{"id":3339,"date":"2011-07-22T00:00:00","date_gmt":"2011-07-22T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/farmec-cluj-napoca-lider-la-patru-luni-in-categoria-produselor-de-ingrijire-faciala\/"},"modified":"2020-07-28T14:58:35","modified_gmt":"2020-07-28T14:58:35","slug":"farmec-cluj-napoca-lider-la-patru-luni-in-categoria-produselor-de-ingrijire-faciala","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-cluj-napoca-lider-la-patru-luni-in-categoria-produselor-de-ingrijire-faciala\/","title":{"rendered":"Farmec Cluj-Napoca \u2013 lider la patru luni \u00een categoria produselor de \u00eengrijire facial\u0103"},"content":{"rendered":"<div style='text-align: justify;'><strong>Farmec Cluj-Napoca a &icirc;ncheiat primele patru luni ale anului ca lider de pia\u0163\u0103 &icirc;n categoria produselor de &icirc;ngrijire facial\u0103, cu o cot\u0103 cantitativ\u0103 de 30,93% \u015fi o cot\u0103 de pia\u0163\u0103 valoric\u0103 de 18,27%. Pe segmentul cremelor de fa\u0163\u0103, produsele Gerovital, Farmec \u015fi Aslavital au &icirc;nsumat o cot\u0103 cantitativ\u0103 de 26,69%, plas&acirc;nd Farmec &icirc;n topul produc\u0103torilor de cosmetice, &icirc;n timp ce pe segmentul demachiantelor, Farmec de\u0163ine o cot\u0103 cantitativ\u0103 de 31,99% \u015fi o cot\u0103 valorica de 21,27%.<\/strong><br \/> Conform rezultatelor AC Nielsen, &icirc;n categoria produselor de &icirc;ngrijire corporal\u0103, v&acirc;nz\u0103rile Farmec au &icirc;nregistrat o cre\u015ftere cantitativ\u0103 de 15% \u015fi o cre\u015ftere valoric\u0103 de 20%, comparativ cu aceea\u015fi perioad\u0103 a anului trecut, consolidarea prezen\u0163ei Farmec &icirc;n aceast\u0103 categorie fiind datorat\u0103 &icirc;n principal rezultatelor &icirc;nregistrate la cremele de m&acirc;ini.<br \/> Brandul Gerovital este lider de pia\u0163\u0103 pe segmentul cremelor de fa\u0163\u0103, de\u0163in&acirc;nd o cot\u0103 cantitativ\u0103 de 12,75%, &icirc;n timp ce pe segmentul demachiantelor, laptele Doina se men\u0163ine pe prima pozi\u0163ie, cu o cot\u0103 de pia\u0163\u0103 cantitativ\u0103 de 15,48%.<br \/> &Icirc;n categoria produselor body care, Farmec este lider de pia\u0163\u0103 pe segmentul cremelor de m&acirc;ini, cu o cot\u0103 cantitativ\u0103 de 5,40%. Crem\u0103 de m&acirc;ini cu glicerina, un produs tradi\u0163ional, se men\u0163ine &icirc;n topul preferin\u0163elor consumatorilor, al\u0103turi de cremele din gama Farmec.<br \/> Pe toate segmentele, m\u0103rcile Farmec&nbsp; au &icirc;nregistrat rezultate care le plaseaz\u0103 &icirc;n topul primelor 10 branduri din pia\u0163\u0103.<br \/> Din punct de vedere financiar, Farmec a &icirc;ncheiat primele 4 luni ale anului pe plus, cu o cifr\u0103 de afaceri de 26,5 milioane RON reprezent&acirc;nd o cre\u015ftere de 3% fa\u0163\u0103 de aceea\u015fi perioad\u0103 a anului trecut.<br \/> Primele patru luni au indicat faptul c\u0103 rom&acirc;ncele &icirc;\u015fi restabilesc priorit\u0103\u0163ile &icirc;n ceea ce prive\u015fte bugetul familial, dar nu renun\u0163\u0103 la &icirc;ngrijire personal\u0103 \u015fi la &icirc;ntre\u0163inere. Am avut o politic\u0103 de v&acirc;nz\u0103ri menit\u0103 s\u0103 valorifice poten\u0163ialul contextului economic actual, \u015fi am ie\u015fit pe pia\u0163\u0103 cu o serie de produse noi, care au avut performan\u0163e bune \u015fi au antrenat v&acirc;nz\u0103rile &icirc;ntregului portofoliu. &Icirc;n plus, m\u0103surile administrative juste pe care le-am luat &ndash; de men\u0163inere a costurilor sub control \u015fi de corelare strict\u0103 a produc\u0163iei cu v&acirc;nz\u0103rile &ndash; ne-au permis s\u0103 p\u0103str\u0103m nivelul rezonabil al pre\u0163urilor la raft \u015fi s\u0103 conserv\u0103m loialitatea clien\u0163ilor chiar pe o pia\u0163\u0103 cu turbulen\u0163e.<br \/> Rezultatele &icirc;nregistrate se datoreaz\u0103 eforturilor companiei de a cre\u015fte v&acirc;nz\u0103rile, prin lansarea, &icirc;n aceast\u0103 prim\u0103vara, a unor produse \u015fi oferte promo\u0163ionale noi, printre care gama Aslavital Lift Instant \u015fi casetele-cadou, dar \u015fi prin completarea unor game existente &icirc;n portofoliu.<\/div>\n","protected":false},"excerpt":{"rendered":"<div style='text-align: justify;'><strong><br \/> <\/strong><\/div>\n","protected":false},"featured_media":3340,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farmec Cluj-Napoca \u2013 lider la patru luni \u00een categoria produselor de \u00eengrijire facial\u0103<\/title>\n<meta name=\"description\" content=\"Farmec Cluj-Napoca \u2013 lider la patru luni \u00een categoria produselor de \u00eengrijire facial\u0103\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-cluj-napoca-lider-la-patru-luni-in-categoria-produselor-de-ingrijire-faciala\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta 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