{"id":39032,"date":"2024-04-23T07:05:38","date_gmt":"2024-04-23T07:05:38","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/?post_type=presa&p=39032"},"modified":"2024-04-25T06:19:21","modified_gmt":"2024-04-25T06:19:21","slug":"farmec-depaseste-pragul-de-71-milioane-de-euro-business-anual","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-depaseste-pragul-de-71-milioane-de-euro-business-anual\/","title":{"rendered":"Farmec dep\u0103\u0219e\u0219te pragul de 71 milioane de Euro business anual"},"content":{"rendered":"\n

Cluj-Napoca, 23 aprilie 2024<\/strong> \u2013 Farmec \u00eencheie anul 2023 cu o cifr\u0103 de afaceri de peste 358 de milioane de lei (peste 71 milioane de Euro), un nou record pentru produc\u0103torul rom\u00e2n de produse cosmetice. Intrarea pe noi segmente de pia\u021b\u0103, extinderea re\u021belei de magazine proprii \u0219i investi\u021biile \u00een \u00eembun\u0103t\u0103\u021birea gamelor tradi\u021bionale din portofoliu au adus companiei clujene o cre\u0219tere de aproape 20% fa\u021b\u0103 de anul anterior.<\/strong><\/p>\n\n\n\n

Farmec a \u00eenregistrat o evolu\u021bie pozitiv\u0103 pe toate segmentele din portofoliu, at\u00e2t la produsele de skincare<\/em>, c\u00e2t \u0219i la cele dedicate cur\u0103\u021beniei. Fiolele cu Acid Hialuronic din gama Gerovital H3 Evolution sunt \u00een continuare \u00een topul produselor preferate de consumatori. Totodat\u0103, cre\u0219teri importante au fost \u00eenregistrate \u0219i la deodorante & antiperspirante \u0219i geluri de du\u0219 pentru femei \u0219i b\u0103rba\u021bi. La 40 de ani de la lansare, laptele demachiant Doina continu\u0103 s\u0103-\u0219i probeze eficien\u021ba \u0219i popularitatea, fiind \u00een top 10 cele mai bine v\u00e2ndute produse. Anul 2023 a marcat \u0219i o premier\u0103 pentru companie, intrarea pe segmentul dedicat \u00eengrijirii pielii copiilor \u0219i bebelu\u0219ilor, cu Gerovital Kids. Noua gam\u0103 a adus v\u00e2nz\u0103ri peste obiectivele stabilite \u0219i are prognoze de cre\u0219tere importante pentru acest an.<\/p>\n\n\n\n

Cu dou\u0103 noi magazine sub branduri proprii deschise \u00een 2023, re\u021beaua de magazine Farmec & Gerovital continu\u0103 s\u0103 asigure un volum important din v\u00e2nz\u0103rile companiei. De altfel, produc\u0103torul a anun\u021bat, pentru acest an, 5 noi loca\u021bii ce vor fi ad\u0103ugate, dou\u0103 dintre acestea fiind deja inaugurate, \u00een luna martie a.c., la Cluj \u0219i Gala\u021bi. \u00cen lunile aprilie \u0219i mai vor fi deschise magazine noi, \u00een Pite\u0219ti \u0219i Sibiu.<\/p>\n\n\n\n

Investi\u021biile \u00een crearea de noi produse \u0219i relansarea sub noi formule a unor game apreciate de consumatori, precum Gerovital Tratament Expert, Gerovital H3 Antiperspirante \u0219i Gerovital H3 Derma+ au fost dublate de eforturile de a cre\u0219te nivelul de automatizare pe liniile de produc\u021bie. De asemenea, cererea crescut\u0103 pentru produsele de cur\u0103\u021benie din gamele Nuf\u0103r \u0219i Triumf a condus la investi\u021bii \u00een automatizare, at\u00e2t \u00een procesul de preparare, c\u00e2t \u0219i  pe liniile de ambalare din cadrul sec\u021biei dedicate.<\/p>\n\n\n\n

\u201eCel mai important succes din 2023 r\u0103m\u00e2ne atragerea de noi segmente de public, \u00een mod special \u00een r\u00e2ndul consumatorilor tineri. Strategia noastr\u0103 este aceea de a-i fideliza, motiv pentru care vom continua, \u0219i anul acesta, s\u0103 lans\u0103m produse inovative, \u00een formule unice pe pia\u021b\u0103, iar primul pas \u00een acest sens va fi relansarea gamei Gerovital Plant<\/em>.\u201d, spune Mircea Turdean, Director General Farmec.<\/p>\n\n\n\n

Fabrica Farmec, \u00een care lucreaz\u0103 peste 700 de angaja\u021bi, continu\u0103, \u0219i \u00een 2024, s\u0103 fie sub un amplu proces de retehnologizare, \u00een perioada urm\u0103toare urm\u00e2nd a fi finalizate procesele de automatizare pe mai multe linii de ambalare produse.<\/p>\n\n\n\n

Despre Farmec S.A.<\/strong><\/strong><\/p>\n\n\n\n

Farmec S.A. este una dintre cele mai mari \u0219i cu tradi\u021bie companii din Rom\u00e2nia. Portofoliul companiei impresioneaz\u0103 o lume \u00eentreag\u0103 prin produse moderne, concepute \u00een laboratoare performante. Compania are certificare interna\u021bional\u0103 GMP \u0219i comercializeaz\u0103 produsele din portofoliu \u00een aproximativ 30 \u021b\u0103ri.<\/p>\n\n\n\n

Re\u021beaua de magazine de brand de\u021binute de Farmec cuprinde 11 magazine Farmec, localizate \u00een Cluj-Napoca, Arad, Bra\u0219ov, Sibiu, T\u00e2rgu Mure\u0219, Sighi\u0219oara, Timi\u0219oara, Ia\u0219i \u0219i Gala\u021bi \u015fi 18 magazine Gerovital, care se g\u0103sesc \u00een Bucure\u0219ti, Bra\u0219ov, Constan\u021ba, Cluj-Napoca, Timi\u0219oara, Craiova, Ploie\u0219ti, Oradea, Sibiu \u0219i T\u00e2rgu Mure\u0219. Celor 29 de magazine de brand li se adaug\u0103 alte dou\u0103 magazine de franciz\u0103, \u00een Baia Mare \u0219i Pite\u0219ti.<\/p>\n\n\n\n

Pentru a fi la curent cu nout\u0103\u021bi legate de brandurile din portofoliul Farmec, sfaturi utile din partea speciali\u0219tilor, surprize \u0219i concursuri, pute\u021bi urm\u0103ri website-ul \u0219i conturile de social media:<\/p>\n\n\n\n

Facebook: www.facebook.com\/farmec.romania<\/a><\/p>\n\n\n\n

Instagram Gerovital: www.instagram.com\/gerovital.romania<\/a><\/p>\n\n\n\n

Instagram Farmec: https:\/\/www.instagram.com\/farmec\/<\/a><\/p>\n\n\n\n

Tiktok: www.tiktok.com\/@gerovital.romania<\/a>  <\/p>\n\n\n\n

Site \u015fi magazin online: www.farmec.ro<\/a>  <\/p>\n","protected":false},"excerpt":{"rendered":"

Cluj-Napoca, 23 aprilie 2024 \u2013 Farmec \u00eencheie anul 2023 cu o cifr\u0103 de afaceri de peste 358 de milioane de lei (peste 71 milioane de Euro), un nou record pentru produc\u0103torul rom\u00e2n de produse cosmetice. Intrarea pe noi segmente de pia\u021b\u0103, extinderea re\u021belei de magazine proprii \u0219i investi\u021biile \u00een \u00eembun\u0103t\u0103\u021birea gamelor tradi\u021bionale din portofoliu au […]<\/p>\n","protected":false},"featured_media":39033,"template":"","meta":[],"yoast_head":"\nFarmec dep\u0103\u0219e\u0219te pragul de 71 milioane de Euro business anual — FARMEC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-depaseste-pragul-de-71-milioane-de-euro-business-anual\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Farmec dep\u0103\u0219e\u0219te pragul de 71 milioane de Euro business anual — FARMEC\" \/>\n<meta property=\"og:description\" content=\"Cluj-Napoca, 23 aprilie 2024 \u2013 Farmec \u00eencheie anul 2023 cu o cifr\u0103 de afaceri de peste 358 de milioane de lei (peste 71 milioane de Euro), un nou record pentru produc\u0103torul rom\u00e2n de produse cosmetice. 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