{"id":43261,"date":"2025-06-20T13:01:33","date_gmt":"2025-06-20T13:01:33","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/?post_type=presa&p=43261"},"modified":"2025-06-24T12:28:03","modified_gmt":"2025-06-24T12:28:03","slug":"olimpia-melinte-devine-imaginea-aslavital-intr-un-nou-capitol-dedicat-frumusetii-naturale-si-ingrijirii-inteligente","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/olimpia-melinte-devine-imaginea-aslavital-intr-un-nou-capitol-dedicat-frumusetii-naturale-si-ingrijirii-inteligente\/","title":{"rendered":"Olimpia Melinte devine imaginea Aslavital, \u00eentr-un nou capitol dedicat frumuse\u021bii naturale \u0219i \u00eengrijirii inteligente"},"content":{"rendered":"\n

Cluj-Napoca, 20 iunie 2025<\/strong><\/p>\n\n\n\n

Farmec marcheaz\u0103 un nou moment important \u00een evolu\u021bia brandului Aslavital. Dup\u0103 relansarea de succes a gamei, cu formule de ultim\u0103 genera\u021bie, actri\u021ba Olimpia Melinte<\/strong> se al\u0103tur\u0103 familiei Aslavital \u00een calitate de ambasador de brand<\/strong>, sus\u021bin\u00e2nd mesajul central al gamei: frumuse\u021bea autentic\u0103 se construie\u0219te cu bl\u00e2nde\u021be, grij\u0103 \u0219i ingrediente inspirate din natur\u0103.<\/p>\n\n\n\n

Anun\u021bul colabor\u0103rii \u00eentre cunoscuta actri\u021b\u0103 \u0219i Aslavital a fost f\u0103cut \u00een cadrul unui eveniment special organizat, ast\u0103zi, \u00een cadrul Festivalului Interna\u021bional de Film Transilvania, unde Olimpia Melinte a sus\u021binut un \u201eAtelier despre curaj \u0219i sensibilitate\u201d. Cunoscut\u0103 pentru interpret\u0103rile sale versatile \u0219i elegan\u021ba natural\u0103, actri\u021ba \u00eentruchipeaz\u0103 filosofia m\u0103rcii: \u00eengrijire inteligent\u0103 a pielii, care respect\u0103 echilibrul natural al acesteia.<\/p>\n\n\n\n

\u201e\u00cent\u00e2lnirea cu Aslavital a fost ca o \u00eentoarcere la esen\u021b\u0103, la natur\u0103, la simplitate, la frumuse\u021bea autentic\u0103. \u00centr-o lume \u00een care suntem mereu pe fug\u0103 \u0219i expu\u0219i la tot felul de factori agresivi- de la machiaj la lumini puternice \u0219i nop\u021bi nedormite – pielea mea are nevoie de echilibru \u0219i protec\u021bie. Produsele Aslavital, cu argil\u0103 natural\u0103, compozi\u021bie echilibrat\u0103 \u0219i ingrediente bl\u00e2nde, sunt ca un reset pentru tenul meu sensibil. Pentru mine, frumuse\u021bea \u00eenseamn\u0103 \u00eengrijire inteligent\u0103, nu excese. De aceea, m\u0103 reg\u0103sesc \u00een filosofia Aslavital: un brand care respect\u0103 pielea, f\u0103r\u0103 artificii inutile, cu solu\u021bii eficiente, inspirate din natur\u0103.<\/em>\u201d, spune Olimpia Melinte<\/strong>.<\/p><\/blockquote>\n\n\n\n

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Atelierul sus\u021binut de Olimpia Melinte a explorat teme ale autenticit\u0103\u021bii \u0219i \u00eengrijirii de sine \u00een industria exigent\u0103 a divertismentului. <\/strong>Evenimentul a reunit voci influente din domeniile frumuse\u021bii, lifestyle-ului \u0219i divertismentului, cre\u00e2nd un dialog semnificativ despre practicile de frumuse\u021be sustenabile \u0219i importan\u021ba produselor care pun pe primul plan s\u0103n\u0103tatea pielii. <\/em>Frumuse\u021bea \u201edincolo de trenduri\u201d, nevoia educa\u021biei \u00een domeniu pentru fetele tinere \u0219i curajul de a accepta sensibilitatea \u0219i feminitatea ca pe ni\u0219te avantaje \u00een imaginea public\u0103 au fost printre temele dezb\u0103tute.<\/p>\n\n\n\n

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Noua gam\u0103 Aslavital vine cu r\u0103spunsuri la aceste subiecte prin formule revolu\u021bionare, la intersec\u021bia dintre natur\u0103 \u0219i \u0219tiin\u021b\u0103, special concepute pentru tenul sensibil \u0219i pentru ritmul intens al vie\u021bii moderne. Marea noutate a gamei, care a fost relansat\u0103 de cur\u00e2nd<\/a>, este dat\u0103 de formula unic\u0103 pe baz\u0103 de argil\u0103 100% natural\u0103 \u0219i SKINectura\u2122, un ingredient cu eficien\u021b\u0103 dovedit\u0103 clinic, care stimuleaz\u0103 produc\u021bia de colagen \u0219i ofer\u0103 fermitate imediat\u0103 \u0219i de durat\u0103.<\/p>\n\n\n\n

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\u201eAst\u0103zi, nevoile consumatoarelor noastre reprezint\u0103 mai mult dec\u00e2t o simpl\u0103 rutin\u0103 de \u00eengrijire \u2013 ele reflect\u0103 un mod de via\u021b\u0103 \u0219i un demers personal de construire a imaginii autentice. Tenul poate deveni sensibil \u00een orice moment, iar acest lucru ne reaminte\u0219te c\u00e2t de important este s\u0103 punem pe primul loc nevoile reale \u0219i actuale ale consumatorilor. Aslavital, \u00een formula sa nou\u0103, r\u0103spunde acestor provoc\u0103ri printr-o formul\u0103 modernizat\u0103, care readuce \u00een prim-plan  esen\u021ba \u0219i autenticitatea. Alegerea actri\u021bei Olimpiei Melinte ca ambasador de brand vine firesc, complet\u00e2nd perfect mesajul \u0219i valorile pe care le sus\u021binem.\u201d<\/em>, spune Tudor David, Director de Marketing \u00een cadrul companiei Farmec.<\/p><\/blockquote>\n\n\n\n

Noua gam\u0103 Aslavital \u2013 Mineralactiv<\/strong> este disponibil\u0103 \u00een magazinele Farmec, online pe farmec.ro<\/a>, \u0219i \u00een re\u021belele de retail din \u00eentreaga \u021bar\u0103.<\/p>\n\n\n\n

Despre Olimpia Melinte<\/strong><\/p>\n\n\n\n

Olimpia Melinte este una dintre cele mai respectate actri\u021be din Rom\u00e2nia, cunoscut\u0103 pentru interpret\u0103rile sale captivante \u00een film, televiziune \u0219i teatru. Prin talentul \u0219i efortul s\u0103u remarcabil, Olimpia Melinte a ob\u021binut recunoa\u0219tere interna\u021bional\u0103, fiind premiat\u0103 de Uniunea Actorilor din Spania. Este membru \u00een Academia European\u0103 de Film. Realiz\u0103rile sale artistice au fost recunoscute \u0219i prin nominaliz\u0103ri la premii prestigioase precum Premiul Goya \u0219i omologul s\u0103u rom\u00e2nesc, Premiul Gopo, reflect\u00e2nd excelen\u021ba sa \u00een lumea cinematografiei. Cu o carier\u0103 divers\u0103, ce cuprinde at\u00e2t produc\u021bii locale, c\u00e2t \u0219i colabor\u0103ri interna\u021bionale de succes, Olimpia Melinte continu\u0103 s\u0103 inspire \u0219i s\u0103 impresioneze publicul prin versatilitatea \u0219i pasiunea sa pentru art\u0103.<\/p>\n\n\n\n

Despre Aslavital<\/strong><\/p>\n\n\n\n

Aslavital este o gam\u0103 care \u0219i-a demostrat, \u00een timp, puterea absolut\u0103 de inovare. De la lansarea pe pia\u021b\u0103 \u0219i p\u00e2n\u0103 \u00een prezent, produsele Aslavital au \u00eembinat mereu cele mai inovatoare ingrediente, cu scopul de a solu\u021biona provoc\u0103rile diverse ale tenului sensibil. Pentru relansarea acesteia, Farmec a investit peste 500.000 de euro. Noua gam\u0103 complet\u0103 Aslavital este disponibil\u0103 pentru achizi\u021bie online, pe https:\/\/www.farmec.ro, \u00een re\u021beaua de magazine proprii, precum \u0219i \u00een magazinele \u0219i farmaciile partenere din \u00eentreaga \u021bar\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cluj-Napoca, 20 iunie 2025 Farmec marcheaz\u0103 un nou moment important \u00een evolu\u021bia brandului Aslavital. Dup\u0103 relansarea de succes a gamei, cu formule de ultim\u0103 genera\u021bie, actri\u021ba Olimpia Melinte se al\u0103tur\u0103 familiei Aslavital \u00een calitate de ambasador de brand, sus\u021bin\u00e2nd mesajul central al gamei: frumuse\u021bea autentic\u0103 se construie\u0219te cu bl\u00e2nde\u021be, grij\u0103 \u0219i ingrediente inspirate din natur\u0103. 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