{"id":33471,"date":"2022-09-05T12:08:00","date_gmt":"2022-09-05T12:08:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/?post_type=presa&#038;p=33471"},"modified":"2022-09-23T12:12:21","modified_gmt":"2022-09-23T12:12:21","slug":"farmec-investeste-500-000-euro-in-lansarea-celei-mai-noi-game-de-ingrijire-a-pielii-din-portofoliu-gerovital-must-have","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-investeste-500-000-euro-in-lansarea-celei-mai-noi-game-de-ingrijire-a-pielii-din-portofoliu-gerovital-must-have\/","title":{"rendered":"<strong>Farmec investe\u0219te 500.000 euro \u00een lansarea celei mai noi game <\/strong><strong>de \u00eengrijire a pielii din portofoliu \u2013 Gerovital Must Have<\/strong>"},"content":{"rendered":"\n<p><strong>Cluj-Napoca, 5 septembrie 2022<\/strong> \u2013 Farmec, cel mai mare produc\u0103tor rom\u00e2n de cosmetice, investe\u0219te 500.000 euro \u00een cercetare, design \u0219i comunicare, pentru lansarea Gerovital Must Have, o gam\u0103 bazat\u0103 pe ingrediente active \u00een concentra\u021bii mari \u0219i pe tehnologie de ultim\u0103 genera\u021bie. Devine astfel prima companie autohton\u0103 care produce acest tip de cosmetice. Lansat\u0103 sub conceptul <strong>\u201e\u0218tiin\u021b\u0103 pur\u0103. \u00cengrijire profund\u0103. Must be Gerovital\u201d<\/strong>, gama duce mai departe tradi\u021bia cercet\u0103rii Gerovital, prin formule clinice eficiente \u0219i inovatoare, accesbile pentru \u00eengrijirea acas\u0103.<\/p>\n\n\n\n<p>De la niacinamid\u0103, la peptide, cafein\u0103, vitamina C \u0219i AHA, gama reune\u0219te ingrediente recunoscute pentru eficien\u021ba lor dovedit\u0103 \u0219i experien\u021ba consacrat\u0103 a brandului Gerovital \u00een produse de \u00eengrijire. Gerovital Must Have con\u021bine \u0219ase produse, dintre care patru seruri concentrate, \u00een ambalaje practice, cu pipet\u0103, pentru dozare optim\u0103, precum \u0219i dou\u0103 creme hidratante pentru ten.<\/p>\n\n\n\n<p><em>\u201eLa baza cercet\u0103rilor noastre stau \u00eentotdeauna nevoile consumatorilor, pentru care ne dorim s\u0103 dezvolt\u0103m produse relevante, \u00een concordan\u021b\u0103 cu valorile noastre: inova\u021bie, onestitate, eficien\u021b\u0103 dovedit\u0103. Brandul Gerovital a r\u0103mas de peste 50 de ani \u00een topul preferin\u021belor rom\u00e2nilor \u00een special datorit\u0103 cercet\u0103rii riguroase din spate \u0219i a for\u021bei inovatoare \u2013 astfel, \u0219i noua gam\u0103 Gerovital Must Have este puternic ancorat\u0103 \u00een \u0219tiin\u021b\u0103 \u0219i tehnologie. Ast\u0103zi, mai mult ca oric\u00e2nd, oamenii se informeaz\u0103 \u00een detaliu despre produse \u0219i procesele sau materiile din spatele lor, a\u0219teapt\u0103 transparen\u021b\u0103 \u0219i asumare din partea unui brand. Astfel, \u0219i \u00een industria de cosmetice, este tot mai pregnant trendul produselor clean \u0219i concentrate, cu ingrediente active, care s\u0103 livreze rezultate concrete. Noile produse Must Have sunt ceea ce se poate numi \u2013 o esen\u021b\u0103 tare \u00eentr-un ambalaj minimalist \u0219i practic\u201d<\/em>, a declarat Tudor David, Director de Marketing al Farmec. <em>&nbsp;<\/em><\/p>\n\n\n\n<p>Prin acest nou concept, Gerovital are ca obiectiv \u00eentinerirea targetului, adres\u00e2ndu-se \u00een principal tinerilor din genera\u021bia Z, care vor s\u0103 arate \u0219i s\u0103 se simt\u0103 bine, \u00een concordan\u021b\u0103 cu ultimele trenduri. Ace\u0219tia sunt la curent cu toate inova\u021biile, deschi\u0219i c\u0103tre experimentare \u0219i nou \u0219i orienta\u021bi c\u0103tre branduri dinamice, etice, care comunic\u0103 onest \u00een spa\u021biul virtual.<\/p>\n\n\n\n<p>Rela\u021bia dintre ei \u0219i brand este adesea intermediat\u0103 de influenceri credibili. Astfel, campania de comunicare pentru gama Gerovital Must Have va avea o component\u0103 digital\u0103 puternic\u0103.<\/p>\n\n\n\n<p>Conceptul de comunicare este relevat pentru genera\u021bia Z \u0219i a pornit de la nevoia acut\u0103 de diferen\u021biere prin identificarea unui beneficiu emo\u021bional relevant, pastr\u00e2nd \u00een acela\u0219i timp norma categoriei, axat\u0103 pe rezultate.<\/p>\n\n\n\n<p>***<\/p>\n\n\n\n<p><strong>Despre Farmec S.A.<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Farmec S.A. este una dintre cele mai mari \u0219i cu tradi\u021bie companii din Rom\u00e2nia. Portofoliul companiei impresioneaz\u0103 o lume \u00eentreag\u0103 prin produse moderne, concepute \u00een laboratoare performante. Compania are certificare interna\u021bional\u0103 GMP \u0219i comercializeaz\u0103 produsele din portofoliu \u00een aproximativ 30 \u021b\u0103ri.<\/p>\n\n\n\n<p>\u00cen&nbsp;luna august&nbsp;2022, re\u021beaua de magazine de brand de\u021binute de Farmec cuprinde 8 magazine Farmec, localizate \u00een Cluj-Napoca, Arad, Bra\u0219ov, Sibiu, T\u00e2rgu Mure\u0219 \u0219i Timi\u0219oara, 20 magazine Gerovital, care se g\u0103sesc \u00een Bucure\u0219ti, Bra\u0219ov, Constan\u021ba, Cluj-Napoca, Timi\u0219oara, Craiova, Ploie\u0219ti,&nbsp;Ia\u0219i,&nbsp;Gala\u021bi, Oradea, Sibiu, T\u00e2rgu Mure\u0219 \u0219i R\u00e2mnicu V\u00e2lcea.<\/p>\n\n\n\n<p>Pentru a fi la curent cu nout\u0103\u021bi legate de brandurile din portofoliul Farmec, sfaturi utile din partea speciali\u0219tilor, surprize \u0219i concursuri, pute\u021bi urm\u0103ri conturile de social media:<\/p>\n\n\n\n<p><strong>Facebook:<\/strong> <a href=\"http:\/\/www.facebook.com\/farmec.romania\">www.facebook.com\/farmec.romania<\/a><\/p>\n\n\n\n<p><strong>Instagram<\/strong>: <a href=\"http:\/\/www.instagram.com\/gerovital.romania\">www.instagram.com\/gerovital.romania<\/a>&nbsp;&nbsp; &nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Tiktok<\/strong>: <a href=\"http:\/\/www.tiktok.com\/@gerovital.romania\">www.tiktok.com\/@gerovital.romania<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Site \u015fi magazin online: <\/strong><a href=\"http:\/\/www.farmec.ro\">www.farmec.ro<\/a>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cluj-Napoca, 5 septembrie 2022 \u2013 Farmec, cel mai mare produc\u0103tor rom\u00e2n de cosmetice, investe\u0219te 500.000 euro \u00een cercetare, design \u0219i comunicare, pentru lansarea Gerovital Must Have, o gam\u0103 bazat\u0103 pe ingrediente active \u00een concentra\u021bii mari \u0219i pe tehnologie de ultim\u0103 genera\u021bie. Devine astfel prima companie autohton\u0103 care produce acest tip de cosmetice. Lansat\u0103 sub conceptul [&hellip;]<\/p>\n","protected":false},"featured_media":33472,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farmec investe\u0219te 500.000 euro \u00een lansarea celei mai noi game de \u00eengrijire a pielii din portofoliu \u2013 Gerovital Must Have &mdash; FARMEC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-investeste-500-000-euro-in-lansarea-celei-mai-noi-game-de-ingrijire-a-pielii-din-portofoliu-gerovital-must-have\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Farmec investe\u0219te 500.000 euro \u00een lansarea celei mai noi game de \u00eengrijire a pielii din portofoliu \u2013 Gerovital Must Have &mdash; FARMEC\" \/>\n<meta property=\"og:description\" content=\"Cluj-Napoca, 5 septembrie 2022 \u2013 Farmec, cel mai mare produc\u0103tor rom\u00e2n de cosmetice, investe\u0219te 500.000 euro \u00een cercetare, design \u0219i comunicare, pentru lansarea Gerovital Must Have, o gam\u0103 bazat\u0103 pe ingrediente active \u00een concentra\u021bii mari \u0219i pe tehnologie de ultim\u0103 genera\u021bie. Devine astfel prima companie autohton\u0103 care produce acest tip de cosmetice. 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