{"id":37514,"date":"2023-12-07T08:00:17","date_gmt":"2023-12-07T08:00:17","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/?post_type=presa&#038;p=37514"},"modified":"2023-12-07T08:00:18","modified_gmt":"2023-12-07T08:00:18","slug":"in-2023-farmec-a-colectat-selectiv-230-de-mii-de-ambalaje-in-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/in-2023-farmec-a-colectat-selectiv-230-de-mii-de-ambalaje-in-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/","title":{"rendered":"\u00cen 2023, Farmec a colectat selectiv 230 de mii de ambalaje \u00een campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d"},"content":{"rendered":"\n<p><strong>Cluj-Napoca, 7 decembrie 2023<\/strong> \u2013 Farmec, cel mai mare produc\u0103tor rom\u00e2n de cosmetice, a colectat anul acesta peste 230 de mii de ambalaje \u00een campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d. Astfel, rezultatele ac\u021biunii de responsabilitate social\u0103 au crescut cu p\u00e2n\u0103 la 10%, iar la finalul lunii octombrie a fost dep\u0103\u0219it num\u0103rul de ambalaje reciclate \u00een 2022.<\/p>\n\n\n\n<p>Cele mai multe produse aduse de consumatori la punctele de colectare au fost din plastic \u0219i sticl\u0103, \u00een special ambalaje de creme, \u0219ampoane sau tratamente de p\u0103r, geluri de du\u0219 \u0219i s\u0103punuri lichide.<\/p>\n\n\n\n<p><em>\u201e\u00cen 2020, c\u00e2nd am dat startul campaniei \u00abAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u00bb, ne-am luat angajamentul de a limita impactul asupra mediului \u0219i de a \u00eencuraja un comportament responsabil fa\u021b\u0103 de natur\u0103, pentru c\u0103 de noi depinde ce vom l\u0103sa drept mo\u0219tenire genera\u021biilor urm\u0103toare. Am devenit, astfel, primul produc\u0103tor rom\u00e2n care ofer\u0103 clien\u021bilor posibilitatea de a returna ambalajele din portofoliu \u00een schimbul unui produs oferit cadou, iar rezultatele de care ne bucur\u0103m ast\u0103zi nu ar fi fost posibile f\u0103r\u0103 implicarea \u0219i interesul crescut al consumatorilor, care ne-au sus\u021binut de la \u00eenceput \u00een acest demers.\u201d,<\/em> a declarat Andra \u0218umandea, Specialist Marketing \u00een cadrul companiei.<\/p>\n\n\n\n<p>Mecanismul campaniei de reciclare este unul simplu: la patru ambalaje de produse din portofoliul Farmec predate \u00een oricare magazin Farmec \u0219i Gerovital din \u021bar\u0103, consumatorii sunt r\u0103spl\u0103ti\u021bi cu un produs cadou. Pentru a putea fi reciclate, recipientele trebuie golite de con\u021binut, cl\u0103tite \u0219i cur\u0103\u021bate.<\/p>\n\n\n\n<p>Campania a fost lansat\u0103 sub form\u0103 de program-pilot \u00een 2020, \u00een cinci magazine de brand Farmec \u0219i Gerovital din Cluj-Napoca, T\u00e2rgu Mure\u0219 \u0219i Oradea, fiind extins\u0103 la \u00eenceputul anului 2021 an \u00een peste 30 de unit\u0103\u021bi din toat\u0103 \u021bara. Ast\u0103zi, campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d este disponibil\u0103 \u00een magazinele din toat\u0103 \u021bara. &nbsp;<\/p>\n\n\n\n<p><strong>Despre Farmec S.A.<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Farmec S.A. este una dintre cele mai mari \u0219i cu tradi\u021bie companii din Rom\u00e2nia. Portofoliul companiei impresioneaz\u0103 o lume \u00eentreag\u0103 prin produse moderne, concepute \u00een laboratoare performante. Compania are certificare interna\u021bional\u0103 GMP \u0219i comercializeaz\u0103 produsele din portofoliu \u00een aproximativ 30 \u021b\u0103ri.<\/p>\n\n\n\n<p>\u00cen&nbsp;luna decembrie&nbsp;2023, re\u021beaua de magazine de brand de\u021binute de Farmec cuprinde 10 magazine Farmec, localizate \u00een Cluj-Napoca, Arad, Bra\u0219ov, Sibiu, T\u00e2rgu Mure\u0219, Timi\u0219oara, Sighi\u0219oara, Ia\u0219i \u015fi 18 magazine Gerovital, care se g\u0103sesc \u00een Bucure\u0219ti, Bra\u0219ov, Constan\u021ba, Cluj-Napoca, Timi\u0219oara, Craiova, Ploie\u0219ti,&nbsp;Gala\u021bi, Oradea, Sibiu, T\u00e2rgu Mure\u0219.<\/p>\n\n\n\n<p>Pentru a fi la curent cu nout\u0103\u021bi legate de brandurile din portofoliul Farmec, sfaturi utile din partea speciali\u0219tilor, surprize \u0219i concursuri, pute\u021bi urm\u0103ri conturile de social media:<\/p>\n\n\n\n<p><strong>Facebook:<\/strong> <a href=\"http:\/\/www.facebook.com\/farmec.romania\">www.facebook.com\/farmec.romania<\/a><\/p>\n\n\n\n<p><strong>Instagram<\/strong>: <a href=\"http:\/\/www.instagram.com\/gerovital.romania\">www.instagram.com\/gerovital.romania<\/a>&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Tiktok<\/strong>: <a href=\"http:\/\/www.tiktok.com\/@gerovital.romania\">www.tiktok.com\/@gerovital.romania<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Site \u015fi magazin online: <\/strong><a href=\"http:\/\/www.farmec.ro\">www.farmec.ro<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cluj-Napoca, 7 decembrie 2023 \u2013 Farmec, cel mai mare produc\u0103tor rom\u00e2n de cosmetice, a colectat anul acesta peste 230 de mii de ambalaje \u00een campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d. Astfel, rezultatele ac\u021biunii de responsabilitate social\u0103 au crescut cu p\u00e2n\u0103 la 10%, iar la finalul lunii octombrie a fost dep\u0103\u0219it [&hellip;]<\/p>\n","protected":false},"featured_media":37515,"template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00cen 2023, Farmec a colectat selectiv 230 de mii de ambalaje \u00een campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d &mdash; FARMEC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/in-2023-farmec-a-colectat-selectiv-230-de-mii-de-ambalaje-in-campania-ai-grija-de-natura-asa-cum-ai-grija-de-tine\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00cen 2023, Farmec a colectat selectiv 230 de mii de ambalaje \u00een campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d &mdash; FARMEC\" \/>\n<meta property=\"og:description\" content=\"Cluj-Napoca, 7 decembrie 2023 \u2013 Farmec, cel mai mare produc\u0103tor rom\u00e2n de cosmetice, a colectat anul acesta peste 230 de mii de ambalaje \u00een campania \u201eAi grij\u0103 de natur\u0103 a\u0219a cum ai grij\u0103 de tine\u201d. 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