{"id":3353,"date":"2011-07-22T00:00:00","date_gmt":"2011-07-22T00:00:00","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/presa\/farmec-cluj-napoca-a-inaugurat-noua-reprezentanta-din-bucuresti\/"},"modified":"2020-07-28T14:58:36","modified_gmt":"2020-07-28T14:58:36","slug":"farmec-cluj-napoca-a-inaugurat-noua-reprezentanta-din-bucuresti","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-cluj-napoca-a-inaugurat-noua-reprezentanta-din-bucuresti\/","title":{"rendered":"Farmec Cluj-Napoca a inaugurat noua reprezentan\u0163\u0103 din Bucure\u015fti"},"content":{"rendered":"<div style='text-align: justify;'><strong>Relocarea reprezentan\u0163ei &icirc;ntr-un spa\u0163iu nou s-a realizat printr-o investi\u0163ie de 6,5 milioane lei.<\/strong><br \/> Farmec Cluj-Napoca, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, a inaugurat recent nou\u0103 reprezentan\u0163\u0103 din Bucure\u015fti, unul dintre cele mai importante centre din re\u0163eaua de distribu\u0163ie a companiei. Lucr\u0103rile la nou\u0103 cl\u0103dire au debutat &icirc;n 2007, depozitul \u015fi corpul administrativ intr&acirc;nd &icirc;n folosin\u0163\u0103 &icirc;n ianuarie 2010.<br \/> Investi\u0163ia de 6,5 milioane lei reprezint\u0103 un pas important &icirc;n politica comercial\u0103 de acoperire a pie\u0163ei interne \u015fi aduce cu sine consolidarea rela\u0163iilor cu distribuitorii din \u0163ar\u0103, o mai bun\u0103 activitate &icirc;n depozit \u015fi la livrare, accesul facil al camioanelor &icirc;n zon\u0103 \u015fi condi\u0163ii de lucru optime. Compania are &icirc;n vedere moderniz\u0103ri similare \u015fi pentru alte reprezentante din \u0163ar\u0103, &icirc;n anii urm\u0103tori.<br \/> &Icirc;n 2009, v&acirc;nz\u0103rile reprezentantei Bucure\u015fti au reprezentat 30,7% din totalul v&acirc;nz\u0103rilor interne. V&acirc;nz\u0103rile na\u0163ionale s-au ridicat&nbsp; la un nivel de 83 milioane lei, cu 10,6% mai mult dec&acirc;t &icirc;n 2008, cre\u015fterea dator&acirc;ndu-se unei mai bune corel\u0103ri a produc\u0163iei cu v&acirc;nz\u0103rile, lans\u0103rii de noi produse \u015fi promo\u0163iei desf\u0103\u015furate pentru gam\u0103 de produse AslaVital.<br \/> &Icirc;n categoria general\u0103 a produselor de &icirc;ngrijire a tenului, Farmec a fost lider de pia\u0163\u0103 &icirc;n 2009, &icirc;nregistr&acirc;nd o cot\u0103 cantitativ\u0103 de 31,14% \u015fi o cot\u0103 valoric\u0103 de 18,71%. Pe segmentul cremelor de fa\u0163\u0103, compania este de asemenea lider, cu un volum al v&acirc;nz\u0103rilor de 36,40%. Performan\u0163ele bune se datoreaz\u0103 \u015fi faptului c\u0103 Farmec \u015fi-a consolidat anul trecut pozi\u0163ia &icirc;n principalele canale de distribu\u0163ie &ndash; farmacii, hipermarketuri \u015fi magazine cosmetice.<br \/> &Icirc;n subcategoria produselor de demachiere, Farmec este lider de pia\u0163\u0103 &icirc;n 2009, cu o cot\u0103 cantitativ\u0103 de 32,33%. Laptele Doina, principalul brand al Farmec pe acest segment \u015fi-a men\u0163inut pozi\u0163ia de lider de pia\u0163\u0103, fiind &icirc;n continuare cel mai bine v&acirc;ndut produs de acest tip.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Relocarea reprezentan\u0163ei &icirc;ntr-un spa\u0163iu nou s-a realizat printr-o investi\u0163ie de 6,5 milioane lei. Farmec Cluj-Napoca, cel mai mare produc\u0103tor rom&acirc;n de cosmetice, a inaugurat recent nou\u0103 reprezentan\u0163\u0103 din Bucure\u015fti, unul dintre cele mai importante centre din re\u0163eaua de distribu\u0163ie a companiei. Lucr\u0103rile la nou\u0103 cl\u0103dire au debutat &icirc;n 2007, depozitul \u015fi corpul administrativ intr&acirc;nd &icirc;n [&hellip;]<\/p>\n","protected":false},"featured_media":3354,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farmec Cluj-Napoca inaugurates its new branch in Bucharest<\/title>\n<meta name=\"description\" content=\"Farmec Cluj-Napoca inaugurates its new branch in Bucharest\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-cluj-napoca-a-inaugurat-noua-reprezentanta-din-bucuresti\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Farmec Cluj-Napoca inaugurates its new branch in Bucharest\" 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