{"id":49025,"date":"2026-10-20T09:00:32","date_gmt":"2026-10-20T06:00:32","guid":{"rendered":"https:\/\/www.farmec.ro\/compania\/?post_type=presa&#038;p=49025"},"modified":"2026-10-20T09:00:32","modified_gmt":"2026-10-20T06:00:32","slug":"farmec-anunta-numirea-ioanei-birta-in-functia-de-director-general","status":"publish","type":"presa","link":"https:\/\/www.farmec.ro\/compania\/comunicate-de-presa\/farmec-anunta-numirea-ioanei-birta-in-functia-de-director-general\/","title":{"rendered":"Farmec anun\u021b\u0103 numirea Ioanei Birta \u00een func\u021bia de Director General"},"content":{"rendered":"<p><strong>Cluj-Napoca, 20 octombrie 2026<\/strong><\/p>\n<p>Farmec S.A., unul dintre cei mai importan\u021bi produc\u0103tori rom\u00e2ni de cosmetice, anun\u021b\u0103 numirea Ioanei Birta \u00een func\u021bia de Director General, \u00een urma unei hot\u0103r\u00e2ri a Consiliului de Administra\u021bie.<\/p>\n<p>Decizia marcheaz\u0103 trecerea la un model de conducere corporativ\u0103, prin delimitarea responsabilit\u0103\u021bilor strategice de cele executive.<\/p>\n<p>Farmec intr\u0103 \u00een aceast\u0103 nou\u0103 etap\u0103 pornind de la funda\u021bia solid\u0103 construit\u0103 sub conducerea lui Mircea Turdean, care, \u00eencep\u00e2nd din 2010, a avut un rol esen\u021bial \u00een consolidarea pozi\u021biei companiei pe pia\u021b\u0103 \u0219i \u00een definirea direc\u021biilor de cre\u0219tere. \u00cen noua etap\u0103, Mircea Turdean va continua s\u0103 contribuie la dezvoltarea companiei, prin implicarea \u00een stabilirea direc\u021biilor strategice, \u00een calitate de membru al Consiliului de Administra\u021bie.<\/p>\n<p>Consiliul de Administra\u021bie \u00ee\u0219i p\u0103streaz\u0103 componen\u021ba actual\u0103, membrii fiind Ovidiu Horea Turdean \u2013 pre\u0219edinte, Mircea Liviu Turdean \u2013 membru, Lucian P\u00eentea \u2013 membru. Responsabilitatea pentru stabilirea strategiei \u0219i a direc\u021biilor de dezvoltare ale companiei le revine exclusiv membrilor Consiliului de Administra\u021bie al companiei. Directorul General va r\u0103spunde de conducerea executiv\u0103 \u0219i implementarea strategiei aprobate de Consiliul de Administra\u021bie.<\/p>\n<p>Mandatul noului Director General, Ioana Birta, are ca priorit\u0103\u021bi modernizarea proceselor, cre\u0219terea eficien\u021bei opera\u021bionale, consolidarea colabor\u0103rii \u00eentre departamente \u0219i a competitivit\u0103\u021bii Farmec, \u00eentr-un context de pia\u021b\u0103 caracterizat de concuren\u021b\u0103 intens\u0103 \u0219i de evolu\u021bia continu\u0103 a a\u0219tept\u0103rilor consumatorilor.<\/p>\n<p><em>\u201eFarmec are atuuri importante: branduri puternice, tradi\u021bie \u0219i expertiz\u0103 \u00een industria cosmetic\u0103 \u0219i oameni care au contribuit, de-a lungul anilor, la evolu\u021bia companiei. Prioritatea mea este s\u0103 valorific\u0103m aceste atuuri prin procese mai eficiente, o mai bun\u0103 integrare a activit\u0103\u021bilor \u0219i decizii fundamentate pe performan\u021ba economic\u0103. \u00cemi doresc s\u0103 construim pe ceea ce func\u021bioneaz\u0103 bine \u0219i s\u0103 consolid\u0103m competitivitatea Farmec pe termen lung.\u201d<\/em>, a declarat Ioana Birta, Director General Farmec.<\/p>\n<p>Ioana Birta are experien\u021b\u0103 \u00een strategie, dezvoltarea afacerilor, finan\u021be corporative \u0219i management opera\u021bional. Parcursul s\u0103u profesional include o carier\u0103 \u00een audit \u0219i consultan\u021b\u0103 \u00een cadrul Big Four \u0219i rolul de CFO al Grupului TeraPlast, unde a coordonat proiecte de investi\u021bii, achizi\u021bii \u0219i tranzac\u021bii strategice. Ulterior, \u0219i-a extins responsabilit\u0103\u021bile \u00een management comercial \u0219i opera\u021bional. Din septembrie 2025, face parte din echipa de conducere Farmec, \u00een calitate de Director de Opera\u021biuni, contribuind la modernizarea proceselor \u0219i \u00eembun\u0103t\u0103\u021birea performan\u021bei companiei. Ioana este CFA Charterholder \u0219i ACCA Fellow.<\/p>\n<p>Noua structur\u0103 de conducere urm\u0103re\u0219te consolidarea capacit\u0103\u021bii Farmec de a se adapta evolu\u021biei pie\u021bei, p\u0103str\u00e2nd identitatea, valorile \u0219i experien\u021ba care au stat la baza dezvolt\u0103rii companiei.<\/p>\n<p><strong>Despre Farmec<\/strong><\/p>\n<p>Farmec este unul dintre cei mai importan\u021bi produc\u0103tori rom\u00e2ni de produse cosmetice, cu o tradi\u021bie de peste 135 de ani. Compania de\u021bine \u00een portofoliu branduri cunoscute, precum Gerovital, Farmec \u0219i Aslavital, \u0219i desf\u0103\u0219oar\u0103 activit\u0103\u021bi de produc\u021bie \u0219i comercializare a produselor cosmetice \u0219i de \u00eengrijire personal\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cluj-Napoca, 20 octombrie 2026 Farmec S.A., unul dintre cei mai importan\u021bi produc\u0103tori rom\u00e2ni de cosmetice, anun\u021b\u0103 numirea Ioanei Birta \u00een [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":49026,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"cat-presa":[],"class_list":["post-49025","presa","type-presa","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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