirc;n categoria general\u0103 a produselor de &icirc;ngrijire facial\u0103, Farmec de\u0163ine o cot\u0103 cantitativ\u0103 de 30,93%, care pozi\u0163ioneaz\u0103 compania ca lider de pia\u0163\u0103, &icirc;n timp ce &icirc;n categoria produselor de &icirc;ngrijire corporal\u0103, v&acirc;nz\u0103rile Farmec au &icirc;nregistrat o cre\u015ftere cantitativ\u0103 de 15% \u015fi o cre\u015ftere valoric\u0103 de 20%, comparativ cu aceea\u015fi perioad\u0103 a anului trecut.<br \/> Brandul Gerovital este lider de pia\u0163\u0103 pe segmentul cremelor de fa\u0163\u0103, de\u0163in&acirc;nd o cot\u0103 cantitativ\u0103 de 12,75%, &icirc;n timp ce pe segmentul demachiantelor, laptele Doina se men\u0163ine pe prima pozi\u0163ie, cu o cot\u0103 de pia\u0163\u0103 cantitativ\u0103 de 15,48%.&nbsp; &Icirc;n categoria produselor de &icirc;ngrijire corporal\u0103, Farmec ocupa pozi\u0163ia de lider pe segmentul cremelor de m&acirc;ini, cu o cot\u0103 cantitativ\u0103 de 5,40%, cele mai bine v&acirc;ndute produse fiind crema de m&acirc;ini cu glicerin\u0103 \u015fi cremele din gama Farmec.<br \/> Performan\u0163e bune au &icirc;nregistrat &icirc;n primul semestru \u015fi gamele lansate anul acesta &ndash; gama Aslavital Lift Instant, cu un complex de ingrediente unic &icirc;n Rom&acirc;nia, benzile depilatoare Farmec \u015fi nou\u0103 gam\u0103 de plaj\u0103 Gerovital Plant Sun, care au atins obiectivele de v&acirc;nz\u0103ri prev\u0103zute. De asemenea, Farmec a &icirc;nregistrat cre\u015fteri semnificative &icirc;n grupa produselor casnico-chimice, pe segmentul detartran\u0163ilor \u015fi al produselor de cur\u0103\u0163are pentru buc\u0103t\u0103rie, gamele Nuf\u0103r \u015fi Triumf men\u0163in&acirc;ndu-\u015fi pozi\u0163ia de lideri de pia\u0163\u0103, cu cote cantitative de 50,4%, respectiv 54,4%.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Farmec Cluj-Napoca a &icirc;ncheiat primele \u015fase luni ale anului cu o cifr\u0103 de afaceri de 42,5 milioane ron \u015fi o cre\u015ftere de 13% a v&acirc;nz\u0103rilor pe pia\u0163a intern\u0103, care constituie 90% din totalul v&acirc;nz\u0103rilor Farmec. Pe canalele de distribu\u0163ie, compania a &icirc;nregistrat cre\u015fteri semnificative, respectiv: o cre\u015ftere de 24,86% pe canalul key account, comparativ cu [&hellip;]<\/p>\n","protected":false},"featured_media":3338,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cre\u015ftere de 13% a v\u00e2nz\u0103rilor la Farmec Cluj-Napoca, \u00een primul semestru<\/title>\n<meta name=\"description\" content=\"Cre\u015ftere de 13% a v\u00e2nz\u0103rilor la Farmec Cluj-Napoca, \u00een primul semestru\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-13-a-vanzarilor-la-farmec-cluj-napoca-in-primul-semestru\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cre\u015ftere de 13% a v\u00e2nz\u0103rilor la Farmec Cluj-Napoca, \u00een primul semestru\" \/>\n<meta property=\"og:description\" content=\"Cre\u015ftere de 13% a v\u00e2nz\u0103rilor la Farmec Cluj-Napoca, \u00een primul semestru\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-13-a-vanzarilor-la-farmec-cluj-napoca-in-primul-semestru\/\" \/>\n<meta property=\"og:site_name\" content=\"FARMEC\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-28T14:58:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2020\/07\/SetWidth193-farmec2-cluj-001.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"193\" \/>\n\t<meta property=\"og:image:height\" content=\"130\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.farmec.ro\/compania\/#website\",\"url\":\"https:\/\/www.farmec.ro\/compania\/\",\"name\":\"FARMEC\",\"description\":\"Brand Rom\u00e2nesc\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.farmec.ro\/compania\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-13-a-vanzarilor-la-farmec-cluj-napoca-in-primul-semestru\/#primaryimage\",\"inLanguage\":\"ro-RO\",\"url\":\"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2020\/07\/SetWidth193-farmec2-cluj-001.jpg\",\"contentUrl\":\"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2020\/07\/SetWidth193-farmec2-cluj-001.jpg\",\"width\":193,\"height\":130},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-13-a-vanzarilor-la-farmec-cluj-napoca-in-primul-semestru\/#webpage\",\"url\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-13-a-vanzarilor-la-farmec-cluj-napoca-in-primul-semestru\/\",\"name\":\"Cre\u015ftere de 13% a v\u00e2nz\u0103rilor la Farmec Cluj-Napoca, \u00een primul semestru\",\"isPartOf\":{\"@id\":\"https:\/\/www.farmec.ro\/compania\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-13-a-vanzarilor-la-farmec-cluj-napoca-in-primul-semestru\/#primaryimage\"},\"datePublished\":\"2011-07-22T00:00:00+00:00\",\"dateModified\":\"2020-07-28T14:58:35+00:00\",\"description\":\"Cre\u015ftere de 13% a v\u00e2nz\u0103rilor la Farmec Cluj-Napoca, \u00een primul semestru\",\"breadcrumb\":{\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-13-a-vanzarilor-la-farmec-cluj-napoca-in-primul-semestru\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-13-a-vanzarilor-la-farmec-cluj-napoca-in-primul-semestru\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-13-a-vanzarilor-la-farmec-cluj-napoca-in-primul-semestru\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Acas\u0103\",\"item\":\"https:\/\/www.farmec.ro\/compania\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Presa\",\"item\":\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Cre\u015ftere de 13% a v\u00e2nz\u0103rilor la Farmec Cluj-Napoca, \u00een primul semestru\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cre\u015ftere de 13% a v\u00e2nz\u0103rilor la Farmec Cluj-Napoca, \u00een primul semestru","description":"Cre\u015ftere de 13% a v\u00e2nz\u0103rilor la Farmec Cluj-Napoca, \u00een primul semestru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-13-a-vanzarilor-la-farmec-cluj-napoca-in-primul-semestru\/","og_locale":"ro_RO","og_type":"article","og_title":"Cre\u015ftere de 13% a v\u00e2nz\u0103rilor la Farmec Cluj-Napoca, \u00een primul semestru","og_description":"Cre\u015ftere de 13% a v\u00e2nz\u0103rilor la Farmec Cluj-Napoca, \u00een primul semestru","og_url":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-13-a-vanzarilor-la-farmec-cluj-napoca-in-primul-semestru\/","og_site_name":"FARMEC","article_modified_time":"2020-07-28T14:58:35+00:00","og_image":[{"width":193,"height":130,"url":"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2020\/07\/SetWidth193-farmec2-cluj-001.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.farmec.ro\/compania\/#website","url":"https:\/\/www.farmec.ro\/compania\/","name":"FARMEC","description":"Brand Rom\u00e2nesc","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.farmec.ro\/compania\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ro-RO"},{"@type":"ImageObject","@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-13-a-vanzarilor-la-farmec-cluj-napoca-in-primul-semestru\/#primaryimage","inLanguage":"ro-RO","url":"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2020\/07\/SetWidth193-farmec2-cluj-001.jpg","contentUrl":"https:\/\/www.farmec.ro\/compania\/wp-content\/uploads\/2020\/07\/SetWidth193-farmec2-cluj-001.jpg","width":193,"height":130},{"@type":"WebPage","@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-13-a-vanzarilor-la-farmec-cluj-napoca-in-primul-semestru\/#webpage","url":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-13-a-vanzarilor-la-farmec-cluj-napoca-in-primul-semestru\/","name":"Cre\u015ftere de 13% a v\u00e2nz\u0103rilor la Farmec Cluj-Napoca, \u00een primul semestru","isPartOf":{"@id":"https:\/\/www.farmec.ro\/compania\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-13-a-vanzarilor-la-farmec-cluj-napoca-in-primul-semestru\/#primaryimage"},"datePublished":"2011-07-22T00:00:00+00:00","dateModified":"2020-07-28T14:58:35+00:00","description":"Cre\u015ftere de 13% a v\u00e2nz\u0103rilor la Farmec Cluj-Napoca, \u00een primul semestru","breadcrumb":{"@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-13-a-vanzarilor-la-farmec-cluj-napoca-in-primul-semestru\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-13-a-vanzarilor-la-farmec-cluj-napoca-in-primul-semestru\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/crestere-de-13-a-vanzarilor-la-farmec-cluj-napoca-in-primul-semestru\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Acas\u0103","item":"https:\/\/www.farmec.ro\/compania\/"},{"@type":"ListItem","position":2,"name":"Presa","item":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/"},{"@type":"ListItem","position":3,"name":"Cre\u015ftere de 13% a v\u00e2nz\u0103rilor la Farmec Cluj-Napoca, \u00een primul semestru"}]}]}},"_links":{"self":[{"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/presa\/3337"}],"collection":[{"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/presa"}],"about":[{"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/types\/presa"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/media\/3338"}],"wp:attachment":[{"href":"https:\/\/www.farmec.ro\/compania\/wp-json\/wp\/v2\/media?parent=3337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}