{"id":36000,"date":"2023-06-26T09:20:28","date_gmt":"2023-06-26T09:20:28","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/?post_type=presa&#038;p=36000"},"modified":"2023-07-18T12:56:50","modified_gmt":"2023-07-18T12:56:50","slug":"farmec-lanseaza-gerovital-kids-o-gama-variata-de-ingrijire-a-pielii-copiilor-si-bebelusilor","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-lanseaza-gerovital-kids-o-gama-variata-de-ingrijire-a-pielii-copiilor-si-bebelusilor\/","title":{"rendered":"Farmec lanseaz\u0103 Gerovital Kids, o gam\u0103 variat\u0103 de \u00eengrijire a pielii copiilor \u0219i bebelu\u0219ilor"},"content":{"rendered":"\n<p><strong><strong>Cluj-Napoca, 26 iunie 2023<\/strong> <\/strong>\u2013 Farmec, cel mai mare produc\u0103tor rom\u00e2n de cosmetice, se extinde pe pia\u021ba produselor dedicate \u00eengrijirii copiilor \u0219i lanseaz\u0103 Gerovital Kids, o gam\u0103 complet\u0103 de \u00eengrijire a copiilor \u0219i bebelu\u0219ilor. Sub promisiunea \u201eCu Gerovital Kids, igiena \u0219i \u00eengrijirea sunt o joac\u0103 de copii\u201d, gama duce mai departe tradi\u021bia \u0219i dedicarea brandului Gerovital pentru \u00eengrijire \u0219i prezint\u0103 acum formule ce protejeaz\u0103, \u00eenc\u0103 de la na\u0219tere, pielea delicat\u0103 a copiilor.<\/p>\n\n\n\n<p>Gama vine ca o completare a cremei Petrini, bl\u00e2nd\u0103 cu pielea bebelu\u0219ilor \u0219i apreciat\u0103 pentru efectul calmant asupra irita\u021biilor care pot ap\u0103rea \u00een zona scutecului, care a \u00eenregistrat o cre\u0219tere medie anual\u0103 de p\u00e2n\u0103 la 14% \u00een ultimii cinci ani.<\/p>\n\n\n\n<p>Gerovital Kids cuprinde 12 produse, structurate pe trei categorii de v\u00e2rst\u0103, \u00een func\u021bie de nevoile specifice ale copiilor \u0219i de particularit\u0103\u021bile fiec\u0103rui moment de \u00eengrijire \u00eencep\u00e2nd din primele zile de via\u021b\u0103. Vedetele noului portofoliu sunt produsele de tip spum\u0103, delicate cu pielea copiilor \u0219i a bebelu\u0219ilor, cu o textur\u0103 fin\u0103 \u0219i pufoas\u0103 \u0219i cu arome pl\u0103cute, pe gustul celor mici. U\u0219or \u0219i distractiv de folosit, ele vin \u00een sprijinul p\u0103rin\u021bilor \u0219i al copiilor pentru a contribui la adoptarea unor ritualuri de \u00eengrijire s\u0103n\u0103toase, prin joac\u0103.<\/p>\n\n\n\n<p>Gama este u\u0219or de recunoscut la raft datorit\u0103 simbolului distinctiv, Oi\u021ba \u2013 personaj inofensiv, moale, asociat cu momentul somnului. Simbolul Oi\u021bei este integrat \u00een identitatea vizual\u0103 a gamei \u00een ipostaze diferite, specifice utiliz\u0103rii fiec\u0103rui produs, devenind, astfel, at\u00e2t personajul care ghideaz\u0103 consumatorul la raft, c\u00e2t \u0219i cel mai bun prieten al copilului \u00een dezvoltarea unor obiceiuri s\u0103n\u0103toase de igien\u0103 \u0219i \u00eengrijire.<\/p>\n\n\n\n<p><em>\u201eAm pus tradi\u021bia \u0219i \u0219tiin\u021ba din spatele Gerovital \u00een slujba p\u0103rin\u021bilor \u0219i a copiilor \u0219i am creat prima noastr\u0103 gam\u0103 dedicat\u0103 exclusiv celor mici. \u00cen dezvoltarea gamei am adus \u00eempreun\u0103 exigen\u021bele p\u0103rin\u021bilor \u0219i preferin\u021bele copiilor. Astfel, a rezultat o gam\u0103 testat\u0103 dermatologic, din ingrediente alese cu grij\u0103, care \u00eentrune\u0219te acelea\u0219i calit\u0103\u021bi pe care consumatorii no\u0219tri le cunosc \u0219i le apreciaz\u0103 la nivelul \u00eentregului portofoliu, dar care se apropie de copii prin textur\u0103 \u0219i arome pentru a transforma igiena \u0219i \u00eengrijirea \u00een momente pl\u0103cute \u0219i distractive\u201d, <\/em>a declarat Monica Martin, Manager de Produs Farmec.<\/p>\n\n\n\n<p>Pentru nou-n\u0103scu\u021bi, Gerovital Kids cuprinde cremele pentru zona scutecului Petrini \u0219i Petrini Forte, o spum\u0103 delicat\u0103 pentru sp\u0103lare \u0219i un ulei de \u00eengrijire, iar pentru copiii mai mari au fost lansate dou\u0103 geluri de sp\u0103lare pentru p\u0103r \u0219i corp, o past\u0103 de din\u021bi, o crem\u0103 hidratant\u0103 de fa\u021b\u0103 \u0219i corp \u0219i patru produse ingenioase de tip spum\u0103 \u2013 dou\u0103 s\u0103punuri lichide \u2013 Fresh Energy \u0219i Berry Party \u0219i dou\u0103 spume de du\u0219 &#8211; Vanilla Puffs \u0219i Marshmallow.<\/p>\n\n\n\n<p>Gama este u\u0219or de identificat la raft \u0219i este disponibil\u0103 \u00een toate supermarketurile, hipermarketurile, \u00een re\u021beaua de magazine proprii Farmec \u0219i Gerovital, dar \u0219i online, pe <a href=\"http:\/\/www.farmec.ro\">www.farmec.ro<\/a>.<\/p>\n\n\n\n<p><strong>Despre Farmec S.A.<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Farmec S.A. este una dintre cele mai mari \u0219i cu tradi\u021bie companii din Rom\u00e2nia. Portofoliul companiei impresioneaz\u0103 o lume \u00eentreag\u0103 prin produse moderne, concepute \u00een laboratoare performante. Compania are certificare interna\u021bional\u0103 GMP \u0219i comercializeaz\u0103 produsele din portofoliu \u00een aproximativ 30 \u021b\u0103ri.<\/p>\n\n\n\n<p>\u00cen\u00a0luna iunie\u00a02023, re\u021beaua de magazine de brand de\u021binute de Farmec cuprinde 10 magazine Farmec, localizate \u00een Cluj-Napoca, Arad, Bra\u0219ov, Sibiu, T\u00e2rgu Mure\u0219, Timi\u0219oara, Sighi\u0219oara, Ia\u0219i \u015fi 18 magazine Gerovital, care se g\u0103sesc \u00een Bucure\u0219ti, Bra\u0219ov, Constan\u021ba, Cluj-Napoca, Timi\u0219oara, Craiova, Ploie\u0219ti,\u00a0Gala\u021bi, Oradea, Sibiu, T\u00e2rgu Mure\u0219.<\/p>\n\n\n\n<p>Pentru a fi la curent cu nout\u0103\u021bi legate de brandurile din portofoliul Farmec, sfaturi utile din partea speciali\u0219tilor, surprize \u0219i concursuri, pute\u021bi urm\u0103ri conturile de social media:<\/p>\n\n\n\n<p><strong>Facebook:<\/strong> <a href=\"http:\/\/www.facebook.com\/farmec.romania\">www.facebook.com\/farmec.romania<\/a><\/p>\n\n\n\n<p><strong>Instagram<\/strong>: <a href=\"http:\/\/www.instagram.com\/gerovital.romania\">www.instagram.com\/gerovital.romania<\/a>&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Tiktok<\/strong>: <a href=\"http:\/\/www.tiktok.com\/@gerovital.romania\">www.tiktok.com\/@gerovital.romania<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Site \u015fi magazin online: <\/strong><a href=\"http:\/\/www.farmec.ro\">www.farmec.ro<\/a>&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cluj-Napoca, 26 iunie 2023 \u2013 Farmec, cel mai mare produc\u0103tor rom\u00e2n de cosmetice, se extinde pe pia\u021ba produselor dedicate \u00eengrijirii copiilor \u0219i lanseaz\u0103 Gerovital Kids, o gam\u0103 complet\u0103 de \u00eengrijire a copiilor \u0219i bebelu\u0219ilor. Sub promisiunea \u201eCu Gerovital Kids, igiena \u0219i \u00eengrijirea sunt o joac\u0103 de copii\u201d, gama duce mai departe tradi\u021bia \u0219i dedicarea brandului [&hellip;]<\/p>\n","protected":false},"featured_media":36001,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Farmec lanseaz\u0103 Gerovital Kids, o gam\u0103 variat\u0103 de \u00eengrijire a pielii copiilor \u0219i bebelu\u0219ilor &mdash; FARMEC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-lanseaza-gerovital-kids-o-gama-variata-de-ingrijire-a-pielii-copiilor-si-bebelusilor\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Farmec lanseaz\u0103 Gerovital Kids, o gam\u0103 variat\u0103 de \u00eengrijire a pielii copiilor \u0219i bebelu\u0219ilor &mdash; FARMEC\" \/>\n<meta property=\"og:description\" content=\"Cluj-Napoca, 26 iunie 2023 \u2013 Farmec, cel mai mare produc\u0103tor rom\u00e2n de cosmetice, se extinde pe pia\u021ba produselor dedicate \u00eengrijirii copiilor \u0219i lanseaz\u0103 Gerovital Kids, o gam\u0103 complet\u0103 de \u00eengrijire a copiilor \u0219i bebelu\u0219ilor. 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